Local boys open up

Elska a new erotic magazine set to hit stores in September. Models lining up to take part.

„I pitch it as a publication about getting to know beautiful men, to feel like you can understand them, like you’re there next to them. The tagline is “local boys + local stories”.

Editor Liam Campbell.
Editor Liam Campbell.

I’m trying to showcase a city through its men, so that you understand what it’s like to be a man in that particular place. Not to get overly intellectual, but I like to think of Elska as a bit like a sexy anthropology journal,“ explains 33-year-old Londoner Liam Campbell, editor of Elska, a new magazine that will be published for the first time the 1st of September.

Each issue will be dedicated to a certain city and the men who live there and they get to tell the readers about themselves as well as posing for erotic photos.

Asked how the idea for Elska came about Liam is quick to answer. „Well mainly the magazine is about combining my two passions – photography and travel. It’s definitely geared toward a gay audience but I see no reason why anyone who’s into looking at pictures of beautiful guys wouldn’t want it too.“

You shoot all the photos yourself? „Yes, but I have an assistant who does some behind the scenes shots and we accept one or two submissions from other artists for each issue. Like this month we have an editorial from a LA photographer shot in an old American motel.“

„…if I’m shooting a hot naked man, I barely notice him cos I’m concentrating so hard on lighting, etc.“

Despite living in London Liam went all the way to Ukraine to make the first issue, why was that? „I probably never will do a London issue. It’s sort of not exotic enough for me,“ he says. „The first issue is Lviv Ukraine and issue 2 is Berlin. I’ll be out there shooting for it in a few weeks.“

And you get only local men to sit for you, how is that going?

„Well for Ukraine it was a bit tricky, but Berlin is so easy. Men are contacting me already asking to be in it.“

Asked if he has been a photographer for long Liam hesitates for the first time in the interview.

Elska Magazine focuses on beautiful men, with flaws unedited.
Elska Magazine focuses on beautiful men, with flaws unedited.

„I did it in college years ago, but professionally only for the last year. I also used to be a flight attendant and took my camera everywhere.

I was a French teacher before that and did a PhD on homophobia in the republic of Georgia.“

What are your personal circumstances?

„I have a partner. He loves Iceland, just like me, but doesn’t speak a word except “pylsa” and “takk” (e. hot dog and thanks).“

And he is not jealous of you spending all this time with half-naked, beautiful men?

„No, he trusts me. And honestly, even if I’m shooting a hot naked man, I barely notice him cos I’m concentrating so hard on lighting, framing, etc. So he has nothing to worry about.“

Looking for Icelandic guys

Though the photos take up most of the 132 pages of Elska, Liam says that he is keen to have good writing there as well. „I want to have enough text so that you can really spend time with the magazine. But the text is not the main thing. I want it to feel more like an art book, something to collect.“

Do you also do the writing in your magazine? „I do some, but I encourage the boys to write their own words. In this issue there’s a few where you can tell that english isn’t their first language. I didn’t edit it, just kept it authentic. Another two wrote in Ukrainian and I kept it, accompanied with a translation.“

"It’s definitely geared toward a gay audience but I see no reason why anyone who’s into looking at pictures of beautiful guys wouldn’t want it too,“ says Liam.
“It’s definitely geared toward a gay audience but I see no reason why anyone who’s into looking at pictures of beautiful guys wouldn’t want it too,“ says Liam and adds that only subscribers can see “full photoshoots”.

Tell me about the name. Elska is the Icelandic word for love. Why choose an Icelandic name?

„Well, my love of travel started back when I was a teenager. The first time I ever left the country was to visit Iceland, and I loved it instantly. In London I even started taking Icelandic lessons cos I was determined I’d live there one day. I have not managed that yet, but I’ve been to Iceland maybe 25 times, and I still love it.“

Why elska? Was that an obvious choice for you?

„First of all, I just think the name sounds cool.

But also I think of it like what you see on t-shirts “I New York”and each issue is like “ég elska Lviv” or “ég elska Berlin” etc. But very few people know what the word means…That’s where the “first of all” comes in, it just sounds cool – at least to me!“

Will the magazine be sold in Iceland?

„Yes, Eymundsson will be carrying it and the first issue will probably be on their shelves by the middle of September, and of course you can subscribe or buy online.“

And are you planning on doing an issue on Reykjavík?

„I would LOVE to, though I’m a bit concerned with being able to find people to participate. You can tell your Icelandic readers to get in touch if they’d like to get involved and hopefully I can do a future issue in Iceland.“

Elska is a British publication. The first issue is published in 500 copies but Liam hopes it will get bigger in time.

Follow Elska on Facebook.

All photos by Liam Campbell.

Á. Óskarsson
Á. Óskarsson

Á. Óskarsson offers a variety of products and services to sports centers, swimming pools, schools, kindergartens, and the general public. The company specializes in sport-related products, activity-focused games, and a wide range of solutions for sports facilities.

Á. Óskarsson has been involved in numerous big projects related to building sports facilities and has made it their benchmark to offer good quality products and equipment since the company was founded.

See links to social media in the upper left-hand corner


Á. Óskarsson selur fjölbreytt vöruúrval fyrir íþróttahús, sundlaugar, skóla og leikskóla og einnig ýmsar vörur til einkaafnota. Fyrirtækið selur vörur til íþróttaiðkunnar og leikja ásamt því að bjóða upp á ýmsar lausnir fyrir íþróttamannvirki.

Á. Óskarsson hefur komið að fjölda stórra verkefna við byggingu íþróttamannvirkja og hefur frá stofnun kappkostað að bjóða vandaðar og endingargóðar vörur.

Tenglar á samfélagsmiðla eru í efra horninu vinstra megin.



    Blush was founded in 2011 when it started selling high quality sex products. The goal from the beginning was to change the market and take the discussion about sex products to a higher level. Today Blush provides professional services in a pleasant environment that fulfills different needs, both for individuals and couples. Blush respects diversity and wants to set a good example in all of its messaging to target audiences. Sexual health and equality in sex is important and Blush wants to focus on those issues through education and open discussion. Blush works in a socially responsible manner for society, their customers and the environment.

    Check out Blush’s website:

    Omnom Chocolate
    - award-winning chocolate maker

      Omnom Chocolate is an Icelandic craft chocolate company based in Reykjavík. We produce handcrafted chocolate from organic cacao beans sourced ethically and sustainably. We’ve developed direct relationships to create premium chocolate with fine flavor cacao beans.

      Our creative flavors are carefully crafted by meticulous chocolate makers. The cacao beans are roasted, winnowed, ground, and refined into melty-smooth chocolate.

      Omnom’s process is one of constant exploration, invention, and experimentation. If it doesn’t please us, if something isn’t absolutely delicious, there’s no reason to be doing it. So, we always start with our taste buds and follow our instincts. Our team searches for the finest ingredients in the world and new ways to improve chocolate. This obsession with knowing where our ingredients come from has led us around the corner to dairy farms in the Icelandic countryside and all the way to rainforest cacao farms of Nicaragua.

      In only a few short years, we’ve grown from our 50 sq. m. petrol station space and become an award-winning chocolate maker. Now, with our headquarters in 101 Reykjavík, our chocolate is sent out around Iceland and all over the world.

      At the end of the day, our goal is to make chocolate.




        Nasdaq (Nasdaq: NDAQ) is a global technology company serving the capital markets and other industries. Our diverse offering of data, analytics, software and services enables clients to optimize and execute their business vision with confidence.

        With over 4,300 employees in 39 offices around the world, at Nasdaq we all contribute to the success of the company and its culture, and each one of us has the ability to make a difference. When it comes to our core mission and values, we embrace the role of Diversity, Inclusion and Belonging (DIB) as a fundamental driver of our corporate growth, workplace culture and market development. We strive to create a culture that embraces the power of different perspectives—a culture where people’s unique backgrounds and different experiences helps us fuel innovation and support our clients around the world.

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        Blue Lagoon
        - One of the 25 Wonders of the World

        Named by National Geographic as one of the 25 Wonders of the World, the Blue Lagoon is a shimmering expanse of warmth, relaxation, and rejuvenation. Its unique geothermal seawater
        comes from 2.000 meters within the earth where seawater and freshwater converge in a tectonic realm of porous lava and searing heat. Propelled by extreme pressure, the water ascends to the earth’s surface, emerging enriched with silica, algae, and minerals—the elements that endow Blue Lagoon geothermal seawater with its radiant, healing properties.

        From its humble beginnings in the shadows of a geothermal power plant, Blue Lagoon has evolved into a world of wonder, now encompassing two hotels, three restaurants, three
        geothermal lagoons, a subterranean spa, a renowned line of skin care, a thriving research center, and a wealth of spa and refreshment facilities.

        Achieving harmony with the volcanic landscape, the lagoon and its surrounding architecture embody the unification of the man-made and the natural, and adhere to the highest principles of sustainability.

        The Blue Lagoon. A wonder of the world. A world of wonder.

        - leading financial institution

        Landsbankinn is a leading Icelandic financial institution. It offers a full range of financial services and is the market leader in the Icelandic financial service sector with the largest branch network.

        The present bank was established on 7 October 2008 but the history of its predecessor dates back to 1886. The bank is owned by the National Treasury of Iceland, which holds 98.2% of its share capital, and other shareholders who own 1.8%.

        Landsbankinn’s strategy is to provide comprehensive financial services that meet customer’s needs. It emphasizes providing exemplary service to customers, developing e-banking for their convenience, increasing the efficiency of support functions, modernizing its technology and ensuring effective utilization of its balance sheet.

        The bank’s vision is to be exemplary and its role is to be a trusted financial partner.

        Special emphasis is placed on promoting a performance-oriented culture in the bank. To follow up on the implementation of this strategy, the bank has defined key goals which are measured regularly to determine progress. These goals include, for example, customer satisfaction and loyalty, profitability, cost efficiency and the correlation between risk appetite and employee satisfaction.

        Landsbankinn wishes to lead the development of a sustainable society in Iceland by integrating economic, social and environmental concerns in its operations. The Bank aims to ensure that both its owners and society at large benefit from its activities.

        It intends to achieve this aim by building solid infrastructure and a strong team of 1.100 employees, by listening to its customers and by respecting and encouraging its employees to actively participate in their community. Landsbankinn was a founding member of Festa, a Centre for Corporate Social Responsibility, and is a member of the UN Global Compact.

        Landsbankinn has been a proud sponsor of the Reykjavik Pride since it was first celebrated in Iceland.

        - get inspired

        Dohop allows people to find the cheapest flights available with just one click. Founded in Reykjavik in 2004, it is the only Icelandic company of its kind and quickly became the go-to tool for finding cheap flights among the locals. Dohop finds the best deals among hundreds of different airlines and online travel agencies, to make sure that the user is getting the cheapest price. Dohop also offers hotel and car rental search engines, so users can make all of their travel bookings from a single website.

        Dohop‘s specialty is finding so-called “self-connect” flight options, which can save travelers money by booking a ticket through two or more different airlines. The ability to look for these self-connect option is what sets Dohop apart from its competition, as it can save people hundreds of dollars on certain routes.

        More recently, Dohop has developed a unique product called Dohop Go!, which allows users to check for the cheapest available flights from their home airport. This tool is perfect for those who are looking for travel inspiration but are not willing to overpay for their flight ticket. Dohop Go! is now available in the Dohop Flights App, both for Android and iOS, along with its traditional flight, hotel, and car search engines. “

        VSÓ Ráðgjöf


          VSÓ Ráðgjöf er alhliða ráðgjafar- og verkfræðifyrirtæki sem leggur áherslu á trausta og faglega þjónustu sem tryggir viðskiptavinum hagkvæmustu lausnir hverju sinni, skilar raunverulegum árangri og stuðlar að samkeppnisforskoti.  Á skrifstofum VSÓ í Reykjavík og í Noregi starfar yfir 80 manna samhentur hópur verkfræðinga og annarra tæknimenntaðra starfsmanna.

          - for all your Apple needs

          From starting out as a proper startup with only a good idea and the need to change things, to becoming an established company with 6 employees. Starting from scratch and expanding organically has allowed us to love our expansion and take our customers on the ride with us.

          Macland is located at Laugavegur 23 (101, Downtown Reykjavik)
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          Ísey skyr
          - once tasted never forgotten

          Our Story
          Once upon a time, 1,100 years ago in fact, Nordic settlers began arriving in Iceland. They brought with them the skills and knowledge for producing skyr. As time passed, the know-how and recipe for this nutritious food slowly faded out elsewhere in the Nordic region. Luckily, the Icelandic skyr-making tradition continued.

          For centuries, Icelandic skyr formed a cornerstone of the national diet, helping to keep people strong in living conditions that were often harsh. On family farms countrywide, it was the women who nurtured this dairy and passing on both the recipe and the original Icelandic skyr cultures from mother to daughter.

          Ísey skyr builds on this remarkable legacy. It was some of those very same women, the recipients of their mothers’ expertise, who, around 90 years ago, taught Icelandic dairy scientists the art of skyr-making. The production process is more high-tech these days, and the quality standards more rigorous. However, the basic recipe and the use of original cultures to ferment the skimmed milk remain the same. Protein rich, fat-free, creamy and delicious – Ísey skyr is as relevant to consumers now as it was all those centuries ago.
          This is our secret and you are in on it

          You can read more about Ísey skyr on our website.

          Contact Us

          Thank You. We will contact you as soon as possible.