Asexuals march together at Pride for the first time

In Iceland there are many misconceptions surrounding asexuality and to the general public asexuality is still relatively unknown, says Gyða Bjarkadóttir a member of a group called Asexual in Iceland (Asexual á Íslandi). The group intends to change that by taking part in this year’s Reykjavík Pride parade. It’s the first time asexual people in Iceland march together as a group in the parade.  

Gyða Bjarkadóttir is a member of a group called Asexual Iceland (Asexual á Íslandi). The group intends to draw attention to the cause of asexual people in Iceland by marching together in the upcoming Pride Parade.

“We’ve formed a group that will be participating in the Reykjavík Pride Parade. The asexual flag has of course been seen in the parade before, but as far as we know this will be the first time asexual people actually march together in it as a group,” says Gyða, but for those who are not familiar with the matter, asexual people are individuals who experience little or no sexual attraction towards other people.

Come to think of it, it seems that asexual people haven’t been very visible in Iceland. Is that due to prejudice? Are asexual people faced with prejudice here?
“Well, not in the form of outright legal discrimination, like not being able to marry, adopt or have children and things like that. It has more to do with not being acknowledged as a group in society,” she says, meaning that many people seem to have a hard time fathoming the idea that there are actually those who don’t want to have sex. “Not wanting sex simply can’t be a thing, right? There must be something wrong that can be fixed.”

That’s one form of the prejudice according to the group. “Then there is also the more serious issue of corrective rape, i.e. when someone who is asexual is forced into being sexually active. There are even cases when asexuals do that on their own accord to try to conform to society’s expectations. Even though they don’t want to do it, they feel like they have to.”

So, would you say there are many misconceptions surrounding asexuality in Iceland?
“If people know of asexuality in general, then yes there is some misunderstanding. Many people think it’s a choice, like celibacy. Or that it has to do with hormonal imbalance, which is not the case. Asexuality is not caused by a hormonal imbalance, mental illness or past experiences like sexual abuse. It is not being afraid of sex or relationships. Finding the right person doesn’t fix it.

“We’ve formed a group that will be participating in the Reykjavík Pride Parade. The asexual flag has of course been seen in the parade before, but as far as we know this will be the first time asexual people actually march together in it as a group.”

Many asexuals still seek romantic relationships that are like any other romantic relationships, just without the sex. Because sexual attraction is separate from romantic attraction. Like homoromantics who are romantically attracted to members of the same-sex or gender. Or aromantics who feel little or no romantic attraction to other people, but can be heterosexual. And there there are of course asexual aromantics, i.e. persons who experiences both little sexual and romantic attraction towards people, or none at all.

The flag of asexual people.

That said, being asexual doesn’t necessarily mean you don’t feel any sexual attraction. Some asexual people identify as gray asexual or graysexual, which means that  have very little sexual attraction. Another group identifies as demi sexual, that is, they do not feel sexual attraction unless a romantic attraction has been established. Asexuality is basically an umbrella term for people who feel limited or no sexual attraction at all.”

On that note, what can you actually tell us about the asexual community in Iceland? For example is it big or small?
“The community is small even if you take into account that we just make up about one percent of the population. There might be several reasons for that. One is that asexuality is fairly unknown to people in general. And then there’s the fact that we’ve been a bit inactive as a group.”

Is there an association in Iceland you can join as an asexual or as an ally?
“Asexuals are a part of the National Queer Organization Samtökin ’78 but we haven’t been very active there,” they say and add that asexual people are however welcome to join their group. Everyone who is interested can get in touch through a new Facebook site they’ve set up.

Asexuality is a umbrella term for people who feel little or no sexual attraction, according to the group.

“There was a discussion going on in a Faceboook group called Hinseginspjallið (an Icelandic queer chat group) where someone asked if there was some group for asexuals in Iceland, a place to point people to that needed it. What most of the people there and in general don’t know, is that there has in fact been an asexual Facebook group for some time, meant as a safe space for people to explore their asexuality, ask questions and get support. But it is closed and therefore hard to find. This is because not everybody there is ready to tell the world they are “ace” (a popular nickname for a person who is asexual). However, the discussion on Hinseginspjallið had the effect that a person in our group set up a public “like” page, where other people could contact us and join the group. And after that it wasn’t long until we started receiving our first messages.”

Gyða says that the role of the Facebook page is in part to educate people. “People can find out what asexuality is and if they relate to it, then they can join our little community,”she says and adds that because of lack of information on asexuality even some of the group’s members didn’t realize until very late in life that they were asexual. The group hopes to help fix things like that with education through their Facebook site and also with increased visibility through events like the Pride Parade.

“It might sound silly to some, but its life changing to know that there are others like you and to find out that there’s nothing wrong with you even though you have little or no desire to have sex in this “sexual world”.”

“It might sound silly to some, but its life changing to know that there are others like you and to find out that there’s nothing wrong with you even though you have little or no desire to have sex in this “sexual world”,” they say. “Knowing that there is nothing mentally or physically wrong with you and that you don’t need to change is just amazing, especially after struggling with who you are for a long time. That you were simply made this way. That you’re perfectly normal. Our site and our participation in the Pride Parade are steps to get that message out there.”

And now the Pride Parade is just around the courner. Do you guys have anything else coming up? Any organised events?
“Apart from perparing for the Pride parade, which of course involves a lot of work, we’re working on putting more content on our new Facebook site, both facts and fun,” they say. “So should anything come up, i.e. any events, then we will definitely post it there.”

The group encourage everyone who’s interested in asexual issues to take a look at their site: Asexual á Íslandi. There you can join the closed Facebook group for asexuals and aromantics (including gray and demi). And allies are also welcome to get in touch if they have questions. Just send them a message! “We will try to answer them and help the best we can.”

Main photo: Sigurþór Gunnlaugsson

Á. Óskarsson
Á. Óskarsson

Á. Óskarsson offers a variety of products and services to sports centers, swimming pools, schools, kindergartens, and the general public. The company specializes in sport-related products, activity-focused games, and a wide range of solutions for sports facilities.

Á. Óskarsson has been involved in numerous big projects related to building sports facilities and has made it their benchmark to offer good quality products and equipment since the company was founded.

See links to social media in the upper left-hand corner


Á. Óskarsson selur fjölbreytt vöruúrval fyrir íþróttahús, sundlaugar, skóla og leikskóla og einnig ýmsar vörur til einkaafnota. Fyrirtækið selur vörur til íþróttaiðkunnar og leikja ásamt því að bjóða upp á ýmsar lausnir fyrir íþróttamannvirki.

Á. Óskarsson hefur komið að fjölda stórra verkefna við byggingu íþróttamannvirkja og hefur frá stofnun kappkostað að bjóða vandaðar og endingargóðar vörur.

Tenglar á samfélagsmiðla eru í efra horninu vinstra megin.



    Blush was founded in 2011 when it started selling high quality sex products. The goal from the beginning was to change the market and take the discussion about sex products to a higher level. Today Blush provides professional services in a pleasant environment that fulfills different needs, both for individuals and couples. Blush respects diversity and wants to set a good example in all of its messaging to target audiences. Sexual health and equality in sex is important and Blush wants to focus on those issues through education and open discussion. Blush works in a socially responsible manner for society, their customers and the environment.

    Check out Blush’s website:

    Omnom Chocolate
    - award-winning chocolate maker

      Omnom Chocolate is an Icelandic craft chocolate company based in Reykjavík. We produce handcrafted chocolate from organic cacao beans sourced ethically and sustainably. We’ve developed direct relationships to create premium chocolate with fine flavor cacao beans.

      Our creative flavors are carefully crafted by meticulous chocolate makers. The cacao beans are roasted, winnowed, ground, and refined into melty-smooth chocolate.

      Omnom’s process is one of constant exploration, invention, and experimentation. If it doesn’t please us, if something isn’t absolutely delicious, there’s no reason to be doing it. So, we always start with our taste buds and follow our instincts. Our team searches for the finest ingredients in the world and new ways to improve chocolate. This obsession with knowing where our ingredients come from has led us around the corner to dairy farms in the Icelandic countryside and all the way to rainforest cacao farms of Nicaragua.

      In only a few short years, we’ve grown from our 50 sq. m. petrol station space and become an award-winning chocolate maker. Now, with our headquarters in 101 Reykjavík, our chocolate is sent out around Iceland and all over the world.

      At the end of the day, our goal is to make chocolate.




        Nasdaq (Nasdaq: NDAQ) is a global technology company serving the capital markets and other industries. Our diverse offering of data, analytics, software and services enables clients to optimize and execute their business vision with confidence.

        With over 4,300 employees in 39 offices around the world, at Nasdaq we all contribute to the success of the company and its culture, and each one of us has the ability to make a difference. When it comes to our core mission and values, we embrace the role of Diversity, Inclusion and Belonging (DIB) as a fundamental driver of our corporate growth, workplace culture and market development. We strive to create a culture that embraces the power of different perspectives—a culture where people’s unique backgrounds and different experiences helps us fuel innovation and support our clients around the world.

        Our unique position at the center of the capital markets allows us to see firsthand how these values have redefined corporate culture and success, deepening and accelerating our own commitment to champion inclusive growth and prosperity, as we strive to create more equitable opportunities to help people of all backgrounds reach their full potential. Most notably, we published our diversity statistics for the first time in 2020. These metrics serve as a quantitative assessment of where we are today and help determine what strategies we need to adopt to enhance diversity in the workplace. We recognize that we have much work to do, but we are steadfast in our commitment to creating a diverse and inclusive culture—one that reflects the communities in which we live, allows all employees to be their true, authentic selves and fosters individual growth and achievement.

        As we move forward together, we will continue advancing diverse ideas and perspectives that help fulfill the promise of a more inclusive and prosperous world. We aim to set the pace for rethinking capital markets and economies anywhere and everywhere. To learn more about the company, technology solutions and career opportunities, visit us on LinkedIn, on Twitter @Nasdaq, or at

        Blue Lagoon
        - One of the 25 Wonders of the World

        Named by National Geographic as one of the 25 Wonders of the World, the Blue Lagoon is a shimmering expanse of warmth, relaxation, and rejuvenation. Its unique geothermal seawater
        comes from 2.000 meters within the earth where seawater and freshwater converge in a tectonic realm of porous lava and searing heat. Propelled by extreme pressure, the water ascends to the earth’s surface, emerging enriched with silica, algae, and minerals—the elements that endow Blue Lagoon geothermal seawater with its radiant, healing properties.

        From its humble beginnings in the shadows of a geothermal power plant, Blue Lagoon has evolved into a world of wonder, now encompassing two hotels, three restaurants, three
        geothermal lagoons, a subterranean spa, a renowned line of skin care, a thriving research center, and a wealth of spa and refreshment facilities.

        Achieving harmony with the volcanic landscape, the lagoon and its surrounding architecture embody the unification of the man-made and the natural, and adhere to the highest principles of sustainability.

        The Blue Lagoon. A wonder of the world. A world of wonder.

        - leading financial institution

        Landsbankinn is a leading Icelandic financial institution. It offers a full range of financial services and is the market leader in the Icelandic financial service sector with the largest branch network.

        The present bank was established on 7 October 2008 but the history of its predecessor dates back to 1886. The bank is owned by the National Treasury of Iceland, which holds 98.2% of its share capital, and other shareholders who own 1.8%.

        Landsbankinn’s strategy is to provide comprehensive financial services that meet customer’s needs. It emphasizes providing exemplary service to customers, developing e-banking for their convenience, increasing the efficiency of support functions, modernizing its technology and ensuring effective utilization of its balance sheet.

        The bank’s vision is to be exemplary and its role is to be a trusted financial partner.

        Special emphasis is placed on promoting a performance-oriented culture in the bank. To follow up on the implementation of this strategy, the bank has defined key goals which are measured regularly to determine progress. These goals include, for example, customer satisfaction and loyalty, profitability, cost efficiency and the correlation between risk appetite and employee satisfaction.

        Landsbankinn wishes to lead the development of a sustainable society in Iceland by integrating economic, social and environmental concerns in its operations. The Bank aims to ensure that both its owners and society at large benefit from its activities.

        It intends to achieve this aim by building solid infrastructure and a strong team of 1.100 employees, by listening to its customers and by respecting and encouraging its employees to actively participate in their community. Landsbankinn was a founding member of Festa, a Centre for Corporate Social Responsibility, and is a member of the UN Global Compact.

        Landsbankinn has been a proud sponsor of the Reykjavik Pride since it was first celebrated in Iceland.

        - get inspired

        Dohop allows people to find the cheapest flights available with just one click. Founded in Reykjavik in 2004, it is the only Icelandic company of its kind and quickly became the go-to tool for finding cheap flights among the locals. Dohop finds the best deals among hundreds of different airlines and online travel agencies, to make sure that the user is getting the cheapest price. Dohop also offers hotel and car rental search engines, so users can make all of their travel bookings from a single website.

        Dohop‘s specialty is finding so-called “self-connect” flight options, which can save travelers money by booking a ticket through two or more different airlines. The ability to look for these self-connect option is what sets Dohop apart from its competition, as it can save people hundreds of dollars on certain routes.

        More recently, Dohop has developed a unique product called Dohop Go!, which allows users to check for the cheapest available flights from their home airport. This tool is perfect for those who are looking for travel inspiration but are not willing to overpay for their flight ticket. Dohop Go! is now available in the Dohop Flights App, both for Android and iOS, along with its traditional flight, hotel, and car search engines. “

        VSÓ Ráðgjöf


          VSÓ Ráðgjöf er alhliða ráðgjafar- og verkfræðifyrirtæki sem leggur áherslu á trausta og faglega þjónustu sem tryggir viðskiptavinum hagkvæmustu lausnir hverju sinni, skilar raunverulegum árangri og stuðlar að samkeppnisforskoti.  Á skrifstofum VSÓ í Reykjavík og í Noregi starfar yfir 80 manna samhentur hópur verkfræðinga og annarra tæknimenntaðra starfsmanna.

          - for all your Apple needs

          From starting out as a proper startup with only a good idea and the need to change things, to becoming an established company with 6 employees. Starting from scratch and expanding organically has allowed us to love our expansion and take our customers on the ride with us.

          Macland is located at Laugavegur 23 (101, Downtown Reykjavik)
          For all your Apple needs. We are here.

          Ísey skyr
          - once tasted never forgotten

          Our Story
          Once upon a time, 1,100 years ago in fact, Nordic settlers began arriving in Iceland. They brought with them the skills and knowledge for producing skyr. As time passed, the know-how and recipe for this nutritious food slowly faded out elsewhere in the Nordic region. Luckily, the Icelandic skyr-making tradition continued.

          For centuries, Icelandic skyr formed a cornerstone of the national diet, helping to keep people strong in living conditions that were often harsh. On family farms countrywide, it was the women who nurtured this dairy and passing on both the recipe and the original Icelandic skyr cultures from mother to daughter.

          Ísey skyr builds on this remarkable legacy. It was some of those very same women, the recipients of their mothers’ expertise, who, around 90 years ago, taught Icelandic dairy scientists the art of skyr-making. The production process is more high-tech these days, and the quality standards more rigorous. However, the basic recipe and the use of original cultures to ferment the skimmed milk remain the same. Protein rich, fat-free, creamy and delicious – Ísey skyr is as relevant to consumers now as it was all those centuries ago.
          This is our secret and you are in on it

          You can read more about Ísey skyr on our website.

          Contact Us

          Thank You. We will contact you as soon as possible.