Ugla Stefanía. Photo / Oddvar Hjartar

“No freedom for some of us, without liberation for all of us”

OPINION by Ugla Stefanía

It’s that time of year. Where we all bring out our favourite outfits, get our placards really, find solidarity with each other, attend events, celebrate, protest, enjoy, shout, feel. We come together as a community to remember how far we’ve come – and how far we still need to go. Never has Pride been more important than now.

There’s a storm brewing, and it has been for a long time. The facade of Iceland as a queer paradise has quickly faded, much like a mirage in a desert. You only have to glimpse under the surface to find deep-seated prejudice and bigotry bubbling underneath.

This isn’t just happening in Iceland, but across the world. While we have progressed further in terms of human rights than ever before, our rights have also never been more fragile. All over the world, far-right political forces are rising and stripping away hard-won human rights and protections.

At the same time, ‘gender critical’ groups fighting for ‘sex-based rights’ have gained more traction, masquerading their bigotry as issues of ‘safety’, and pitting trans rights against women’s rights. While these two forces might seem separate, their goals are one and the same: to undermine trans rights and strip back legal protections.

As a result, rights are being stripped away across the world. As an example, Poland has banned abortion and many places across the country have established so-called “No LGBT-zones”, where LGBT people are ostracised, excluded and banned. The Hungarian government has also blocked advancements of women’s rights and protections, and revoked trans people’s rights to change their legal gender.

In the US alone, over 200 bills have been introduced in the past few years targeting trans people to varying degrees – including a bill that allows you to be prosecuted for ‘child abuse’ if you support your trans child.

“The facade of Iceland as a queer paradise has quickly faded, much like a mirage in a desert. You only have to glimpse under the surface to find deep-seated prejudice and bigotry bubbling underneath. This isn’t just happening in Iceland, but across the world.”

Moreover, international organisations are banning trans women from elite sport, which is having a trickling effect on trans inclusion in general, and fuelling anti-trans rhetorics, bigotry and discrimination.

This has even trickled down to Iceland, where Sundsamband Íslands recently banned trans women from competing at elite levels – without any conversation or consultation from the community. Their blatant disregard for our community is visceral, and a testament of how quickly organisations turn their backs on LGBTQIA+ equality.

In the past few years we have also seen an increase in anti-queer rhetoric across media and politics – in particular against trans people. On any article about queer issues there is a wave of negative comments, claiming things have ‘gone too far’ and this ‘must be stopped’.

We’ve seen licensed psychologists advocate against life-saving care for trans people, using language that can only be described as a jumble of ancient and outdated terms, a media specialist write incomprehensive and deeply cruel articles laced with conspiracy theories in a conservative newspaper, and the editor of said newspaper writing an ill-informed, rambly and deeply misleading article about abortion, reproductive rights and trans rights.

Beyond that we have seen a political party consistently advocate against trans rights in parliament with pure propaganda, with their leader writing misleading articles about trans rights in the wake of a deadly shooting at a queer venue in Oslo. We’ve seen our vice public prosecutor claim that queer asylum seekers are ‘lying’ about their sexuality and claiming he wasn’t aware ‘there was a lack of gay men in Iceland’.

This type of discourse isn’t just an article, or a comment online. It spreads further than that – it spreads into schools, into society and into our everyday lives.

Recently a group of young people bravely spoke out about the violence and abuse they suffer from their peers. They described horrifying harassment, including aggressive and intimidating ‘barking’ at them when they saw them on the street. This harassment has left many of them feeling vulnerable and afraid to leave their house.

Similarly a gay couple described getting barked at on the street while getting in a taxi after celebrating their four year anniversary together.

We’ve seen a member of our community unjustly arrested and detained by the police during Pride.

We’ve seen a group of young men anonymously calling and contacting queer people, saying they are the ‘homo exterminators’ and they are here to exterminate queer people.

We’ve seen a trans woman being denied entrance to a bar for being ‘a man in a women’s furcoat’. We’ve seen instances of violence.

These instances don’t exist in a vacuum. They are a part of a bigger picture, and are entirely predictable and expected. They stem from the hateful and demoralising discourse we allow to remain unchallenged. They stem from far-right political forces that advocate against our rights. They stem from ‘gender critical’ voices advocating for ‘safety’ and ‘fairness’.

If we don’t want to start regressing as a society, we have to challenge this discourse at every turn. We have to condemn it, eradicate it and make it clear that we do not accept it. Because these aren’t just ‘opinions’ or someone exercising their ‘freedom of speech’. These are people hiding their bigotry, justifying their hatred and trying to absolve themselves of the consequences.

“So let Pride this week be a reminder of how much we still need to fight for. Let it be a reminder that we can never get complacent. Let this week be our fuel, our inspiration and our source of energy as we continue the fight for liberation.”

But your freedom of speech ends where your words start to damage other people’s well-being and safety in society – and it becomes nothing but violence. We have to hold people accountable for the damage they do to other people and continue building a society of understanding, freedom and compassion. Intolerance should never be tolerated and protected.

So let Pride this week be a reminder of how much we still need to fight for. Let it be a reminder that we can never get complacent. Let this week be our fuel, our inspiration and our source of energy as we continue the fight for liberation.

In the words of Marsha P. Johnson: “No freedom for some of us, without liberation for all of us.”

Á. Óskarsson
Á. Óskarsson

Á. Óskarsson offers a variety of products and services to sports centers, swimming pools, schools, kindergartens, and the general public. The company specializes in sport-related products, activity-focused games, and a wide range of solutions for sports facilities.

Á. Óskarsson has been involved in numerous big projects related to building sports facilities and has made it their benchmark to offer good quality products and equipment since the company was founded.

See links to social media in the upper left-hand corner


Á. Óskarsson selur fjölbreytt vöruúrval fyrir íþróttahús, sundlaugar, skóla og leikskóla og einnig ýmsar vörur til einkaafnota. Fyrirtækið selur vörur til íþróttaiðkunnar og leikja ásamt því að bjóða upp á ýmsar lausnir fyrir íþróttamannvirki.

Á. Óskarsson hefur komið að fjölda stórra verkefna við byggingu íþróttamannvirkja og hefur frá stofnun kappkostað að bjóða vandaðar og endingargóðar vörur.

Tenglar á samfélagsmiðla eru í efra horninu vinstra megin.



    Blush was founded in 2011 when it started selling high quality sex products. The goal from the beginning was to change the market and take the discussion about sex products to a higher level. Today Blush provides professional services in a pleasant environment that fulfills different needs, both for individuals and couples. Blush respects diversity and wants to set a good example in all of its messaging to target audiences. Sexual health and equality in sex is important and Blush wants to focus on those issues through education and open discussion. Blush works in a socially responsible manner for society, their customers and the environment.

    Check out Blush’s website:

    Omnom Chocolate
    - award-winning chocolate maker

      Omnom Chocolate is an Icelandic craft chocolate company based in Reykjavík. We produce handcrafted chocolate from organic cacao beans sourced ethically and sustainably. We’ve developed direct relationships to create premium chocolate with fine flavor cacao beans.

      Our creative flavors are carefully crafted by meticulous chocolate makers. The cacao beans are roasted, winnowed, ground, and refined into melty-smooth chocolate.

      Omnom’s process is one of constant exploration, invention, and experimentation. If it doesn’t please us, if something isn’t absolutely delicious, there’s no reason to be doing it. So, we always start with our taste buds and follow our instincts. Our team searches for the finest ingredients in the world and new ways to improve chocolate. This obsession with knowing where our ingredients come from has led us around the corner to dairy farms in the Icelandic countryside and all the way to rainforest cacao farms of Nicaragua.

      In only a few short years, we’ve grown from our 50 sq. m. petrol station space and become an award-winning chocolate maker. Now, with our headquarters in 101 Reykjavík, our chocolate is sent out around Iceland and all over the world.

      At the end of the day, our goal is to make chocolate.




        Nasdaq (Nasdaq: NDAQ) is a global technology company serving the capital markets and other industries. Our diverse offering of data, analytics, software and services enables clients to optimize and execute their business vision with confidence.

        With over 4,300 employees in 39 offices around the world, at Nasdaq we all contribute to the success of the company and its culture, and each one of us has the ability to make a difference. When it comes to our core mission and values, we embrace the role of Diversity, Inclusion and Belonging (DIB) as a fundamental driver of our corporate growth, workplace culture and market development. We strive to create a culture that embraces the power of different perspectives—a culture where people’s unique backgrounds and different experiences helps us fuel innovation and support our clients around the world.

        Our unique position at the center of the capital markets allows us to see firsthand how these values have redefined corporate culture and success, deepening and accelerating our own commitment to champion inclusive growth and prosperity, as we strive to create more equitable opportunities to help people of all backgrounds reach their full potential. Most notably, we published our diversity statistics for the first time in 2020. These metrics serve as a quantitative assessment of where we are today and help determine what strategies we need to adopt to enhance diversity in the workplace. We recognize that we have much work to do, but we are steadfast in our commitment to creating a diverse and inclusive culture—one that reflects the communities in which we live, allows all employees to be their true, authentic selves and fosters individual growth and achievement.

        As we move forward together, we will continue advancing diverse ideas and perspectives that help fulfill the promise of a more inclusive and prosperous world. We aim to set the pace for rethinking capital markets and economies anywhere and everywhere. To learn more about the company, technology solutions and career opportunities, visit us on LinkedIn, on Twitter @Nasdaq, or at

        Blue Lagoon
        - One of the 25 Wonders of the World

        Named by National Geographic as one of the 25 Wonders of the World, the Blue Lagoon is a shimmering expanse of warmth, relaxation, and rejuvenation. Its unique geothermal seawater
        comes from 2.000 meters within the earth where seawater and freshwater converge in a tectonic realm of porous lava and searing heat. Propelled by extreme pressure, the water ascends to the earth’s surface, emerging enriched with silica, algae, and minerals—the elements that endow Blue Lagoon geothermal seawater with its radiant, healing properties.

        From its humble beginnings in the shadows of a geothermal power plant, Blue Lagoon has evolved into a world of wonder, now encompassing two hotels, three restaurants, three
        geothermal lagoons, a subterranean spa, a renowned line of skin care, a thriving research center, and a wealth of spa and refreshment facilities.

        Achieving harmony with the volcanic landscape, the lagoon and its surrounding architecture embody the unification of the man-made and the natural, and adhere to the highest principles of sustainability.

        The Blue Lagoon. A wonder of the world. A world of wonder.

        - leading financial institution

        Landsbankinn is a leading Icelandic financial institution. It offers a full range of financial services and is the market leader in the Icelandic financial service sector with the largest branch network.

        The present bank was established on 7 October 2008 but the history of its predecessor dates back to 1886. The bank is owned by the National Treasury of Iceland, which holds 98.2% of its share capital, and other shareholders who own 1.8%.

        Landsbankinn’s strategy is to provide comprehensive financial services that meet customer’s needs. It emphasizes providing exemplary service to customers, developing e-banking for their convenience, increasing the efficiency of support functions, modernizing its technology and ensuring effective utilization of its balance sheet.

        The bank’s vision is to be exemplary and its role is to be a trusted financial partner.

        Special emphasis is placed on promoting a performance-oriented culture in the bank. To follow up on the implementation of this strategy, the bank has defined key goals which are measured regularly to determine progress. These goals include, for example, customer satisfaction and loyalty, profitability, cost efficiency and the correlation between risk appetite and employee satisfaction.

        Landsbankinn wishes to lead the development of a sustainable society in Iceland by integrating economic, social and environmental concerns in its operations. The Bank aims to ensure that both its owners and society at large benefit from its activities.

        It intends to achieve this aim by building solid infrastructure and a strong team of 1.100 employees, by listening to its customers and by respecting and encouraging its employees to actively participate in their community. Landsbankinn was a founding member of Festa, a Centre for Corporate Social Responsibility, and is a member of the UN Global Compact.

        Landsbankinn has been a proud sponsor of the Reykjavik Pride since it was first celebrated in Iceland.

        - get inspired

        Dohop allows people to find the cheapest flights available with just one click. Founded in Reykjavik in 2004, it is the only Icelandic company of its kind and quickly became the go-to tool for finding cheap flights among the locals. Dohop finds the best deals among hundreds of different airlines and online travel agencies, to make sure that the user is getting the cheapest price. Dohop also offers hotel and car rental search engines, so users can make all of their travel bookings from a single website.

        Dohop‘s specialty is finding so-called “self-connect” flight options, which can save travelers money by booking a ticket through two or more different airlines. The ability to look for these self-connect option is what sets Dohop apart from its competition, as it can save people hundreds of dollars on certain routes.

        More recently, Dohop has developed a unique product called Dohop Go!, which allows users to check for the cheapest available flights from their home airport. This tool is perfect for those who are looking for travel inspiration but are not willing to overpay for their flight ticket. Dohop Go! is now available in the Dohop Flights App, both for Android and iOS, along with its traditional flight, hotel, and car search engines. “

        VSÓ Ráðgjöf


          VSÓ Ráðgjöf er alhliða ráðgjafar- og verkfræðifyrirtæki sem leggur áherslu á trausta og faglega þjónustu sem tryggir viðskiptavinum hagkvæmustu lausnir hverju sinni, skilar raunverulegum árangri og stuðlar að samkeppnisforskoti.  Á skrifstofum VSÓ í Reykjavík og í Noregi starfar yfir 80 manna samhentur hópur verkfræðinga og annarra tæknimenntaðra starfsmanna.

          - for all your Apple needs

          From starting out as a proper startup with only a good idea and the need to change things, to becoming an established company with 6 employees. Starting from scratch and expanding organically has allowed us to love our expansion and take our customers on the ride with us.

          Macland is located at Laugavegur 23 (101, Downtown Reykjavik)
          For all your Apple needs. We are here.

          Ísey skyr
          - once tasted never forgotten

          Our Story
          Once upon a time, 1,100 years ago in fact, Nordic settlers began arriving in Iceland. They brought with them the skills and knowledge for producing skyr. As time passed, the know-how and recipe for this nutritious food slowly faded out elsewhere in the Nordic region. Luckily, the Icelandic skyr-making tradition continued.

          For centuries, Icelandic skyr formed a cornerstone of the national diet, helping to keep people strong in living conditions that were often harsh. On family farms countrywide, it was the women who nurtured this dairy and passing on both the recipe and the original Icelandic skyr cultures from mother to daughter.

          Ísey skyr builds on this remarkable legacy. It was some of those very same women, the recipients of their mothers’ expertise, who, around 90 years ago, taught Icelandic dairy scientists the art of skyr-making. The production process is more high-tech these days, and the quality standards more rigorous. However, the basic recipe and the use of original cultures to ferment the skimmed milk remain the same. Protein rich, fat-free, creamy and delicious – Ísey skyr is as relevant to consumers now as it was all those centuries ago.
          This is our secret and you are in on it

          You can read more about Ísey skyr on our website.

          Contact Us

          Thank You. We will contact you as soon as possible.