Icelandic drag family featured in new magazine

Iceland’s drag artists are in the spotlight of a new magazine that aims to showcase the stories and souls of sidelined communities around the world.

The brainchild of photographer and journalist Kaspars Bekeris, and artist and activist Matthias Boyer, “estranged #1”: Photo Album on an Icelandic Drag Family is a bold project that aims to widen perspectives on more than just gender.
“This magazine is our attempt to create a media that offers a place for mindful conversations on art and politics. An attempt to inspire everyone to develop new ideas and take action,” says Kaspars, something Matthias agrees with.
“We are raising awareness on class struggle, ableism, body shaming, ageism, and racism. Those are the discriminations that force us to have new perspectives of how we make society together.”

Iceland’s diverse drag community, with artists across all of these spectrums, is an example of a culture that faces these struggles. The contrast between an ‘estranged’ lifestyle and extravagant on stage persona, however, spoke to Kaspars.
“The last year and a half I’ve been in Iceland, I have been making a documentary portrait photography project of drag artists. What emerged in front of the camera was the incredible diversity of life stories in this young yet talented local community. When I started the project I underestimated the political potential of drag. Almost for every member of the community that we interviewed it is a journey of self-acceptance and a form of resistance.”

“When I started … I underestimated the political potential of drag.”

To Matthias, who performs as Strell Ytzia, drag certainly is a form of resistance. He believes artists can bring divided communities together and be a force towards justice and he found Iceland’s drag scene had qualities that reflected this ideology, in the attitude of its culture.
“We see much more of an inclination towards cooperation than competition. At every level, from finding a song or a concept for a performance, to the organization of the show, there is no rivalry.

This is why “estranged #1’’ is intended to be our participation towards the historical movement of LGBTQIA+ liberation. Because even after deconstructing gender inequality and homophobic attitudes as well as Iceland has, we are making putting a spotlight on what there is to improve before being free from essentialist categorizations of individuals.”

Matthias, a.k.a. Strell Ytzia on the left, and Kaspars.

In spite of being an intentionally challenging and political magazine in a media climate that Kaspars describes as “clickbait driven and sensationalist”, he is eager to assure that the zine is not, pardon the pun, a drag.
“The political aspect of “estranged” is essential to us, but at the same time we want to celebrate the artistic and aesthetic side of drag; this is the reason why such a big emphasis in the zine is on documentary photography and queer art. In a way, we hope that we will be able to maintain this timeless, fierce and empowering feeling you get when you attend a drag show.”

“estranged #1: Photo Album on a Drag Family”, however, cannot come to be without support. As Matthias says: “The art of drag, for some wrong reasons, is not the occupation which brings a fortune.”The pair, however, are using all they have to make it happen.“We have been working on this project for more than a year, and most of the interviews and photography artworks are ready. Now we face the final stage of the project – to design the magazine and print it,” says Kaspars and adds that currently their crowdfunding campaign on Indiegogo is running. “Those who are interested in the project and our ideas can participate in our journey, and support “estranged’’ and the Icelandic drag community.”

To further help pull the project up on its feet, Matthias has roped together local talent for a drag show this week. “I am preparing with exciting new performers of both Drag-Súgur and House of Strike, Hans and Queen Jackie Moon, for the 7th of June at Gaukurinn! The Strell Ytzia Blossom: A Utopian Drag Show will be the culmination of the campaign.”

“I am preparing with exciting new performers … for the 7th of June at Gaukurinn! The Strell Ytzia Blossom: A Utopian Drag Show will be the culmination of the campaign.”

After “estranged #1”, Kaspars and Matthias are looking worldwide for future marginalised subcultures to explore.
“From this summer, we will live in Paris, so we are open to the opportunities that will be in our way,” says Matthias “Being an intersectional zine on counter culture, the vegan community may be a really inspiring and significant way to raise awareness, not only about a discrimination but the exploitation of sentient beings.
All we aim is to be a platform directly providing visibility to the “others’’ in society.”

Find more about the project here.


    Blush was founded in 2011 when it started selling high quality sex products. The goal from the beginning was to change the market and take the discussion about sex products to a higher level. Today Blush provides professional services in a pleasant environment that fulfills different needs, both for individuals and couples. Blush respects diversity and wants to set a good example in all of its messaging to target audiences. Sexual health and equality in sex is important and Blush wants to focus on those issues through education and open discussion. Blush works in a socially responsible manner for society, their customers and the environment.

    Check out Blush’s website:

    Omnom Chocolate
    - award-winning chocolate maker

      Omnom Chocolate is an Icelandic craft chocolate company based in Reykjavík. We produce handcrafted chocolate from organic cacao beans sourced ethically and sustainably. We’ve developed direct relationships to create premium chocolate with fine flavor cacao beans.

      Our creative flavors are carefully crafted by meticulous chocolate makers. The cacao beans are roasted, winnowed, ground, and refined into melty-smooth chocolate.

      Omnom’s process is one of constant exploration, invention, and experimentation. If it doesn’t please us, if something isn’t absolutely delicious, there’s no reason to be doing it. So, we always start with our taste buds and follow our instincts. Our team searches for the finest ingredients in the world and new ways to improve chocolate. This obsession with knowing where our ingredients come from has led us around the corner to dairy farms in the Icelandic countryside and all the way to rainforest cacao farms of Nicaragua.

      In only a few short years, we’ve grown from our 50 sq. m. petrol station space and become an award-winning chocolate maker. Now, with our headquarters in 101 Reykjavík, our chocolate is sent out around Iceland and all over the world.

      At the end of the day, our goal is to make chocolate.




        Nasdaq (Nasdaq: NDAQ) is a global technology company serving the capital markets and other industries. Our diverse offering of data, analytics, software and services enables clients to optimize and execute their business vision with confidence.

        With over 4,300 employees in 39 offices around the world, at Nasdaq we all contribute to the success of the company and its culture, and each one of us has the ability to make a difference. When it comes to our core mission and values, we embrace the role of Diversity, Inclusion and Belonging (DIB) as a fundamental driver of our corporate growth, workplace culture and market development. We strive to create a culture that embraces the power of different perspectives—a culture where people’s unique backgrounds and different experiences helps us fuel innovation and support our clients around the world.

        Our unique position at the center of the capital markets allows us to see firsthand how these values have redefined corporate culture and success, deepening and accelerating our own commitment to champion inclusive growth and prosperity, as we strive to create more equitable opportunities to help people of all backgrounds reach their full potential. Most notably, we published our diversity statistics for the first time in 2020. These metrics serve as a quantitative assessment of where we are today and help determine what strategies we need to adopt to enhance diversity in the workplace. We recognize that we have much work to do, but we are steadfast in our commitment to creating a diverse and inclusive culture—one that reflects the communities in which we live, allows all employees to be their true, authentic selves and fosters individual growth and achievement.

        As we move forward together, we will continue advancing diverse ideas and perspectives that help fulfill the promise of a more inclusive and prosperous world. We aim to set the pace for rethinking capital markets and economies anywhere and everywhere. To learn more about the company, technology solutions and career opportunities, visit us on LinkedIn, on Twitter @Nasdaq, or at

        Blue Lagoon
        - One of the 25 Wonders of the World

        Named by National Geographic as one of the 25 Wonders of the World, the Blue Lagoon is a shimmering expanse of warmth, relaxation, and rejuvenation. Its unique geothermal seawater
        comes from 2.000 meters within the earth where seawater and freshwater converge in a tectonic realm of porous lava and searing heat. Propelled by extreme pressure, the water ascends to the earth’s surface, emerging enriched with silica, algae, and minerals—the elements that endow Blue Lagoon geothermal seawater with its radiant, healing properties.

        From its humble beginnings in the shadows of a geothermal power plant, Blue Lagoon has evolved into a world of wonder, now encompassing two hotels, three restaurants, three
        geothermal lagoons, a subterranean spa, a renowned line of skin care, a thriving research center, and a wealth of spa and refreshment facilities.

        Achieving harmony with the volcanic landscape, the lagoon and its surrounding architecture embody the unification of the man-made and the natural, and adhere to the highest principles of sustainability.

        The Blue Lagoon. A wonder of the world. A world of wonder.

        - leading financial institution

        Landsbankinn is a leading Icelandic financial institution. It offers a full range of financial services and is the market leader in the Icelandic financial service sector with the largest branch network.

        The present bank was established on 7 October 2008 but the history of its predecessor dates back to 1886. The bank is owned by the National Treasury of Iceland, which holds 98.2% of its share capital, and other shareholders who own 1.8%.

        Landsbankinn’s strategy is to provide comprehensive financial services that meet customer’s needs. It emphasizes providing exemplary service to customers, developing e-banking for their convenience, increasing the efficiency of support functions, modernizing its technology and ensuring effective utilization of its balance sheet.

        The bank’s vision is to be exemplary and its role is to be a trusted financial partner.

        Special emphasis is placed on promoting a performance-oriented culture in the bank. To follow up on the implementation of this strategy, the bank has defined key goals which are measured regularly to determine progress. These goals include, for example, customer satisfaction and loyalty, profitability, cost efficiency and the correlation between risk appetite and employee satisfaction.

        Landsbankinn wishes to lead the development of a sustainable society in Iceland by integrating economic, social and environmental concerns in its operations. The Bank aims to ensure that both its owners and society at large benefit from its activities.

        It intends to achieve this aim by building solid infrastructure and a strong team of 1.100 employees, by listening to its customers and by respecting and encouraging its employees to actively participate in their community. Landsbankinn was a founding member of Festa, a Centre for Corporate Social Responsibility, and is a member of the UN Global Compact.

        Landsbankinn has been a proud sponsor of the Reykjavik Pride since it was first celebrated in Iceland.

        - get inspired

        Dohop allows people to find the cheapest flights available with just one click. Founded in Reykjavik in 2004, it is the only Icelandic company of its kind and quickly became the go-to tool for finding cheap flights among the locals. Dohop finds the best deals among hundreds of different airlines and online travel agencies, to make sure that the user is getting the cheapest price. Dohop also offers hotel and car rental search engines, so users can make all of their travel bookings from a single website.

        Dohop‘s specialty is finding so-called “self-connect” flight options, which can save travelers money by booking a ticket through two or more different airlines. The ability to look for these self-connect option is what sets Dohop apart from its competition, as it can save people hundreds of dollars on certain routes.

        More recently, Dohop has developed a unique product called Dohop Go!, which allows users to check for the cheapest available flights from their home airport. This tool is perfect for those who are looking for travel inspiration but are not willing to overpay for their flight ticket. Dohop Go! is now available in the Dohop Flights App, both for Android and iOS, along with its traditional flight, hotel, and car search engines. “

        VSÓ Ráðgjöf


          VSÓ Ráðgjöf er alhliða ráðgjafar- og verkfræðifyrirtæki sem leggur áherslu á trausta og faglega þjónustu sem tryggir viðskiptavinum hagkvæmustu lausnir hverju sinni, skilar raunverulegum árangri og stuðlar að samkeppnisforskoti.  Á skrifstofum VSÓ í Reykjavík og í Noregi starfar yfir 80 manna samhentur hópur verkfræðinga og annarra tæknimenntaðra starfsmanna.

          - for all your Apple needs

          From starting out as a proper startup with only a good idea and the need to change things, to becoming an established company with 6 employees. Starting from scratch and expanding organically has allowed us to love our expansion and take our customers on the ride with us.

          Macland is located at Laugavegur 23 (101, Downtown Reykjavik)
          For all your Apple needs. We are here.

          Ísey skyr
          - once tasted never forgotten

          Our Story
          Once upon a time, 1,100 years ago in fact, Nordic settlers began arriving in Iceland. They brought with them the skills and knowledge for producing skyr. As time passed, the know-how and recipe for this nutritious food slowly faded out elsewhere in the Nordic region. Luckily, the Icelandic skyr-making tradition continued.

          For centuries, Icelandic skyr formed a cornerstone of the national diet, helping to keep people strong in living conditions that were often harsh. On family farms countrywide, it was the women who nurtured this dairy and passing on both the recipe and the original Icelandic skyr cultures from mother to daughter.

          Ísey skyr builds on this remarkable legacy. It was some of those very same women, the recipients of their mothers’ expertise, who, around 90 years ago, taught Icelandic dairy scientists the art of skyr-making. The production process is more high-tech these days, and the quality standards more rigorous. However, the basic recipe and the use of original cultures to ferment the skimmed milk remain the same. Protein rich, fat-free, creamy and delicious – Ísey skyr is as relevant to consumers now as it was all those centuries ago.
          This is our secret and you are in on it

          You can read more about Ísey skyr on our website.

          Contact Us

          Thank You. We will contact you as soon as possible.