Postcards featuring men of Iceland

Iceland based men are featured in a fun and playful collectors’ card set from Elska magazine. The men were all shot for the Reykjavík issue of Elska but editor Liam Campbell hopes to visit Iceland and it’s lads again in the near future. The next destination could be Akureyri.

“We decided to give cards to a roughly equal number of guys from all issues and really reflect the diversity of Elska’s first year. There’s city pics and home pics, nudes included,” says Liam Campbell, editor of Elska magazine.

Collectors’ cards with men featured in Elska magazine are now out and can be bought through the magazine’s website. Four Iceland based men are featured in the collection, men who played a vital part in the Reykjavík edition of Elska: Kyle B, Haukur G, Friðrik Á and Jono D. (Jonathan Duffy).

“We shot all of them last winter when making our third issue. I think Kyle (pictured below) and Friðrik, who my colleague Andriy found, were the first to join in. Then it took some convincing for Kyle to get his partner Haukur to join, though I’m so glad he did – he’s our red-hot ginger lad of the issue,” says Liam.

Kyle B.

 “The idea is that people will collect one whenever they buy an issue and perhaps trade them or buy the whole set. Also … the cards can be used a bit like art prints.”

Jono’s shoot took quite a different turn though. “Jono wanted to do an outdoor shoot around Laugavegur and the city centre, but when he came to meet us, he was feeling a bit fluish and didn’t want to face the cold. So we decided to shoot some nude pics at home, with him in the bedroom and me photographing him from the balcony through the reflective window. I was really proud of that shoot, and I think he looked so beautiful in it, so I knew I had to include him for a card,” says Liam and adds that the other Iceland based men also charmed him off his feet.

“Friðrik I wanted too because he doesn’t have the most typical Icelandic look, and then Kyle and Haukur I wanted because … well I just liked them. We also made a couple of other draft cards from Reykjavík guys, but these four made the final cut.”

How about the types of men featured in the collectors’ cards – are they all David-esque? “The concept with Elska in general is to feature all kinds of men, not just David-esque men, but Davids are welcome too. When we look for guys to shoot, we basically put up an open call and anyone who wants to take part can. For the recent Cardiff issue there are guys aged from 19 to 75, big guys and

skinny guys, different races, different styles. It’s quite spontaneous. For the cards, it was about having a variety of types from each issue,” Liam explains.

Which leads me to my next question – how did he come up with this slightly erotic idea? “Back after the Lisbon issue was published, we made some postcard flyers featuring one of the Lisbon boys. They ended up being really popular and people were asking for them specifically, so I wanted to make more but less like flyers and more like something you’d buy. I liked the feel of other collectible cards like Top Trumps and baseball cards, so I wanted to do something like that. I

“The concept with Elska in general is to feature all kinds of men … For the cards, it was about having a variety of types from each issue.”

suppose if we were really making Top Trumps then there should be statistics on the back, but it felt tasteless to write age, height, weight, dick size, etc. So we simplified them and just put the name, city and shoot date on the back, along with a reference to which Elska issue the boy is featured in.”

An Akureyri issue?

Even though I personally think the cards are quite erotic, Liam has a different view of them. “I think the card set for me is just a bit of fun. Every issue of the magazine sold since September includes one card randomly inserted in its pages. The idea is that people will collect one whenever they buy an issue and then perhaps trade them or buy the whole set. Also, I hope that the cards can

be used a bit like art prints. IKEA sells postcard-size art to go in their frames, and I suppose I imagine people using the Elska cards to stick in their IKEA frames instead. Or you can stick them on your fridge, use them as bookmarks, whatever.”

To honour the end of the first year of Elska, the editorial team has put together a 21-piece set of collectible 5x7photo-postcards. Each is dedicated to one boy from the first six issues of Elska.
To honour the end of the first year of Elska, the editorial team has put together a 21-piece set of collectible 5x7photo-postcards. Each is dedicated to one boy from the first six issues of Elska.

As for Elska magazine, things are really taking off. “Elska is doing great. There’s no budget yet for advertising or marketing so growth is slow and organic, but steady. Right now we’re in Toronto shooting for the upcoming issue, number 8. After that, it will be another Asian city, but exact details are under wraps.

There will also be a small design tweak from the next issue on-wards, just to clean up the style a bit,” says Liam who would love to do another shoot in Iceland.

“Of course there’s still hopes for an Akureyri issue or mini issue one day, but not for a while.”

How about other side projects like the collectors’ cards?

“There will be another Elska side project coming probably this winter, but that’s all hush-hush for now.”

Á. Óskarsson
Á. Óskarsson

Á. Óskarsson offers a variety of products and services to sports centers, swimming pools, schools, kindergartens, and the general public. The company specializes in sport-related products, activity-focused games, and a wide range of solutions for sports facilities.

Á. Óskarsson has been involved in numerous big projects related to building sports facilities and has made it their benchmark to offer good quality products and equipment since the company was founded.

See links to social media in the upper left-hand corner

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Á. Óskarsson selur fjölbreytt vöruúrval fyrir íþróttahús, sundlaugar, skóla og leikskóla og einnig ýmsar vörur til einkaafnota. Fyrirtækið selur vörur til íþróttaiðkunnar og leikja ásamt því að bjóða upp á ýmsar lausnir fyrir íþróttamannvirki.

Á. Óskarsson hefur komið að fjölda stórra verkefna við byggingu íþróttamannvirkja og hefur frá stofnun kappkostað að bjóða vandaðar og endingargóðar vörur.

Tenglar á samfélagsmiðla eru í efra horninu vinstra megin.

Webpage/vefsetur

Blush

    Blush was founded in 2011 when it started selling high quality sex products. The goal from the beginning was to change the market and take the discussion about sex products to a higher level. Today Blush provides professional services in a pleasant environment that fulfills different needs, both for individuals and couples. Blush respects diversity and wants to set a good example in all of its messaging to target audiences. Sexual health and equality in sex is important and Blush wants to focus on those issues through education and open discussion. Blush works in a socially responsible manner for society, their customers and the environment.

    Check out Blush’s website: https://blush.is/

    Omnom Chocolate
    - award-winning chocolate maker

      Omnom Chocolate is an Icelandic craft chocolate company based in Reykjavík. We produce handcrafted chocolate from organic cacao beans sourced ethically and sustainably. We’ve developed direct relationships to create premium chocolate with fine flavor cacao beans.

      Our creative flavors are carefully crafted by meticulous chocolate makers. The cacao beans are roasted, winnowed, ground, and refined into melty-smooth chocolate.

      Omnom’s process is one of constant exploration, invention, and experimentation. If it doesn’t please us, if something isn’t absolutely delicious, there’s no reason to be doing it. So, we always start with our taste buds and follow our instincts. Our team searches for the finest ingredients in the world and new ways to improve chocolate. This obsession with knowing where our ingredients come from has led us around the corner to dairy farms in the Icelandic countryside and all the way to rainforest cacao farms of Nicaragua.

      In only a few short years, we’ve grown from our 50 sq. m. petrol station space and become an award-winning chocolate maker. Now, with our headquarters in 101 Reykjavík, our chocolate is sent out around Iceland and all over the world.

      At the end of the day, our goal is to make chocolate.

       

      Nasdaq

         

        Nasdaq (Nasdaq: NDAQ) is a global technology company serving the capital markets and other industries. Our diverse offering of data, analytics, software and services enables clients to optimize and execute their business vision with confidence.

        With over 4,300 employees in 39 offices around the world, at Nasdaq we all contribute to the success of the company and its culture, and each one of us has the ability to make a difference. When it comes to our core mission and values, we embrace the role of Diversity, Inclusion and Belonging (DIB) as a fundamental driver of our corporate growth, workplace culture and market development. We strive to create a culture that embraces the power of different perspectives—a culture where people’s unique backgrounds and different experiences helps us fuel innovation and support our clients around the world.

        Our unique position at the center of the capital markets allows us to see firsthand how these values have redefined corporate culture and success, deepening and accelerating our own commitment to champion inclusive growth and prosperity, as we strive to create more equitable opportunities to help people of all backgrounds reach their full potential. Most notably, we published our diversity statistics for the first time in 2020. These metrics serve as a quantitative assessment of where we are today and help determine what strategies we need to adopt to enhance diversity in the workplace. We recognize that we have much work to do, but we are steadfast in our commitment to creating a diverse and inclusive culture—one that reflects the communities in which we live, allows all employees to be their true, authentic selves and fosters individual growth and achievement.

        As we move forward together, we will continue advancing diverse ideas and perspectives that help fulfill the promise of a more inclusive and prosperous world. We aim to set the pace for rethinking capital markets and economies anywhere and everywhere. To learn more about the company, technology solutions and career opportunities, visit us on LinkedIn, on Twitter @Nasdaq, or at www.nasdaq.com.

        Blue Lagoon
        - One of the 25 Wonders of the World

        Named by National Geographic as one of the 25 Wonders of the World, the Blue Lagoon is a shimmering expanse of warmth, relaxation, and rejuvenation. Its unique geothermal seawater
        comes from 2.000 meters within the earth where seawater and freshwater converge in a tectonic realm of porous lava and searing heat. Propelled by extreme pressure, the water ascends to the earth’s surface, emerging enriched with silica, algae, and minerals—the elements that endow Blue Lagoon geothermal seawater with its radiant, healing properties.

        From its humble beginnings in the shadows of a geothermal power plant, Blue Lagoon has evolved into a world of wonder, now encompassing two hotels, three restaurants, three
        geothermal lagoons, a subterranean spa, a renowned line of skin care, a thriving research center, and a wealth of spa and refreshment facilities.

        Achieving harmony with the volcanic landscape, the lagoon and its surrounding architecture embody the unification of the man-made and the natural, and adhere to the highest principles of sustainability.

        The Blue Lagoon. A wonder of the world. A world of wonder.

        Landsbankinn
        - leading financial institution
        Landsbankinn

        Landsbankinn is a leading Icelandic financial institution. It offers a full range of financial services and is the market leader in the Icelandic financial service sector with the largest branch network.

        The present bank was established on 7 October 2008 but the history of its predecessor dates back to 1886. The bank is owned by the National Treasury of Iceland, which holds 98.2% of its share capital, and other shareholders who own 1.8%.

        Landsbankinn’s strategy is to provide comprehensive financial services that meet customer’s needs. It emphasizes providing exemplary service to customers, developing e-banking for their convenience, increasing the efficiency of support functions, modernizing its technology and ensuring effective utilization of its balance sheet.

        The bank’s vision is to be exemplary and its role is to be a trusted financial partner.

        Special emphasis is placed on promoting a performance-oriented culture in the bank. To follow up on the implementation of this strategy, the bank has defined key goals which are measured regularly to determine progress. These goals include, for example, customer satisfaction and loyalty, profitability, cost efficiency and the correlation between risk appetite and employee satisfaction.

        Landsbankinn wishes to lead the development of a sustainable society in Iceland by integrating economic, social and environmental concerns in its operations. The Bank aims to ensure that both its owners and society at large benefit from its activities.

        It intends to achieve this aim by building solid infrastructure and a strong team of 1.100 employees, by listening to its customers and by respecting and encouraging its employees to actively participate in their community. Landsbankinn was a founding member of Festa, a Centre for Corporate Social Responsibility, and is a member of the UN Global Compact.

        Landsbankinn has been a proud sponsor of the Reykjavik Pride since it was first celebrated in Iceland.

        Dohop
        - get inspired
        Dohop

        Dohop allows people to find the cheapest flights available with just one click. Founded in Reykjavik in 2004, it is the only Icelandic company of its kind and quickly became the go-to tool for finding cheap flights among the locals. Dohop finds the best deals among hundreds of different airlines and online travel agencies, to make sure that the user is getting the cheapest price. Dohop also offers hotel and car rental search engines, so users can make all of their travel bookings from a single website.

        Dohop‘s specialty is finding so-called “self-connect” flight options, which can save travelers money by booking a ticket through two or more different airlines. The ability to look for these self-connect option is what sets Dohop apart from its competition, as it can save people hundreds of dollars on certain routes.

        More recently, Dohop has developed a unique product called Dohop Go!, which allows users to check for the cheapest available flights from their home airport. This tool is perfect for those who are looking for travel inspiration but are not willing to overpay for their flight ticket. Dohop Go! is now available in the Dohop Flights App, both for Android and iOS, along with its traditional flight, hotel, and car search engines. “

        VSÓ Ráðgjöf

           

          VSÓ Ráðgjöf er alhliða ráðgjafar- og verkfræðifyrirtæki sem leggur áherslu á trausta og faglega þjónustu sem tryggir viðskiptavinum hagkvæmustu lausnir hverju sinni, skilar raunverulegum árangri og stuðlar að samkeppnisforskoti.  Á skrifstofum VSÓ í Reykjavík og í Noregi starfar yfir 80 manna samhentur hópur verkfræðinga og annarra tæknimenntaðra starfsmanna.

          Macland
          - for all your Apple needs
          Macland

          From starting out as a proper startup with only a good idea and the need to change things, to becoming an established company with 6 employees. Starting from scratch and expanding organically has allowed us to love our expansion and take our customers on the ride with us.

          Macland is located at Laugavegur 23 (101, Downtown Reykjavik)
          For all your Apple needs. We are here.

          Ísey skyr
          - once tasted never forgotten

          Our Story
          Once upon a time, 1,100 years ago in fact, Nordic settlers began arriving in Iceland. They brought with them the skills and knowledge for producing skyr. As time passed, the know-how and recipe for this nutritious food slowly faded out elsewhere in the Nordic region. Luckily, the Icelandic skyr-making tradition continued.

          For centuries, Icelandic skyr formed a cornerstone of the national diet, helping to keep people strong in living conditions that were often harsh. On family farms countrywide, it was the women who nurtured this dairy and passing on both the recipe and the original Icelandic skyr cultures from mother to daughter.

          Ísey skyr builds on this remarkable legacy. It was some of those very same women, the recipients of their mothers’ expertise, who, around 90 years ago, taught Icelandic dairy scientists the art of skyr-making. The production process is more high-tech these days, and the quality standards more rigorous. However, the basic recipe and the use of original cultures to ferment the skimmed milk remain the same. Protein rich, fat-free, creamy and delicious – Ísey skyr is as relevant to consumers now as it was all those centuries ago.
          This is our secret and you are in on it

          You can read more about Ísey skyr on our website.

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