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Icelandic Mountain Guides
- make every moment an experience

Icelandic Mountain Guides is Iceland’s premier adventure tour operator. For over 20 years they have been in continuous operation of offering adventures in the wilderness of Iceland and Greenland. The company was established in 1994 by four young mountain and outdoor enthusiasts and pioneers whose aim was to introduce the wonders of Icelandic nature to travelers from all over the world.

They started by offering Glacier Walks in Skaftafell in Vatnajökull National Park and later on Sólheimajökull glacier. Hiking, backpacking and other adventures and expeditions in Iceland and Greenland soon followed. Today Icelandic Mountain Guides is a company that offers adventure tours ranging from short day tours to longer multi-day expeditions in the great outdoors in both summer and winter.

So whether it is the exploration of the icescapes of glaciers, crossing of impressive highlands, trekking in the extraordinary rhyolite massifs or hiking in fascinating valleys, our aim is to Make Every Moment an Experience.

Blue Lagoon
- a world of wonder

Named by National Geographic as one of the 25 Wonders of the World, the Blue Lagoon is a shimmering expanse of warmth, relaxation, and rejuvenation. Its unique geothermal seawater comes from 2000 meters within the earth where sea and fresh water converge in a tectonic frontier of porous lava and searing heat. Propelled by extreme pressure, the water ascends to the earth’s surface, emerging enriched with silica, algae, and minerals: the elements that endow Blue Lagoon geothermal seawater with its radiant, healing properties.

From its humble beginnings in the shadows of a geothermal power plant, Blue Lagoon has evolved into a world of wonder, now encompassing a hotel, a restaurant, a luxury lounge, a renowned line of skin care, a research center, in-water massage, and a wealth of spa and refreshment facilities.

Achieving harmony with the volcanic landscape of Iceland’s Reykjanes lava plain, the lagoon and its surrounding architecture embody the unification of the manmade and the natural, and adhere to the highest principles of sustainability.

Blue Lagoon. A wonder of the world. A world of wonder.

Whales of Iceland
- larger than life

Whales of Iceland is the largest whale exhibition in Europe (and perhaps even the world), where guests can learn about the giants of the sea in a calm and modern environment. The permanent exhibition features whales like guests have never seen them before. It is truly a giant experience.

Tommi’s Burger Joint
- simply great burgers

The American-style burger joint is the creation Icelandic entrepreneur Tomas Tómasson who is known to be the guy who brought hamburgers to Iceland. The burgers are one of a kind, cooked right in front of you in a friendly atmosphere.

- leading financial institution

Landsbankinn is a leading Icelandic financial institution. It offers a full range of financial services and is the market leader in the Icelandic financial service sector with the largest branch network.

The present bank was established on 7 October 2008 but the history of its predecessor dates back to 1886. The bank is owned by the National Treasury of Iceland, which holds 98.2% of its share capital, and other shareholders who own 1.8%.

Landsbankinn’s strategy is to provide comprehensive financial services that meet customer’s needs. It emphasizes providing exemplary service to customers, developing e-banking for their convenience, increasing the efficiency of support functions, modernizing its technology and ensuring effective utilization of its balance sheet.

The bank’s vision is to be exemplary and its role is to be a trusted financial partner.

Special emphasis is placed on promoting a performance-oriented culture in the bank. To follow up on the implementation of this strategy, the bank has defined key goals which are measured regularly to determine progress. These goals include, for example, customer satisfaction and loyalty, profitability, cost efficiency and the correlation between risk appetite and employee satisfaction.

Landsbankinn wishes to lead the development of a sustainable society in Iceland by integrating economic, social and environmental concerns in its operations. The Bank aims to ensure that both its owners and society at large benefit from its activities.

It intends to achieve this aim by building solid infrastructure and a strong team of 1.100 employees, by listening to its customers and by respecting and encouraging its employees to actively participate in their community. Landsbankinn was a founding member of Festa, a Centre for Corporate Social Responsibility, and is a member of the UN Global Compact.

Landsbankinn has been a proud sponsor of the Reykjavik Pride since it was first celebrated in Iceland.

- get inspired

Dohop allows people to find the cheapest flights available with just one click. Founded in Reykjavik in 2004, it is the only Icelandic company of its kind and quickly became the go-to tool for finding cheap flights among the locals. Dohop finds the best deals among hundreds of different airlines and online travel agencies, to make sure that the user is getting the cheapest price. Dohop also offers hotel and car rental search engines, so users can make all of their travel bookings from a single website.

Dohop‘s specialty is finding so-called “self-connect” flight options, which can save travelers money by booking a ticket through two or more different airlines. The ability to look for these self-connect option is what sets Dohop apart from its competition, as it can save people hundreds of dollars on certain routes.

More recently, Dohop has developed a unique product called Dohop Go!, which allows users to check for the cheapest available flights from their home airport. This tool is perfect for those who are looking for travel inspiration but are not willing to overpay for their flight ticket. Dohop Go! is now available in the Dohop Flights App, both for Android and iOS, along with its traditional flight, hotel, and car search engines. “

- for all your Apple needs
From starting out as a proper startup with only a good idea and the need to change things, then expanding to 2 retail locations in just 5 years. Starting from scratch and expanding organically has allowed us to love our expansion and take our customers on the ride with us.
Macland has 2 locations. Laugavegur 23 (101, Reykjavik) our downtown store, and Helluhraun 18 (220, Hafnarfjörður).
For all your Apple needs. We are here.
Aurora Reykjavik
- northern lights center

    Aurora Reykjavik is a Northern Lights Center situated in downtown Reykjavík at the Old Harbor next to Icelandair Hotel Marina and Vikin Maritime Museum.

    Aurora Reykjavík is Iceland’s first educational and recreational Northern Lights Center where multimedia is used to explain when, why and how the Northern Lights work, with the highlights being large HD projection of the Aurora’s. We also share myths and legends about what our ancestor thought about those mystical lights.

    The Northern Lights Center is for all ages. Children are our favorite guests and we created the exhibition in a way that children can have a look freely and parents don’t have to worry about things being broken.

    Aurora Reykjavik offers a great selection of souvenirs that are designed and made by Icelanders along with nice little coffee corner, where you can enjoy free coffee and tea while browsing through the souvenirs or just planning your next step.

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    - horseback riding tours

    Íshestar has been a leading riding tour operator since 1982 and we have always given priority to a good service and safety. We also place great emphasis on sustainable tourism by offering exciting riding tours in the unspoiled nature of Iceland.

    Our programme has something for every taste. The multi-day tours require good riding skills and knowledge of horses, while our day tours with departure from our Riding Centre, are well suited for all kinds of people with much or little to no riding experience. Therefore everyone has the opportunity to experience Icelandic nature in the company of horses.

    Our Riding Center is located in Hafnarfjörður, only 15 minutes from downtown Reykjavík city and free pick-up from all major hotels and guesthouses is included in our day tours. Our day tours are available every day, year round. So, if you want to add a unique experience to your Iceland holiday and get to know the friendly Icelandic horse come check us out!

    Our staff at the Riding Center is a fun group of experienced horse people from all over the world. You can enjoy a good ride with our multi-lingual guides in beautiful surroundings on good trails. We also offer rainwear and cold weather overalls if needed as well as helmets and boots. So all you have to do is book, show up and be on your way!

    From the beginning we have cooperated with farmers all over Iceland on our multi day tours; the real connoisseurs of the local terrain and history. That way we make sure that each trip has its own charm and is organized by a local expert, the farmer and his or her family. They use their own horses and ride through country they know like the back of their hand. Security, quality and personal service has always been our trademark and with a good selection of fine horses we are able to offer a broad range of riding tours for experienced riders and beginners alike. Since each rider on the longer tours has to change horses at least once a day we run a herd of free horses with us, Icelandic style. We are proud to follow this tradition on most of our multi-day tours riding through the highlands, across lava fields, over rivers and through bushy vegetation.

    Hope to see you in the saddle soon!

    Your two- and four legged friends at Íshestar  🙂


    - once tasted never forgotten

    Iceland’s Skyr is the low-fat dairy delight!
    Skyr (pronounced skeer) is a remarkable dairy product unique to Iceland. A smooth, rich flavour and creamy thick texture gives all-natural skyr a distinct place of its own on the dairy shelf! Now in fresh-fruit flavours, children and adults all love skyr!

    The first Nordic settlers to Iceland brought centuries of food-preserving skills with them. Dairy products took on new qualities in Iceland thanks to the unique climate and environment. You can read more about the Skyr saga on our website.

    - noodle bar

    Núðluskálin is a small gay owned and operated fusion noodle bar.

    All of our courses are individually made from fresh ingredients and therefore highly customisable.
    We offer fully Vegan versions of all courses.
    Though originally a take-away we now seat over 30 people.

    Núðluskálin is located right in the heart of Reykjavík on Skólavörðustígur 8 (street leading up to the big Church) near the junction with Laugavegur (main street).

    - adventure cruise

    Ferry Baldur – the gate to the West fjords
    and VikingSushi Adventure – Bird & Nature watching Tour for everyone all year around

    The “VikingSushi Adventure” is the right boat tour for travelers who are adventurous and want to experience something new – close up to the nature seafood simply doesn’t come fresher than this! The archipelago area of the Breidafjordur Bay always surprises her visitors during winter or summer with spectacular sights. Where else you get to try delicious fresh scallops and sea urchin roe straight from the ocean served with soy sauce, wasabi and ginger.


    This old volcanic area, characterized by the typical basalt formations of the islands, is the home of countless birds. Here you will also find the strongest currents in Iceland. The VikingSushi Tour takes roughly two hours and our captain is also the tour guide.


    The VikingSushi Tour is a true adventure through incredible nature which should not be missed by any traveler to West Iceland.

    Birds, possible to spot:
    -puffins (from the middle of April until the middle of August)
    -eider ducks
    -white-tailed eagle

    The car ferry Baldur is the bridge to the West fjords via the island Flatey
    Ferry Baldur crosses Breidafjordur Bay daily from Stykkisholmur on the Snæfellsnes peninsula to Brjanslaekur in the north. A ferry ride considerably shortens the route between the south and mid-west of the country and the West Fjords region. It also gives you the opportunity to experience a floating restaurant.

    Take a stopover at the charming island Flatey when you are crossing the bay or go to a day tour to Flatey and back to Stykkishólmur. At Flatey are no cars allowed and between the houses of the 18th century you get the feeling of a journey back in time.

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