We want to beat Gilzenegger!

Kitchen Sink Revolution is a new documentary film from director Halla Kristín Einarsdóttir, telling the story of the Women’s List, an Icelandic political party entirely made up of women. The film competed for „Best Nordic Documentary 2015“ at Nordisk Panorama and was also the „Pick of the Audience“ at Skjaldborg, the annual Icelandic Documentary Film Festival earlier this year. This week it will start showing in cinemas around Iceland, premiering in Kringlubíó on October 22nd. And the aim is to get 12,166 people to see it!

Why did you want to make “Kitchen Sink Revolution” (i. Hvað er svona merkilegt við það)?

Halla Kristín Einarsdóttir, director of Kitchen Sink Revelution (i. Hvað er svona merkilegt við það).
“I feel that the film should be especially relevant to young people and those who are starting to wonder about human rights today,” says Halla Kristín Einarsdóttir, director of Kitchen Sink Revolution (i. Hvað er svona merkilegt við það), which will premiere in Kringlubíó, Kringlan, on the October 22nd. The film will be on general release the day after.

“To me, it was a natural progression from my 2009 documentary “Women in Red Stockings” (i. Konur á rauðum sokkum) which concentrated on the Redstockings Movement in Iceland,” says Halla Kristín Einarsdóttir, the director of the film. “The Organization for Women‘s Candidacy (i. Kvennaframboðið) came about around the time that the Redstockings were waning but this candidacy was an incredible democratic experiment that lasted much longer than the women had anticipated to begin with. This story isn‘t told in any history books but the Women‘s List was in Parliament for sixteen years and a lot of the things that we take for granted today are things that these women initiated. Among other things is the fact that we can put our children to kindergarten and that it‘s not only men who make all the decisions, at least not in Reykjavík or the rest of Iceland. It‘s both a fun and interesting story and also unique so I think it‘s important that we cherish stories such as this, stories that tell us how our society has become the way it is. What did it take and why? Human rights don‘t just fall into your lap.”

What was it like meeting these women, did you recognize the society in which they lived at the beginning of the Women‘s Candidacy?

“It was of course interesting, these are all very interesting women. I was a child then and remember these times from a child‘s point of view, but this time I played the role of the listener. I allowed them to depict this era according to their memories and very soon I started reminiscing these times too and could even recollect the smell of the slush in the winter of 1982. There was definitely something powerful in the air in Reykjavík during those years.”

“I think it‘s important that we cherish stories such as this, stories that tell us how our society has become the way it is…Human rights don‘t just fall into your lap.”

Do you feel that this documentary is relevant to young people and the women‘s rights fight today? Is there any women‘s rights fight going on today compared to what is being described in the documentary?

“I feel that the film should be especially relevant to young people and those who are starting to wonder about human rights today. We now have a generation of adults who might not have heard of the Women‘s List and there‘s absolutely no need to keep inventing the wheel. I also believe that we could draw strength from history as well as learn from the methods that have already been tried and tested there, since we can now look at it from some distance. I think that the older generation will enjoy reminiscing these times although we‘ve reached modern-day by the end of the film. Not that I‘m encouraging a formation of a new Women‘s Candidacy now (although we shouldn‘t write that idea off) but there are so many things echoing throughout those four decades that the film covers; we‘re still fighting some of the same old phantoms, only in a slightly different shape and form. However, I do not worry at all about today‘s women‘s rights fight and think that young women are getting into it now with diverse strength points.”

What was it like selling this idea, raising the money for it and getting people involved?

Halla with producer Hrafnhildur Gunnarsdóttir (former chair of the National Queer Organization, Samtökin '78).
Halla with producer Hrafnhildur Gunnarsdóttir (former chair of the National Queer Organization, Samtökin ’78) at Skjaldborg, where their film was awarded “Pick of the Audiece”.

“I was lucky enough to have a really strong producer with me, who has been the pillar of this project. She did a lot of the cinematography herself and helped with the editing as needed, just the way things are done in the Icelandic film industry. Her name is Hrafnhildur Gunnarsdóttir and she oversaw most of the financing. It went both well and not so well. Hlaðvarpinn, the Women‘s Culture Fund, paved the way. Then we got a production grant from the Icelandic Film Centre, RÚV (The Icelandic National Broadcasting Service) was involved and Reykjavík City has been very helpful. We were trying to secure funding of a rather unusual project during tough times, which resulted in all sorts of weird obstacles so the whole process took much longer time than we wanted but the people working with us have been fantastic and a lot of them went out of their way to make this possible, both men and women.”

Did your ideas about the Women‘s Candidacy and the Women‘s List change at all during the filming, or your opinions of Icelandic politics then and now?

“You could say that as the filming progressed I realised more and more what an extraordinary experiment this had been. It‘s obviously a documentary about a clash with the establishment and what happens when a grassroots movement charges directly into the hierarchy and I think it‘s incredible how big a role the actual method and the platform actually play.”

Recently, there’s been a lot of discussion about gender inequality within the film industry in Iceland, have you experienced it?

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The film tells the story of the Women’s List, an Icelandic political party that fought for women’s rights as well as queer rights in Iceland.

“Yes, I remember when I was a 25-year-old graduate from both the Iceland Academy of the Arts and the Icelandic Film School and went to all the production companies to try to get a small job at just any film project. No one as much as looked me in the eyes while the guys I had been studying with, and were no better at things than I, were simply summoned and hired to do editing or to direct TV ads and got all sorts of opportunities without having to make much effort. The most memorable reply I got was: “I don‘t hire girls, they always start crying.” Then there‘s the concrete fact that most of the financial resources go into projects where men are in charge. And a little bit more variety in the subjects of films and TV material wouldn‘t exactly kill us, would it?”

Well, the audience of Skjaldborg definitely liked the film so that should be an indicator that people will enjoy watching it. But why have you aimed for such a specific number of viewers?

“I‘m so relieved and pleased that people seem to connect with this film and I‘m overjoyed and grateful that we got that award at Skjaldborg. But apparently it‘s considered rather good to get an attendance of 1,000 people for a documentary in Iceland so we want to challenge people to get up from that couch and go see “Kitchen Sink Revolution” at the cinema. Our aim is to get 12,166 people to see it on the big screen and the reason for this particular number is that Gilzenegger‘s “Life Skills” (i. Lífsleikni), a film with such an awful message, got an audience of 12,165 so we want to beat his record!”

Main photo: Halla, to the left, and a screen shot of Egill Einarsson. Egill was nicknamed Gillz or Gillzenegger when he was the frontman of the band Merzedes Club (according to Wikipedia). 

Á. Óskarsson
Á. Óskarsson

Á. Óskarsson offers a variety of products and services to sports centers, swimming pools, schools, kindergartens, and the general public. The company specializes in sport-related products, activity-focused games, and a wide range of solutions for sports facilities.

Á. Óskarsson has been involved in numerous big projects related to building sports facilities and has made it their benchmark to offer good quality products and equipment since the company was founded.

See links to social media in the upper left-hand corner

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Á. Óskarsson selur fjölbreytt vöruúrval fyrir íþróttahús, sundlaugar, skóla og leikskóla og einnig ýmsar vörur til einkaafnota. Fyrirtækið selur vörur til íþróttaiðkunnar og leikja ásamt því að bjóða upp á ýmsar lausnir fyrir íþróttamannvirki.

Á. Óskarsson hefur komið að fjölda stórra verkefna við byggingu íþróttamannvirkja og hefur frá stofnun kappkostað að bjóða vandaðar og endingargóðar vörur.

Tenglar á samfélagsmiðla eru í efra horninu vinstra megin.

Webpage/vefsetur

Blush

    Blush was founded in 2011 when it started selling high quality sex products. The goal from the beginning was to change the market and take the discussion about sex products to a higher level. Today Blush provides professional services in a pleasant environment that fulfills different needs, both for individuals and couples. Blush respects diversity and wants to set a good example in all of its messaging to target audiences. Sexual health and equality in sex is important and Blush wants to focus on those issues through education and open discussion. Blush works in a socially responsible manner for society, their customers and the environment.

    Check out Blush’s website: https://blush.is/

    Omnom Chocolate
    - award-winning chocolate maker

      Omnom Chocolate is an Icelandic craft chocolate company based in Reykjavík. We produce handcrafted chocolate from organic cacao beans sourced ethically and sustainably. We’ve developed direct relationships to create premium chocolate with fine flavor cacao beans.

      Our creative flavors are carefully crafted by meticulous chocolate makers. The cacao beans are roasted, winnowed, ground, and refined into melty-smooth chocolate.

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      In only a few short years, we’ve grown from our 50 sq. m. petrol station space and become an award-winning chocolate maker. Now, with our headquarters in 101 Reykjavík, our chocolate is sent out around Iceland and all over the world.

      At the end of the day, our goal is to make chocolate.

       

      Nasdaq

         

        Nasdaq (Nasdaq: NDAQ) is a global technology company serving the capital markets and other industries. Our diverse offering of data, analytics, software and services enables clients to optimize and execute their business vision with confidence.

        With over 4,300 employees in 39 offices around the world, at Nasdaq we all contribute to the success of the company and its culture, and each one of us has the ability to make a difference. When it comes to our core mission and values, we embrace the role of Diversity, Inclusion and Belonging (DIB) as a fundamental driver of our corporate growth, workplace culture and market development. We strive to create a culture that embraces the power of different perspectives—a culture where people’s unique backgrounds and different experiences helps us fuel innovation and support our clients around the world.

        Our unique position at the center of the capital markets allows us to see firsthand how these values have redefined corporate culture and success, deepening and accelerating our own commitment to champion inclusive growth and prosperity, as we strive to create more equitable opportunities to help people of all backgrounds reach their full potential. Most notably, we published our diversity statistics for the first time in 2020. These metrics serve as a quantitative assessment of where we are today and help determine what strategies we need to adopt to enhance diversity in the workplace. We recognize that we have much work to do, but we are steadfast in our commitment to creating a diverse and inclusive culture—one that reflects the communities in which we live, allows all employees to be their true, authentic selves and fosters individual growth and achievement.

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        Blue Lagoon
        - One of the 25 Wonders of the World

        Named by National Geographic as one of the 25 Wonders of the World, the Blue Lagoon is a shimmering expanse of warmth, relaxation, and rejuvenation. Its unique geothermal seawater
        comes from 2.000 meters within the earth where seawater and freshwater converge in a tectonic realm of porous lava and searing heat. Propelled by extreme pressure, the water ascends to the earth’s surface, emerging enriched with silica, algae, and minerals—the elements that endow Blue Lagoon geothermal seawater with its radiant, healing properties.

        From its humble beginnings in the shadows of a geothermal power plant, Blue Lagoon has evolved into a world of wonder, now encompassing two hotels, three restaurants, three
        geothermal lagoons, a subterranean spa, a renowned line of skin care, a thriving research center, and a wealth of spa and refreshment facilities.

        Achieving harmony with the volcanic landscape, the lagoon and its surrounding architecture embody the unification of the man-made and the natural, and adhere to the highest principles of sustainability.

        The Blue Lagoon. A wonder of the world. A world of wonder.

        Landsbankinn
        - leading financial institution
        Landsbankinn

        Landsbankinn is a leading Icelandic financial institution. It offers a full range of financial services and is the market leader in the Icelandic financial service sector with the largest branch network.

        The present bank was established on 7 October 2008 but the history of its predecessor dates back to 1886. The bank is owned by the National Treasury of Iceland, which holds 98.2% of its share capital, and other shareholders who own 1.8%.

        Landsbankinn’s strategy is to provide comprehensive financial services that meet customer’s needs. It emphasizes providing exemplary service to customers, developing e-banking for their convenience, increasing the efficiency of support functions, modernizing its technology and ensuring effective utilization of its balance sheet.

        The bank’s vision is to be exemplary and its role is to be a trusted financial partner.

        Special emphasis is placed on promoting a performance-oriented culture in the bank. To follow up on the implementation of this strategy, the bank has defined key goals which are measured regularly to determine progress. These goals include, for example, customer satisfaction and loyalty, profitability, cost efficiency and the correlation between risk appetite and employee satisfaction.

        Landsbankinn wishes to lead the development of a sustainable society in Iceland by integrating economic, social and environmental concerns in its operations. The Bank aims to ensure that both its owners and society at large benefit from its activities.

        It intends to achieve this aim by building solid infrastructure and a strong team of 1.100 employees, by listening to its customers and by respecting and encouraging its employees to actively participate in their community. Landsbankinn was a founding member of Festa, a Centre for Corporate Social Responsibility, and is a member of the UN Global Compact.

        Landsbankinn has been a proud sponsor of the Reykjavik Pride since it was first celebrated in Iceland.

        Dohop
        - get inspired
        Dohop

        Dohop allows people to find the cheapest flights available with just one click. Founded in Reykjavik in 2004, it is the only Icelandic company of its kind and quickly became the go-to tool for finding cheap flights among the locals. Dohop finds the best deals among hundreds of different airlines and online travel agencies, to make sure that the user is getting the cheapest price. Dohop also offers hotel and car rental search engines, so users can make all of their travel bookings from a single website.

        Dohop‘s specialty is finding so-called “self-connect” flight options, which can save travelers money by booking a ticket through two or more different airlines. The ability to look for these self-connect option is what sets Dohop apart from its competition, as it can save people hundreds of dollars on certain routes.

        More recently, Dohop has developed a unique product called Dohop Go!, which allows users to check for the cheapest available flights from their home airport. This tool is perfect for those who are looking for travel inspiration but are not willing to overpay for their flight ticket. Dohop Go! is now available in the Dohop Flights App, both for Android and iOS, along with its traditional flight, hotel, and car search engines. “

        VSÓ Ráðgjöf

           

          VSÓ Ráðgjöf er alhliða ráðgjafar- og verkfræðifyrirtæki sem leggur áherslu á trausta og faglega þjónustu sem tryggir viðskiptavinum hagkvæmustu lausnir hverju sinni, skilar raunverulegum árangri og stuðlar að samkeppnisforskoti.  Á skrifstofum VSÓ í Reykjavík og í Noregi starfar yfir 80 manna samhentur hópur verkfræðinga og annarra tæknimenntaðra starfsmanna.

          Macland
          - for all your Apple needs
          Macland

          From starting out as a proper startup with only a good idea and the need to change things, to becoming an established company with 6 employees. Starting from scratch and expanding organically has allowed us to love our expansion and take our customers on the ride with us.

          Macland is located at Laugavegur 23 (101, Downtown Reykjavik)
          For all your Apple needs. We are here.

          Ísey skyr
          - once tasted never forgotten

          Our Story
          Once upon a time, 1,100 years ago in fact, Nordic settlers began arriving in Iceland. They brought with them the skills and knowledge for producing skyr. As time passed, the know-how and recipe for this nutritious food slowly faded out elsewhere in the Nordic region. Luckily, the Icelandic skyr-making tradition continued.

          For centuries, Icelandic skyr formed a cornerstone of the national diet, helping to keep people strong in living conditions that were often harsh. On family farms countrywide, it was the women who nurtured this dairy and passing on both the recipe and the original Icelandic skyr cultures from mother to daughter.

          Ísey skyr builds on this remarkable legacy. It was some of those very same women, the recipients of their mothers’ expertise, who, around 90 years ago, taught Icelandic dairy scientists the art of skyr-making. The production process is more high-tech these days, and the quality standards more rigorous. However, the basic recipe and the use of original cultures to ferment the skimmed milk remain the same. Protein rich, fat-free, creamy and delicious – Ísey skyr is as relevant to consumers now as it was all those centuries ago.
          This is our secret and you are in on it

          You can read more about Ísey skyr on our website.

          Contact Us


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