“Do what you fucking want to do!”

The airplanes are packed, the Keflavík airport gets busier, the streets in Reykjavik become brighter and people are generally happier. Of course, the Icelandic summer draws a huge number of tourists but for one special week, these numbers triple in size: it’s Reykjavik Pride!

The festivities are endless: mesmerizing drag shows, live music, sexy dance parties and did we mention a Pride Parade celebration that draws more than one-third of the nation. We’ve been counting down the days until the start of this glamorous week and for most of us, it’s a time to celebrate love and freedom. But for Bjartmar Þórðarson, the voice behind this year’s new pride theme song “We can unite” (“Við getum sameinast”), it’s an opportunity to showcase his diversity as a multi-talented creator.

“I never like to anchor myself too heavily to one thing. I’ve always been a multi-tasking type, so I really enjoy jumping between different crafts,” he tells me, from his living room in Reykjavik over Skype. His British accent throws me off guard, almost making me question if he is in fact Icelandic. “I trained in the UK as an actor. I lived there for a few years, did my undergrad and post-grad there, which explains where it comes from!” Bjartmar exudes confidence when he speaks. Being an actor, director, writer, singer, producer and performer from Iceland, he has a warm openness that one would need to hone these skills.

Having recently collaborated with the band September on the official 2016 pride theme song “We can unite” (“Við getum sameinast”), I ask him how he feels about the new track. “I really enjoy it and I think it came out really well. The September guys are really clever and they managed to get a very professional sound. It was a nice experience, they had a very strong vision of what they wanted to achieve, while they were equally open to my own suggestions. It was a very easy-going, give and take kind of collaboration.”

One might wonder how an opportunity like this comes about. “I just got a phone call,” he laughs, “it was pretty much like that. My friend said they were looking for a singer and that I would be the right fit for the job. I figured, why not? Let’s see what we can get out of it. We did it really quickly and managed to get the sound out very fast.”

While some are afraid to step outside their comfort zone, Bjartmar seems to thrive outside the box. While growing up, he didn’t start out as the singer you’d think. “Growing up, I started off as a dancer. I was training from a young age and when I was 15, I decided to audition for the musical “The Rocky Horror Show”. The minimum age requirement was 16 so of course, I lied about my age. After getting chosen,

Photo/Móa Hjartar
Photo/Móa Hjartar

I told the producers that I was only 15 which wasn’t a problem. Through that experience, I realized that I might have the ability to sing. It was born from that, taking my dance background into a musical theater background.”

Was it hard to start a singing career as a teen? “No, I’ve always been a multi-tasker and I still am, so I really enjoy trying new things. I love the unpredictability of it all. There was never one main focus for me, I was just experimenting with what I enjoyed. I knew that I enjoyed being on the stage and the theater world really opened that door within myself. This was the genre of performing that I wanted to be in. The word “theater” is broad: you can be a dancer in the theater, you can be a singer in the theater, you don’t have to pick and choose. The stage is a plethora of options.”

Acting is certainly versatile and one of Bjartmar’s biggest passions lies in the craft of improv: creating without preparation. Having toured internationally with Improv Iceland, he talks about the link between doing improv and making music. “I think that improv has helped me musically, in the way that you never know what’s coming next. It helps you to be organic, to listen to your inner voice and ultimately to become less rigid in your performance.” It makes sense that maybe Bjartmar’s interest in improv

“If I could talk to my 18-year-old self, I would tell myself that the most poisonous thing to keep above your shoulders is to be afraid of other’s opinions … Stay true to your vision and do what you fucking want to do.”

was influenced by his “go with the flow” mentality in life. “Good point. One of the main reasons I started doing improv to begin with was because i felt that I wasn’t spontaneous enough. I was scared of not being in control in every situation, so why not jump in the deep end and learn to be in the moment.”

Having spent many years in front of a live audience, it’s also not a surprise that Bjartmar has dipped into the role of director. “It has changed me in the way that I could finally see it from the other end. You are quite focused on the whole, whereas as an actor, you’re sometime more focused on your role inside the whole. Both crafts are difficult in their own way but after having directed, as an actor you can mold into what the director wants much quicker.”

He wrote a play called “Gripahúsið”, and had the chance to direct it. “It was interesting to direct something you wrote yourself because it gives you better insight into the material but is equally dangerous as you can lose perspective as well. You lose that fresh, outside-eye that you’d have for something you didn’t write.”

I ask him if the end result was what he expected. “It never is. You have to be ready to go in and expect everything. What I’ve learned in the business of creating is that you never end up with what you expected.” Perhaps that’s what keeps it exciting. “Definitely. You need to be able to let go of a certain control, as you’ll miss out on some things that could happen organically along the way.”

Photo/GTKarason
Photo/GTKarason

Being more than a triple threat, Bjartmar’s taste in music is equally as broad as his skill set. “I listen to all types of music, although electronica has always been a favourite of mine. I’m really into retro 80s music, the drama, it’s great. I really love Kraftwerk, I love film scores, dark synths, etc. In today’s music, Rihanna barely ever releases a bad track. I tend to go for singles, I tend to follow tracks more than artists.”

His diverse musical palette explains his drive to be multi-dimensional as an artist. For most people, it would become overwhelming to hone this many skills. “Sometimes it’s hard to keep track. Every single day. It’s sometimes it’s difficult to be interested in so many artistic forms, as you can’t focus on one thing particularly. It’s a great advantage to be able to do a lot of things, but it makes it harder for people to define who you are. Sometimes that can lead to you not getting gigs and in return, makes you fall through the cracks.”

“I learnt in Iceland … that everything is possible … In the UK, I felt like people often focused on what couldn’t be done instead of focusing on what could be done.”

Like any professional, Bjartmar doesn’t focus on the critics. “I’ve come to an arrangement with myself: I just do whatever I want and what feels right. Isn’t life just a tasting menu? I’ve chosen to live down this route.”

Bjartmar’s passion for creation is inspiring. A true risk taker, he’s full of life and full of insight. “If I could talk to my 18-year-old self, I would tell myself that the most poisonous thing to keep above your shoulders is to be afraid of other’s opinions. You have to be yourself and allow your personality to come through. Stay true to your vision and do what you fucking want to do.”

I ask if he thinks the life of an artist is hard. “I think it can be. I think that a lot of artists are filled with self-doubt and only feel as good as their latest success or failure. It’s probably the worst disease of the art world, when people have fragile egos.”

Photo/Eyjólfur Karl
Photo/Eyjólfur Karl

Iceland is known to be a hub for creative types. It’s a wonder where the quality of the art comes from, considering there are less than 400,000 Icelanders. “What I learnt working in Iceland is the attitude that everything is possible. I think that we are more likely to think in solutions instead of problems. In the UK, I felt like people often focused on what couldn’t be done instead of focusing on what could be done. With that said, as a result living close to the arctic circle, it’s bound to drive you a bit insane. It creates extreme emotions, extreme ideas and extreme creations.”

This week is a big one for Bjartmar. Not only will he be performing the pride theme song at the Reykjavík Pride opening event and after the Pride parade but his improv group will be performing tonight at Iðnó Theater. “I’m still working things out with the vocal performance and I’m very excited about it. As well, my improv group will be performing tonight in the theatre and I think people can expect anything to happen. This is a special celebratory performance but as it is improv, anything can happen. Audience suggestions, participation will be encouraged. There will probably be queer themes, which will add to the excitement. We never know what will happen at an improv show, so you’ll have to come to find out!

I ask him about some of his goals for the next few years. “I want to release a few tracks, that’s a definite. Aside from that, I’ll use the improv philosophy and go with what comes my way, which I think is a great way to live my life. I’ll see what opportunities come my way, perhaps I’ll end up back in the UK someday. For now, it looks like I’ll be part-time in Denmark this coming year to further my skills in singing.” He smiles playfully, the same kind of smile you’d feel before taking on a big adventure.

Our sponsors

The Hamburger Factory
- gourmet burgers

Ok. You’re in Iceland. Most likely for the first time.

You will probably bathe in the Blue Lagoon and take a road trip to Gullfoss and
Geysir. That’s all well and good. But neither Geysir’s nor waterfalls are
something you eat. That’s why we have 15 brilliant and creative hamburgers at
The Hamburger Factory. And they are all perfectly square. Don’t miss out on
Iceland’s most beloved hamburgers.

The Hamburger Factory is Iceland’s most innovative gourmet burger chain.
Packed with burger-craving customers since it’s opening in 2010, among the
regulars is Iceland’s best known fisherman, Eric Clapton. In our restaurants we
welcome tourists with our newspaper like menu and smiley service. They are
packed with fun items and memorable connections to Icelandic pop culture.

Locations:

Omnom Chocolate
- award-winning chocolate maker

    Omnom Chocolate is an Icelandic craft chocolate company based in Reykjavík. We produce handcrafted chocolate from organic cacao beans sourced ethically and sustainably. We’ve developed direct relationships to create premium chocolate with fine flavor cacao beans.

    Our creative flavors are carefully crafted by meticulous chocolate makers. The cacao beans are roasted, winnowed, ground, and refined into melty-smooth chocolate.

    Omnom’s process is one of constant exploration, invention, and experimentation. If it doesn’t please us, if something isn’t absolutely delicious, there’s no reason to be doing it. So, we always start with our taste buds and follow our instincts. Our team searches for the finest ingredients in the world and new ways to improve chocolate. This obsession with knowing where our ingredients come from has led us around the corner to dairy farms in the Icelandic countryside and all the way to rainforest cacao farms of Nicaragua.

    In only a few short years, we’ve grown from our 50 sq. m. petrol station space and become an award-winning chocolate maker. Now, with our headquarters in 101 Reykjavík, our chocolate is sent out around Iceland and all over the world.

    At the end of the day, our goal is to make chocolate.

     

    Alfred’s Apartments
    - gay owned an operated

      Alfred’s Apartments and Alfred’s Studios is a gay operated and owned accommodation in the heart of Reykjavik.

      Alfred’s Apartments offers spacious apartments at a good price located just around the corner from Laugavegur shopping street. You can choose the apartment starting from a Small Studio for 2 persons to a large One-bedroom Apartment with balcony for 5 persons.

      Their staff will ensure your comfort during the stay and provide the most updated information about the city, gay and night life in Reykjavik.

      Each apartment has a private bathroom with a shower, fully equipped kitchen and free Wi-Fi. Guests can buy groceries at the local grocery store 50 meters from the apartments. Because of their very central location, numerous shops, restaurants and cafés are available in the surrounding area. The Church of Hallgrimur is located 350 m from the apartments, a tourist agency is just 50 m away and the nearest gay bar is less than 5 minutes walking distance.

      Laekur hostel
      In the hostel we have dorms for 4-8 persons with shared kitchen and bathroom facilities. The rooms are furnished with free internet, lockers, and a USB charger by each bed. The beds have linen provided and you can rent a towel in the cafe on the ground floor for 5 EUR.

      All the dorms are mixed with both genders. You can also book a whole room with 4-8 bunker beds.

      Blue Lagoon
      - a world of wonder

      Named by National Geographic as one of the 25 Wonders of the World, the Blue Lagoon is a shimmering expanse of warmth, relaxation, and rejuvenation. Its unique geothermal seawater comes from 2000 meters within the earth where sea and fresh water converge in a tectonic frontier of porous lava and searing heat. Propelled by extreme pressure, the water ascends to the earth’s surface, emerging enriched with silica, algae, and minerals: the elements that endow Blue Lagoon geothermal seawater with its radiant, healing properties.

      From its humble beginnings in the shadows of a geothermal power plant, Blue Lagoon has evolved into a world of wonder, now encompassing a hotel, a restaurant, a luxury lounge, a renowned line of skin care, a research center, in-water massage, and a wealth of spa and refreshment facilities.

      Achieving harmony with the volcanic landscape of Iceland’s Reykjanes lava plain, the lagoon and its surrounding architecture embody the unification of the man-made and the natural, and adhere to the highest principles of sustainability.

      Blue Lagoon. A wonder of the world. A world of wonder.

      Whales of Iceland
      - larger than life

      Whales of Iceland is the largest whale exhibition in Europe (and perhaps even the world), where guests can learn about the giants of the sea in a calm and modern environment. The permanent exhibition features whales like guests have never seen them before. It is truly a giant experience.

      Landsbankinn
      - leading financial institution

      Landsbankinn is a leading Icelandic financial institution. It offers a full range of financial services and is the market leader in the Icelandic financial service sector with the largest branch network.

      The present bank was established on 7 October 2008 but the history of its predecessor dates back to 1886. The bank is owned by the National Treasury of Iceland, which holds 98.2% of its share capital, and other shareholders who own 1.8%.

      Landsbankinn’s strategy is to provide comprehensive financial services that meet customer’s needs. It emphasizes providing exemplary service to customers, developing e-banking for their convenience, increasing the efficiency of support functions, modernizing its technology and ensuring effective utilization of its balance sheet.

      The bank’s vision is to be exemplary and its role is to be a trusted financial partner.

      Special emphasis is placed on promoting a performance-oriented culture in the bank. To follow up on the implementation of this strategy, the bank has defined key goals which are measured regularly to determine progress. These goals include, for example, customer satisfaction and loyalty, profitability, cost efficiency and the correlation between risk appetite and employee satisfaction.

      Landsbankinn wishes to lead the development of a sustainable society in Iceland by integrating economic, social and environmental concerns in its operations. The Bank aims to ensure that both its owners and society at large benefit from its activities.

      It intends to achieve this aim by building solid infrastructure and a strong team of 1.100 employees, by listening to its customers and by respecting and encouraging its employees to actively participate in their community. Landsbankinn was a founding member of Festa, a Centre for Corporate Social Responsibility, and is a member of the UN Global Compact.

      Landsbankinn has been a proud sponsor of the Reykjavik Pride since it was first celebrated in Iceland.

      Dohop
      - get inspired

      Dohop allows people to find the cheapest flights available with just one click. Founded in Reykjavik in 2004, it is the only Icelandic company of its kind and quickly became the go-to tool for finding cheap flights among the locals. Dohop finds the best deals among hundreds of different airlines and online travel agencies, to make sure that the user is getting the cheapest price. Dohop also offers hotel and car rental search engines, so users can make all of their travel bookings from a single website.

      Dohop‘s specialty is finding so-called “self-connect” flight options, which can save travelers money by booking a ticket through two or more different airlines. The ability to look for these self-connect option is what sets Dohop apart from its competition, as it can save people hundreds of dollars on certain routes.

      More recently, Dohop has developed a unique product called Dohop Go!, which allows users to check for the cheapest available flights from their home airport. This tool is perfect for those who are looking for travel inspiration but are not willing to overpay for their flight ticket. Dohop Go! is now available in the Dohop Flights App, both for Android and iOS, along with its traditional flight, hotel, and car search engines. “

      Macland
      - for all your Apple needs

      From starting out as a proper startup with only a good idea and the need to change things, to becoming an established company with 6 employees. Starting from scratch and expanding organically has allowed us to love our expansion and take our customers on the ride with us.

      Macland is located at Laugavegur 23 (101, Downtown Reykjavik)
      For all your Apple needs. We are here.

      Aurora Reykjavik
      - northern lights center

        Aurora Reykjavik is a Northern Lights Center situated in downtown Reykjavík at the Old Harbor next to Icelandair Hotel Marina and Vikin Maritime Museum.

        Aurora Reykjavík is Iceland’s first educational and recreational Northern Lights Center where multimedia is used to explain when, why and how the Northern Lights work, with the highlights being large HD projection of the Aurora’s. We also share myths and legends about what our ancestor thought about those mystical lights.

        The Northern Lights Center is for all ages. Children are our favorite guests and we created the exhibition in a way that children can have a look freely and parents don’t have to worry about things being broken.

        Aurora Reykjavik offers a great selection of souvenirs that are designed and made by Icelanders along with nice little coffee corner, where you can enjoy free coffee and tea while browsing through the souvenirs or just planning your next step.

        Contact Aurora

        Your Name (required)

        Your Email (required)

        Subject

        Your Message

        Ísey skyr
        - once tasted never forgotten

        Our Story
        Once upon a time, 1,100 years ago in fact, Nordic settlers began arriving in Iceland. They brought with them the skills and knowledge for producing skyr. As time passed, the know-how and recipe for this nutritious food slowly faded out elsewhere in the Nordic region. Luckily, the Icelandic skyr-making tradition continued.

        For centuries, Icelandic skyr formed a cornerstone of the national diet, helping to keep people strong in living conditions that were often harsh. On family farms countrywide, it was the women who nurtured this dairy and passing on both the recipe and the original Icelandic skyr cultures from mother to daughter.

        Ísey skyr builds on this remarkable legacy. It was some of those very same women, the recipients of their mothers’ expertise, who, around 90 years ago, taught Icelandic dairy scientists the art of skyr-making. The production process is more high-tech these days, and the quality standards more rigorous. However, the basic recipe and the use of original cultures to ferment the skimmed milk remain the same. Protein rich, fat-free, creamy and delicious – Ísey skyr is as relevant to consumers now as it was all those centuries ago.
        This is our secret and you are in on it

        You can read more about Ísey skyr on our website.

        Núðluskálin
        - noodle bar

        Núðluskálin is a small gay owned and operated fusion noodle bar.

        All of our courses are individually made from fresh ingredients and therefore highly customisable.
        We offer fully Vegan versions of all courses.
        Though originally a take-away we now seat over 30 people.

        Núðluskálin is located right in the heart of Reykjavík on Skólavörðustígur 8 (street leading up to the big Church) near the junction with Laugavegur (main street).

        Seatours
        - adventure cruise

        Ferry Baldur – the gate to the West fjords
        and VikingSushi Adventure – Bird & Nature watching Tour for everyone all year around

        The “VikingSushi Adventure” is the right boat tour for travelers who are adventurous and want to experience something new – close up to the nature seafood simply doesn’t come fresher than this! The archipelago area of the Breidafjordur Bay always surprises her visitors during winter or summer with spectacular sights. Where else you get to try delicious fresh scallops and sea urchin roe straight from the ocean served with soy sauce, wasabi and ginger.

        600x400-seatours-tasting

        This old volcanic area, characterized by the typical basalt formations of the islands, is the home of countless birds. Here you will also find the strongest currents in Iceland. The VikingSushi Tour takes roughly two hours and our captain is also the tour guide.

        600x400-seatours

        The VikingSushi Tour is a true adventure through incredible nature which should not be missed by any traveler to West Iceland.

        Birds, possible to spot:
        -puffins (from the middle of April until the middle of August)
        -eider ducks
        -shags
        -kittiwakes
        -fulmars
        -white-tailed eagle

        The car ferry Baldur is the bridge to the West fjords via the island Flatey
        Ferry Baldur crosses Breidafjordur Bay daily from Stykkisholmur on the Snæfellsnes peninsula to Brjanslaekur in the north. A ferry ride considerably shortens the route between the south and mid-west of the country and the West Fjords region. It also gives you the opportunity to experience a floating restaurant.

        Take a stopover at the charming island Flatey when you are crossing the bay or go to a day tour to Flatey and back to Stykkishólmur. At Flatey are no cars allowed and between the houses of the 18th century you get the feeling of a journey back in time.

        The Hamburger Factory
        - gourmet burgers

        Ok. You’re in Iceland. Most likely for the first time.

        You will probably bathe in the Blue Lagoon and take a road trip to Gullfoss and
        Geysir. That’s all well and good. But neither Geysir’s nor waterfalls are
        something you eat. That’s why we have 15 brilliant and creative hamburgers at
        The Hamburger Factory. And they are all perfectly square. Don’t miss out on
        Iceland’s most beloved hamburgers.

        The Hamburger Factory is Iceland’s most innovative gourmet burger chain.
        Packed with burger-craving customers since it’s opening in 2010, among the
        regulars is Iceland’s best known fisherman, Eric Clapton. In our restaurants we
        welcome tourists with our newspaper like menu and smiley service. They are
        packed with fun items and memorable connections to Icelandic pop culture.

        Locations:

        Omnom Chocolate
        - award-winning chocolate maker

          Omnom Chocolate is an Icelandic craft chocolate company based in Reykjavík. We produce handcrafted chocolate from organic cacao beans sourced ethically and sustainably. We’ve developed direct relationships to create premium chocolate with fine flavor cacao beans.

          Our creative flavors are carefully crafted by meticulous chocolate makers. The cacao beans are roasted, winnowed, ground, and refined into melty-smooth chocolate.

          Omnom’s process is one of constant exploration, invention, and experimentation. If it doesn’t please us, if something isn’t absolutely delicious, there’s no reason to be doing it. So, we always start with our taste buds and follow our instincts. Our team searches for the finest ingredients in the world and new ways to improve chocolate. This obsession with knowing where our ingredients come from has led us around the corner to dairy farms in the Icelandic countryside and all the way to rainforest cacao farms of Nicaragua.

          In only a few short years, we’ve grown from our 50 sq. m. petrol station space and become an award-winning chocolate maker. Now, with our headquarters in 101 Reykjavík, our chocolate is sent out around Iceland and all over the world.

          At the end of the day, our goal is to make chocolate.

           

          Alfred’s Apartments
          - gay owned an operated

            Alfred’s Apartments and Alfred’s Studios is a gay operated and owned accommodation in the heart of Reykjavik.

            Alfred’s Apartments offers spacious apartments at a good price located just around the corner from Laugavegur shopping street. You can choose the apartment starting from a Small Studio for 2 persons to a large One-bedroom Apartment with balcony for 5 persons.

            Their staff will ensure your comfort during the stay and provide the most updated information about the city, gay and night life in Reykjavik.

            Each apartment has a private bathroom with a shower, fully equipped kitchen and free Wi-Fi. Guests can buy groceries at the local grocery store 50 meters from the apartments. Because of their very central location, numerous shops, restaurants and cafés are available in the surrounding area. The Church of Hallgrimur is located 350 m from the apartments, a tourist agency is just 50 m away and the nearest gay bar is less than 5 minutes walking distance.

            Laekur hostel
            In the hostel we have dorms for 4-8 persons with shared kitchen and bathroom facilities. The rooms are furnished with free internet, lockers, and a USB charger by each bed. The beds have linen provided and you can rent a towel in the cafe on the ground floor for 5 EUR.

            All the dorms are mixed with both genders. You can also book a whole room with 4-8 bunker beds.

            Blue Lagoon
            - a world of wonder

            Named by National Geographic as one of the 25 Wonders of the World, the Blue Lagoon is a shimmering expanse of warmth, relaxation, and rejuvenation. Its unique geothermal seawater comes from 2000 meters within the earth where sea and fresh water converge in a tectonic frontier of porous lava and searing heat. Propelled by extreme pressure, the water ascends to the earth’s surface, emerging enriched with silica, algae, and minerals: the elements that endow Blue Lagoon geothermal seawater with its radiant, healing properties.

            From its humble beginnings in the shadows of a geothermal power plant, Blue Lagoon has evolved into a world of wonder, now encompassing a hotel, a restaurant, a luxury lounge, a renowned line of skin care, a research center, in-water massage, and a wealth of spa and refreshment facilities.

            Achieving harmony with the volcanic landscape of Iceland’s Reykjanes lava plain, the lagoon and its surrounding architecture embody the unification of the man-made and the natural, and adhere to the highest principles of sustainability.

            Blue Lagoon. A wonder of the world. A world of wonder.

            Whales of Iceland
            - larger than life

            Whales of Iceland is the largest whale exhibition in Europe (and perhaps even the world), where guests can learn about the giants of the sea in a calm and modern environment. The permanent exhibition features whales like guests have never seen them before. It is truly a giant experience.

            Landsbankinn
            - leading financial institution

            Landsbankinn is a leading Icelandic financial institution. It offers a full range of financial services and is the market leader in the Icelandic financial service sector with the largest branch network.

            The present bank was established on 7 October 2008 but the history of its predecessor dates back to 1886. The bank is owned by the National Treasury of Iceland, which holds 98.2% of its share capital, and other shareholders who own 1.8%.

            Landsbankinn’s strategy is to provide comprehensive financial services that meet customer’s needs. It emphasizes providing exemplary service to customers, developing e-banking for their convenience, increasing the efficiency of support functions, modernizing its technology and ensuring effective utilization of its balance sheet.

            The bank’s vision is to be exemplary and its role is to be a trusted financial partner.

            Special emphasis is placed on promoting a performance-oriented culture in the bank. To follow up on the implementation of this strategy, the bank has defined key goals which are measured regularly to determine progress. These goals include, for example, customer satisfaction and loyalty, profitability, cost efficiency and the correlation between risk appetite and employee satisfaction.

            Landsbankinn wishes to lead the development of a sustainable society in Iceland by integrating economic, social and environmental concerns in its operations. The Bank aims to ensure that both its owners and society at large benefit from its activities.

            It intends to achieve this aim by building solid infrastructure and a strong team of 1.100 employees, by listening to its customers and by respecting and encouraging its employees to actively participate in their community. Landsbankinn was a founding member of Festa, a Centre for Corporate Social Responsibility, and is a member of the UN Global Compact.

            Landsbankinn has been a proud sponsor of the Reykjavik Pride since it was first celebrated in Iceland.

            Dohop
            - get inspired

            Dohop allows people to find the cheapest flights available with just one click. Founded in Reykjavik in 2004, it is the only Icelandic company of its kind and quickly became the go-to tool for finding cheap flights among the locals. Dohop finds the best deals among hundreds of different airlines and online travel agencies, to make sure that the user is getting the cheapest price. Dohop also offers hotel and car rental search engines, so users can make all of their travel bookings from a single website.

            Dohop‘s specialty is finding so-called “self-connect” flight options, which can save travelers money by booking a ticket through two or more different airlines. The ability to look for these self-connect option is what sets Dohop apart from its competition, as it can save people hundreds of dollars on certain routes.

            More recently, Dohop has developed a unique product called Dohop Go!, which allows users to check for the cheapest available flights from their home airport. This tool is perfect for those who are looking for travel inspiration but are not willing to overpay for their flight ticket. Dohop Go! is now available in the Dohop Flights App, both for Android and iOS, along with its traditional flight, hotel, and car search engines. “

            Macland
            - for all your Apple needs

            From starting out as a proper startup with only a good idea and the need to change things, to becoming an established company with 6 employees. Starting from scratch and expanding organically has allowed us to love our expansion and take our customers on the ride with us.

            Macland is located at Laugavegur 23 (101, Downtown Reykjavik)
            For all your Apple needs. We are here.

            Aurora Reykjavik
            - northern lights center

              Aurora Reykjavik is a Northern Lights Center situated in downtown Reykjavík at the Old Harbor next to Icelandair Hotel Marina and Vikin Maritime Museum.

              Aurora Reykjavík is Iceland’s first educational and recreational Northern Lights Center where multimedia is used to explain when, why and how the Northern Lights work, with the highlights being large HD projection of the Aurora’s. We also share myths and legends about what our ancestor thought about those mystical lights.

              The Northern Lights Center is for all ages. Children are our favorite guests and we created the exhibition in a way that children can have a look freely and parents don’t have to worry about things being broken.

              Aurora Reykjavik offers a great selection of souvenirs that are designed and made by Icelanders along with nice little coffee corner, where you can enjoy free coffee and tea while browsing through the souvenirs or just planning your next step.

              Contact Aurora

              Your Name (required)

              Your Email (required)

              Subject

              Your Message

              Ísey skyr
              - once tasted never forgotten

              Our Story
              Once upon a time, 1,100 years ago in fact, Nordic settlers began arriving in Iceland. They brought with them the skills and knowledge for producing skyr. As time passed, the know-how and recipe for this nutritious food slowly faded out elsewhere in the Nordic region. Luckily, the Icelandic skyr-making tradition continued.

              For centuries, Icelandic skyr formed a cornerstone of the national diet, helping to keep people strong in living conditions that were often harsh. On family farms countrywide, it was the women who nurtured this dairy and passing on both the recipe and the original Icelandic skyr cultures from mother to daughter.

              Ísey skyr builds on this remarkable legacy. It was some of those very same women, the recipients of their mothers’ expertise, who, around 90 years ago, taught Icelandic dairy scientists the art of skyr-making. The production process is more high-tech these days, and the quality standards more rigorous. However, the basic recipe and the use of original cultures to ferment the skimmed milk remain the same. Protein rich, fat-free, creamy and delicious – Ísey skyr is as relevant to consumers now as it was all those centuries ago.
              This is our secret and you are in on it

              You can read more about Ísey skyr on our website.

              Núðluskálin
              - noodle bar

              Núðluskálin is a small gay owned and operated fusion noodle bar.

              All of our courses are individually made from fresh ingredients and therefore highly customisable.
              We offer fully Vegan versions of all courses.
              Though originally a take-away we now seat over 30 people.

              Núðluskálin is located right in the heart of Reykjavík on Skólavörðustígur 8 (street leading up to the big Church) near the junction with Laugavegur (main street).

              Seatours
              - adventure cruise

              Ferry Baldur – the gate to the West fjords
              and VikingSushi Adventure – Bird & Nature watching Tour for everyone all year around

              The “VikingSushi Adventure” is the right boat tour for travelers who are adventurous and want to experience something new – close up to the nature seafood simply doesn’t come fresher than this! The archipelago area of the Breidafjordur Bay always surprises her visitors during winter or summer with spectacular sights. Where else you get to try delicious fresh scallops and sea urchin roe straight from the ocean served with soy sauce, wasabi and ginger.

              600x400-seatours-tasting

              This old volcanic area, characterized by the typical basalt formations of the islands, is the home of countless birds. Here you will also find the strongest currents in Iceland. The VikingSushi Tour takes roughly two hours and our captain is also the tour guide.

              600x400-seatours

              The VikingSushi Tour is a true adventure through incredible nature which should not be missed by any traveler to West Iceland.

              Birds, possible to spot:
              -puffins (from the middle of April until the middle of August)
              -eider ducks
              -shags
              -kittiwakes
              -fulmars
              -white-tailed eagle

              The car ferry Baldur is the bridge to the West fjords via the island Flatey
              Ferry Baldur crosses Breidafjordur Bay daily from Stykkisholmur on the Snæfellsnes peninsula to Brjanslaekur in the north. A ferry ride considerably shortens the route between the south and mid-west of the country and the West Fjords region. It also gives you the opportunity to experience a floating restaurant.

              Take a stopover at the charming island Flatey when you are crossing the bay or go to a day tour to Flatey and back to Stykkishólmur. At Flatey are no cars allowed and between the houses of the 18th century you get the feeling of a journey back in time.

              Contact Us


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              Thank You. We will contact you as soon as possible.