From Russia, to Iceland with Love

GayIceland catches up with singer songwriter, Vasi about her fascination with the Icelandic landscape, playing music from a young age and her upcoming performance tonight at Pink Iceland’s Queer Fridays / Pop-Up Hygge and this year’s Airwaves festival.

Vasi will be performing tonight at Pink Iceland´s Queer Fridays / Pop-Up Hygge.

Vasi grew up in a Russian/American family and traveled between the states and the Urals, where her mother is from, giving her a unique perspective on life that she carries through into her music.“I grew up going back and forth a lot between San Diego and Russia, which I think provided me with a beautiful perspective regarding how people live outside of western society, often times with very little,” she says. “I started playing piano when I was 6 or 7, which is pretty typical for children with a Russian parent, and then I started studying vocal technique with an incredible teacher named Peggy Lebo. I actually still accredit her to much of my vocal ability, because she was so vital to my training process.”

Vasi’s musical journey, mimics her physical one between America and Russia and eventually on to Iceland where she now lives and performers her music. Talking about her early performances and trying to make a name for herself in a highly competitive scene, she says: “I started with performing a bit in LA, but I decided to move over to Reykjavik a couple of years ago. I think the art scene here is just much more welcoming and open compared with a big, competitive place like LA.”

“When I was 10 or 11 I started getting kind of obsessed with Iceland, I’m not completely sure why, but I think it was around the time that Eyjafjallajökull erupted and was all over the headlines.”

But ‘making it’ in music wasn’t Vasi’s only reason for moving to Iceland, as a child she admired Icelandic performers, wrote to Icelandic pen pals and developed a fascination with its bleak natural beauty. “When I was 10 or 11 I started getting kind of obsessed with Iceland, I’m not completely sure why, but I think it was around the time that Eyjafjallajökull erupted and was all over the headlines. I had a few Icelandic pen pals and adored Icelandic artists like Björk and Sigur Rós. It all just really fascinated me. Finally, the opportunity appeared to visit Iceland. When I left, I immediately got the feeling of wanting to go back, so I packed up my stuff, bought a plane ticket on a credit card, and a couple of months later I made the move to Reykjavik with around $200 in my pocket and 2 suitcases. These are the type of moments when I very much agree that sometimes you have to take big risks in life, especially if they feel right on an intuitive level.”

Now where she wants to be and making roads into Iceland’s music scene, Vasi has released a new single entitled ‘HOUSE’ and accompanying video. The song focuses on the themes of home as something within yourself, not defined as four walls and a ceiling or even a physical place – which seems to fit in very well with this young traveller’s story of a life lived between countries and continents.
“‘HOUSE’ is a song written during my early days in Iceland. It was a confusing time for me, and I was far away from everything I had ever known. It was isolating in so many ways but reflective at the same time and I learned to rely on myself and on what’s within for support. ‘HOUSE’ is about the fact no matter where you go to, you take yourself with you … You can create your own home, because a true home is not based off of a physical location, rather the interpretation of this sacred space you create for yourself. That’s why the lyrics are ‘But that house just isn’t home, cause our home is somewhere else, somewhere that we lift ourselves, a life that makes us feel so whole, a life that wraps us up in warmth’”.

“‘HOUSE’ is a song written during my early days in Iceland. It was a confusing time for me, and I was far away from everything I had ever known.”

In the video for ‘HOUSE’ the stark and rugged beauty of Iceland’s natural landscape takes center stage, and it is clear that Vasi has been inspired by it. “It is so harsh and stark out in Icelandic nature, yet hauntingly beautiful. I’d say a lot of my lyrics mimic this style, because they’re a bit dark and emotional, but at the same time they always present a thoughtful meaning and usually try to bring up an emotion or question that has been lingering in my mind for a while. There are so many geological processes going on under the Earth that we have no idea about, and just considering this really makes you think. Much like my music, Icelandic nature is not always what it seems.”

Whilst ‘HOUSE’ pays homage to Iceland’s rugged beauty and natural cycles, Vasi’s costumes in the video are floaty and ethereal, and create a beautiful contrast on film.
“We had about 6 different locations planned during the shoot, each one with a different makeup/hair concept and also costume. This was on purpose, because the only thing consistent in each shot was that I was featured in it. Michael Thor Paoli was the stylist on the project. He physically sewed each costume on me before the shot, and at the start it was all just carefully selected pieces of fabrics that he prepared in advance. I wore a corset on that day, and the fabrics were then wrapped and draped around this structured base, but these pieces were a once in a lifetime chance, because after the scene was done, they were deconstructed and just became fabric again.
I felt like this process represents life and death quite brilliantly.”

Vasi will be playing tonight at Pink Icelands’s Queer Fridays / Pop-Up Hygge and at the Iceland Airwaves festival in November, and feels ‘honoured and excited’ to be invited to perform. When asked what audiences could expect from her performance she says: “I like to think of my music as lyric heavy, and hopefully the audience can sense the poetic nature of the songs and interpret the lyrics for themselves. The themes are a lot about usual human emotions, things that most humans can relate to, so I hope that the people listening feel understood if they have been alone in the midst of some internal battle.”

Vasi is currently working on an EP, which is being produced by by Árstíðir frontman, Gunnar Már Jakobsson and Faroese electro producer, SAKARIS.

Á. Óskarsson
Á. Óskarsson

Á. Óskarsson offers a variety of products and services to sports centers, swimming pools, schools, kindergartens, and the general public. The company specializes in sport-related products, activity-focused games, and a wide range of solutions for sports facilities.

Á. Óskarsson has been involved in numerous big projects related to building sports facilities and has made it their benchmark to offer good quality products and equipment since the company was founded.

See links to social media in the upper left-hand corner


Á. Óskarsson selur fjölbreytt vöruúrval fyrir íþróttahús, sundlaugar, skóla og leikskóla og einnig ýmsar vörur til einkaafnota. Fyrirtækið selur vörur til íþróttaiðkunnar og leikja ásamt því að bjóða upp á ýmsar lausnir fyrir íþróttamannvirki.

Á. Óskarsson hefur komið að fjölda stórra verkefna við byggingu íþróttamannvirkja og hefur frá stofnun kappkostað að bjóða vandaðar og endingargóðar vörur.

Tenglar á samfélagsmiðla eru í efra horninu vinstra megin.



    Blush was founded in 2011 when it started selling high quality sex products. The goal from the beginning was to change the market and take the discussion about sex products to a higher level. Today Blush provides professional services in a pleasant environment that fulfills different needs, both for individuals and couples. Blush respects diversity and wants to set a good example in all of its messaging to target audiences. Sexual health and equality in sex is important and Blush wants to focus on those issues through education and open discussion. Blush works in a socially responsible manner for society, their customers and the environment.

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    Omnom Chocolate
    - award-winning chocolate maker

      Omnom Chocolate is an Icelandic craft chocolate company based in Reykjavík. We produce handcrafted chocolate from organic cacao beans sourced ethically and sustainably. We’ve developed direct relationships to create premium chocolate with fine flavor cacao beans.

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      In only a few short years, we’ve grown from our 50 sq. m. petrol station space and become an award-winning chocolate maker. Now, with our headquarters in 101 Reykjavík, our chocolate is sent out around Iceland and all over the world.

      At the end of the day, our goal is to make chocolate.




        Nasdaq (Nasdaq: NDAQ) is a global technology company serving the capital markets and other industries. Our diverse offering of data, analytics, software and services enables clients to optimize and execute their business vision with confidence.

        With over 4,300 employees in 39 offices around the world, at Nasdaq we all contribute to the success of the company and its culture, and each one of us has the ability to make a difference. When it comes to our core mission and values, we embrace the role of Diversity, Inclusion and Belonging (DIB) as a fundamental driver of our corporate growth, workplace culture and market development. We strive to create a culture that embraces the power of different perspectives—a culture where people’s unique backgrounds and different experiences helps us fuel innovation and support our clients around the world.

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        Blue Lagoon
        - One of the 25 Wonders of the World

        Named by National Geographic as one of the 25 Wonders of the World, the Blue Lagoon is a shimmering expanse of warmth, relaxation, and rejuvenation. Its unique geothermal seawater
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        Achieving harmony with the volcanic landscape, the lagoon and its surrounding architecture embody the unification of the man-made and the natural, and adhere to the highest principles of sustainability.

        The Blue Lagoon. A wonder of the world. A world of wonder.

        - leading financial institution

        Landsbankinn is a leading Icelandic financial institution. It offers a full range of financial services and is the market leader in the Icelandic financial service sector with the largest branch network.

        The present bank was established on 7 October 2008 but the history of its predecessor dates back to 1886. The bank is owned by the National Treasury of Iceland, which holds 98.2% of its share capital, and other shareholders who own 1.8%.

        Landsbankinn’s strategy is to provide comprehensive financial services that meet customer’s needs. It emphasizes providing exemplary service to customers, developing e-banking for their convenience, increasing the efficiency of support functions, modernizing its technology and ensuring effective utilization of its balance sheet.

        The bank’s vision is to be exemplary and its role is to be a trusted financial partner.

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        Landsbankinn wishes to lead the development of a sustainable society in Iceland by integrating economic, social and environmental concerns in its operations. The Bank aims to ensure that both its owners and society at large benefit from its activities.

        It intends to achieve this aim by building solid infrastructure and a strong team of 1.100 employees, by listening to its customers and by respecting and encouraging its employees to actively participate in their community. Landsbankinn was a founding member of Festa, a Centre for Corporate Social Responsibility, and is a member of the UN Global Compact.

        Landsbankinn has been a proud sponsor of the Reykjavik Pride since it was first celebrated in Iceland.

        - get inspired

        Dohop allows people to find the cheapest flights available with just one click. Founded in Reykjavik in 2004, it is the only Icelandic company of its kind and quickly became the go-to tool for finding cheap flights among the locals. Dohop finds the best deals among hundreds of different airlines and online travel agencies, to make sure that the user is getting the cheapest price. Dohop also offers hotel and car rental search engines, so users can make all of their travel bookings from a single website.

        Dohop‘s specialty is finding so-called “self-connect” flight options, which can save travelers money by booking a ticket through two or more different airlines. The ability to look for these self-connect option is what sets Dohop apart from its competition, as it can save people hundreds of dollars on certain routes.

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        VSÓ Ráðgjöf


          VSÓ Ráðgjöf er alhliða ráðgjafar- og verkfræðifyrirtæki sem leggur áherslu á trausta og faglega þjónustu sem tryggir viðskiptavinum hagkvæmustu lausnir hverju sinni, skilar raunverulegum árangri og stuðlar að samkeppnisforskoti.  Á skrifstofum VSÓ í Reykjavík og í Noregi starfar yfir 80 manna samhentur hópur verkfræðinga og annarra tæknimenntaðra starfsmanna.

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          Ísey skyr
          - once tasted never forgotten

          Our Story
          Once upon a time, 1,100 years ago in fact, Nordic settlers began arriving in Iceland. They brought with them the skills and knowledge for producing skyr. As time passed, the know-how and recipe for this nutritious food slowly faded out elsewhere in the Nordic region. Luckily, the Icelandic skyr-making tradition continued.

          For centuries, Icelandic skyr formed a cornerstone of the national diet, helping to keep people strong in living conditions that were often harsh. On family farms countrywide, it was the women who nurtured this dairy and passing on both the recipe and the original Icelandic skyr cultures from mother to daughter.

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          This is our secret and you are in on it

          You can read more about Ísey skyr on our website.

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