The Clown. Storm Dunder.

The Inside Scoop on Everything Fringe

Bigger and saucier than ever, Reykjavik’s fringe artists return to the stage.

´Tis the season for strip teases, stand up comedy, drag queens, and a little bit of circus; Reykjavik Fringe is back! Opening today, Saturday, July 3rd, Reykjavik Fringe Festival promises to be the biggest exhibition of arts and culture since before the plague. Or wait, is the plague over?

Now that Iceland’s pandemic restrictions have been completely lifted (minus the border), the first thing on everyone’s mind is getting back on stage and into an audience. After all, we didn’t drudge through those vaccine side effects for nothing.

The Fringe Festival this year promises to be bigger and badder than ever despite the logistical nightmare of planning over 70 acts in dozens of venues across town. GayIceland sat down with Nanna Gunnars, the director of the festival, to chat about what to expect from this year’s festival and to find out who exactly will be doing a strip tease this year.

On the Fringes of Art

Sitting on a few borrowed antique sofas Nanna chats with Storm Dunder, Olivia Finnegan, and Danilo Nava. Storm Dunder is a non-binary performer from Sweden that live-streamed into the 2020 festival. Olivia is an American producing the festival this year. Danilo is the bi immigrant and one third of the Identity Crisis stand up comedy trio. Among a few laughs, they all say Reykjavik Fringe is the best place for up and coming artists to get noticed and for the boundaries of art to be tested.

“People that feel in some way at the edges or an outcast or something find a home here,” says Nanna. Not every show at Fringe is about sexuality though. Nanna also says it’s about the other uncomfortable things that maybe mainstream art overlooks. “[Fringe art] is also like the show on invisible disabilities. We have other acts about disorders and overcoming those. There’s a lot of artists telling stories about reaching the fringes of society,” she says. “Stjohn, who’s from New Zealand but lives in Hungary, has a show at Mengi about time in prison. And it’s an experience to say the least. I can’t tell you much more but people get angry with him, some people will get upset by the show but it’s great and experimental.”

“It’s gonna be loud, it’s gonna be raucous, it’s gonna be like: “let the tits free on the stage!””

Another experimental act at this year’s festival is a concert for sheep. Yep, you heard that right. Sauðatónar, or Sheep Music, is a performance by three artists who tried to determine what music sheeps liked best by traveling to various farms and playing for them. The President of Iceland, Guðni Th. Jóhannesson, is even slated to attend the event at Árbæjarrsafn today.

The event description says “Sheep Music is a contemporary realization in concert form of the old Icelandic kvöldvaka, long evening wakes where families would gather in a room to entertain themselves and nurture a sense of community through storytelling and wool crafts. Real sheep will assist the musicians, while the audience members are very welcome to bring along their instruments for knitting and spinning while listening.”

Storm Dunder’s The Clown on the 5th Floor, which won the festival’s Grand Prix award last year.

Feeling Human Emotion Again

Other shows include Storm Dunder’s The Clown on the 5th Floor, which won the festival’s Grand Prix award last year. Storm says they didn’t even show the full performance last year and it was only through live stream, so this year’s full length performance on stage and in person should be even better. “It was just a sneak peak into the show, so I’m very happy it got such a good response.”

When asked how they ended up performing at Reykjavik Fringe, Storm says: “I was at the Stockholm Fringe Festival, where I was premiering my show and was awarded the Nordic Fringe Network award. Nanna saw my show there. She told me: “You have to apply to the Reykjavik Fringe.” I had always wanted to come here because I love the cold. I feel like I can breathe when it’s cold. The world is also, like, on fire, so where should I go?” they laugh.

Storm tried to perform from their bedroom in Sweden last year, but that didn’t go so well when it came to the awards ceremony. “When the award ceremony was happening Nanna messaged me and I was like at home, in my living room, wearing sweatpants. Then I heard I won and Nanna asked for me to join in on the stream and I was like trying to do it on my phone, running around like “where’s my computer?” in a big rush and I couldn’t figure it out so I actually couldn’t even say thank you for it,” says Storm.

“I recorded and produced the entire show The Clown on the 5th Floor by myself in my bedroom.”

Getting back in front of a live human audience is what attracts Storm the most. “On the live stream there was a chat with people liking and the heart reactions. It’s nice, but I want to see not only the happy emotions but also sadness and tears,” Storm says. For them, it’s about more than just a thumbs up emoji, and you can’t quite tell when a digital audience is feeling contemplative, melancholy, or empathetic. “When you’re on stage you can see the full scope of emotions on people’s faces and in their body language, and that disappears when you can’t see them.”

The Saint Edgar will be performing at this year’s Fringe with his show The Dreamer about a young artist whose life revolves around beauty and glamour, but underneath it all is a fragile young man. The Saint Edgar is a stage name of one of the brightest stars on the boylesque scene in Stockholm but not many people know that behind that name is a born and bread Icelander: Sigurður Edgar Andersen. He has been living in Sweden for three years making a name for himself in the entertaining world.

For this non-binary clown, these types of performances allow an audience to relate to things like trauma. “My show deals with very heavy subjects. It’s essentially about post traumatic stress disorder, so of course if people connect to what I sing about to their own lives then that is so much more valuable to me,” says Storm. The show description puts it best: “The Clown on the Fifth Floor tells the story of a creature that just wants to know if they were the hero, the villain, or just a child.”

Most importantly, Reykjavik Fringe is an opportunity for artists to release all their pent up creative energy. Without stages and audiences for over a year, many artists turned inward. That process wasn’t pretty for everyone, but some amazing things came out of it. “All of my free time for most of my life has gone into making art,” says Storm. “Not having a stage to perform that art that I was constantly working on was very, very strange. I did feel like the way that I handle life was just taken away. The stage to me was like the place where I process my emotions. I had an outlet for my thoughts and feelings and experiences and all of that was just gone. I kind of felt like a ticking time bomb, like I had to get this out in some way and I din’t know how,” they elaborate.

Inside now Outside

For Storm and many other artists, creating art amid the pandemic took a lot of ingenuity. “I mean I’m from Sweden; we basically went like “pandemic? What? It’ll be fine.” So there was a long period of time where nothing in my life changed basically. It wasn’t until April of 2020 when my job closed down and I was still in school. Classes were moved onto zoom but we weren’t locked down, you could walk out to the stores and restaurants in Sweden,” they say.

“So what I did was I just dove straight into making my solo show as an album. I learned how to produce music and I built a DIY studio in my bedroom and I recorded and produced the entire show The Clown on the 5th Floor by myself in my bedroom. I was trying to figure out creative ways to make a small space feel interesting. When you make a music video for a song that’s four minutes long, it has to change because otherwise the person who’s watching is not going to continue watching. But I only had this little corner. So what I did was I bought tubs of wall paint and painted everything I could find. A bedside table. Some frames. A piece of wood. I just piled these things onto one another. I had a plexiglass and I filmed into it and filmed reflections and tried to make the visuals move without actually moving anything physically because I was just sitting in a corner,” says Storm.

“What I love about fringe is the diversity of performance. I can be a bit fixed on comedy so this is a great chance to broaden my horizons for a week.”

With little room to create much, Storm says it was very reminiscent of Bo Burnham’s special Inside. “It’s basically my bed, a piano, and this empty corner and the bathroom. So I was like what can you do with that, trying to figure out different ways to create interesting art,” they say.

Those moments of frustration and exhaustion are real. “Bo Burnham’s Inside is a show about making a show. If he would have not included all of these pieces of him lying on the floor, talking into the camera like “I hate this,” “I feel like shit,” then it would have been a normal show. But because he included all of these things, it becomes about the process of making it. I have definitely done those things. Like in full clown costume, makeup, camera running, collapsed on the floor like “fuck this shit”.”

What is it like to get a part in a TV ad where you need to get naked? What is it like to know around 10 million people have seen you in the nude? What is it like to know you might have possibly the most famous penis in all of Iceland? In their first ever solo comedy show Sindri “Sparkle” Freyr shares stories of being assaulted by dutch vampires, failing prostate exams, and fuckboats. And of course, like every Icelandic comedian, they are legally obligated to make fun of the Icelandic language.

On How It All Began

Nanna says Reykjavik Fringe started as a stolen idea. “I hijacked the idea for Fringe from a guy called Jón Magnus, who was going to run it in 2017,” she says. “Jón is a poetry slammer and wanted to do this with a bunch of his creative friends. They weren’t quite sure about it and got in touch with the Nordic Fringe Network. Adam from Stockholm Fringe encouraged them a lot like, saying: “This is a great idea! You should go for it!” But they weren’t quite ready,” says Nanna. The group, although full of artists, just didn’t have much funding. “Jón ended up being alone with over 800 applications and it was kind of a fiasco. I was one of the acts that got accepted to that festival, because I’m an actress as well (flaunts hair), so I thought: “Why don’t I just run it”,” she says.

Fringe festivals aren’t anything new internationally, but it’s still a relatively new concept for Iceland. Nanna says this is changing and the word Fringe is getting more recognition now. People are starting to understand what this kind of art festival is all about. “Edinburgh Fringe is the largest art festival in the world and people in Iceland are kinda starting to know the word Fringe now because of Ari Eldjárn’s success,” she says. “He’s been to both the Edinburgh Fringe and the one in Melbourne.”

Ari, who landed a Netflix special all of Iceland was excited about, got noticed by an agent at one of his first shows at Edinburgh Fringe. Then there’s comedians like Kimi Tayler, self described as “Iceland’s premier D-List Celesbian stand-up comedian” who’s hoping this year’s festival will put more performances from Iceland on the map. “What I love about fringe is the diversity of performance. I can be a bit fixed on comedy so this is a great chance to broaden my horizons for a week,” says Kimi.

Kimi Tayler’s show at the Secret Cellar, W.W.K.D. (What Would Kimi Do), promises to “unpack her nostalgia for the 90s.”

Blanket Fort Meets Stage

Kimi’s show at the Secret Cellar, W.W.K.D. (What Would Kimi Do), promises to “unpack her nostalgia for the 90s.” Always silly, always honest, this time Kimi will take her audience on a heady thematic journey of subjects from deep diving into her fondness of boy bands to considering her past career goals as well as touching on lighter subjects such as mental health, repressed memories and religion.

Kimi is another performer itching to get back on stage more than a fish trying to get back in the water. “I’m both excited and terrified to get back on stage,” she says. “But I’m confident that I’ve put together something cohesive, personal and hopefully funny! Me and my blanket fort are about as ready as we can be,” she says and laughs. There will be an actual blanket fort, don’t let the tagline fool you. This act was tested a few times at Kimi’s Lofty Ambitions Comedy Nights with other Fringe comedians like Arnór Daði. Arnór is following up a triple award win at last year’s festival with his new show That’s Weird.

Danilo Nava, a Venezuelan immigrant living in Iceland and fresh face on the comedy scene, will be performing a show called Identity Crisis. “Fringe gives artists the opportunity to get stuff out there that might not be perfect, that’s the best part,” he says.

Identity crisis. A pick-and-mix comedy show with 3 comedians that are literally going through it: In this show, we’ll unpack immigration, gender, sexuality, and mental health (or lack thereof). This show is about the lives of an immigrant, a special snowflake, and last but not least, a white woman.

His show is slated to be a “pick-and-mix comedy show of 3 comedians that are literally going through it. The show is about the lives of an immigrant, a special snowflake, and a white woman.” Together Dan, Regn, and Lovísa plan to “unpack immigration, gender, sexuality, and mental health (or lack thereof).”

Regn is the first “vegan, non-binary, bisexual, bipolar, art student comedian” in Iceland. Lovísa is “a frustrated retail worker who uses comedy to blow off steam.” This threeway of comedy will be dissecting and reconstructing the labels all put on them by society through comedy.

More Than Stand Up

Fringe is not all stand up comedy. Nanna says there’s artists exhibiting all around town including “two painting exhibitions at Aðalstræti 2 and an artist making a mural on hotel Leifur Erikson.” Gógó Starr will be running a stage presence workshop for teens. “It’s not about drag,” says Nanna, “but it’s a drag queen walking you through how to be on stage if you’ve never done that, ya know?”

Kimi Tayler mentions bringing in acts other than comedy is great for the art scene in Iceland. “I am so excited to see some of the international acts. It’s always a breath of fresh air to get some new people performing, especially after the last year. The scene [in Reykjavik] is so small I think it does us all good to see some other faces!”

Even if you’re not into abstract expressions of sexuality or interpretive dance, Fringe is great for people that just love cats. “There’s a comedy show called Pure Evil: A One Man Show About My Cat from Koschka Bahrm,” says Kimi. “I know nothing about it but it’s about cats so I’m there!”

“I am so excited to see some of the international acts. It’s always a breath of fresh air to get some new people performing!”

At the end of the day, there’s so much going on at the festival it’s best to wander around venues and see what you walk into. “It’s so fun to play fringe bingo and pick a bunch of stuff that you have no idea what to expect,” says Kimi as she plans out her schedule of performances.

A Labor of Love

Reykjavik Fringe is far from a capitalist money grab. True to the roots of the festival and the artists on the fringe performing, Nanna says the whole thing is a labor of love. “We’re all volunteering. Everyone mixes it in after school or work and everyone with children or multiple partners and putting all that together.”

Just getting the festival off the ground this year has been a wild ride for Nanna. “I started organizing [this year’s festival] in April. We had a festival last year as well, in July, right in that window of like hardly any restrictions in Iceland except the international artists were live streamed. So we’re happy to have them here live this year, now we get to see them in a physical setting. A few of the performers coming are ones that live streamed last year,” she says.

DISORDER is a spoken word performance inspired by mental disorder, mental abuse and a lifelong outsider perspective. It is a very personal attempt to analyze a breakdown through poetry and what the fuck happened – what lead to the breakdown and how recovery was and is possible. It travels from the paralyzing fear of death to the mind-blowing desire to live, with some dark humour breathers on the way. The creation started in a poetry workshop by Joelle Taylor. Then a queer club in Helsinki had a night with the theme “fear” where Disorder was performed. This is the first time it is performed outside of Finland. Photo by Kikka Rytkönen – Johanna Peltonen

Like all good things in Iceland, Fringe was originally thrown together last minute. “We’re kind of used to doing [Rvk Fringe] in a rush because the first festival we did in 2018, the first idea to even have it was in March and we did it in July. So we’re kinda used to doing it fast. Very Icelandic. I had the idea in March like: “Maybe I’ll run the Fringe festival”. And I told this to my partner and he was like: “Oh, like next year, right?” I was like: “I was thinking July,” and he was like: “Yeah, July next year.” And I was like: “No, this July, like in four months”.” She laughs.

Volunteers like Olivia Finnegan keep the wheels of the festival turning, whether that means unloading a car, hanging posters, or running to the bakery to pick up some donated pastries for the performers and crew. Oliva was meant to be at 2020 Fringe, but the pandemic had other plans. “This is the first time I’ll be boots on the ground in Iceland for the festival while I’m on the production team because last year I got kicked out of the country and was told: “You have no business here.” Which was crazy. I flew out of London exactly a year ago today and was due to arrive in Keflavik July 1st which just so happened to be the day that the US was re-added to Iceland’s travel ban list.”

Olivia says she “got all the way to the airport, got the nasal swab, and tested negative but was detained in the airport and told quote: “You have no business here” and put on the same aircraft, same crew back to London.” Although bummed, she says it’s good to be back. Originally Olivia came from the US in 2018 to perform her show American Single (like the plastic cheese slices). Basically the show was Olivia “coercing men that I met on Tinder to date [her] on stage.” Kind of ironically, she ended up in a relationship because of her show. “The show was a lot of fun,” she says but “the relationship wasn’t successful. I do credit the show for brewing the exact circumstances that I wanted to pursue it though.” She chuckles.

All in all, Olivia thinks Reykjavik is just a warmer and inviting place for her work. Surprising to many of the cold hearted locals, her style warmed them up. “When I was doing workshops with American Single in New York, the reaction was just so different from the reaction when I came here. I just felt welcome here and like the audience was going to be on board with whatever crazy thing I came up with. I felt like I could continue to let the show grow. Then once the show no longer had a place in my life, I didn’t want the festival to not have a place in my life so I posted on Facebook asking to work on Fringe,” she says.

The Couch Cabaret will include a celebration of the wonders of the body. The show is for audiences over the age of 20!

Tickets, Tickets, Tickets

All Reykjavik Fringe events are open to attendees with wristbands. Some art you can see just walking around town. You’ll most likely be able to hear a few cabaret shows boasting loud vocals out onto the streets. “Cabaret shows at Bar Ananas,” says Nanna sweaty tent, “it’s gonna be loud, it’s gonna be raucous, it’s gonna be like: “let the tits free on the stage!””

The best way to get your access to these acts is by buying one of the super affordable Reykjavik Fringe wristbands for 1.000 ISK. Wristbands can be purchased through tix.is or at the door of one of the events.

The Reykjavik Fringe website has the full schedule of 2021 shows and events including tonight’s over the top Opening Party at the newly renovated art and culture space Mal og Menning. There’s also an app for all the tech savvy millennials. No ticket printing required.

The Hamburger Factory
- gourmet burgers

Ok. You’re in Iceland. Most likely for the first time.

You will probably bathe in the Blue Lagoon and take a road trip to Gullfoss and
Geysir. That’s all well and good. But neither Geysir’s nor waterfalls are
something you eat. That’s why we have 15 brilliant and creative hamburgers at
The Hamburger Factory. And they are all perfectly square. Don’t miss out on
Iceland’s most beloved hamburgers.

The Hamburger Factory is Iceland’s most innovative gourmet burger chain.
Packed with burger-craving customers since it’s opening in 2010, among the
regulars is Iceland’s best known fisherman, Eric Clapton. In our restaurants we
welcome tourists with our newspaper like menu and smiley service. They are
packed with fun items and memorable connections to Icelandic pop culture.

Locations:

Omnom Chocolate
- award-winning chocolate maker

    Omnom Chocolate is an Icelandic craft chocolate company based in Reykjavík. We produce handcrafted chocolate from organic cacao beans sourced ethically and sustainably. We’ve developed direct relationships to create premium chocolate with fine flavor cacao beans.

    Our creative flavors are carefully crafted by meticulous chocolate makers. The cacao beans are roasted, winnowed, ground, and refined into melty-smooth chocolate.

    Omnom’s process is one of constant exploration, invention, and experimentation. If it doesn’t please us, if something isn’t absolutely delicious, there’s no reason to be doing it. So, we always start with our taste buds and follow our instincts. Our team searches for the finest ingredients in the world and new ways to improve chocolate. This obsession with knowing where our ingredients come from has led us around the corner to dairy farms in the Icelandic countryside and all the way to rainforest cacao farms of Nicaragua.

    In only a few short years, we’ve grown from our 50 sq. m. petrol station space and become an award-winning chocolate maker. Now, with our headquarters in 101 Reykjavík, our chocolate is sent out around Iceland and all over the world.

    At the end of the day, our goal is to make chocolate.

     

    Alfred’s Apartments
    - gay owned an operated

      Alfred’s Apartments and Alfred’s Studios is a gay operated and owned accommodation in the heart of Reykjavik.

      Alfred’s Apartments offers spacious apartments at a good price located just around the corner from Laugavegur shopping street. You can choose the apartment starting from a Small Studio for 2 persons to a large One-bedroom Apartment with balcony for 5 persons.

      Their staff will ensure your comfort during the stay and provide the most updated information about the city, gay and night life in Reykjavik.

      Each apartment has a private bathroom with a shower, fully equipped kitchen and free Wi-Fi. Guests can buy groceries at the local grocery store 50 meters from the apartments. Because of their very central location, numerous shops, restaurants and cafés are available in the surrounding area. The Church of Hallgrimur is located 350 m from the apartments, a tourist agency is just 50 m away and the nearest gay bar is less than 5 minutes walking distance.

      Laekur hostel
      In the hostel we have dorms for 4-8 persons with shared kitchen and bathroom facilities. The rooms are furnished with free internet, lockers, and a USB charger by each bed. The beds have linen provided and you can rent a towel in the cafe on the ground floor for 5 EUR.

      All the dorms are mixed with both genders. You can also book a whole room with 4-8 bunker beds.

      Nasdaq

         

        Nasdaq (Nasdaq: NDAQ) is a global technology company serving the capital markets and other industries. Our diverse offering of data, analytics, software and services enables clients to optimize and execute their business vision with confidence.

        With over 4,300 employees in 39 offices around the world, at Nasdaq we all contribute to the success of the company and its culture, and each one of us has the ability to make a difference. When it comes to our core mission and values, we embrace the role of Diversity, Inclusion and Belonging (DIB) as a fundamental driver of our corporate growth, workplace culture and market development. We strive to create a culture that embraces the power of different perspectives—a culture where people’s unique backgrounds and different experiences helps us fuel innovation and support our clients around the world.

        Our unique position at the center of the capital markets allows us to see firsthand how these values have redefined corporate culture and success, deepening and accelerating our own commitment to champion inclusive growth and prosperity, as we strive to create more equitable opportunities to help people of all backgrounds reach their full potential. Most notably, we published our diversity statistics for the first time in 2020. These metrics serve as a quantitative assessment of where we are today and help determine what strategies we need to adopt to enhance diversity in the workplace. We recognize that we have much work to do, but we are steadfast in our commitment to creating a diverse and inclusive culture—one that reflects the communities in which we live, allows all employees to be their true, authentic selves and fosters individual growth and achievement.

        As we move forward together, we will continue advancing diverse ideas and perspectives that help fulfill the promise of a more inclusive and prosperous world. We aim to set the pace for rethinking capital markets and economies anywhere and everywhere. To learn more about the company, technology solutions and career opportunities, visit us on LinkedIn, on Twitter @Nasdaq, or at www.nasdaq.com.

        Blue Lagoon
        - One of the 25 Wonders of the World

        Named by National Geographic as one of the 25 Wonders of the World, the Blue Lagoon is a shimmering expanse of warmth, relaxation, and rejuvenation. Its unique geothermal seawater
        comes from 2.000 meters within the earth where seawater and freshwater converge in a tectonic realm of porous lava and searing heat. Propelled by extreme pressure, the water ascends to the earth’s surface, emerging enriched with silica, algae, and minerals—the elements that endow Blue Lagoon geothermal seawater with its radiant, healing properties.

        From its humble beginnings in the shadows of a geothermal power plant, Blue Lagoon has evolved into a world of wonder, now encompassing two hotels, three restaurants, three
        geothermal lagoons, a subterranean spa, a renowned line of skin care, a thriving research center, and a wealth of spa and refreshment facilities.

        Achieving harmony with the volcanic landscape, the lagoon and its surrounding architecture embody the unification of the man-made and the natural, and adhere to the highest principles of sustainability.

        The Blue Lagoon. A wonder of the world. A world of wonder.

        Whales of Iceland
        - larger than life

        Whales of Iceland is the largest whale exhibition in Europe (and perhaps even the world), where guests can learn about the giants of the sea in a calm and modern environment. The permanent exhibition features whales like guests have never seen them before. It is truly a giant experience.

        Landsbankinn
        - leading financial institution
        Landsbankinn

        Landsbankinn is a leading Icelandic financial institution. It offers a full range of financial services and is the market leader in the Icelandic financial service sector with the largest branch network.

        The present bank was established on 7 October 2008 but the history of its predecessor dates back to 1886. The bank is owned by the National Treasury of Iceland, which holds 98.2% of its share capital, and other shareholders who own 1.8%.

        Landsbankinn’s strategy is to provide comprehensive financial services that meet customer’s needs. It emphasizes providing exemplary service to customers, developing e-banking for their convenience, increasing the efficiency of support functions, modernizing its technology and ensuring effective utilization of its balance sheet.

        The bank’s vision is to be exemplary and its role is to be a trusted financial partner.

        Special emphasis is placed on promoting a performance-oriented culture in the bank. To follow up on the implementation of this strategy, the bank has defined key goals which are measured regularly to determine progress. These goals include, for example, customer satisfaction and loyalty, profitability, cost efficiency and the correlation between risk appetite and employee satisfaction.

        Landsbankinn wishes to lead the development of a sustainable society in Iceland by integrating economic, social and environmental concerns in its operations. The Bank aims to ensure that both its owners and society at large benefit from its activities.

        It intends to achieve this aim by building solid infrastructure and a strong team of 1.100 employees, by listening to its customers and by respecting and encouraging its employees to actively participate in their community. Landsbankinn was a founding member of Festa, a Centre for Corporate Social Responsibility, and is a member of the UN Global Compact.

        Landsbankinn has been a proud sponsor of the Reykjavik Pride since it was first celebrated in Iceland.

        Aurora Reykjavik
        - northern lights center

          Aurora Reykjavik is a Northern Lights Center situated in downtown Reykjavík at the Old Harbor next to Icelandair Hotel Marina and Vikin Maritime Museum.

          Aurora Reykjavík is Iceland’s first educational and recreational Northern Lights Center where multimedia is used to explain when, why and how the Northern Lights work, with the highlights being large HD projection of the Aurora’s. We also share myths and legends about what our ancestor thought about those mystical lights.

          The Northern Lights Center is for all ages. Children are our favorite guests and we created the exhibition in a way that children can have a look freely and parents don’t have to worry about things being broken.

          Aurora Reykjavik offers a great selection of souvenirs that are designed and made by Icelanders along with nice little coffee corner, where you can enjoy free coffee and tea while browsing through the souvenirs or just planning your next step.

          Contact Aurora

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            Dohop
            - get inspired
            Dohop

            Dohop allows people to find the cheapest flights available with just one click. Founded in Reykjavik in 2004, it is the only Icelandic company of its kind and quickly became the go-to tool for finding cheap flights among the locals. Dohop finds the best deals among hundreds of different airlines and online travel agencies, to make sure that the user is getting the cheapest price. Dohop also offers hotel and car rental search engines, so users can make all of their travel bookings from a single website.

            Dohop‘s specialty is finding so-called “self-connect” flight options, which can save travelers money by booking a ticket through two or more different airlines. The ability to look for these self-connect option is what sets Dohop apart from its competition, as it can save people hundreds of dollars on certain routes.

            More recently, Dohop has developed a unique product called Dohop Go!, which allows users to check for the cheapest available flights from their home airport. This tool is perfect for those who are looking for travel inspiration but are not willing to overpay for their flight ticket. Dohop Go! is now available in the Dohop Flights App, both for Android and iOS, along with its traditional flight, hotel, and car search engines. “

            VSÓ Ráðgjöf

               

              VSÓ Ráðgjöf er alhliða ráðgjafar- og verkfræðifyrirtæki sem leggur áherslu á trausta og faglega þjónustu sem tryggir viðskiptavinum hagkvæmustu lausnir hverju sinni, skilar raunverulegum árangri og stuðlar að samkeppnisforskoti.  Á skrifstofum VSÓ í Reykjavík og í Noregi starfar yfir 80 manna samhentur hópur verkfræðinga og annarra tæknimenntaðra starfsmanna.

              Macland
              - for all your Apple needs
              Macland

              From starting out as a proper startup with only a good idea and the need to change things, to becoming an established company with 6 employees. Starting from scratch and expanding organically has allowed us to love our expansion and take our customers on the ride with us.

              Macland is located at Laugavegur 23 (101, Downtown Reykjavik)
              For all your Apple needs. We are here.

              Ísey skyr
              - once tasted never forgotten

              Our Story
              Once upon a time, 1,100 years ago in fact, Nordic settlers began arriving in Iceland. They brought with them the skills and knowledge for producing skyr. As time passed, the know-how and recipe for this nutritious food slowly faded out elsewhere in the Nordic region. Luckily, the Icelandic skyr-making tradition continued.

              For centuries, Icelandic skyr formed a cornerstone of the national diet, helping to keep people strong in living conditions that were often harsh. On family farms countrywide, it was the women who nurtured this dairy and passing on both the recipe and the original Icelandic skyr cultures from mother to daughter.

              Ísey skyr builds on this remarkable legacy. It was some of those very same women, the recipients of their mothers’ expertise, who, around 90 years ago, taught Icelandic dairy scientists the art of skyr-making. The production process is more high-tech these days, and the quality standards more rigorous. However, the basic recipe and the use of original cultures to ferment the skimmed milk remain the same. Protein rich, fat-free, creamy and delicious – Ísey skyr is as relevant to consumers now as it was all those centuries ago.
              This is our secret and you are in on it

              You can read more about Ísey skyr on our website.

              Núðluskálin
              - noodle bar
              Núðluskálin

              Núðluskálin is a small gay owned and operated fusion noodle bar.

              All of our courses are individually made from fresh ingredients and therefore highly customisable.
              We offer fully Vegan versions of all courses.
              Though originally a take-away we now seat over 30 people.

              Núðluskálin is located right in the heart of Reykjavík on Skólavörðustígur 8 (street leading up to the big Church) near the junction with Laugavegur (main street).

              Seatours
              - adventure cruise

              Ferry Baldur – the gate to the West fjords
              and VikingSushi Adventure – Bird & Nature watching Tour for everyone all year around

              The “VikingSushi Adventure” is the right boat tour for travelers who are adventurous and want to experience something new – close up to the nature seafood simply doesn’t come fresher than this! The archipelago area of the Breidafjordur Bay always surprises her visitors during winter or summer with spectacular sights. Where else you get to try delicious fresh scallops and sea urchin roe straight from the ocean served with soy sauce, wasabi and ginger.

              600x400-seatours-tasting

              This old volcanic area, characterized by the typical basalt formations of the islands, is the home of countless birds. Here you will also find the strongest currents in Iceland. The VikingSushi Tour takes roughly two hours and our captain is also the tour guide.

              600x400-seatours

              The VikingSushi Tour is a true adventure through incredible nature which should not be missed by any traveler to West Iceland.

              Birds, possible to spot:
              -puffins (from the middle of April until the middle of August)
              -eider ducks
              -shags
              -kittiwakes
              -fulmars
              -white-tailed eagle

              The car ferry Baldur is the bridge to the West fjords via the island Flatey
              Ferry Baldur crosses Breidafjordur Bay daily from Stykkisholmur on the Snæfellsnes peninsula to Brjanslaekur in the north. A ferry ride considerably shortens the route between the south and mid-west of the country and the West Fjords region. It also gives you the opportunity to experience a floating restaurant.

              Take a stopover at the charming island Flatey when you are crossing the bay or go to a day tour to Flatey and back to Stykkishólmur. At Flatey are no cars allowed and between the houses of the 18th century you get the feeling of a journey back in time.

              Contact Us


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              Thank You. We will contact you as soon as possible.