Coming Home

Veiga Grétarsdóttir Sulebust talks about her literal and figurative journeys.

Veiga Grétarsdóttir Sulebust is very familiar with rising to the challenge of difficult but fulfilling voyages. Having kayaked the circumference of Iceland against the ocean currents–the first and so far only person to do so–she has demonstrated great physical strength and determination. By the same token, having come out as trans at nearly 40 years of age, she has also demonstrated strength of character and willpower as well.

Originally from the northeast town of Ísafjörður, and growing up at a time when “trans” was scarcely heard or seen in contemporary circles, when did the journey to her true self begin?

Education is key

“I think around 12 to 15 years old,” she recalls. “Then I realized something wasn’t quite normal, if you can say so. But at that time in Ísafjörður, there was no internet. No books, nothing.”

At this time it was the 80s, where transness was barely visible to the mainstream eye in the most cosmopolitan of places, let alone late 20th century Iceland. Veiga first recalls seeing trans people mentioned when she was in her early 20s.

Initially, this had little impact on her, “because I was in a relationship and have a son and everything. So I just put it away.”

It’s a good feeling to be home. And that’s just the feeling I have every day now. I’m home.

In retrospect, the lack of representation underscores for Veiga the importance of education about queer matters.

“When I was 13 or 14, I was just wondering if I were gay. Almost all my knowledge of that time was that gay guys were doing drag. And since they are dressing up in women’s clothes, I thought I must be like that. But I had no interest in guys at all!”

When one considers the confusion and suffering that could have been avoided by simply teaching that trans people exist, the importance of queer education at an early age is hard to miss.

In 2019, Veiga embarked on the quest of circumnavigating Iceland by sea kayak against the ocean current that circles the country–and succeeded. Photo / Courtesy of Veiga

Moving abroad, coming home

Veiga moved to Norway in 2012, and longed for feminine presentation every day.

The closet isn’t a nice place for anyone to be, and it was difficult for Veiga as well. She had attempted to take her own life, and privately dressing as a woman gave her “mixed feelings, feeling good and feeling shame.”

“And then on Christmas 2014 I saw pictures of myself,” she says. “I was putting some toys together with my daughter. I was just leaning forward and I could see that I was getting bald. When I saw these pictures, I thought, ‘I cannot be a bald woman’. Before that, I always just had been in denial, but three weeks later, I was seeing a psychiatrist and one year later I started my hormones.”

The process for trans people to get hormones was more difficult at that time, in Norway and Iceland alike. This included long waiting lists, having to endure multiple and humiliating interviews, repeating the same answers to the same questions for months or even years before being allowed to start hormone replacement therapy. Because of this, many trans people elect to circumvent the system and get hormones through other means, which Veiga was also able to do with the help of a gynecologist.

Almost all my knowledge of that time was that gay guys were doing drag. And since they are dressing up in women’s clothes, I thought I must be like that. But I had no interest in guys at all!

Veiga moved back to Iceland in January 2016, one year into taking hormones. Just in the early part of her transition, things got off to a rocky start–mostly due to her own anxieties at how she would be perceived.

“It was quite difficult in the beginning,” she says. “I was really afraid that everybody would judge me and that I would lose my family. I was really depressed. I had been working as a CNC operator for 20 years, working with stainless steel, you know, lathes, milling machines, stuff like that. And I heard my coworkers talk really bad about trans people. There was a real fear that my kids would get bullied because of me.”

However, the process of transitioning meant more to Veiga than mere physical changes; it was also a transformative process on both a psychological and spiritual level.

“Before my transition, I had really, really low self esteem,” she says. “I couldn’t raise my hand and ask a question in a meeting because I was always afraid that people would laugh at me. I didn’t want to have a church wedding ceremony, because I couldn’t handle attention. But after my transition… I mean, if someone had told me then that after five years, I would be doing documentary movies, going into companies and giving lectures, I wouldn’t believe it.”

This journey was recorded by Óskar Páll Sveinsson and the subsequent documentary, Against The Current, has received widespread critical praise as well as winning best Nordic film at the Nordic Adventure Film Festival. Photo / Courtesy of Veiga

Against the current

For any folks in their 30s, or 40s, or even older who are wondering if they may be trans, or are even convinced that they are trans but are worried that it may be too late for them to come out, Veiga states flatly: “It’s never too late. This is your life. You should live for yourself, not for somebody else.”

And Veiga is a fine example of living for one’s self. In 2019, she embarked on the quest of circumnavigating Iceland by sea kayak against the ocean current that circles the country–and succeeded.

This journey was recorded by Óskar Páll Sveinsson and the subsequent documentary, Against The Current, has received widespread critical praise as well as winning best Nordic film at the Nordic Adventure Film Festival.

She’s also been working on three separate documentaries, with educational shorts about pollution from fish farms on YouTube to boot.

If someone had told me then that after five years, I would be doing documentary movies, going into companies and giving lectures, I wouldn’t believe it.

Today, Veiga still lives in Ísafjörður, where she says everyone in her small community has been accepting and welcoming of her. Here, Veiga reflects for a moment, and encapsulates the journey of transitioning in one of the best ways I’ve ever heard:

“Sometimes when I try to describe the feeling that I’m feeling everyday now, just in one sentence that everybody can relate to, I talk about how when you have been traveling for a long time, and you’re really tired, and you come home and just sit in your own home again. It’s a good feeling to be home. And that’s just the feeling I have every day now. I’m home.”

Veiga’s also been working on three separate documentaries, with educational shorts about pollution from fish farms on YouTube to boot. Photo / Courtesy of Veiga

You can watch Against The Current on Google Play, iTunes, and numerous other streaming platforms that are only a search engine entry away; catch the trailer here. Stay tuned for more from Veiga soon–surprises are in store!

Á. Óskarsson
Á. Óskarsson

Á. Óskarsson offers a variety of products and services to sports centers, swimming pools, schools, kindergartens, and the general public. The company specializes in sport-related products, activity-focused games, and a wide range of solutions for sports facilities.

Á. Óskarsson has been involved in numerous big projects related to building sports facilities and has made it their benchmark to offer good quality products and equipment since the company was founded.

See links to social media in the upper left-hand corner


Á. Óskarsson selur fjölbreytt vöruúrval fyrir íþróttahús, sundlaugar, skóla og leikskóla og einnig ýmsar vörur til einkaafnota. Fyrirtækið selur vörur til íþróttaiðkunnar og leikja ásamt því að bjóða upp á ýmsar lausnir fyrir íþróttamannvirki.

Á. Óskarsson hefur komið að fjölda stórra verkefna við byggingu íþróttamannvirkja og hefur frá stofnun kappkostað að bjóða vandaðar og endingargóðar vörur.

Tenglar á samfélagsmiðla eru í efra horninu vinstra megin.



    Blush was founded in 2011 when it started selling high quality sex products. The goal from the beginning was to change the market and take the discussion about sex products to a higher level. Today Blush provides professional services in a pleasant environment that fulfills different needs, both for individuals and couples. Blush respects diversity and wants to set a good example in all of its messaging to target audiences. Sexual health and equality in sex is important and Blush wants to focus on those issues through education and open discussion. Blush works in a socially responsible manner for society, their customers and the environment.

    Check out Blush’s website:

    Omnom Chocolate
    - award-winning chocolate maker

      Omnom Chocolate is an Icelandic craft chocolate company based in Reykjavík. We produce handcrafted chocolate from organic cacao beans sourced ethically and sustainably. We’ve developed direct relationships to create premium chocolate with fine flavor cacao beans.

      Our creative flavors are carefully crafted by meticulous chocolate makers. The cacao beans are roasted, winnowed, ground, and refined into melty-smooth chocolate.

      Omnom’s process is one of constant exploration, invention, and experimentation. If it doesn’t please us, if something isn’t absolutely delicious, there’s no reason to be doing it. So, we always start with our taste buds and follow our instincts. Our team searches for the finest ingredients in the world and new ways to improve chocolate. This obsession with knowing where our ingredients come from has led us around the corner to dairy farms in the Icelandic countryside and all the way to rainforest cacao farms of Nicaragua.

      In only a few short years, we’ve grown from our 50 sq. m. petrol station space and become an award-winning chocolate maker. Now, with our headquarters in 101 Reykjavík, our chocolate is sent out around Iceland and all over the world.

      At the end of the day, our goal is to make chocolate.




        Nasdaq (Nasdaq: NDAQ) is a global technology company serving the capital markets and other industries. Our diverse offering of data, analytics, software and services enables clients to optimize and execute their business vision with confidence.

        With over 4,300 employees in 39 offices around the world, at Nasdaq we all contribute to the success of the company and its culture, and each one of us has the ability to make a difference. When it comes to our core mission and values, we embrace the role of Diversity, Inclusion and Belonging (DIB) as a fundamental driver of our corporate growth, workplace culture and market development. We strive to create a culture that embraces the power of different perspectives—a culture where people’s unique backgrounds and different experiences helps us fuel innovation and support our clients around the world.

        Our unique position at the center of the capital markets allows us to see firsthand how these values have redefined corporate culture and success, deepening and accelerating our own commitment to champion inclusive growth and prosperity, as we strive to create more equitable opportunities to help people of all backgrounds reach their full potential. Most notably, we published our diversity statistics for the first time in 2020. These metrics serve as a quantitative assessment of where we are today and help determine what strategies we need to adopt to enhance diversity in the workplace. We recognize that we have much work to do, but we are steadfast in our commitment to creating a diverse and inclusive culture—one that reflects the communities in which we live, allows all employees to be their true, authentic selves and fosters individual growth and achievement.

        As we move forward together, we will continue advancing diverse ideas and perspectives that help fulfill the promise of a more inclusive and prosperous world. We aim to set the pace for rethinking capital markets and economies anywhere and everywhere. To learn more about the company, technology solutions and career opportunities, visit us on LinkedIn, on Twitter @Nasdaq, or at

        Blue Lagoon
        - One of the 25 Wonders of the World

        Named by National Geographic as one of the 25 Wonders of the World, the Blue Lagoon is a shimmering expanse of warmth, relaxation, and rejuvenation. Its unique geothermal seawater
        comes from 2.000 meters within the earth where seawater and freshwater converge in a tectonic realm of porous lava and searing heat. Propelled by extreme pressure, the water ascends to the earth’s surface, emerging enriched with silica, algae, and minerals—the elements that endow Blue Lagoon geothermal seawater with its radiant, healing properties.

        From its humble beginnings in the shadows of a geothermal power plant, Blue Lagoon has evolved into a world of wonder, now encompassing two hotels, three restaurants, three
        geothermal lagoons, a subterranean spa, a renowned line of skin care, a thriving research center, and a wealth of spa and refreshment facilities.

        Achieving harmony with the volcanic landscape, the lagoon and its surrounding architecture embody the unification of the man-made and the natural, and adhere to the highest principles of sustainability.

        The Blue Lagoon. A wonder of the world. A world of wonder.

        - leading financial institution

        Landsbankinn is a leading Icelandic financial institution. It offers a full range of financial services and is the market leader in the Icelandic financial service sector with the largest branch network.

        The present bank was established on 7 October 2008 but the history of its predecessor dates back to 1886. The bank is owned by the National Treasury of Iceland, which holds 98.2% of its share capital, and other shareholders who own 1.8%.

        Landsbankinn’s strategy is to provide comprehensive financial services that meet customer’s needs. It emphasizes providing exemplary service to customers, developing e-banking for their convenience, increasing the efficiency of support functions, modernizing its technology and ensuring effective utilization of its balance sheet.

        The bank’s vision is to be exemplary and its role is to be a trusted financial partner.

        Special emphasis is placed on promoting a performance-oriented culture in the bank. To follow up on the implementation of this strategy, the bank has defined key goals which are measured regularly to determine progress. These goals include, for example, customer satisfaction and loyalty, profitability, cost efficiency and the correlation between risk appetite and employee satisfaction.

        Landsbankinn wishes to lead the development of a sustainable society in Iceland by integrating economic, social and environmental concerns in its operations. The Bank aims to ensure that both its owners and society at large benefit from its activities.

        It intends to achieve this aim by building solid infrastructure and a strong team of 1.100 employees, by listening to its customers and by respecting and encouraging its employees to actively participate in their community. Landsbankinn was a founding member of Festa, a Centre for Corporate Social Responsibility, and is a member of the UN Global Compact.

        Landsbankinn has been a proud sponsor of the Reykjavik Pride since it was first celebrated in Iceland.

        - get inspired

        Dohop allows people to find the cheapest flights available with just one click. Founded in Reykjavik in 2004, it is the only Icelandic company of its kind and quickly became the go-to tool for finding cheap flights among the locals. Dohop finds the best deals among hundreds of different airlines and online travel agencies, to make sure that the user is getting the cheapest price. Dohop also offers hotel and car rental search engines, so users can make all of their travel bookings from a single website.

        Dohop‘s specialty is finding so-called “self-connect” flight options, which can save travelers money by booking a ticket through two or more different airlines. The ability to look for these self-connect option is what sets Dohop apart from its competition, as it can save people hundreds of dollars on certain routes.

        More recently, Dohop has developed a unique product called Dohop Go!, which allows users to check for the cheapest available flights from their home airport. This tool is perfect for those who are looking for travel inspiration but are not willing to overpay for their flight ticket. Dohop Go! is now available in the Dohop Flights App, both for Android and iOS, along with its traditional flight, hotel, and car search engines. “

        VSÓ Ráðgjöf


          VSÓ Ráðgjöf er alhliða ráðgjafar- og verkfræðifyrirtæki sem leggur áherslu á trausta og faglega þjónustu sem tryggir viðskiptavinum hagkvæmustu lausnir hverju sinni, skilar raunverulegum árangri og stuðlar að samkeppnisforskoti.  Á skrifstofum VSÓ í Reykjavík og í Noregi starfar yfir 80 manna samhentur hópur verkfræðinga og annarra tæknimenntaðra starfsmanna.

          - for all your Apple needs

          From starting out as a proper startup with only a good idea and the need to change things, to becoming an established company with 6 employees. Starting from scratch and expanding organically has allowed us to love our expansion and take our customers on the ride with us.

          Macland is located at Laugavegur 23 (101, Downtown Reykjavik)
          For all your Apple needs. We are here.

          Ísey skyr
          - once tasted never forgotten

          Our Story
          Once upon a time, 1,100 years ago in fact, Nordic settlers began arriving in Iceland. They brought with them the skills and knowledge for producing skyr. As time passed, the know-how and recipe for this nutritious food slowly faded out elsewhere in the Nordic region. Luckily, the Icelandic skyr-making tradition continued.

          For centuries, Icelandic skyr formed a cornerstone of the national diet, helping to keep people strong in living conditions that were often harsh. On family farms countrywide, it was the women who nurtured this dairy and passing on both the recipe and the original Icelandic skyr cultures from mother to daughter.

          Ísey skyr builds on this remarkable legacy. It was some of those very same women, the recipients of their mothers’ expertise, who, around 90 years ago, taught Icelandic dairy scientists the art of skyr-making. The production process is more high-tech these days, and the quality standards more rigorous. However, the basic recipe and the use of original cultures to ferment the skimmed milk remain the same. Protein rich, fat-free, creamy and delicious – Ísey skyr is as relevant to consumers now as it was all those centuries ago.
          This is our secret and you are in on it

          You can read more about Ísey skyr on our website.

          Contact Us

          Thank You. We will contact you as soon as possible.