“Freedom, acceptance, strength and peace”

Being proud of who you are should be an everyday thing. However, for LGBTQI+ people, being proud is especially celebrated in August here in Iceland during Reykjavík Pride. GayIceland’s Anna Kristine Magnúsdóttir-Mikulcáková asks members of the community what meaning Pride has for them

Ugla Stefanía Kristjönudóttir Jónsdóttir a.ka. Owl.

Ugla Stefanía Kristjönudóttir Jónsdóttir, chair of Trans Iceland:
“The thing I love most about Reykjavík Pride is that it’s unlike any large Pride event – the fact that it remains such a grass root and community led event that isn’t commercialized like most Prides nowadays, makes it truly special and heartfelt. To me Pride is a revolution and Reykjavík Pride is true to it’s roots and purpose.”

Lilja Sigurðardóttir, author:
“Reykjavík Pride to me means acceptance, affirmation, dignity and
visibility. Not only does it mean all those things within the LGBTQ+
community but also for the whole of Icelandic society. The percentage of
the general population that shows up for the Pride parade in Reykjavík is
unique in the world and every year, when I see the turnout, I am so proud
of my country. Nowhere is perfect for LGBTQ+ people but when a huge part of the Icelandic nation takes to the streets to show support, it tells us that
we are a valued part of society.”

Lilja Sigurðardóttir. Photo / Halla Þórlaug Óskarsdóttir.
Sigurður Júlíus Guðmundsson.

Sigurður Júlíus Guðmundsson, CEO Arína information and cashier at Samtökin ´78:
“For me Pride means freedom, acceptance, strength and peace. My first Pride was the first time I truly felt invincible. I felt a true sense of belonging. I stepped out in front of the world and there was no fear. I was happy and at peace.

Every year I remember this feeling and I am grateful to see new faces every year beaming with happiness and joy loving every minute of it. There is no greater feeling than having the freedom to be yourself unapologetically. Even if it‘s only once a year!”

Skaði Þórðardóttir, artist:
“Growing up in the 80’s and 90’s when Iceland was way more closed and
hostile toward queer people, it seemed an easier life just to remain in the
closet than coming out. Reykjavík Pride showed me that LGBTQ is such a
diverse group of people and being part of LGBTQ does not have to determine your success in life. And I want to use this platform now to give my gratitude and love to those who came out before me, your visibility gave me the courage to live the life I live today.”

Alexander Björn. Photo/Halla Þórlaug Óskarsdóttir.

Alexander Björn Gunnarsson, studying social work at University of Iceland:

“I like that I was able one year to dance around in a flamingo suit and nobody knew who I was.

Another year, I was able to do a political performance, carrying a coffin with Trans Ísland in the pride parade, and not have to worry about my safety.

Last year I was able to walk and sing with my choir (Reykjavík Queer Choir, Hinsegin Kórinn), spreading music and love everywhere.

Reykjavík Pride, for me, is an important venue for all the different emotions and activities one can think of.”

Frosti Jónsson.

Frosti Jónsson, marketing executive and a musician:
“Pride comes with a lot of meanings to me and for many different reasons. Some are personal and some collectively. From a personal perspective Pride is an important reminder that you are not alone and you share experiences, feelings and struggles with a lot of people around the globe. Being visible and being accepted for who you are as an individual and as a part of a larger entity brings a message accross which is always relevant and important. Collectively we can change the society and peoples views and attitudes. We´ve seen that happen in Iceland and it can happen elsewhere. Pride is also about celebrating life and the milestones achieved while gaining collective power beyond our own circles to keep on fighting, overcome hate and ignorance and change the world. The struggles LGBTQ+ people are facing all around the world is just as much our business as its anyone else and thats why Pride is important for all of us.”

Reynir Þór Eggertsson.

Reynir Þór Eggertsson, lecturer at Helsinki University, Finland:
“The fight for the right of LGBTQI-people seems to be an endless one, as we see with backlash in many places around the world. Therefore, Reykjavík Pride is incredibly important. There will always be those who agree with the last person who spoke. All those allies from Reykjavík who turn up every year for Reykjavík Pride to support your cause proves that the majority of the Icelandic public is on the side of LGBTQI-people and supports our fight for full human rights; therefore Reykjavík Pride keeps the momentum on our side.”

Margrét Nildsdóttir.

Margrét Nilsdóttir, artist, psychology student and chairperson of The Icelandic National BDSM Organization:

“Reykjavík Pride is a celebration of human diversity. It is a chance to shake off, if only for a day, the feeling that we must hide a certain part of us to be accepted. It is also a chance to revel in the joy of witnessing that we can all come together despite being so diverse, and a chance for society at large to witness that unity and hopefully learn from it.”

Jóhann G.Thorarensen, English teacher,translator and IT manager:
“The first time I really took part in Pride parade I walked with the hate speech group where we showed comments from the internet on placards. I thought the idea was brilliant! In your face kind of thing. It was also a chance for me to fight for others, for my queer mates, my daughters and my students. In fact, for almost everybody except myself. A fight after my own heart. It was difficult and I felt I was revealing a side of myself that I really just liked to keep to myself and those who knew. But things changed. I started taking part every year.

Jóhann G. Thorarensen.

Last year I had the rainbow flag painted on my cheek, the rainbow raincoat on my back, the rainbow cowboy hat on my head and my friends with me on the lorry bed, with me at the front. I was smiling, I was strong, I was proud. No matter who saw. Heck, the more the better. I was proud to be who I am and what I am. Come what may. And this is what the Pride parade is for me. It is about not giving up when you feel weak. About getting stronger by being true to yourself and having the support of your friends and the people around. It’s about being proud of who and what you are. It is about unity and Pride.”

Photo / Sigurthor Gunnlaugsson

Á. Óskarsson
Á. Óskarsson

Á. Óskarsson offers a variety of products and services to sports centers, swimming pools, schools, kindergartens, and the general public. The company specializes in sport-related products, activity-focused games, and a wide range of solutions for sports facilities.

Á. Óskarsson has been involved in numerous big projects related to building sports facilities and has made it their benchmark to offer good quality products and equipment since the company was founded.

See links to social media in the upper left-hand corner


Á. Óskarsson selur fjölbreytt vöruúrval fyrir íþróttahús, sundlaugar, skóla og leikskóla og einnig ýmsar vörur til einkaafnota. Fyrirtækið selur vörur til íþróttaiðkunnar og leikja ásamt því að bjóða upp á ýmsar lausnir fyrir íþróttamannvirki.

Á. Óskarsson hefur komið að fjölda stórra verkefna við byggingu íþróttamannvirkja og hefur frá stofnun kappkostað að bjóða vandaðar og endingargóðar vörur.

Tenglar á samfélagsmiðla eru í efra horninu vinstra megin.



    Blush was founded in 2011 when it started selling high quality sex products. The goal from the beginning was to change the market and take the discussion about sex products to a higher level. Today Blush provides professional services in a pleasant environment that fulfills different needs, both for individuals and couples. Blush respects diversity and wants to set a good example in all of its messaging to target audiences. Sexual health and equality in sex is important and Blush wants to focus on those issues through education and open discussion. Blush works in a socially responsible manner for society, their customers and the environment.

    Check out Blush’s website: https://blush.is/

    Omnom Chocolate
    - award-winning chocolate maker

      Omnom Chocolate is an Icelandic craft chocolate company based in Reykjavík. We produce handcrafted chocolate from organic cacao beans sourced ethically and sustainably. We’ve developed direct relationships to create premium chocolate with fine flavor cacao beans.

      Our creative flavors are carefully crafted by meticulous chocolate makers. The cacao beans are roasted, winnowed, ground, and refined into melty-smooth chocolate.

      Omnom’s process is one of constant exploration, invention, and experimentation. If it doesn’t please us, if something isn’t absolutely delicious, there’s no reason to be doing it. So, we always start with our taste buds and follow our instincts. Our team searches for the finest ingredients in the world and new ways to improve chocolate. This obsession with knowing where our ingredients come from has led us around the corner to dairy farms in the Icelandic countryside and all the way to rainforest cacao farms of Nicaragua.

      In only a few short years, we’ve grown from our 50 sq. m. petrol station space and become an award-winning chocolate maker. Now, with our headquarters in 101 Reykjavík, our chocolate is sent out around Iceland and all over the world.

      At the end of the day, our goal is to make chocolate.




        Nasdaq (Nasdaq: NDAQ) is a global technology company serving the capital markets and other industries. Our diverse offering of data, analytics, software and services enables clients to optimize and execute their business vision with confidence.

        With over 4,300 employees in 39 offices around the world, at Nasdaq we all contribute to the success of the company and its culture, and each one of us has the ability to make a difference. When it comes to our core mission and values, we embrace the role of Diversity, Inclusion and Belonging (DIB) as a fundamental driver of our corporate growth, workplace culture and market development. We strive to create a culture that embraces the power of different perspectives—a culture where people’s unique backgrounds and different experiences helps us fuel innovation and support our clients around the world.

        Our unique position at the center of the capital markets allows us to see firsthand how these values have redefined corporate culture and success, deepening and accelerating our own commitment to champion inclusive growth and prosperity, as we strive to create more equitable opportunities to help people of all backgrounds reach their full potential. Most notably, we published our diversity statistics for the first time in 2020. These metrics serve as a quantitative assessment of where we are today and help determine what strategies we need to adopt to enhance diversity in the workplace. We recognize that we have much work to do, but we are steadfast in our commitment to creating a diverse and inclusive culture—one that reflects the communities in which we live, allows all employees to be their true, authentic selves and fosters individual growth and achievement.

        As we move forward together, we will continue advancing diverse ideas and perspectives that help fulfill the promise of a more inclusive and prosperous world. We aim to set the pace for rethinking capital markets and economies anywhere and everywhere. To learn more about the company, technology solutions and career opportunities, visit us on LinkedIn, on Twitter @Nasdaq, or at www.nasdaq.com.

        Blue Lagoon
        - One of the 25 Wonders of the World

        Named by National Geographic as one of the 25 Wonders of the World, the Blue Lagoon is a shimmering expanse of warmth, relaxation, and rejuvenation. Its unique geothermal seawater
        comes from 2.000 meters within the earth where seawater and freshwater converge in a tectonic realm of porous lava and searing heat. Propelled by extreme pressure, the water ascends to the earth’s surface, emerging enriched with silica, algae, and minerals—the elements that endow Blue Lagoon geothermal seawater with its radiant, healing properties.

        From its humble beginnings in the shadows of a geothermal power plant, Blue Lagoon has evolved into a world of wonder, now encompassing two hotels, three restaurants, three
        geothermal lagoons, a subterranean spa, a renowned line of skin care, a thriving research center, and a wealth of spa and refreshment facilities.

        Achieving harmony with the volcanic landscape, the lagoon and its surrounding architecture embody the unification of the man-made and the natural, and adhere to the highest principles of sustainability.

        The Blue Lagoon. A wonder of the world. A world of wonder.

        - leading financial institution

        Landsbankinn is a leading Icelandic financial institution. It offers a full range of financial services and is the market leader in the Icelandic financial service sector with the largest branch network.

        The present bank was established on 7 October 2008 but the history of its predecessor dates back to 1886. The bank is owned by the National Treasury of Iceland, which holds 98.2% of its share capital, and other shareholders who own 1.8%.

        Landsbankinn’s strategy is to provide comprehensive financial services that meet customer’s needs. It emphasizes providing exemplary service to customers, developing e-banking for their convenience, increasing the efficiency of support functions, modernizing its technology and ensuring effective utilization of its balance sheet.

        The bank’s vision is to be exemplary and its role is to be a trusted financial partner.

        Special emphasis is placed on promoting a performance-oriented culture in the bank. To follow up on the implementation of this strategy, the bank has defined key goals which are measured regularly to determine progress. These goals include, for example, customer satisfaction and loyalty, profitability, cost efficiency and the correlation between risk appetite and employee satisfaction.

        Landsbankinn wishes to lead the development of a sustainable society in Iceland by integrating economic, social and environmental concerns in its operations. The Bank aims to ensure that both its owners and society at large benefit from its activities.

        It intends to achieve this aim by building solid infrastructure and a strong team of 1.100 employees, by listening to its customers and by respecting and encouraging its employees to actively participate in their community. Landsbankinn was a founding member of Festa, a Centre for Corporate Social Responsibility, and is a member of the UN Global Compact.

        Landsbankinn has been a proud sponsor of the Reykjavik Pride since it was first celebrated in Iceland.

        - get inspired

        Dohop allows people to find the cheapest flights available with just one click. Founded in Reykjavik in 2004, it is the only Icelandic company of its kind and quickly became the go-to tool for finding cheap flights among the locals. Dohop finds the best deals among hundreds of different airlines and online travel agencies, to make sure that the user is getting the cheapest price. Dohop also offers hotel and car rental search engines, so users can make all of their travel bookings from a single website.

        Dohop‘s specialty is finding so-called “self-connect” flight options, which can save travelers money by booking a ticket through two or more different airlines. The ability to look for these self-connect option is what sets Dohop apart from its competition, as it can save people hundreds of dollars on certain routes.

        More recently, Dohop has developed a unique product called Dohop Go!, which allows users to check for the cheapest available flights from their home airport. This tool is perfect for those who are looking for travel inspiration but are not willing to overpay for their flight ticket. Dohop Go! is now available in the Dohop Flights App, both for Android and iOS, along with its traditional flight, hotel, and car search engines. “

        VSÓ Ráðgjöf


          VSÓ Ráðgjöf er alhliða ráðgjafar- og verkfræðifyrirtæki sem leggur áherslu á trausta og faglega þjónustu sem tryggir viðskiptavinum hagkvæmustu lausnir hverju sinni, skilar raunverulegum árangri og stuðlar að samkeppnisforskoti.  Á skrifstofum VSÓ í Reykjavík og í Noregi starfar yfir 80 manna samhentur hópur verkfræðinga og annarra tæknimenntaðra starfsmanna.

          - for all your Apple needs

          From starting out as a proper startup with only a good idea and the need to change things, to becoming an established company with 6 employees. Starting from scratch and expanding organically has allowed us to love our expansion and take our customers on the ride with us.

          Macland is located at Laugavegur 23 (101, Downtown Reykjavik)
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          Ísey skyr
          - once tasted never forgotten

          Our Story
          Once upon a time, 1,100 years ago in fact, Nordic settlers began arriving in Iceland. They brought with them the skills and knowledge for producing skyr. As time passed, the know-how and recipe for this nutritious food slowly faded out elsewhere in the Nordic region. Luckily, the Icelandic skyr-making tradition continued.

          For centuries, Icelandic skyr formed a cornerstone of the national diet, helping to keep people strong in living conditions that were often harsh. On family farms countrywide, it was the women who nurtured this dairy and passing on both the recipe and the original Icelandic skyr cultures from mother to daughter.

          Ísey skyr builds on this remarkable legacy. It was some of those very same women, the recipients of their mothers’ expertise, who, around 90 years ago, taught Icelandic dairy scientists the art of skyr-making. The production process is more high-tech these days, and the quality standards more rigorous. However, the basic recipe and the use of original cultures to ferment the skimmed milk remain the same. Protein rich, fat-free, creamy and delicious – Ísey skyr is as relevant to consumers now as it was all those centuries ago.
          This is our secret and you are in on it

          You can read more about Ísey skyr on our website.

          Contact Us

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