“There was a lot of homophobic bullying”

Alda Villiljós talks about being bullied and how therapy and really communicating with their past self has helped them reconcile their inner child with who they are today.

In a facebook post of their own, Alda Villiljós recounted stories of bullying that’s still affecting them to this day. Alda has been a community leader and activist for many years through their work with Trans Ísland, Samtökin ‘78, and Non-Binary Iceland (Kynsegin Ísland). Speaking out about bullying, Alda opened up about the relationship they’ve been building with their inner child. Through the transformative process of therapy and really communicating with their past self, Alda has reconciled their inner child with who they are today. “I’ve been doing some very intense work with my therapist, including finally admitting the amount of damage school bullying did on my psyche,” says Alda.

It’s not that bad, right?

For Alda growing up with bullying wasn’t that bad compared to stories they heard of other kids facing more abusive bullies. This made it easier to think “well I actually have it pretty good,” which minimized the trauma that they did go through. Adult Alda says it’s super important to recognize that just because you were bullied less than other kids in your class or in your age, your experience is still just as valid and has the same impact on your life. Sadly, it’s common for many victims of all types of abuse who compare their abuse to other kinds they see and say “well I didn’t have it that bad.”

Catholic school blues

In primary school Alda attended Landakotsskóli, a Catholic school. They said this isolated them a bit as a teen because the school didn’t have the same funding to take kids on trips that public schools went on. Even the class size was smaller, just one group for each grade. This made it easier for bullying to be concentrated in one room instead of spread across a larger grade. ”I came into the class in 2nd grade so everyone else had already bonded for 1st grade. I was already this outsider,“ says Alda.

“From then on I was always collecting other new kids into my group as soon as they arrived.” Alda attended the school because they were gifted in reading and other skills beyond most kids their age, so in a way they were ostracized for that. Then there was the bullying for being anything remotely queer. “My friend remembers this so much better than me and she said there was a lot of homophobic bullying, which she was like more androgenous presenting so she got more of the attacks for that.” Sadly, Landakotsskóli has its own history of mistreatment with faculty members abusing students which has haunted the school, even when Alda was attending in the 90’s.

It gets better and therapy really helps

Following primary school, Alda moved on to Menntaskóli Hamrahlíð and really started to blossom. “I came out bisexual in my first year of Menntaskóli so it was all uphill from there,” says Alda.

They walk us through how these traumatic experiences can really stay buried with us for years. “I’ve got an incredible therapist and she uses a model that’s called Ego State, and the idea is that when you have a traumatic experience, let’s say even you’re five years old and you get lost in the mall away from your mom … That’s a traumatic experience. When that happens a part of the brain gets stuck in that moment as its own thing and then later on when you’re an adult and you’re at a festival and get separated from your friends and all of the sudden this five year old kid takes over your brian, and that’s why you panic.” Through the hard work of inner reflection and therapy, Alda has made incredible progress toward repairing these parts of their past.

“There was a lot of homophobic bullying, which she was like more androgenous presenting so she got more of the attacks for that.”

Hey little me, how ya doing?

For Alda, the best part about analyzing all this was creating a special relationship with their inner child, their past self. In their original Facebook post they elaborated about “when I first started talking to this part of me just over a year ago, it took such a long time for them to accept that we’re the same person. They could never have imagined someone so radically different, living out so many identities and looks and projects they hardly dared daydream about for fear of being bullied for it. It wasn’t until my therapist suggested my inner child might want to wear something else or look different, that it clicked for the inner child. The overwhelming and pure sense of freedom as we cut their hair, got cool, masculine or gender neutral clothing. After that they were ready to accept me as the present version of them” says Alda.

Creating their own language

After moving back to Iceland in 2014, Alda started brainstorming non-gendered language. Having learned and used pronouns in English and Swedish, Alda was surprised to see how little Icelandic had to work with and was intimidated to move back as someone who’s non-binary. “At the time it was typical to simply use “it” (það) for someone who didn’t fit into either “he” (hann) or “she” (hún)” says Alda. To improve this situation, they got together a simple group chat to discuss the 3rd gender pronoun in Icelandic. This conversation later snowballed into community organizing and Alda founded Non Binary Iceland (Kynsegin Ísland). An article they wrote later ignited the conversation on this and Iceland’s 3rd pronoun was born, “hán” (they/them).

Today, that work continues through many organizations and Alda’s projects with Samtökin ‘78. As an activist, they helped start a word competition called Hýryrði in 2015 to crowdsource queer words in Icelandic. These words have made their way into mainstream use, publications, and been used in the rule of law to better describe more people in the queer family. The competition is now running again to help generate better terminology for non-binary people in Icelandic.

To get to know Alda better you can find their work at:

Alda’s Activist Page
Trans Iceland
Non Binary Iceland
Namm Vegan Treats
Alda’s Photography
Witchcraft Podcast
Astrology and Witchy Things

See also: Óliver is far from alone – A national conversation on bullying and queer stories of bravery

Á. Óskarsson
Á. Óskarsson

Á. Óskarsson offers a variety of products and services to sports centers, swimming pools, schools, kindergartens, and the general public. The company specializes in sport-related products, activity-focused games, and a wide range of solutions for sports facilities.

Á. Óskarsson has been involved in numerous big projects related to building sports facilities and has made it their benchmark to offer good quality products and equipment since the company was founded.

See links to social media in the upper left-hand corner


Á. Óskarsson selur fjölbreytt vöruúrval fyrir íþróttahús, sundlaugar, skóla og leikskóla og einnig ýmsar vörur til einkaafnota. Fyrirtækið selur vörur til íþróttaiðkunnar og leikja ásamt því að bjóða upp á ýmsar lausnir fyrir íþróttamannvirki.

Á. Óskarsson hefur komið að fjölda stórra verkefna við byggingu íþróttamannvirkja og hefur frá stofnun kappkostað að bjóða vandaðar og endingargóðar vörur.

Tenglar á samfélagsmiðla eru í efra horninu vinstra megin.



    Blush was founded in 2011 when it started selling high quality sex products. The goal from the beginning was to change the market and take the discussion about sex products to a higher level. Today Blush provides professional services in a pleasant environment that fulfills different needs, both for individuals and couples. Blush respects diversity and wants to set a good example in all of its messaging to target audiences. Sexual health and equality in sex is important and Blush wants to focus on those issues through education and open discussion. Blush works in a socially responsible manner for society, their customers and the environment.

    Check out Blush’s website: https://blush.is/

    Omnom Chocolate
    - award-winning chocolate maker

      Omnom Chocolate is an Icelandic craft chocolate company based in Reykjavík. We produce handcrafted chocolate from organic cacao beans sourced ethically and sustainably. We’ve developed direct relationships to create premium chocolate with fine flavor cacao beans.

      Our creative flavors are carefully crafted by meticulous chocolate makers. The cacao beans are roasted, winnowed, ground, and refined into melty-smooth chocolate.

      Omnom’s process is one of constant exploration, invention, and experimentation. If it doesn’t please us, if something isn’t absolutely delicious, there’s no reason to be doing it. So, we always start with our taste buds and follow our instincts. Our team searches for the finest ingredients in the world and new ways to improve chocolate. This obsession with knowing where our ingredients come from has led us around the corner to dairy farms in the Icelandic countryside and all the way to rainforest cacao farms of Nicaragua.

      In only a few short years, we’ve grown from our 50 sq. m. petrol station space and become an award-winning chocolate maker. Now, with our headquarters in 101 Reykjavík, our chocolate is sent out around Iceland and all over the world.

      At the end of the day, our goal is to make chocolate.




        Nasdaq (Nasdaq: NDAQ) is a global technology company serving the capital markets and other industries. Our diverse offering of data, analytics, software and services enables clients to optimize and execute their business vision with confidence.

        With over 4,300 employees in 39 offices around the world, at Nasdaq we all contribute to the success of the company and its culture, and each one of us has the ability to make a difference. When it comes to our core mission and values, we embrace the role of Diversity, Inclusion and Belonging (DIB) as a fundamental driver of our corporate growth, workplace culture and market development. We strive to create a culture that embraces the power of different perspectives—a culture where people’s unique backgrounds and different experiences helps us fuel innovation and support our clients around the world.

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        Blue Lagoon
        - One of the 25 Wonders of the World

        Named by National Geographic as one of the 25 Wonders of the World, the Blue Lagoon is a shimmering expanse of warmth, relaxation, and rejuvenation. Its unique geothermal seawater
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        From its humble beginnings in the shadows of a geothermal power plant, Blue Lagoon has evolved into a world of wonder, now encompassing two hotels, three restaurants, three
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        Achieving harmony with the volcanic landscape, the lagoon and its surrounding architecture embody the unification of the man-made and the natural, and adhere to the highest principles of sustainability.

        The Blue Lagoon. A wonder of the world. A world of wonder.

        - leading financial institution

        Landsbankinn is a leading Icelandic financial institution. It offers a full range of financial services and is the market leader in the Icelandic financial service sector with the largest branch network.

        The present bank was established on 7 October 2008 but the history of its predecessor dates back to 1886. The bank is owned by the National Treasury of Iceland, which holds 98.2% of its share capital, and other shareholders who own 1.8%.

        Landsbankinn’s strategy is to provide comprehensive financial services that meet customer’s needs. It emphasizes providing exemplary service to customers, developing e-banking for their convenience, increasing the efficiency of support functions, modernizing its technology and ensuring effective utilization of its balance sheet.

        The bank’s vision is to be exemplary and its role is to be a trusted financial partner.

        Special emphasis is placed on promoting a performance-oriented culture in the bank. To follow up on the implementation of this strategy, the bank has defined key goals which are measured regularly to determine progress. These goals include, for example, customer satisfaction and loyalty, profitability, cost efficiency and the correlation between risk appetite and employee satisfaction.

        Landsbankinn wishes to lead the development of a sustainable society in Iceland by integrating economic, social and environmental concerns in its operations. The Bank aims to ensure that both its owners and society at large benefit from its activities.

        It intends to achieve this aim by building solid infrastructure and a strong team of 1.100 employees, by listening to its customers and by respecting and encouraging its employees to actively participate in their community. Landsbankinn was a founding member of Festa, a Centre for Corporate Social Responsibility, and is a member of the UN Global Compact.

        Landsbankinn has been a proud sponsor of the Reykjavik Pride since it was first celebrated in Iceland.

        - get inspired

        Dohop allows people to find the cheapest flights available with just one click. Founded in Reykjavik in 2004, it is the only Icelandic company of its kind and quickly became the go-to tool for finding cheap flights among the locals. Dohop finds the best deals among hundreds of different airlines and online travel agencies, to make sure that the user is getting the cheapest price. Dohop also offers hotel and car rental search engines, so users can make all of their travel bookings from a single website.

        Dohop‘s specialty is finding so-called “self-connect” flight options, which can save travelers money by booking a ticket through two or more different airlines. The ability to look for these self-connect option is what sets Dohop apart from its competition, as it can save people hundreds of dollars on certain routes.

        More recently, Dohop has developed a unique product called Dohop Go!, which allows users to check for the cheapest available flights from their home airport. This tool is perfect for those who are looking for travel inspiration but are not willing to overpay for their flight ticket. Dohop Go! is now available in the Dohop Flights App, both for Android and iOS, along with its traditional flight, hotel, and car search engines. “

        VSÓ Ráðgjöf


          VSÓ Ráðgjöf er alhliða ráðgjafar- og verkfræðifyrirtæki sem leggur áherslu á trausta og faglega þjónustu sem tryggir viðskiptavinum hagkvæmustu lausnir hverju sinni, skilar raunverulegum árangri og stuðlar að samkeppnisforskoti.  Á skrifstofum VSÓ í Reykjavík og í Noregi starfar yfir 80 manna samhentur hópur verkfræðinga og annarra tæknimenntaðra starfsmanna.

          - for all your Apple needs

          From starting out as a proper startup with only a good idea and the need to change things, to becoming an established company with 6 employees. Starting from scratch and expanding organically has allowed us to love our expansion and take our customers on the ride with us.

          Macland is located at Laugavegur 23 (101, Downtown Reykjavik)
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          Ísey skyr
          - once tasted never forgotten

          Our Story
          Once upon a time, 1,100 years ago in fact, Nordic settlers began arriving in Iceland. They brought with them the skills and knowledge for producing skyr. As time passed, the know-how and recipe for this nutritious food slowly faded out elsewhere in the Nordic region. Luckily, the Icelandic skyr-making tradition continued.

          For centuries, Icelandic skyr formed a cornerstone of the national diet, helping to keep people strong in living conditions that were often harsh. On family farms countrywide, it was the women who nurtured this dairy and passing on both the recipe and the original Icelandic skyr cultures from mother to daughter.

          Ísey skyr builds on this remarkable legacy. It was some of those very same women, the recipients of their mothers’ expertise, who, around 90 years ago, taught Icelandic dairy scientists the art of skyr-making. The production process is more high-tech these days, and the quality standards more rigorous. However, the basic recipe and the use of original cultures to ferment the skimmed milk remain the same. Protein rich, fat-free, creamy and delicious – Ísey skyr is as relevant to consumers now as it was all those centuries ago.
          This is our secret and you are in on it

          You can read more about Ísey skyr on our website.

          Contact Us

          Thank You. We will contact you as soon as possible.