Others have to come out on their own terms

Supporters of other teams have on occasions made disrespectful remarks about my sexuality.

Helgi Omarsson

Last year Daníel Örn Einarsson became the first Icelandic handball player to publicly say he’s gay and challenged the homophobic notion that sports and homosexuality don’t mix. He says gay athletes are still hesitant of coming out in Iceland, but shouldn’t feel pressured to. For Daníel Örn the response has been mostly positive, although sport fans have made disrespectful remarks about his sexuality.

– by Helgi Ómarsson

Never officially came out

For those not familiar with your story, start by telling us a little bit about yourself.
“My name is Daníel Örn Einarsson and I was born on July 23rd 1988 in Garðabær, Iceland. I’m currently finishing my bachelors degree in anthropology from the University of Iceland. When I’m not studying I’m usually at Kex Hostel working or hanging out, I even study there a lot. I think I spend more time there than at home. As well as working and going to school I play handball for KR. So I don’t have much spare time. Usually I go out to eat or get drinks with friends. If I don’t feel like going out I watch TV shows, play football manager and push the refresh button on Facebook constantly.” He smiles.

When did you suspect you were gay?
“I think everyone knows around the age of puberty whether they’re gay or straight. However I chose to ignore my feeling and just tried to focus on other things and fit in. For many years I was able to convince myself I was attracted to girls. I didn’t even see “the warning signs” when I fantasized about men. Looking back I guess I always knew the truth deep down, but managed to suppress my true feelings. Which is not the most sensible way to go about it. After  I became honest with my feelings, everything fell into place.”

When did you come out?
“I didn’t really have a “coming out moment”. I first met a guy in january 2009 and when that was going on I told my older sister about it. After I stopped seeing the guy, I started hanging out with people who I had gotten to know through him and it was mainly in that group that I started to explore and felt comfortable being myself. Then by spring and over the course of the summer the word kind of spread. If asked whether I was gay, I slowly found the confidence to answer with a “yes”.
This was my way of doing things. I felt like I didn’t have to tell anyone, that it didn’t have to be a big deal. So in a way I never officially came out the closet. It just happened slowly and without any dramatic moments.”

What were friend’s and family’s reactions?
“They were all very supportive and basically said it didn’t matter whether I liked guys or girls as long as I was happy. In my parents opinion the happiness of their children is the only thing that matters. That’s a way of thinking I completely agree with.”

Which team were you playing for at the time?
“I want to start by saying that I began training handball around the age of 6 or 7, and like every boy who plays sports I wanted to be a professional athlete. I chose KR because the club trains less than the top division teams which made it possible for me to focus more on school and work. Before that I had a really nice time at HK under a great coach and with great teammates, after playing for KA, a very tight group with a lot of ambition, in Akureyri (a town in northern Iceland) for two years. But it was before that time, when I was still with Stjarnan, my hometown club, that I decided to come out.”

Where you nervous about your teammates reactions?
“At first I tought a lot about it. Thankfully most of them didn’t mind at all and their behaviour towards my didn’t change. Of course some guys were a little scared but didn’t show it directly. Once they saw I was still the same person it didn’t matter to them at all.
Then as time passed they started to feel comfortable talking about my sexuality and asked questions. Like for example how does a gay mind works when it comes to sex and relationship, what I find attractive in other guys and who does what in sex and that sort of stuff.”

Won’t let disrespectful remarks bring him down

Looking back, what did it feel like coming out?
“Relieving, in some ways. I admit I became more open, ’cause I wasn’t holding that part of me back anymore. I’m still the same person, my confidence just grew. So coming out felt great. But even tough it was overall pretty easy for me, it doesn’t have to be for other athletes. There can be many reasons for that, most importantly family and dressing room situations. Some athletes are for example open about their sexuality with family and best friends, but that doesn’t mean they are ready to open up to the sports industry as a whole.”

Do you think the Icelandic sports industry is discriminating against gay athletes?
“Overall the sports industry, at least in Iceland, is tolerant towards gays. I think athletes really don’t care that much about homosexuality. It’s mostly the people around them that have issues with it and by that I’m mean the fans and sponsors.
In Iceland the sponsor part doesn’t matter that much. Abroad it can make a lot of difference what the sponsors think because athletes, who are big names, have to maintain a certain image.
Fans are as different as they are many. However you find difficult ones everywhere.
Supporters of other teams have on occasions made disrespectful remarks about my sexuality. It’s not nice to hear but I know better than take them seriously. I don’t waste my energy by getting bothered. After all they wouldn’t be saying those things unless I was playing well against their team and more importantly, because they are ignorant.”

What about globally?
“Abroad and at a higher level the sports industry is not quite as tolerant. Yet. It’s definitely moving into the right direction, but there is still a long way to go. Once athletes continue to come out publicly, I think the conditions will become much better and different from say 5, 10 or 20 years ago, because western societies have changed a lot.”

Going public meant a lot for many

What kind of reaction did you get after going public with your story?
“Younger guys and coaches have thanked me for speaking out publicly, because it showed people I wasn’t a lesser athlete because of my sexuality, and that seems to have made a difference in certain situations. Guys have also talked to me about being gay. However those conversations are confidential. Others have to come out on their own terms, when or rather if they’ll be ready to do so.”

You seem very confident about being gay.
“Yes. At least I don’t hide my sexuality from anyone. I haven’t got any regrets about coming out and I’m not sorry about being gay. I accepted it a long time ago and now I’m just gay. It doesn’t change who I hang out with or what my interests are. I have gay and straight friends and I still like all the things I liked before I came out. Being gay is just one of the things I am. It doesn’t define me in any way. I’m just a guy that happens to be gay.”

Do you think discrimination against gay athletes will ever cease to exist?
“I’m afraid it will never stop, just like African athletes are still target of racial slur. Society will never be totally free of prejudice and discrimination. There will always be people who’ll see to that. That’s something we’ll have to live with and to remember to hold our head high.”

Á. Óskarsson
Á. Óskarsson

Á. Óskarsson offers a variety of products and services to sports centers, swimming pools, schools, kindergartens, and the general public. The company specializes in sport-related products, activity-focused games, and a wide range of solutions for sports facilities.

Á. Óskarsson has been involved in numerous big projects related to building sports facilities and has made it their benchmark to offer good quality products and equipment since the company was founded.

See links to social media in the upper left-hand corner


Á. Óskarsson selur fjölbreytt vöruúrval fyrir íþróttahús, sundlaugar, skóla og leikskóla og einnig ýmsar vörur til einkaafnota. Fyrirtækið selur vörur til íþróttaiðkunnar og leikja ásamt því að bjóða upp á ýmsar lausnir fyrir íþróttamannvirki.

Á. Óskarsson hefur komið að fjölda stórra verkefna við byggingu íþróttamannvirkja og hefur frá stofnun kappkostað að bjóða vandaðar og endingargóðar vörur.

Tenglar á samfélagsmiðla eru í efra horninu vinstra megin.



    Blush was founded in 2011 when it started selling high quality sex products. The goal from the beginning was to change the market and take the discussion about sex products to a higher level. Today Blush provides professional services in a pleasant environment that fulfills different needs, both for individuals and couples. Blush respects diversity and wants to set a good example in all of its messaging to target audiences. Sexual health and equality in sex is important and Blush wants to focus on those issues through education and open discussion. Blush works in a socially responsible manner for society, their customers and the environment.

    Check out Blush’s website: https://blush.is/

    Omnom Chocolate
    - award-winning chocolate maker

      Omnom Chocolate is an Icelandic craft chocolate company based in Reykjavík. We produce handcrafted chocolate from organic cacao beans sourced ethically and sustainably. We’ve developed direct relationships to create premium chocolate with fine flavor cacao beans.

      Our creative flavors are carefully crafted by meticulous chocolate makers. The cacao beans are roasted, winnowed, ground, and refined into melty-smooth chocolate.

      Omnom’s process is one of constant exploration, invention, and experimentation. If it doesn’t please us, if something isn’t absolutely delicious, there’s no reason to be doing it. So, we always start with our taste buds and follow our instincts. Our team searches for the finest ingredients in the world and new ways to improve chocolate. This obsession with knowing where our ingredients come from has led us around the corner to dairy farms in the Icelandic countryside and all the way to rainforest cacao farms of Nicaragua.

      In only a few short years, we’ve grown from our 50 sq. m. petrol station space and become an award-winning chocolate maker. Now, with our headquarters in 101 Reykjavík, our chocolate is sent out around Iceland and all over the world.

      At the end of the day, our goal is to make chocolate.




        Nasdaq (Nasdaq: NDAQ) is a global technology company serving the capital markets and other industries. Our diverse offering of data, analytics, software and services enables clients to optimize and execute their business vision with confidence.

        With over 4,300 employees in 39 offices around the world, at Nasdaq we all contribute to the success of the company and its culture, and each one of us has the ability to make a difference. When it comes to our core mission and values, we embrace the role of Diversity, Inclusion and Belonging (DIB) as a fundamental driver of our corporate growth, workplace culture and market development. We strive to create a culture that embraces the power of different perspectives—a culture where people’s unique backgrounds and different experiences helps us fuel innovation and support our clients around the world.

        Our unique position at the center of the capital markets allows us to see firsthand how these values have redefined corporate culture and success, deepening and accelerating our own commitment to champion inclusive growth and prosperity, as we strive to create more equitable opportunities to help people of all backgrounds reach their full potential. Most notably, we published our diversity statistics for the first time in 2020. These metrics serve as a quantitative assessment of where we are today and help determine what strategies we need to adopt to enhance diversity in the workplace. We recognize that we have much work to do, but we are steadfast in our commitment to creating a diverse and inclusive culture—one that reflects the communities in which we live, allows all employees to be their true, authentic selves and fosters individual growth and achievement.

        As we move forward together, we will continue advancing diverse ideas and perspectives that help fulfill the promise of a more inclusive and prosperous world. We aim to set the pace for rethinking capital markets and economies anywhere and everywhere. To learn more about the company, technology solutions and career opportunities, visit us on LinkedIn, on Twitter @Nasdaq, or at www.nasdaq.com.

        Blue Lagoon
        - One of the 25 Wonders of the World

        Named by National Geographic as one of the 25 Wonders of the World, the Blue Lagoon is a shimmering expanse of warmth, relaxation, and rejuvenation. Its unique geothermal seawater
        comes from 2.000 meters within the earth where seawater and freshwater converge in a tectonic realm of porous lava and searing heat. Propelled by extreme pressure, the water ascends to the earth’s surface, emerging enriched with silica, algae, and minerals—the elements that endow Blue Lagoon geothermal seawater with its radiant, healing properties.

        From its humble beginnings in the shadows of a geothermal power plant, Blue Lagoon has evolved into a world of wonder, now encompassing two hotels, three restaurants, three
        geothermal lagoons, a subterranean spa, a renowned line of skin care, a thriving research center, and a wealth of spa and refreshment facilities.

        Achieving harmony with the volcanic landscape, the lagoon and its surrounding architecture embody the unification of the man-made and the natural, and adhere to the highest principles of sustainability.

        The Blue Lagoon. A wonder of the world. A world of wonder.

        - leading financial institution

        Landsbankinn is a leading Icelandic financial institution. It offers a full range of financial services and is the market leader in the Icelandic financial service sector with the largest branch network.

        The present bank was established on 7 October 2008 but the history of its predecessor dates back to 1886. The bank is owned by the National Treasury of Iceland, which holds 98.2% of its share capital, and other shareholders who own 1.8%.

        Landsbankinn’s strategy is to provide comprehensive financial services that meet customer’s needs. It emphasizes providing exemplary service to customers, developing e-banking for their convenience, increasing the efficiency of support functions, modernizing its technology and ensuring effective utilization of its balance sheet.

        The bank’s vision is to be exemplary and its role is to be a trusted financial partner.

        Special emphasis is placed on promoting a performance-oriented culture in the bank. To follow up on the implementation of this strategy, the bank has defined key goals which are measured regularly to determine progress. These goals include, for example, customer satisfaction and loyalty, profitability, cost efficiency and the correlation between risk appetite and employee satisfaction.

        Landsbankinn wishes to lead the development of a sustainable society in Iceland by integrating economic, social and environmental concerns in its operations. The Bank aims to ensure that both its owners and society at large benefit from its activities.

        It intends to achieve this aim by building solid infrastructure and a strong team of 1.100 employees, by listening to its customers and by respecting and encouraging its employees to actively participate in their community. Landsbankinn was a founding member of Festa, a Centre for Corporate Social Responsibility, and is a member of the UN Global Compact.

        Landsbankinn has been a proud sponsor of the Reykjavik Pride since it was first celebrated in Iceland.

        - get inspired

        Dohop allows people to find the cheapest flights available with just one click. Founded in Reykjavik in 2004, it is the only Icelandic company of its kind and quickly became the go-to tool for finding cheap flights among the locals. Dohop finds the best deals among hundreds of different airlines and online travel agencies, to make sure that the user is getting the cheapest price. Dohop also offers hotel and car rental search engines, so users can make all of their travel bookings from a single website.

        Dohop‘s specialty is finding so-called “self-connect” flight options, which can save travelers money by booking a ticket through two or more different airlines. The ability to look for these self-connect option is what sets Dohop apart from its competition, as it can save people hundreds of dollars on certain routes.

        More recently, Dohop has developed a unique product called Dohop Go!, which allows users to check for the cheapest available flights from their home airport. This tool is perfect for those who are looking for travel inspiration but are not willing to overpay for their flight ticket. Dohop Go! is now available in the Dohop Flights App, both for Android and iOS, along with its traditional flight, hotel, and car search engines. “

        VSÓ Ráðgjöf


          VSÓ Ráðgjöf er alhliða ráðgjafar- og verkfræðifyrirtæki sem leggur áherslu á trausta og faglega þjónustu sem tryggir viðskiptavinum hagkvæmustu lausnir hverju sinni, skilar raunverulegum árangri og stuðlar að samkeppnisforskoti.  Á skrifstofum VSÓ í Reykjavík og í Noregi starfar yfir 80 manna samhentur hópur verkfræðinga og annarra tæknimenntaðra starfsmanna.

          - for all your Apple needs

          From starting out as a proper startup with only a good idea and the need to change things, to becoming an established company with 6 employees. Starting from scratch and expanding organically has allowed us to love our expansion and take our customers on the ride with us.

          Macland is located at Laugavegur 23 (101, Downtown Reykjavik)
          For all your Apple needs. We are here.

          Ísey skyr
          - once tasted never forgotten

          Our Story
          Once upon a time, 1,100 years ago in fact, Nordic settlers began arriving in Iceland. They brought with them the skills and knowledge for producing skyr. As time passed, the know-how and recipe for this nutritious food slowly faded out elsewhere in the Nordic region. Luckily, the Icelandic skyr-making tradition continued.

          For centuries, Icelandic skyr formed a cornerstone of the national diet, helping to keep people strong in living conditions that were often harsh. On family farms countrywide, it was the women who nurtured this dairy and passing on both the recipe and the original Icelandic skyr cultures from mother to daughter.

          Ísey skyr builds on this remarkable legacy. It was some of those very same women, the recipients of their mothers’ expertise, who, around 90 years ago, taught Icelandic dairy scientists the art of skyr-making. The production process is more high-tech these days, and the quality standards more rigorous. However, the basic recipe and the use of original cultures to ferment the skimmed milk remain the same. Protein rich, fat-free, creamy and delicious – Ísey skyr is as relevant to consumers now as it was all those centuries ago.
          This is our secret and you are in on it

          You can read more about Ísey skyr on our website.

          Contact Us

          Thank You. We will contact you as soon as possible.