No questions asked

Bears On Ice, the only Icelandic men only festival, will be held in Reykjavík for the 11th time from the 3rd to the 6th of September. Organizer Frosti Jónsson promises an event that will be remembered for a long, long time.

“It’s a fantastic weekend where bears and friends get together for a long weekend. Where you can enjoy the company of like-minded guys, be yourself and have fun in a totally relaxed and attitude free environment,“ he says with excitement about the upcoming festival.

Frosti Jónsson.
“I’ve always been attracted to bear like men and the cuddly types,” admits Frosti, when asked why he was drawn to the bear scene to begin with. “But as I got to know more and more guys, initially abroad, guys with a similar perspective on life as me and who were determined on being themselves, that’s when I really felt the connection. And now I’ve made so many great  friends since we started hosting Bears on Ice in Iceland. Friends who I keep in touch with.”

Asked what the bears concept stands for Frosti explains that the roots of that concept are in America in the seventies.

“Then there was a group of gay men who didn‘t feel they fit into the gay scene at the time who was very focused on looks and fashion. We don‘t all fall under that stereotype, we come in all shapes and sizes, and the bears scene emphasizes respect for that. We all have a right to have a good time and be appreciated regardless of how we look.“

Frosti says that the emphasis on good looks and hot bodies has been part of society for as long as anyone can remember and that the gay scene is neither better or worse than the rest of society in that regard.

“It‘s necessary to break free from those stereotypes and those ideas on how people are supposed to look and dress. Respect is the key concept of the bears scene and we welcome all gay, bi and trans men to our parties.“

But has not the bear concept become a stereotype of it‘s own by now?

“No, not at all. How can people of all shapes and sizes be a stereotype,“ Frosti asks back. “Of course the guys who find themselves in this scene have certain attributes in common, but first and foremost it‘s a question of attitude. The bears scene is all-inclusive, you just show up and act like yourself and no questions asked.“

“If you are not satisfied with the gay scene in Iceland as it is then make something else happen yourself. Be a doer…“

Frosti says that the bears scene has grown a lot in recent years and that it is now a big part of the gay scene everywhere. “Luckily it has become accepted that we don‘t all look the same and we behind Bears on Ice have really emphasized that point. It takes all kinds to make a society and the same goes for the queer community.“

DJ Brent Milne, Big Dipper and GoGo Starr will entertain on Saturday.

Frosti was on the news recently criticising the people who were criticising the Pride Parade in Reykjavík and he says that he is tired of people sitting at their computers criticising everything that other people are doing.

“If you want to see changes be the one who changes things,“ he says. “If you are not satisfied with the gay scene in Iceland as it is then make something else happen yourself. Be a doer, not a talker, or shut up.“

But how did Frosti himself end up organizing the only men only event in Iceland?

“It all started back in 2005,“ he says. “Then I got an email from two guys in London who wanted to visit Iceland to have a good party and asked me if I could organize that. I really liked the idea and we created an event that lasted for three days and was a huge success that we wanted to repeat. And that‘s how the Bears weekend in Reykjavík became an annual event.“

Since then Bears on Ice has grown tremendously. This year about 150 foreign participants have confirmed their coming and all the events of the whole festival are sold out.

“But there is room for everyone at the dances and parties,“ Frosti says and he hopes that Icelandic gay, bi and trans men will show up at the Welcome Party in Iðusalir on Thursday and the big gala night in Þjóðleikhúskjallarinn on Saturday where the famous American musician Big Dipper will be the main attraction. “Newly crowned drag queen of Iceland, GoGo Starr will also entertain guests and DJ‘s DJ Dramatik, Bistro Boy and Brent Milne will keep people dancing til the wee hours of the morning.“

See the full Bears on Ice program here.

Bears on Ice is becoming more popular every year. In light of his talent for organizing popular events Frosti was approached by a group of girls who asked if he would put together a girl’s only event, but he respectfully declined. “It isn’t really my area of expertise,” he gleefully admits. “Besides, I have my hands full with the bears.” Photos by Páll Guðjónsson. GoGo Starr photographed by Andri Marinó.

Blush

    Blush was founded in 2011 when it started selling high quality sex products. The goal from the beginning was to change the market and take the discussion about sex products to a higher level. Today Blush provides professional services in a pleasant environment that fulfills different needs, both for individuals and couples. Blush respects diversity and wants to set a good example in all of its messaging to target audiences. Sexual health and equality in sex is important and Blush wants to focus on those issues through education and open discussion. Blush works in a socially responsible manner for society, their customers and the environment.

    Check out Blush’s website: https://blush.is/

    Omnom Chocolate
    - award-winning chocolate maker

      Omnom Chocolate is an Icelandic craft chocolate company based in Reykjavík. We produce handcrafted chocolate from organic cacao beans sourced ethically and sustainably. We’ve developed direct relationships to create premium chocolate with fine flavor cacao beans.

      Our creative flavors are carefully crafted by meticulous chocolate makers. The cacao beans are roasted, winnowed, ground, and refined into melty-smooth chocolate.

      Omnom’s process is one of constant exploration, invention, and experimentation. If it doesn’t please us, if something isn’t absolutely delicious, there’s no reason to be doing it. So, we always start with our taste buds and follow our instincts. Our team searches for the finest ingredients in the world and new ways to improve chocolate. This obsession with knowing where our ingredients come from has led us around the corner to dairy farms in the Icelandic countryside and all the way to rainforest cacao farms of Nicaragua.

      In only a few short years, we’ve grown from our 50 sq. m. petrol station space and become an award-winning chocolate maker. Now, with our headquarters in 101 Reykjavík, our chocolate is sent out around Iceland and all over the world.

      At the end of the day, our goal is to make chocolate.

       

      Nasdaq

         

        Nasdaq (Nasdaq: NDAQ) is a global technology company serving the capital markets and other industries. Our diverse offering of data, analytics, software and services enables clients to optimize and execute their business vision with confidence.

        With over 4,300 employees in 39 offices around the world, at Nasdaq we all contribute to the success of the company and its culture, and each one of us has the ability to make a difference. When it comes to our core mission and values, we embrace the role of Diversity, Inclusion and Belonging (DIB) as a fundamental driver of our corporate growth, workplace culture and market development. We strive to create a culture that embraces the power of different perspectives—a culture where people’s unique backgrounds and different experiences helps us fuel innovation and support our clients around the world.

        Our unique position at the center of the capital markets allows us to see firsthand how these values have redefined corporate culture and success, deepening and accelerating our own commitment to champion inclusive growth and prosperity, as we strive to create more equitable opportunities to help people of all backgrounds reach their full potential. Most notably, we published our diversity statistics for the first time in 2020. These metrics serve as a quantitative assessment of where we are today and help determine what strategies we need to adopt to enhance diversity in the workplace. We recognize that we have much work to do, but we are steadfast in our commitment to creating a diverse and inclusive culture—one that reflects the communities in which we live, allows all employees to be their true, authentic selves and fosters individual growth and achievement.

        As we move forward together, we will continue advancing diverse ideas and perspectives that help fulfill the promise of a more inclusive and prosperous world. We aim to set the pace for rethinking capital markets and economies anywhere and everywhere. To learn more about the company, technology solutions and career opportunities, visit us on LinkedIn, on Twitter @Nasdaq, or at www.nasdaq.com.

        Blue Lagoon
        - One of the 25 Wonders of the World

        Named by National Geographic as one of the 25 Wonders of the World, the Blue Lagoon is a shimmering expanse of warmth, relaxation, and rejuvenation. Its unique geothermal seawater
        comes from 2.000 meters within the earth where seawater and freshwater converge in a tectonic realm of porous lava and searing heat. Propelled by extreme pressure, the water ascends to the earth’s surface, emerging enriched with silica, algae, and minerals—the elements that endow Blue Lagoon geothermal seawater with its radiant, healing properties.

        From its humble beginnings in the shadows of a geothermal power plant, Blue Lagoon has evolved into a world of wonder, now encompassing two hotels, three restaurants, three
        geothermal lagoons, a subterranean spa, a renowned line of skin care, a thriving research center, and a wealth of spa and refreshment facilities.

        Achieving harmony with the volcanic landscape, the lagoon and its surrounding architecture embody the unification of the man-made and the natural, and adhere to the highest principles of sustainability.

        The Blue Lagoon. A wonder of the world. A world of wonder.

        Landsbankinn
        - leading financial institution
        Landsbankinn

        Landsbankinn is a leading Icelandic financial institution. It offers a full range of financial services and is the market leader in the Icelandic financial service sector with the largest branch network.

        The present bank was established on 7 October 2008 but the history of its predecessor dates back to 1886. The bank is owned by the National Treasury of Iceland, which holds 98.2% of its share capital, and other shareholders who own 1.8%.

        Landsbankinn’s strategy is to provide comprehensive financial services that meet customer’s needs. It emphasizes providing exemplary service to customers, developing e-banking for their convenience, increasing the efficiency of support functions, modernizing its technology and ensuring effective utilization of its balance sheet.

        The bank’s vision is to be exemplary and its role is to be a trusted financial partner.

        Special emphasis is placed on promoting a performance-oriented culture in the bank. To follow up on the implementation of this strategy, the bank has defined key goals which are measured regularly to determine progress. These goals include, for example, customer satisfaction and loyalty, profitability, cost efficiency and the correlation between risk appetite and employee satisfaction.

        Landsbankinn wishes to lead the development of a sustainable society in Iceland by integrating economic, social and environmental concerns in its operations. The Bank aims to ensure that both its owners and society at large benefit from its activities.

        It intends to achieve this aim by building solid infrastructure and a strong team of 1.100 employees, by listening to its customers and by respecting and encouraging its employees to actively participate in their community. Landsbankinn was a founding member of Festa, a Centre for Corporate Social Responsibility, and is a member of the UN Global Compact.

        Landsbankinn has been a proud sponsor of the Reykjavik Pride since it was first celebrated in Iceland.

        Dohop
        - get inspired
        Dohop

        Dohop allows people to find the cheapest flights available with just one click. Founded in Reykjavik in 2004, it is the only Icelandic company of its kind and quickly became the go-to tool for finding cheap flights among the locals. Dohop finds the best deals among hundreds of different airlines and online travel agencies, to make sure that the user is getting the cheapest price. Dohop also offers hotel and car rental search engines, so users can make all of their travel bookings from a single website.

        Dohop‘s specialty is finding so-called “self-connect” flight options, which can save travelers money by booking a ticket through two or more different airlines. The ability to look for these self-connect option is what sets Dohop apart from its competition, as it can save people hundreds of dollars on certain routes.

        More recently, Dohop has developed a unique product called Dohop Go!, which allows users to check for the cheapest available flights from their home airport. This tool is perfect for those who are looking for travel inspiration but are not willing to overpay for their flight ticket. Dohop Go! is now available in the Dohop Flights App, both for Android and iOS, along with its traditional flight, hotel, and car search engines. “

        VSÓ Ráðgjöf

           

          VSÓ Ráðgjöf er alhliða ráðgjafar- og verkfræðifyrirtæki sem leggur áherslu á trausta og faglega þjónustu sem tryggir viðskiptavinum hagkvæmustu lausnir hverju sinni, skilar raunverulegum árangri og stuðlar að samkeppnisforskoti.  Á skrifstofum VSÓ í Reykjavík og í Noregi starfar yfir 80 manna samhentur hópur verkfræðinga og annarra tæknimenntaðra starfsmanna.

          Macland
          - for all your Apple needs
          Macland

          From starting out as a proper startup with only a good idea and the need to change things, to becoming an established company with 6 employees. Starting from scratch and expanding organically has allowed us to love our expansion and take our customers on the ride with us.

          Macland is located at Laugavegur 23 (101, Downtown Reykjavik)
          For all your Apple needs. We are here.

          Ísey skyr
          - once tasted never forgotten

          Our Story
          Once upon a time, 1,100 years ago in fact, Nordic settlers began arriving in Iceland. They brought with them the skills and knowledge for producing skyr. As time passed, the know-how and recipe for this nutritious food slowly faded out elsewhere in the Nordic region. Luckily, the Icelandic skyr-making tradition continued.

          For centuries, Icelandic skyr formed a cornerstone of the national diet, helping to keep people strong in living conditions that were often harsh. On family farms countrywide, it was the women who nurtured this dairy and passing on both the recipe and the original Icelandic skyr cultures from mother to daughter.

          Ísey skyr builds on this remarkable legacy. It was some of those very same women, the recipients of their mothers’ expertise, who, around 90 years ago, taught Icelandic dairy scientists the art of skyr-making. The production process is more high-tech these days, and the quality standards more rigorous. However, the basic recipe and the use of original cultures to ferment the skimmed milk remain the same. Protein rich, fat-free, creamy and delicious – Ísey skyr is as relevant to consumers now as it was all those centuries ago.
          This is our secret and you are in on it

          You can read more about Ísey skyr on our website.

          Contact Us


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