The Battle isn’t Over for Reykjavík Pride

It’s summer and with it comes the Pride season. It might not be as warm in Iceland as it is in other parts of Europe but sunshine or not, the city of Reykjavík is gearing up for pride.

The Reykjavík Pride Festival is known as Hinsegin Dagar in Icelandic and has been a popular event in the Icelandic calendar since the early 90s. The very first iterations of the festival started in 1993 when a group of LGBTQIA+ Icelanders took it upon themselves to march through the streets of the nation’s capital demanding freedom from discrimination and hoping to seek out equal rights.

This tradition continued throughout the years and in the year 2000 Hinsegin Dagar was recognised as an official festival. Today Reykjavík Pride has become one of the most popular events in the country and the parade is attended by locals in the thousands. It is a time to celebrate diversity and inclusion. It’s also a very important time of year for reflection. A time to look at the past and realise what we can learn from it to pave a more equitable path for future generations.

This year Reyakjavík Pride kicks off on August 8 and GayIceland was lucky enough to sit down with the chairperson of the pride committee, Gunnlaugur Bragi Björnsson to chat about what to expect, what to look out for and why this event is still so important.

GayIceland: “How do you think Pride is different in Iceland compared to other countries?”

Gunnlaugur: “I believe Reykjavik Pride, just like our local queer community, is unique in many ways. Obviously, it’s smaller than in many of the countries we like to compare ourselves to, but at the same time attended by a much larger portion of the population than (probably) anywhere else. After all, we’ve on several occasions been called the biggest small Pride in the world.

The size of the city makes our Pride cosier and more intimate, shortens all channels of communication and allows us to act, change and grow fast. We’ve regularly heard from our international visitors how surprised they’ve been with the number, diversity, and quality of events on our programme. This is something we’re extremely proud of and have focused on maintaining and growing even further.”

GayIceland: “This year’s slogan is The Fight is not over. What inspired that?”

Gunnlaugur and his partner Atte Hänninen at the Seyðisfjörður rainbow street

Gunnlaugur: “With everything that’s been happening recently – the growth in negative comments, increased harassment, and louder voices against the rights and existence of queer people – trans people especially – it was quite clear early on that this year’s Pride would focus on that. The slogan itself, baráttan er ekki búin or the fight is not over, was proposed by our volunteers during a joint workshop of the Pride board and the amazing members of our planning committees.”

GayIceland: “With everything that has been happening for the last few years, especially the backlash the trans community has been facing, do you have the feeling that the general public might still not realise how severe the situation is?”

Gunnlaugur: “Why do you need Pride?”
“Isn’t the fight over?”
“You’ve got everything you could’ve wanted!”

I think we’ve all gotten these kinds of questions and heard statements like these, sometimes even from our own community. These remarks show that people tend to be unaware of the actual situation. Thankfully Samtökin ’78, Reykjavik Pride and other organisations and activists have tirelessly answered that not only is the fight not over (“nobody’s free until everybody’s free”) but also that rights and acknowledgements that have been fought for can easily be taken away.”

Witnessing how quickly the tide can turn has been shocking and overwhelming at times.

GayIceland: “There has been progress in recent years, so did you imagine the situation would come to this? How has it been for you to experience the backlash?”

Gunnlaugur: “In recent years and decades, significant progress has been made in our struggle for visibility, recognition and equal opportunities within Icelandic society. All the victories won – both big and small – are due to the effort of those who paved the way, those that carried the torch further, and those who have supported us along the way. And the progress in the past years and decades has been remarkable.

Gunnlaugur and Þorbjörg Þorvaldsdóttir at the opening of Reykjavik Pride 2022

Despite wholeheartedly celebrating our wins and successes along the way, I believe there has been a lingering fear in our community of potential backlash. Witnessing how quickly the tide can turn has been shocking and overwhelming at times. However, I think it’s essential to note that this increased headwind has brought us, the queer community, even closer together. Individuals who may have remained on the sidelines in the past are now stepping up and raising their voices, taking a clear stand in the fight. I find this increased unity especially empowering now that sticking together and standing up for each other is becoming even more vital than before.”

GayIceland: “In what way will Reykjavik Pride reflect the slogan? Will it be addressed at the Reykjavik Pride’s Rainbow Conference?”

Gunnlaugur: “This year’s slogan is not a random choice, but a call to action and unity amongst queer people, and the support of the society at large. Reykjavik Pride will provide a platform to come together as one, and show that our existence, our visibility, and our pride will not be demolished.

However, I think it’s essential to note that this increased headwind has brought us, the queer community, even closer together.

In some way Reykjavik Pride has been, and will be, a constant reminder that the fight is not over. By taking over the streets of our capital, being out, loud and proud, we continue the fight for visibility and human rights. Throughout the years Reykjavik Pride has been an important platform where taboos have been openly discussed, important legal and or societal changes have been demanded and previously invisible groups have been given the stage.

This will of course not change during Reykjavik Pride 2023 but rather it will be captured more clearly with this strong and clear slogan. To name a few examples I can mention the fact that instead of painting a rainbow as an opening act we will paint the trans flag, the Rainbow Conference will discuss solidarity between women’s rights movements and queer movements in times of backlash but also the situation of queer refugees in “queer utopias”, our youth programme is bigger than ever, and drag will get even more space in our programme now that drag is being banned for nothing but transphobic reasons around the world.”

Gunnlaugur and First Lady Eliza Reid at the opening of Reykjavík Pride 2022.

GayIceland: “On a lighter note, what are the highlights of this year’s festival? What is your favourite thing about Pride?”

Gunnlaugur: “Reykjavik Pride is many things, and I think it’s very personal for each of us what’s the highlight each year. For some this year’s highlight will probably be when Danny Beard and Black Peppa from RuPaul’s Drag Race UK will take the stage at Drag Djók in Gamla bíó while for others it will be the Rainbow Conference. I know for a fact that for some the Queer Cruise is an annual highlight while catching up with old friends at the Opening Ceremony is an integral element of Pride for others.

Individuals who may have remained on the sidelines in the past are now stepping up and raising their voices, taking a clear stand in the fight.

Personally, I look very much forward to spending time with our community at Pride Centre, which we are operating for the second year in a row now. Our Pride Centre in 2022 was a great success where the queer community could get together, grab a bite, have a drink, and attend a variety of events, all at the same place. A real social centre and a second home for the week. I sincerely hope that the atmosphere at our Pride Centre at Iðnó this year will be as indescribably wonderful!

Gunnlaugur and friend Leifur Örn Gunnarsson at Hinsegin Hrísey _ Hrísey Pride 2022.

However, my absolute favourite each year is – of course – the Pride Parade. To witness the energy, unity and creativity of the members of the LGBTQIA+ community when expressing whatever’s on their minds, whether its joy or anger, hopes or fears. And then of course to end the day physically and emotionally drained, dancing and laughing (usually with a tear or two in my eyes) with all the amazing Pride volunteers at the official closing party! What more could I ask for?”

GayIceland: “What do you hope people get out of the festival this year?”

Gunnlaugur: “I sincerely hope everyone finds some events to their liking during Reykjavik Pride 2023 but more importantly I hope everyone in our community gets a sense of belonging, unity and joy. Being a part of a cohesive community – which I believe is the true Pride spirit – is so important for all and holds such a precious feeling for those of us who are used to being a minority in our daily lives.

What I hope the general public gets out of Reykjavik Pride 2023 is how fragile the situation is and how we can correct the course together. The support of our friends, families, and other allies is so important, always has been and always will be.”

The support of our friends, families, and other allies is so important, always has been and always will be.

GayIceland: “Any final words you’d like to convey to the queer community of Iceland?”

Gunnlaugur: “During Reykjavik Pride, the streets of Reykjavik will once again be taken over by queer people, where we celebrate our queerness, instead of hiding it like society demanded of us for so long. Reykjavik Pride has become a fundamental event in Icelandic culture, as one of Reykjavik’s biggest and most colourful festivals. I urge each and every one of you to put your mark on Reykjavik Pride 2023, by participating in the diverse programme of the festival that we all own together. Let’s make Reykjavik Pride 2023 loud, effective, and fun – together.”

If you want to know more about Reykjavík Pride, head to their official website here.

The Reykjavík Pride Parade 2022.

Á. Óskarsson
Á. Óskarsson

Á. Óskarsson offers a variety of products and services to sports centers, swimming pools, schools, kindergartens, and the general public. The company specializes in sport-related products, activity-focused games, and a wide range of solutions for sports facilities.

Á. Óskarsson has been involved in numerous big projects related to building sports facilities and has made it their benchmark to offer good quality products and equipment since the company was founded.

See links to social media in the upper left-hand corner


Á. Óskarsson selur fjölbreytt vöruúrval fyrir íþróttahús, sundlaugar, skóla og leikskóla og einnig ýmsar vörur til einkaafnota. Fyrirtækið selur vörur til íþróttaiðkunnar og leikja ásamt því að bjóða upp á ýmsar lausnir fyrir íþróttamannvirki.

Á. Óskarsson hefur komið að fjölda stórra verkefna við byggingu íþróttamannvirkja og hefur frá stofnun kappkostað að bjóða vandaðar og endingargóðar vörur.

Tenglar á samfélagsmiðla eru í efra horninu vinstra megin.



    Blush was founded in 2011 when it started selling high quality sex products. The goal from the beginning was to change the market and take the discussion about sex products to a higher level. Today Blush provides professional services in a pleasant environment that fulfills different needs, both for individuals and couples. Blush respects diversity and wants to set a good example in all of its messaging to target audiences. Sexual health and equality in sex is important and Blush wants to focus on those issues through education and open discussion. Blush works in a socially responsible manner for society, their customers and the environment.

    Check out Blush’s website:

    Omnom Chocolate
    - award-winning chocolate maker

      Omnom Chocolate is an Icelandic craft chocolate company based in Reykjavík. We produce handcrafted chocolate from organic cacao beans sourced ethically and sustainably. We’ve developed direct relationships to create premium chocolate with fine flavor cacao beans.

      Our creative flavors are carefully crafted by meticulous chocolate makers. The cacao beans are roasted, winnowed, ground, and refined into melty-smooth chocolate.

      Omnom’s process is one of constant exploration, invention, and experimentation. If it doesn’t please us, if something isn’t absolutely delicious, there’s no reason to be doing it. So, we always start with our taste buds and follow our instincts. Our team searches for the finest ingredients in the world and new ways to improve chocolate. This obsession with knowing where our ingredients come from has led us around the corner to dairy farms in the Icelandic countryside and all the way to rainforest cacao farms of Nicaragua.

      In only a few short years, we’ve grown from our 50 sq. m. petrol station space and become an award-winning chocolate maker. Now, with our headquarters in 101 Reykjavík, our chocolate is sent out around Iceland and all over the world.

      At the end of the day, our goal is to make chocolate.




        Nasdaq (Nasdaq: NDAQ) is a global technology company serving the capital markets and other industries. Our diverse offering of data, analytics, software and services enables clients to optimize and execute their business vision with confidence.

        With over 4,300 employees in 39 offices around the world, at Nasdaq we all contribute to the success of the company and its culture, and each one of us has the ability to make a difference. When it comes to our core mission and values, we embrace the role of Diversity, Inclusion and Belonging (DIB) as a fundamental driver of our corporate growth, workplace culture and market development. We strive to create a culture that embraces the power of different perspectives—a culture where people’s unique backgrounds and different experiences helps us fuel innovation and support our clients around the world.

        Our unique position at the center of the capital markets allows us to see firsthand how these values have redefined corporate culture and success, deepening and accelerating our own commitment to champion inclusive growth and prosperity, as we strive to create more equitable opportunities to help people of all backgrounds reach their full potential. Most notably, we published our diversity statistics for the first time in 2020. These metrics serve as a quantitative assessment of where we are today and help determine what strategies we need to adopt to enhance diversity in the workplace. We recognize that we have much work to do, but we are steadfast in our commitment to creating a diverse and inclusive culture—one that reflects the communities in which we live, allows all employees to be their true, authentic selves and fosters individual growth and achievement.

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        Blue Lagoon
        - One of the 25 Wonders of the World

        Named by National Geographic as one of the 25 Wonders of the World, the Blue Lagoon is a shimmering expanse of warmth, relaxation, and rejuvenation. Its unique geothermal seawater
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        Achieving harmony with the volcanic landscape, the lagoon and its surrounding architecture embody the unification of the man-made and the natural, and adhere to the highest principles of sustainability.

        The Blue Lagoon. A wonder of the world. A world of wonder.

        - leading financial institution

        Landsbankinn is a leading Icelandic financial institution. It offers a full range of financial services and is the market leader in the Icelandic financial service sector with the largest branch network.

        The present bank was established on 7 October 2008 but the history of its predecessor dates back to 1886. The bank is owned by the National Treasury of Iceland, which holds 98.2% of its share capital, and other shareholders who own 1.8%.

        Landsbankinn’s strategy is to provide comprehensive financial services that meet customer’s needs. It emphasizes providing exemplary service to customers, developing e-banking for their convenience, increasing the efficiency of support functions, modernizing its technology and ensuring effective utilization of its balance sheet.

        The bank’s vision is to be exemplary and its role is to be a trusted financial partner.

        Special emphasis is placed on promoting a performance-oriented culture in the bank. To follow up on the implementation of this strategy, the bank has defined key goals which are measured regularly to determine progress. These goals include, for example, customer satisfaction and loyalty, profitability, cost efficiency and the correlation between risk appetite and employee satisfaction.

        Landsbankinn wishes to lead the development of a sustainable society in Iceland by integrating economic, social and environmental concerns in its operations. The Bank aims to ensure that both its owners and society at large benefit from its activities.

        It intends to achieve this aim by building solid infrastructure and a strong team of 1.100 employees, by listening to its customers and by respecting and encouraging its employees to actively participate in their community. Landsbankinn was a founding member of Festa, a Centre for Corporate Social Responsibility, and is a member of the UN Global Compact.

        Landsbankinn has been a proud sponsor of the Reykjavik Pride since it was first celebrated in Iceland.

        - get inspired

        Dohop allows people to find the cheapest flights available with just one click. Founded in Reykjavik in 2004, it is the only Icelandic company of its kind and quickly became the go-to tool for finding cheap flights among the locals. Dohop finds the best deals among hundreds of different airlines and online travel agencies, to make sure that the user is getting the cheapest price. Dohop also offers hotel and car rental search engines, so users can make all of their travel bookings from a single website.

        Dohop‘s specialty is finding so-called “self-connect” flight options, which can save travelers money by booking a ticket through two or more different airlines. The ability to look for these self-connect option is what sets Dohop apart from its competition, as it can save people hundreds of dollars on certain routes.

        More recently, Dohop has developed a unique product called Dohop Go!, which allows users to check for the cheapest available flights from their home airport. This tool is perfect for those who are looking for travel inspiration but are not willing to overpay for their flight ticket. Dohop Go! is now available in the Dohop Flights App, both for Android and iOS, along with its traditional flight, hotel, and car search engines. “

        VSÓ Ráðgjöf


          VSÓ Ráðgjöf er alhliða ráðgjafar- og verkfræðifyrirtæki sem leggur áherslu á trausta og faglega þjónustu sem tryggir viðskiptavinum hagkvæmustu lausnir hverju sinni, skilar raunverulegum árangri og stuðlar að samkeppnisforskoti.  Á skrifstofum VSÓ í Reykjavík og í Noregi starfar yfir 80 manna samhentur hópur verkfræðinga og annarra tæknimenntaðra starfsmanna.

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          From starting out as a proper startup with only a good idea and the need to change things, to becoming an established company with 6 employees. Starting from scratch and expanding organically has allowed us to love our expansion and take our customers on the ride with us.

          Macland is located at Laugavegur 23 (101, Downtown Reykjavik)
          For all your Apple needs. We are here.

          Ísey skyr
          - once tasted never forgotten

          Our Story
          Once upon a time, 1,100 years ago in fact, Nordic settlers began arriving in Iceland. They brought with them the skills and knowledge for producing skyr. As time passed, the know-how and recipe for this nutritious food slowly faded out elsewhere in the Nordic region. Luckily, the Icelandic skyr-making tradition continued.

          For centuries, Icelandic skyr formed a cornerstone of the national diet, helping to keep people strong in living conditions that were often harsh. On family farms countrywide, it was the women who nurtured this dairy and passing on both the recipe and the original Icelandic skyr cultures from mother to daughter.

          Ísey skyr builds on this remarkable legacy. It was some of those very same women, the recipients of their mothers’ expertise, who, around 90 years ago, taught Icelandic dairy scientists the art of skyr-making. The production process is more high-tech these days, and the quality standards more rigorous. However, the basic recipe and the use of original cultures to ferment the skimmed milk remain the same. Protein rich, fat-free, creamy and delicious – Ísey skyr is as relevant to consumers now as it was all those centuries ago.
          This is our secret and you are in on it

          You can read more about Ísey skyr on our website.

          Contact Us

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