New web-series about being queer

The Icelandic National Broadcasting Service, RÚV, has launched a new web series about being queer.

Ingileif, on the right, got the idea for the snapchat account two years ago and she and her fiancée, María Rut Kristinsdóttir gathered a lot of people to tell their stories on snapchat.

The series are called Hinseginleikinn – Everyday Queer – and it’s creator and host is Ingileif Friðriksdóttir, which bases the concept of the series on the hugely popular snapchat account Hinseginleikinn, where queer people of every kind tell their stories. The purpose of the series is to counteract stereotypes and show the diversity of the queer community.

“I got the idea for the snapchat account two years ago and me and my fiancée, María Rut Kristinsdóttir, gathered lots of people to tell their stories on snapchat,” Ingileif explains. “Already there have been over 300 people snapping about their stories, but I felt that we needed to expand to reach more viewers and contacted RUV and sold them the idea.”

“We try to be on a cheerful note in the series. And I think that everyone who wants to know more about queerness can find some answers to their questions there.”

The first episode was launched on RUV´s website, ruv.is, on Thursday March 9th and already more than 30.000 viewers have watched it. Ingileif is obviously very happy with the reception.
“Yes, it has gotten a remarkable reaction,” she says. “Even though the snapchat account has been popular, we have gotten thousands of views for each story, I felt that snapchat is such a closed bubble that it was necessary to make these stories accessible in another format. And judging by how well the first episode was received I was right.”

The subject of the first episode was homosexuality and stereotypes, which, according to Ingileif, were the main reason she came up with the idea in the first place.
“There are these deep-rooted stereotypes about gays and lesbians,” she sighs. “In all the movies and tv-shows we hardly ever see homosexual people represented as they are. I mean no disrespect to the people who identify with those stereotypes, but it is frustrating to see how little they vary, and that they have not changed for ages! Queer people come in all shapes and sizes and the purpose of the series is to show the diversity of the people in our community.”

María Rut and Ingileif and their son.

Ingileif says that both herself and her fiancée came out relatively late, mainly because they could not identify with the stereotypical lesbians shown in the media. She hopes that the series will help young people who are coming out to find queer people they can identify with.
“We saw these stereotypes of lesbians in the media and decided that we could not be lesbians because we were not like that. I think that notion is more common than we know of with young people who are discovering their true selves and it is important for them to know that being queer is not some fixed image.”

The second episode  aired on March the 15th and it’s topic were trans people. Later episodes will discuss what it means to be intersex, non-binary, bisexual, pansexual and asexual. In each episode people from each group will tell their stories and in addition to that the series will search answers to various questions regarding what it means to be queer. The target group is young people, but Ingileif says that hopefully the series are entertaining and educating for all age groups.

“We try to be on a cheerful note in the series,” she says. “And I think that everyone who wants to know more about queerness can find some answers to their questions there. Most people on snapchat are fifteen years old or older and most queer people start figuring out their queerness long before that age. That was one of the reasons I wanted to make these series, to reach a younger audience than we can on the snapchat account. Hopefully we have reached them with those web series.”

The show is already a hit.

The series are in Icelandic but Ingileif hopes one day they will be subtitled in English to “spread the word to the world”, as she puts it.
“I know of foreign people who have watched the first episode and really enjoyed it, even though they didn’t understand what was said. So that’s always an option!”

You can access the series on RÚV’s website, but you can also find it on the Facebook-page Hinseginleikinn, so be sure to check them out.

Á. Óskarsson
Á. Óskarsson

Á. Óskarsson offers a variety of products and services to sports centers, swimming pools, schools, kindergartens, and the general public. The company specializes in sport-related products, activity-focused games, and a wide range of solutions for sports facilities.

Á. Óskarsson has been involved in numerous big projects related to building sports facilities and has made it their benchmark to offer good quality products and equipment since the company was founded.

See links to social media in the upper left-hand corner

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Á. Óskarsson selur fjölbreytt vöruúrval fyrir íþróttahús, sundlaugar, skóla og leikskóla og einnig ýmsar vörur til einkaafnota. Fyrirtækið selur vörur til íþróttaiðkunnar og leikja ásamt því að bjóða upp á ýmsar lausnir fyrir íþróttamannvirki.

Á. Óskarsson hefur komið að fjölda stórra verkefna við byggingu íþróttamannvirkja og hefur frá stofnun kappkostað að bjóða vandaðar og endingargóðar vörur.

Tenglar á samfélagsmiðla eru í efra horninu vinstra megin.

Webpage/vefsetur

Blush

    Blush was founded in 2011 when it started selling high quality sex products. The goal from the beginning was to change the market and take the discussion about sex products to a higher level. Today Blush provides professional services in a pleasant environment that fulfills different needs, both for individuals and couples. Blush respects diversity and wants to set a good example in all of its messaging to target audiences. Sexual health and equality in sex is important and Blush wants to focus on those issues through education and open discussion. Blush works in a socially responsible manner for society, their customers and the environment.

    Check out Blush’s website: https://blush.is/

    Omnom Chocolate
    - award-winning chocolate maker

      Omnom Chocolate is an Icelandic craft chocolate company based in Reykjavík. We produce handcrafted chocolate from organic cacao beans sourced ethically and sustainably. We’ve developed direct relationships to create premium chocolate with fine flavor cacao beans.

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      In only a few short years, we’ve grown from our 50 sq. m. petrol station space and become an award-winning chocolate maker. Now, with our headquarters in 101 Reykjavík, our chocolate is sent out around Iceland and all over the world.

      At the end of the day, our goal is to make chocolate.

       

      Nasdaq

         

        Nasdaq (Nasdaq: NDAQ) is a global technology company serving the capital markets and other industries. Our diverse offering of data, analytics, software and services enables clients to optimize and execute their business vision with confidence.

        With over 4,300 employees in 39 offices around the world, at Nasdaq we all contribute to the success of the company and its culture, and each one of us has the ability to make a difference. When it comes to our core mission and values, we embrace the role of Diversity, Inclusion and Belonging (DIB) as a fundamental driver of our corporate growth, workplace culture and market development. We strive to create a culture that embraces the power of different perspectives—a culture where people’s unique backgrounds and different experiences helps us fuel innovation and support our clients around the world.

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        Blue Lagoon
        - One of the 25 Wonders of the World

        Named by National Geographic as one of the 25 Wonders of the World, the Blue Lagoon is a shimmering expanse of warmth, relaxation, and rejuvenation. Its unique geothermal seawater
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        From its humble beginnings in the shadows of a geothermal power plant, Blue Lagoon has evolved into a world of wonder, now encompassing two hotels, three restaurants, three
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        Achieving harmony with the volcanic landscape, the lagoon and its surrounding architecture embody the unification of the man-made and the natural, and adhere to the highest principles of sustainability.

        The Blue Lagoon. A wonder of the world. A world of wonder.

        Landsbankinn
        - leading financial institution
        Landsbankinn

        Landsbankinn is a leading Icelandic financial institution. It offers a full range of financial services and is the market leader in the Icelandic financial service sector with the largest branch network.

        The present bank was established on 7 October 2008 but the history of its predecessor dates back to 1886. The bank is owned by the National Treasury of Iceland, which holds 98.2% of its share capital, and other shareholders who own 1.8%.

        Landsbankinn’s strategy is to provide comprehensive financial services that meet customer’s needs. It emphasizes providing exemplary service to customers, developing e-banking for their convenience, increasing the efficiency of support functions, modernizing its technology and ensuring effective utilization of its balance sheet.

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        Special emphasis is placed on promoting a performance-oriented culture in the bank. To follow up on the implementation of this strategy, the bank has defined key goals which are measured regularly to determine progress. These goals include, for example, customer satisfaction and loyalty, profitability, cost efficiency and the correlation between risk appetite and employee satisfaction.

        Landsbankinn wishes to lead the development of a sustainable society in Iceland by integrating economic, social and environmental concerns in its operations. The Bank aims to ensure that both its owners and society at large benefit from its activities.

        It intends to achieve this aim by building solid infrastructure and a strong team of 1.100 employees, by listening to its customers and by respecting and encouraging its employees to actively participate in their community. Landsbankinn was a founding member of Festa, a Centre for Corporate Social Responsibility, and is a member of the UN Global Compact.

        Landsbankinn has been a proud sponsor of the Reykjavik Pride since it was first celebrated in Iceland.

        Dohop
        - get inspired
        Dohop

        Dohop allows people to find the cheapest flights available with just one click. Founded in Reykjavik in 2004, it is the only Icelandic company of its kind and quickly became the go-to tool for finding cheap flights among the locals. Dohop finds the best deals among hundreds of different airlines and online travel agencies, to make sure that the user is getting the cheapest price. Dohop also offers hotel and car rental search engines, so users can make all of their travel bookings from a single website.

        Dohop‘s specialty is finding so-called “self-connect” flight options, which can save travelers money by booking a ticket through two or more different airlines. The ability to look for these self-connect option is what sets Dohop apart from its competition, as it can save people hundreds of dollars on certain routes.

        More recently, Dohop has developed a unique product called Dohop Go!, which allows users to check for the cheapest available flights from their home airport. This tool is perfect for those who are looking for travel inspiration but are not willing to overpay for their flight ticket. Dohop Go! is now available in the Dohop Flights App, both for Android and iOS, along with its traditional flight, hotel, and car search engines. “

        VSÓ Ráðgjöf

           

          VSÓ Ráðgjöf er alhliða ráðgjafar- og verkfræðifyrirtæki sem leggur áherslu á trausta og faglega þjónustu sem tryggir viðskiptavinum hagkvæmustu lausnir hverju sinni, skilar raunverulegum árangri og stuðlar að samkeppnisforskoti.  Á skrifstofum VSÓ í Reykjavík og í Noregi starfar yfir 80 manna samhentur hópur verkfræðinga og annarra tæknimenntaðra starfsmanna.

          Macland
          - for all your Apple needs
          Macland

          From starting out as a proper startup with only a good idea and the need to change things, to becoming an established company with 6 employees. Starting from scratch and expanding organically has allowed us to love our expansion and take our customers on the ride with us.

          Macland is located at Laugavegur 23 (101, Downtown Reykjavik)
          For all your Apple needs. We are here.

          Ísey skyr
          - once tasted never forgotten

          Our Story
          Once upon a time, 1,100 years ago in fact, Nordic settlers began arriving in Iceland. They brought with them the skills and knowledge for producing skyr. As time passed, the know-how and recipe for this nutritious food slowly faded out elsewhere in the Nordic region. Luckily, the Icelandic skyr-making tradition continued.

          For centuries, Icelandic skyr formed a cornerstone of the national diet, helping to keep people strong in living conditions that were often harsh. On family farms countrywide, it was the women who nurtured this dairy and passing on both the recipe and the original Icelandic skyr cultures from mother to daughter.

          Ísey skyr builds on this remarkable legacy. It was some of those very same women, the recipients of their mothers’ expertise, who, around 90 years ago, taught Icelandic dairy scientists the art of skyr-making. The production process is more high-tech these days, and the quality standards more rigorous. However, the basic recipe and the use of original cultures to ferment the skimmed milk remain the same. Protein rich, fat-free, creamy and delicious – Ísey skyr is as relevant to consumers now as it was all those centuries ago.
          This is our secret and you are in on it

          You can read more about Ísey skyr on our website.

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