Helga Haraldsdóttir. Photo / Inga Auðbjörg Straumland

Listening Out Loud

Reykjavík Pride’s new president seeks to improve on a good thing.

By now it is probably common knowledge that Reykjavík Pride is one of Iceland’s largest festivals, sometimes even rivaling the number of attendees for Independence Day celebrations. Reykjavík Pride is a lot of things–a celebration, a protest, a show of solidarity, a demonstration of allyship, a concert and a party–and naturally, it takes many hands to keep things running smoothly.

Amazingly, Reykjavík Pride is run almost entirely by volunteers. One of those is its newly elected president, Helga Haraldsdóttir. She has been involved with the event since 2018 and as such, was already “very familiar with the work that needs to be done.” What then inspired her to go for the presidency?

I sought the position mostly because of encouragement from my fellow board members,” she says. “That really helped me make the decision. That was kind of the push I needed.”

Not that she was displeased with the way things had been run up until that point; on the contrary, she has nothing but praise for out-going president Gunnlaugur Bragi Björnsson. In fact, running for president didn’t even occur to her until he announced that he wouldn’t be running again.

“[He] was just very, very confident and good at what he did,” she says. “So there wasn’t a feeling of ‘I should take over, I should do this’. … When [he] and the rest of the board encouraged me to put my name in the hat I felt it was something I really wanted to do.”

A bigger tent

Praise for the outgoing president aside, Helga is not one to rest on Reykjavík Pride’s laurels. When asked in what directions she would like to take the event, she has a vision in mind.

“Reykjavík Pride has been held in Iceland since 1999 and we’ve evolved and learned a lot through the years,” she says. “Now it’s one of the biggest events in Iceland. I feel we need to keep the standards which are very high but at the same time it’s important that we develop new ways to reach the community and give more people and groups space. I’m really excited about it but of course, it’s also a big responsibility that I take very seriously.”

I feel we need to keep the standards which are very high but at the same time it’s important that we develop new ways to reach the community and give more people and groups space.

Being a volunteer herself, she also doesn’t forget who helps the event run.

“What makes Reykjavík Pride as amazing as it truly is are the volunteers, some of whom have put in so much work year after year. With the festival getting bigger every year we rely more and more on volunteers and their work is so important, but more volunteers means that we must find new ways of making sure that people know they are appreciated for all their efforts.”

Pride is first and foremost for and by the queer community

Of course, none of this would be possible without the involvement of the queer community itself. The event is for the community, and by the community, and so listening to that community is paramount to Helga.

“I would like to actively reach out to the community, to hear people’s opinions on what they would like to see,” she says. “It’s important for people to be able to just express themselves, talk about all of the good things or the bad things, because I think that way, we could hopefully get the most diverse opinions and comments and critiques about things and where we are heading. We are a group of many different minorities with different needs and perspectives. I find that maybe it’s a bit difficult to be putting pressure on people to get themselves actively involved, for things to evolve. We are not yet as diverse as we want to be and should be. But by reaching out and just having the conversations, I believe we can take bigger steps closer to unity.”

Helga has nothing but praise for out-going president Gunnlaugur Bragi Björnsson. In fact, running for president didn’t even occur to her until he announced that he wouldn’t be running again. Photo / Inga Auðbjörg Straumland

Love in the shadow of hate

Last summer’s Reykjavík Pride was a special one for a number of reasons. The year had seen a very small group of bigots, who usually confined their hate to Facebook, suddenly get a modest amount of media coverage. Annoying as that was, there was also a court case involving two young men accused of terroristic plotting; amongst their plans were speculations on how they could drive a large vehicle into crowds during Pride itself.

This was particularly harrowing, and was in the forefront of the minds of many of those who attended Pride last summer. Helga was among those attendees, and felt, like many others, that making the decision to march together–in solidarity with one another, in solidarity against hate–brought us closer together.

I want to create a space where everyone can feel free and comfortable to come forward with their ideas on how we can best operate Reykjavík Pride.

“Although there was more uncertainty [during last summer’s Pride], I feel that we as a community have grown stronger in spite of it,” she says. “Last Pride march was so big and so out and loud. I feel like we rose to the occasion. And that is powerful. Showing up and being happy and celebrating our queerness in the face of backlash.”

“What makes Reykjavík Pride as amazing as it truly is are the volunteers, some of whom have put in so much work year after year,” says Helga, here pictured with this years team and volunteers. Photo / Heiðrun Fivelstad

The captain will hear you now

Although next Reykjavík Pride commences August 6th of next year, if anything that gives us plenty of time to consider what kind of event we want to have; what we would like to see, to offer each other, to build together.

As said, Pride is by and for the queer community, first and foremost. If you’re a part of that community, you have the freedom and the power to help shape Pride into the event you would like it to be; something Helga emphasises at our interview’s closing.

“I really and very simply want to listen to people,” she says. “I think it’s not always easy to listen, especially when it’s criticism. This is what I want to try my best to do especially if my role is in any way like a captain of a ship. I want to create a space where everyone can feel free and comfortable to come forward with their ideas on how we can best operate Reykjavík Pride.”

Á. Óskarsson
Á. Óskarsson

Á. Óskarsson offers a variety of products and services to sports centers, swimming pools, schools, kindergartens, and the general public. The company specializes in sport-related products, activity-focused games, and a wide range of solutions for sports facilities.

Á. Óskarsson has been involved in numerous big projects related to building sports facilities and has made it their benchmark to offer good quality products and equipment since the company was founded.

See links to social media in the upper left-hand corner

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Á. Óskarsson selur fjölbreytt vöruúrval fyrir íþróttahús, sundlaugar, skóla og leikskóla og einnig ýmsar vörur til einkaafnota. Fyrirtækið selur vörur til íþróttaiðkunnar og leikja ásamt því að bjóða upp á ýmsar lausnir fyrir íþróttamannvirki.

Á. Óskarsson hefur komið að fjölda stórra verkefna við byggingu íþróttamannvirkja og hefur frá stofnun kappkostað að bjóða vandaðar og endingargóðar vörur.

Tenglar á samfélagsmiðla eru í efra horninu vinstra megin.

Webpage/vefsetur

Blush

    Blush was founded in 2011 when it started selling high quality sex products. The goal from the beginning was to change the market and take the discussion about sex products to a higher level. Today Blush provides professional services in a pleasant environment that fulfills different needs, both for individuals and couples. Blush respects diversity and wants to set a good example in all of its messaging to target audiences. Sexual health and equality in sex is important and Blush wants to focus on those issues through education and open discussion. Blush works in a socially responsible manner for society, their customers and the environment.

    Check out Blush’s website: https://blush.is/

    Omnom Chocolate
    - award-winning chocolate maker

      Omnom Chocolate is an Icelandic craft chocolate company based in Reykjavík. We produce handcrafted chocolate from organic cacao beans sourced ethically and sustainably. We’ve developed direct relationships to create premium chocolate with fine flavor cacao beans.

      Our creative flavors are carefully crafted by meticulous chocolate makers. The cacao beans are roasted, winnowed, ground, and refined into melty-smooth chocolate.

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      In only a few short years, we’ve grown from our 50 sq. m. petrol station space and become an award-winning chocolate maker. Now, with our headquarters in 101 Reykjavík, our chocolate is sent out around Iceland and all over the world.

      At the end of the day, our goal is to make chocolate.

       

      Nasdaq

         

        Nasdaq (Nasdaq: NDAQ) is a global technology company serving the capital markets and other industries. Our diverse offering of data, analytics, software and services enables clients to optimize and execute their business vision with confidence.

        With over 4,300 employees in 39 offices around the world, at Nasdaq we all contribute to the success of the company and its culture, and each one of us has the ability to make a difference. When it comes to our core mission and values, we embrace the role of Diversity, Inclusion and Belonging (DIB) as a fundamental driver of our corporate growth, workplace culture and market development. We strive to create a culture that embraces the power of different perspectives—a culture where people’s unique backgrounds and different experiences helps us fuel innovation and support our clients around the world.

        Our unique position at the center of the capital markets allows us to see firsthand how these values have redefined corporate culture and success, deepening and accelerating our own commitment to champion inclusive growth and prosperity, as we strive to create more equitable opportunities to help people of all backgrounds reach their full potential. Most notably, we published our diversity statistics for the first time in 2020. These metrics serve as a quantitative assessment of where we are today and help determine what strategies we need to adopt to enhance diversity in the workplace. We recognize that we have much work to do, but we are steadfast in our commitment to creating a diverse and inclusive culture—one that reflects the communities in which we live, allows all employees to be their true, authentic selves and fosters individual growth and achievement.

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        Blue Lagoon
        - One of the 25 Wonders of the World

        Named by National Geographic as one of the 25 Wonders of the World, the Blue Lagoon is a shimmering expanse of warmth, relaxation, and rejuvenation. Its unique geothermal seawater
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        From its humble beginnings in the shadows of a geothermal power plant, Blue Lagoon has evolved into a world of wonder, now encompassing two hotels, three restaurants, three
        geothermal lagoons, a subterranean spa, a renowned line of skin care, a thriving research center, and a wealth of spa and refreshment facilities.

        Achieving harmony with the volcanic landscape, the lagoon and its surrounding architecture embody the unification of the man-made and the natural, and adhere to the highest principles of sustainability.

        The Blue Lagoon. A wonder of the world. A world of wonder.

        Landsbankinn
        - leading financial institution
        Landsbankinn

        Landsbankinn is a leading Icelandic financial institution. It offers a full range of financial services and is the market leader in the Icelandic financial service sector with the largest branch network.

        The present bank was established on 7 October 2008 but the history of its predecessor dates back to 1886. The bank is owned by the National Treasury of Iceland, which holds 98.2% of its share capital, and other shareholders who own 1.8%.

        Landsbankinn’s strategy is to provide comprehensive financial services that meet customer’s needs. It emphasizes providing exemplary service to customers, developing e-banking for their convenience, increasing the efficiency of support functions, modernizing its technology and ensuring effective utilization of its balance sheet.

        The bank’s vision is to be exemplary and its role is to be a trusted financial partner.

        Special emphasis is placed on promoting a performance-oriented culture in the bank. To follow up on the implementation of this strategy, the bank has defined key goals which are measured regularly to determine progress. These goals include, for example, customer satisfaction and loyalty, profitability, cost efficiency and the correlation between risk appetite and employee satisfaction.

        Landsbankinn wishes to lead the development of a sustainable society in Iceland by integrating economic, social and environmental concerns in its operations. The Bank aims to ensure that both its owners and society at large benefit from its activities.

        It intends to achieve this aim by building solid infrastructure and a strong team of 1.100 employees, by listening to its customers and by respecting and encouraging its employees to actively participate in their community. Landsbankinn was a founding member of Festa, a Centre for Corporate Social Responsibility, and is a member of the UN Global Compact.

        Landsbankinn has been a proud sponsor of the Reykjavik Pride since it was first celebrated in Iceland.

        Dohop
        - get inspired
        Dohop

        Dohop allows people to find the cheapest flights available with just one click. Founded in Reykjavik in 2004, it is the only Icelandic company of its kind and quickly became the go-to tool for finding cheap flights among the locals. Dohop finds the best deals among hundreds of different airlines and online travel agencies, to make sure that the user is getting the cheapest price. Dohop also offers hotel and car rental search engines, so users can make all of their travel bookings from a single website.

        Dohop‘s specialty is finding so-called “self-connect” flight options, which can save travelers money by booking a ticket through two or more different airlines. The ability to look for these self-connect option is what sets Dohop apart from its competition, as it can save people hundreds of dollars on certain routes.

        More recently, Dohop has developed a unique product called Dohop Go!, which allows users to check for the cheapest available flights from their home airport. This tool is perfect for those who are looking for travel inspiration but are not willing to overpay for their flight ticket. Dohop Go! is now available in the Dohop Flights App, both for Android and iOS, along with its traditional flight, hotel, and car search engines. “

        VSÓ Ráðgjöf

           

          VSÓ Ráðgjöf er alhliða ráðgjafar- og verkfræðifyrirtæki sem leggur áherslu á trausta og faglega þjónustu sem tryggir viðskiptavinum hagkvæmustu lausnir hverju sinni, skilar raunverulegum árangri og stuðlar að samkeppnisforskoti.  Á skrifstofum VSÓ í Reykjavík og í Noregi starfar yfir 80 manna samhentur hópur verkfræðinga og annarra tæknimenntaðra starfsmanna.

          Macland
          - for all your Apple needs
          Macland

          From starting out as a proper startup with only a good idea and the need to change things, to becoming an established company with 6 employees. Starting from scratch and expanding organically has allowed us to love our expansion and take our customers on the ride with us.

          Macland is located at Laugavegur 23 (101, Downtown Reykjavik)
          For all your Apple needs. We are here.

          Ísey skyr
          - once tasted never forgotten

          Our Story
          Once upon a time, 1,100 years ago in fact, Nordic settlers began arriving in Iceland. They brought with them the skills and knowledge for producing skyr. As time passed, the know-how and recipe for this nutritious food slowly faded out elsewhere in the Nordic region. Luckily, the Icelandic skyr-making tradition continued.

          For centuries, Icelandic skyr formed a cornerstone of the national diet, helping to keep people strong in living conditions that were often harsh. On family farms countrywide, it was the women who nurtured this dairy and passing on both the recipe and the original Icelandic skyr cultures from mother to daughter.

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          This is our secret and you are in on it

          You can read more about Ísey skyr on our website.

          Contact Us


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