Sandra Ósk Eysteinsdóttir. Photo / Guðmundur Davíð Terrazas

To Find A Way Forward Together

Sandra Ósk Eysteinsdóttir of Reykjavík Pride on why the Rainbow Conference matters.

When many people think of Reykjavík Pride, they think of the family-friendly march that winds its way through downtown. For many of us in the queer community, this is a chance to band together and celebrate our existence and visibility.

But there is another side to Reykjavík Pride. One in which we get together to talk about the challenges we still face in a largely cishet society, listen to one another speak from different areas of marginalisation, and try to earnestly map out a path to a better society for us all.

This side of Reykjavík Pride is less visible to Icelandic society at large, but the Rainbow Conference is arguably an indispensable part of it: a time and space just for us. And this year, Reykjavík Pride board member Sandra Ósk Eysteinsdóttir tells us, the focus is on the most pressing issues the most marginalised folks in the queer community face.

More than the backlash

“We wanted to talk about things that were in the news, such as the backlash, queer rights, and the hate crimes all around,” she says. “Also in Iceland, not just in the US and stuff. In Iceland, the voices are more loud, the hate speech is more visible than it was. So we thought it was really important to talk about that.”

Sandra is unfortunately correct: a few prominent media outlets have indeed taken it as their personal mission to print any opinion piece that mocks queer people, trans people in particular, no matter how ill-informed or outright false the contentions in these columns may be.

“We wanted to talk about things that we thought were important, like the backlash, but also to talk about something that has not been talked about at Hinsegin Dagar before,” she adds.

Looking at this year’s Rainbow Conference programme, one can find panels on an impressive range of topics, from disability and queerness, sport and queerness, queer refugees, and queer youth.

“We wanted to do much more, but we only had nine spots,” she says. Still, not too shabby a lineup, so what is the inspiration?

We wanted to talk about things that we thought were important, like the backlash, but also to talk about something that has not been talked about at Hinsegin Dagar before.

“We were just a group brainstorming,” she says. “We didn’t want this to just be about how things are bad, right? We also wanted to have something new. Like this is how this is. We don’t want to have it like this. What are we gonna do about it? That’s how we looked at it. Because if we’re always talking about how things are, and not talking about the future, how are we going to change it? Nothing will change.”

This way forward, Sandra says, comes from listening to one another.

“We can have all kinds of ideas,” she says. “And you can have one idea and I can have another one. And it’s really important that we get inspired. We can walk away from things inspired. And that was our focus: to talk about how things are today and hopefully, get inspired to change it in a good way.”

Will the straights be there?

With so much emphasis placed on straight and cis people educating themselves more on queer issues, is there an expectation–or even a hope–that some of them may attend this conference?

“Yes and no,” Sandra says. “Because I think it’s important for people not in the community to come to a conference and listen to it. But if you’re just gonna come there to use what you’re hearing, to talk down on the things we are talking about, then I don’t want you to be there. But if you have a sincere interest, you are welcome to come, of course. Because I think there are many things we have to talk about here, and it’s very important for straight people to listen. But It’s also a week for queer people to come together and have fun.”

I think there are many things we have to talk about here, and it’s very important for straight people to listen. But It’s also a week for queer people to come together and have fun.

Funny enough, Sandra’s path to the board of Reykajvík Pride began by being invited to give a talk of her own at the event.

“Me and my wife were asked to have a lecture about being queer and elderly; how it is to be an elderly person like going to an elderly home or have to have homecare,” she says.

Shortly thereafter, she was asked to apply for the board, and this marks her second year. She and her wife are both nurses who have been in the healthcare industry for many years.

It’s tough to stand out

Iceland’s abroad as a queer paradise is also something Sandra has thought a lot about. It’s easy to say Iceland is a comparatively better place to be a queer person than other countries. But does it live up to the hype?

Sandra is direct.

“No,” she says. “Because, for me, as a lesbian, I wear the rainbow. I work with all kinds of people, I take care of people from all walks of life. I have never, ever been talked down to or felt like I’m being discriminated against or anything, never, ever. But I don’t know how it would be if I was a trans person. I don’t know if I would use the pronouns ‘they / them’. I don’t know if people would use the pronouns that I would like. I know many trans people. And I also know many people that use ‘they / them’ pronouns. Life is not always easy for those people. And they are as queer as I am. So even though I would say oh, it’s easy to be a lesbian in Iceland. I cannot say that for every queer person. So it depends on how well you fall into the crowd. Because if you stand out, it can be hard.”

As such, Sandra recognises that “queer” is too broad an umbrella to be able to make generalised statements about how Icelandic society at large treats its more marginalised members.

“So, of course, I would like more queer people to come and live in Iceland, because I think many countries are much harsher than ours,” she says. “But I would be lying if I would say just move to Iceland, because everything is so good and beautiful.”

That said, a big part of the purpose of the conference is to help build a better society.

“I would like to look at it that way,” Sandra confirms. “Our hope is that we can talk about how things are, and if we are talking about hard things, find a way to move forward together.”

The Rainbow Conference will be held on August 10th at Iðnó. See hinsegindagar.is/en/conference for the full programme.

Á. Óskarsson
Á. Óskarsson

Á. Óskarsson offers a variety of products and services to sports centers, swimming pools, schools, kindergartens, and the general public. The company specializes in sport-related products, activity-focused games, and a wide range of solutions for sports facilities.

Á. Óskarsson has been involved in numerous big projects related to building sports facilities and has made it their benchmark to offer good quality products and equipment since the company was founded.

See links to social media in the upper left-hand corner

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Á. Óskarsson selur fjölbreytt vöruúrval fyrir íþróttahús, sundlaugar, skóla og leikskóla og einnig ýmsar vörur til einkaafnota. Fyrirtækið selur vörur til íþróttaiðkunnar og leikja ásamt því að bjóða upp á ýmsar lausnir fyrir íþróttamannvirki.

Á. Óskarsson hefur komið að fjölda stórra verkefna við byggingu íþróttamannvirkja og hefur frá stofnun kappkostað að bjóða vandaðar og endingargóðar vörur.

Tenglar á samfélagsmiðla eru í efra horninu vinstra megin.

Webpage/vefsetur

Blush

    Blush was founded in 2011 when it started selling high quality sex products. The goal from the beginning was to change the market and take the discussion about sex products to a higher level. Today Blush provides professional services in a pleasant environment that fulfills different needs, both for individuals and couples. Blush respects diversity and wants to set a good example in all of its messaging to target audiences. Sexual health and equality in sex is important and Blush wants to focus on those issues through education and open discussion. Blush works in a socially responsible manner for society, their customers and the environment.

    Check out Blush’s website: https://blush.is/

    Omnom Chocolate
    - award-winning chocolate maker

      Omnom Chocolate is an Icelandic craft chocolate company based in Reykjavík. We produce handcrafted chocolate from organic cacao beans sourced ethically and sustainably. We’ve developed direct relationships to create premium chocolate with fine flavor cacao beans.

      Our creative flavors are carefully crafted by meticulous chocolate makers. The cacao beans are roasted, winnowed, ground, and refined into melty-smooth chocolate.

      Omnom’s process is one of constant exploration, invention, and experimentation. If it doesn’t please us, if something isn’t absolutely delicious, there’s no reason to be doing it. So, we always start with our taste buds and follow our instincts. Our team searches for the finest ingredients in the world and new ways to improve chocolate. This obsession with knowing where our ingredients come from has led us around the corner to dairy farms in the Icelandic countryside and all the way to rainforest cacao farms of Nicaragua.

      In only a few short years, we’ve grown from our 50 sq. m. petrol station space and become an award-winning chocolate maker. Now, with our headquarters in 101 Reykjavík, our chocolate is sent out around Iceland and all over the world.

      At the end of the day, our goal is to make chocolate.

       

      Nasdaq

         

        Nasdaq (Nasdaq: NDAQ) is a global technology company serving the capital markets and other industries. Our diverse offering of data, analytics, software and services enables clients to optimize and execute their business vision with confidence.

        With over 4,300 employees in 39 offices around the world, at Nasdaq we all contribute to the success of the company and its culture, and each one of us has the ability to make a difference. When it comes to our core mission and values, we embrace the role of Diversity, Inclusion and Belonging (DIB) as a fundamental driver of our corporate growth, workplace culture and market development. We strive to create a culture that embraces the power of different perspectives—a culture where people’s unique backgrounds and different experiences helps us fuel innovation and support our clients around the world.

        Our unique position at the center of the capital markets allows us to see firsthand how these values have redefined corporate culture and success, deepening and accelerating our own commitment to champion inclusive growth and prosperity, as we strive to create more equitable opportunities to help people of all backgrounds reach their full potential. Most notably, we published our diversity statistics for the first time in 2020. These metrics serve as a quantitative assessment of where we are today and help determine what strategies we need to adopt to enhance diversity in the workplace. We recognize that we have much work to do, but we are steadfast in our commitment to creating a diverse and inclusive culture—one that reflects the communities in which we live, allows all employees to be their true, authentic selves and fosters individual growth and achievement.

        As we move forward together, we will continue advancing diverse ideas and perspectives that help fulfill the promise of a more inclusive and prosperous world. We aim to set the pace for rethinking capital markets and economies anywhere and everywhere. To learn more about the company, technology solutions and career opportunities, visit us on LinkedIn, on Twitter @Nasdaq, or at www.nasdaq.com.

        Blue Lagoon
        - One of the 25 Wonders of the World

        Named by National Geographic as one of the 25 Wonders of the World, the Blue Lagoon is a shimmering expanse of warmth, relaxation, and rejuvenation. Its unique geothermal seawater
        comes from 2.000 meters within the earth where seawater and freshwater converge in a tectonic realm of porous lava and searing heat. Propelled by extreme pressure, the water ascends to the earth’s surface, emerging enriched with silica, algae, and minerals—the elements that endow Blue Lagoon geothermal seawater with its radiant, healing properties.

        From its humble beginnings in the shadows of a geothermal power plant, Blue Lagoon has evolved into a world of wonder, now encompassing two hotels, three restaurants, three
        geothermal lagoons, a subterranean spa, a renowned line of skin care, a thriving research center, and a wealth of spa and refreshment facilities.

        Achieving harmony with the volcanic landscape, the lagoon and its surrounding architecture embody the unification of the man-made and the natural, and adhere to the highest principles of sustainability.

        The Blue Lagoon. A wonder of the world. A world of wonder.

        Landsbankinn
        - leading financial institution
        Landsbankinn

        Landsbankinn is a leading Icelandic financial institution. It offers a full range of financial services and is the market leader in the Icelandic financial service sector with the largest branch network.

        The present bank was established on 7 October 2008 but the history of its predecessor dates back to 1886. The bank is owned by the National Treasury of Iceland, which holds 98.2% of its share capital, and other shareholders who own 1.8%.

        Landsbankinn’s strategy is to provide comprehensive financial services that meet customer’s needs. It emphasizes providing exemplary service to customers, developing e-banking for their convenience, increasing the efficiency of support functions, modernizing its technology and ensuring effective utilization of its balance sheet.

        The bank’s vision is to be exemplary and its role is to be a trusted financial partner.

        Special emphasis is placed on promoting a performance-oriented culture in the bank. To follow up on the implementation of this strategy, the bank has defined key goals which are measured regularly to determine progress. These goals include, for example, customer satisfaction and loyalty, profitability, cost efficiency and the correlation between risk appetite and employee satisfaction.

        Landsbankinn wishes to lead the development of a sustainable society in Iceland by integrating economic, social and environmental concerns in its operations. The Bank aims to ensure that both its owners and society at large benefit from its activities.

        It intends to achieve this aim by building solid infrastructure and a strong team of 1.100 employees, by listening to its customers and by respecting and encouraging its employees to actively participate in their community. Landsbankinn was a founding member of Festa, a Centre for Corporate Social Responsibility, and is a member of the UN Global Compact.

        Landsbankinn has been a proud sponsor of the Reykjavik Pride since it was first celebrated in Iceland.

        Dohop
        - get inspired
        Dohop

        Dohop allows people to find the cheapest flights available with just one click. Founded in Reykjavik in 2004, it is the only Icelandic company of its kind and quickly became the go-to tool for finding cheap flights among the locals. Dohop finds the best deals among hundreds of different airlines and online travel agencies, to make sure that the user is getting the cheapest price. Dohop also offers hotel and car rental search engines, so users can make all of their travel bookings from a single website.

        Dohop‘s specialty is finding so-called “self-connect” flight options, which can save travelers money by booking a ticket through two or more different airlines. The ability to look for these self-connect option is what sets Dohop apart from its competition, as it can save people hundreds of dollars on certain routes.

        More recently, Dohop has developed a unique product called Dohop Go!, which allows users to check for the cheapest available flights from their home airport. This tool is perfect for those who are looking for travel inspiration but are not willing to overpay for their flight ticket. Dohop Go! is now available in the Dohop Flights App, both for Android and iOS, along with its traditional flight, hotel, and car search engines. “

        VSÓ Ráðgjöf

           

          VSÓ Ráðgjöf er alhliða ráðgjafar- og verkfræðifyrirtæki sem leggur áherslu á trausta og faglega þjónustu sem tryggir viðskiptavinum hagkvæmustu lausnir hverju sinni, skilar raunverulegum árangri og stuðlar að samkeppnisforskoti.  Á skrifstofum VSÓ í Reykjavík og í Noregi starfar yfir 80 manna samhentur hópur verkfræðinga og annarra tæknimenntaðra starfsmanna.

          Macland
          - for all your Apple needs
          Macland

          From starting out as a proper startup with only a good idea and the need to change things, to becoming an established company with 6 employees. Starting from scratch and expanding organically has allowed us to love our expansion and take our customers on the ride with us.

          Macland is located at Laugavegur 23 (101, Downtown Reykjavik)
          For all your Apple needs. We are here.

          Ísey skyr
          - once tasted never forgotten

          Our Story
          Once upon a time, 1,100 years ago in fact, Nordic settlers began arriving in Iceland. They brought with them the skills and knowledge for producing skyr. As time passed, the know-how and recipe for this nutritious food slowly faded out elsewhere in the Nordic region. Luckily, the Icelandic skyr-making tradition continued.

          For centuries, Icelandic skyr formed a cornerstone of the national diet, helping to keep people strong in living conditions that were often harsh. On family farms countrywide, it was the women who nurtured this dairy and passing on both the recipe and the original Icelandic skyr cultures from mother to daughter.

          Ísey skyr builds on this remarkable legacy. It was some of those very same women, the recipients of their mothers’ expertise, who, around 90 years ago, taught Icelandic dairy scientists the art of skyr-making. The production process is more high-tech these days, and the quality standards more rigorous. However, the basic recipe and the use of original cultures to ferment the skimmed milk remain the same. Protein rich, fat-free, creamy and delicious – Ísey skyr is as relevant to consumers now as it was all those centuries ago.
          This is our secret and you are in on it

          You can read more about Ísey skyr on our website.

          Contact Us


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