What’s Happening Now is Unbelievable, Yet it’s Happening

Writer Vigdís Grímsdóttir uses the fantastical to reveal injustice.

Vigdís Grímsdóttir is a Fairy Queen, you read it here first! She lives in a two-storey boulder (OK a concrete house clad with pebble dash) and puts a spell on her guests. True story. Journalist Ingibjörg Rósa describes her encounter with the award-winning writer, whose queer novel spread ripples across Icelandic society in the 1990 – now she‘s joining the Christmas Book Flood with a fairy tale.

Writer Vigdís Grímsdóttir is an icon in Icelandic literature; her 1989 novel My name is Ísbjörg, I am a Leo, had a deep impact on a whole generation of women, including me, and was adapted for the stage of the National Theatre. She received the Icelandic Literary Prize in 1994 for her novel Grandavegur 7, which has also been adapted for theatre, and her 1987 debut novel, Kaldaljós was adapted for both stage and the big screen. She’s published short stories, poetry, and prose but this past decade she´s focused on memoirs, both her own and others’, until now that Vigdís is joining the famous Icelandic Jólabókaflóð (Christmas Book Flood) with a fantasy novella called Ævintýrið (The Fairy Tale). “I was tired of the exposure that comes with selling your books. I can do it, participate in book talks and signing events but it’s a special persona I use for that, it’s not me,” she explains in her soft voice. “I guess by writing other people’s memoirs, I was able to push someone else into the limelight and get a bit of rest from it myself.”

“What’s happening in Gaza now, and in Ukraine, it’s unbelievable, yet it’s happening.”

She has invited me to her warm and welcoming home hidden inside a stoney-faced building in Reykjavík. I stupidly left my phone at home so can’t record anything or even take photos as proof that I’m meeting with a Fairy Queen – how unprofessional! We talk and talk, drink coffee and munch on exotic chocolates. Vigdís is, per usual, all dressed in black, with shades and her signature red lipstick staying immaculate during the entire visit. Despite vaping and drinking coffee, her lipstick doesn´t smudge or stain, it must be magic.

I have to remind myself regularly why I’m here, to talk about her latest book. But since I’m given this rare chance to meet the Fairy Queen, I quickly want to discuss her older works too. Z: Love Story caused quite a stir and became an instant favourite in the queer society when it was published in 1996. As with most of Vigdís’ fiction, it’s artful and sexually revealing, exposing the love life of two sisters “where one is gay and the other lesbian,” Vigdís explains and chuckles.

Z: Love Story is one of two of the most iconic Icelandic novels that were published in the mid ‘90s (the other being Sú kvalda angist sem hugarfylgsnin geyma/Torments of Love in the Chamber of the Mind by Guðbergur Bergsson), and were essential gate-openers for a community that up until then had been put aside in Iceland – much like the hidden people – as a result of the HIV pandemic. These books made the queer culture visible at a vital point-of-no-return in time.

However, according to Vigdís, the timing wasn’t deliberate. “I don’t want to hear the word “brave”, I was just writing, that’s what I do and that’s when I’m the happiest. I don’t think about how it’s going to be perceived,” she says. So no, she didn’t think the time was right for a saucy queer story, she hadn’t been waiting to write Z: Love Story till it was the right time, or safe for her to publish because of her established status. “I just needed to write this and as it happened, I created this story at that moment. But you could perhaps say that I had a brave publisher who was willing to put it out there at that time.” The novel tells the story of two sisters who reveal and share their sexual adventures as they spend a night talking. But in 1996, when word got round that Vigdis was entering the famous Jólabókaflóð (most Icelandic books are published in the run-up to Christmas) with a novel about lesbianism, she was warned that half of her readers would abandon her. She even received threats and heard on live radio how her career was over because nobody would want to read about such matters. But they wanted to and did, and if she lost any readers, she achieved new ones. Z: Love Story is now considered a monumental icon in queer literature in Iceland.

In 1996, when word got round that Vigdis was entering the famous Jólabókaflóð (most Icelandic books are published in the run-up to Christmas) with Z: Love Story, a novel about lesbianism, she was warned that half of her readers would abandon her. She even received threats and heard on live radio how her career was over because nobody would want to read about such matters. But they wanted to and did, and if she lost any readers, she achieved new ones.

But Vigdis has never held a special torch for the queer community, she finds it irrelevant what people’s gender or sexual orientation is. So, she’s never been keen on exposing her own private life, because she doesn’t really put a label on herself. She has two grown-up children, a handful of grandchildren, has been in love with both men and women and been living with her best friend, who happens to be a woman, for 25 years. “We´ve been friends much longer. But we made this choice. People don’t understand it, but it can be done, especially if something traumatic has happened to you; you can just make this decision. And that’s what we did, 25 years ago. I guess you could call me bisexual,” she says but changes it to “pansexual” after we discuss abandoning the idea of only two genders and falling for people regardless of gender. “See? Now I’ve learnt something new, we’re always evolving and changing and learning new things,” this 70 years, young spirit says.

Now, however, everybody’s talking about her “return” to the fiction writing scene. The Fairy Tale is a story about the odd friendship between Boy and Fish, in a country dictated by a beautiful queen who, along with her cabinet of gorgeous men, makes up the strangest rules and regulations for their citizens to live by. At first glance, The Fairy Tale is exactly that; a beautiful little fantastical novella, if not a tad futuristic story with elements of magic. But read it with a dash of realism and it becomes a terribly honest account of our world, a polemic in disguise. Where people are categorized and made to believe that injustice is law of nature. Where corruption thrives in fearmongering and authorities pretend to be doing their best, repeating foamy phrases of no substance, until they convince the complacent groups, with the most comfort, that the only choice out of all the bad choices is the best choice, smothering any innovation or ideas about a different world. While reading it, I kept seeing similarities to Icelandic current politics and society and it’s not until now I find out that the idea came to Vigdís during a visit to her daughter in Africa.

“I can’t stand this ideology of grouping people together, and that some groups should have less, or other groups should be in control. A society of various groups, it only leads to inequality.”

“Some of it is true, there was actually a dictator who banned fresh milk because his daughter’s company was importing powdered milk from Europe.” And a lot of the things that seem horrific and outrageous are actually happening now, in our world today, however fantastical they seem on paper. “What’s happening in Gaza now, and in Ukraine, it’s unbelievable, yet it’s happening. And we don’t care enough about it because they don’t look like us, they have different names and are different from us. So, they don’t matter as much.” That’s the harsh truth coming straight from the author’s mouth.

The Fairy Tale is a story about the odd friendship between Boy and Fish, in a country dictated by a beautiful queen who, along with her cabinet of gorgeous men, makes up the strangest rules and regulations for their citizens to live by. Read it with a dash of realism and it becomes a terribly honest account of our world, a polemic in disguise.

This is no ordinary interview. Well, it’s not an interview, it’s a conversation. It turns out Vigdis has a gift of getting people to talk as well – as Fairy Queens do; no wonder she’s authored a few memoirs. I tell her all sorts of things about myself and share with her my most secret ideas about a world without any borders or states, about Universal Basic Income being the only way forward and all-new infrastructure and systems built around the precondition that everybody should be happy. When I realise that she agrees with me, I get embarrassingly excited. “I can’t stand this ideology of grouping people together, and that some groups should have less, or other groups should be in control. A society of various groups, it only leads to inequality. When our world without borders will be reality, we’ll have a community, not groups,” Vigdís says with inspiration. But then we agree that most likely neither one of us will live to see such a world, there’s too much work to be done still.

It is sadly time to leave the Fairy Queen’s home and I reluctantly head for the door. Vigdís gives me a warm hug and a kiss on the cheek and suddenly I’m outside the huge boulder again. I’m confused, what time is it, didn’t I spend a lifetime in there? How can it only have been two hours? Was I dreaming? Did this really happen? Am I a character in her fantasy story?

Á. Óskarsson
Á. Óskarsson

Á. Óskarsson offers a variety of products and services to sports centers, swimming pools, schools, kindergartens, and the general public. The company specializes in sport-related products, activity-focused games, and a wide range of solutions for sports facilities.

Á. Óskarsson has been involved in numerous big projects related to building sports facilities and has made it their benchmark to offer good quality products and equipment since the company was founded.

See links to social media in the upper left-hand corner

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Á. Óskarsson selur fjölbreytt vöruúrval fyrir íþróttahús, sundlaugar, skóla og leikskóla og einnig ýmsar vörur til einkaafnota. Fyrirtækið selur vörur til íþróttaiðkunnar og leikja ásamt því að bjóða upp á ýmsar lausnir fyrir íþróttamannvirki.

Á. Óskarsson hefur komið að fjölda stórra verkefna við byggingu íþróttamannvirkja og hefur frá stofnun kappkostað að bjóða vandaðar og endingargóðar vörur.

Tenglar á samfélagsmiðla eru í efra horninu vinstra megin.

Webpage/vefsetur

Blush

    Blush was founded in 2011 when it started selling high quality sex products. The goal from the beginning was to change the market and take the discussion about sex products to a higher level. Today Blush provides professional services in a pleasant environment that fulfills different needs, both for individuals and couples. Blush respects diversity and wants to set a good example in all of its messaging to target audiences. Sexual health and equality in sex is important and Blush wants to focus on those issues through education and open discussion. Blush works in a socially responsible manner for society, their customers and the environment.

    Check out Blush’s website: https://blush.is/

    Omnom Chocolate
    - award-winning chocolate maker

      Omnom Chocolate is an Icelandic craft chocolate company based in Reykjavík. We produce handcrafted chocolate from organic cacao beans sourced ethically and sustainably. We’ve developed direct relationships to create premium chocolate with fine flavor cacao beans.

      Our creative flavors are carefully crafted by meticulous chocolate makers. The cacao beans are roasted, winnowed, ground, and refined into melty-smooth chocolate.

      Omnom’s process is one of constant exploration, invention, and experimentation. If it doesn’t please us, if something isn’t absolutely delicious, there’s no reason to be doing it. So, we always start with our taste buds and follow our instincts. Our team searches for the finest ingredients in the world and new ways to improve chocolate. This obsession with knowing where our ingredients come from has led us around the corner to dairy farms in the Icelandic countryside and all the way to rainforest cacao farms of Nicaragua.

      In only a few short years, we’ve grown from our 50 sq. m. petrol station space and become an award-winning chocolate maker. Now, with our headquarters in 101 Reykjavík, our chocolate is sent out around Iceland and all over the world.

      At the end of the day, our goal is to make chocolate.

       

      Nasdaq

         

        Nasdaq (Nasdaq: NDAQ) is a global technology company serving the capital markets and other industries. Our diverse offering of data, analytics, software and services enables clients to optimize and execute their business vision with confidence.

        With over 4,300 employees in 39 offices around the world, at Nasdaq we all contribute to the success of the company and its culture, and each one of us has the ability to make a difference. When it comes to our core mission and values, we embrace the role of Diversity, Inclusion and Belonging (DIB) as a fundamental driver of our corporate growth, workplace culture and market development. We strive to create a culture that embraces the power of different perspectives—a culture where people’s unique backgrounds and different experiences helps us fuel innovation and support our clients around the world.

        Our unique position at the center of the capital markets allows us to see firsthand how these values have redefined corporate culture and success, deepening and accelerating our own commitment to champion inclusive growth and prosperity, as we strive to create more equitable opportunities to help people of all backgrounds reach their full potential. Most notably, we published our diversity statistics for the first time in 2020. These metrics serve as a quantitative assessment of where we are today and help determine what strategies we need to adopt to enhance diversity in the workplace. We recognize that we have much work to do, but we are steadfast in our commitment to creating a diverse and inclusive culture—one that reflects the communities in which we live, allows all employees to be their true, authentic selves and fosters individual growth and achievement.

        As we move forward together, we will continue advancing diverse ideas and perspectives that help fulfill the promise of a more inclusive and prosperous world. We aim to set the pace for rethinking capital markets and economies anywhere and everywhere. To learn more about the company, technology solutions and career opportunities, visit us on LinkedIn, on Twitter @Nasdaq, or at www.nasdaq.com.

        Blue Lagoon
        - One of the 25 Wonders of the World

        Named by National Geographic as one of the 25 Wonders of the World, the Blue Lagoon is a shimmering expanse of warmth, relaxation, and rejuvenation. Its unique geothermal seawater
        comes from 2.000 meters within the earth where seawater and freshwater converge in a tectonic realm of porous lava and searing heat. Propelled by extreme pressure, the water ascends to the earth’s surface, emerging enriched with silica, algae, and minerals—the elements that endow Blue Lagoon geothermal seawater with its radiant, healing properties.

        From its humble beginnings in the shadows of a geothermal power plant, Blue Lagoon has evolved into a world of wonder, now encompassing two hotels, three restaurants, three
        geothermal lagoons, a subterranean spa, a renowned line of skin care, a thriving research center, and a wealth of spa and refreshment facilities.

        Achieving harmony with the volcanic landscape, the lagoon and its surrounding architecture embody the unification of the man-made and the natural, and adhere to the highest principles of sustainability.

        The Blue Lagoon. A wonder of the world. A world of wonder.

        Landsbankinn
        - leading financial institution
        Landsbankinn

        Landsbankinn is a leading Icelandic financial institution. It offers a full range of financial services and is the market leader in the Icelandic financial service sector with the largest branch network.

        The present bank was established on 7 October 2008 but the history of its predecessor dates back to 1886. The bank is owned by the National Treasury of Iceland, which holds 98.2% of its share capital, and other shareholders who own 1.8%.

        Landsbankinn’s strategy is to provide comprehensive financial services that meet customer’s needs. It emphasizes providing exemplary service to customers, developing e-banking for their convenience, increasing the efficiency of support functions, modernizing its technology and ensuring effective utilization of its balance sheet.

        The bank’s vision is to be exemplary and its role is to be a trusted financial partner.

        Special emphasis is placed on promoting a performance-oriented culture in the bank. To follow up on the implementation of this strategy, the bank has defined key goals which are measured regularly to determine progress. These goals include, for example, customer satisfaction and loyalty, profitability, cost efficiency and the correlation between risk appetite and employee satisfaction.

        Landsbankinn wishes to lead the development of a sustainable society in Iceland by integrating economic, social and environmental concerns in its operations. The Bank aims to ensure that both its owners and society at large benefit from its activities.

        It intends to achieve this aim by building solid infrastructure and a strong team of 1.100 employees, by listening to its customers and by respecting and encouraging its employees to actively participate in their community. Landsbankinn was a founding member of Festa, a Centre for Corporate Social Responsibility, and is a member of the UN Global Compact.

        Landsbankinn has been a proud sponsor of the Reykjavik Pride since it was first celebrated in Iceland.

        Dohop
        - get inspired
        Dohop

        Dohop allows people to find the cheapest flights available with just one click. Founded in Reykjavik in 2004, it is the only Icelandic company of its kind and quickly became the go-to tool for finding cheap flights among the locals. Dohop finds the best deals among hundreds of different airlines and online travel agencies, to make sure that the user is getting the cheapest price. Dohop also offers hotel and car rental search engines, so users can make all of their travel bookings from a single website.

        Dohop‘s specialty is finding so-called “self-connect” flight options, which can save travelers money by booking a ticket through two or more different airlines. The ability to look for these self-connect option is what sets Dohop apart from its competition, as it can save people hundreds of dollars on certain routes.

        More recently, Dohop has developed a unique product called Dohop Go!, which allows users to check for the cheapest available flights from their home airport. This tool is perfect for those who are looking for travel inspiration but are not willing to overpay for their flight ticket. Dohop Go! is now available in the Dohop Flights App, both for Android and iOS, along with its traditional flight, hotel, and car search engines. “

        VSÓ Ráðgjöf

           

          VSÓ Ráðgjöf er alhliða ráðgjafar- og verkfræðifyrirtæki sem leggur áherslu á trausta og faglega þjónustu sem tryggir viðskiptavinum hagkvæmustu lausnir hverju sinni, skilar raunverulegum árangri og stuðlar að samkeppnisforskoti.  Á skrifstofum VSÓ í Reykjavík og í Noregi starfar yfir 80 manna samhentur hópur verkfræðinga og annarra tæknimenntaðra starfsmanna.

          Macland
          - for all your Apple needs
          Macland

          From starting out as a proper startup with only a good idea and the need to change things, to becoming an established company with 6 employees. Starting from scratch and expanding organically has allowed us to love our expansion and take our customers on the ride with us.

          Macland is located at Laugavegur 23 (101, Downtown Reykjavik)
          For all your Apple needs. We are here.

          Ísey skyr
          - once tasted never forgotten

          Our Story
          Once upon a time, 1,100 years ago in fact, Nordic settlers began arriving in Iceland. They brought with them the skills and knowledge for producing skyr. As time passed, the know-how and recipe for this nutritious food slowly faded out elsewhere in the Nordic region. Luckily, the Icelandic skyr-making tradition continued.

          For centuries, Icelandic skyr formed a cornerstone of the national diet, helping to keep people strong in living conditions that were often harsh. On family farms countrywide, it was the women who nurtured this dairy and passing on both the recipe and the original Icelandic skyr cultures from mother to daughter.

          Ísey skyr builds on this remarkable legacy. It was some of those very same women, the recipients of their mothers’ expertise, who, around 90 years ago, taught Icelandic dairy scientists the art of skyr-making. The production process is more high-tech these days, and the quality standards more rigorous. However, the basic recipe and the use of original cultures to ferment the skimmed milk remain the same. Protein rich, fat-free, creamy and delicious – Ísey skyr is as relevant to consumers now as it was all those centuries ago.
          This is our secret and you are in on it

          You can read more about Ísey skyr on our website.

          Contact Us


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