House of Heart. Photo / Laimonas Dom Baranauskas, Sunday and White studio

Queen of Hearts: Introducing the Haus of Heart

It’s 2054, RuPaul’s Drag Race season 547 is starting tonight. You hear the opening credits and the mini challenge begins. The camera work predicts who will sashay away and the pit crew are graying, but still kind of hot. If this drag is all you know, it’s time to start paying attention to your local scene. Enter the Haus of Heart, a drag family like no other. GayIceland sits down with matriarch Lola Von Heart and her daughter Chardonnay Bublée to find out more about one of Iceland’s most dynamic drag families. A family that also includes Chardonnay’s drag king husband Milo de Mix and their daughter Úlla la Delish.

Their mission?
”Being a loving support for one another and a source of joy, comedy and art within the drag scene.”

“We have one rule: to only do things that bring us and others joy. The future for the Hearts, therefore, lies in queer joy and continuing to contribute positive energy throughout the drag and fringe scene of Reyjavík.”

This group of performance artists met each other through Iceland’s drag scene, building a strong friendship and later a family. In a nod to the ballroom scene and motif of chosen family within queer circles the group, headed up by Matriarch Lola Von Heart, declared themselves the Haus of Heart.

“I started drag at Drag LAB, an experimental drag show for new performers in 2018. I wanted a platform where I could express myself, my views and experiences, and explore my performance skills.

One of the benefits of starting drag was the connection it gave me to the queer scene that I had often felt like I was not queer enough for, being bisexual this is something that a lot of us experience. Drag gave me a space to play around with my gender, sexuality and expression.”

“Drag gave me a space to play around with my gender, sexuality and expression.”

Photo / Lovísa Sigurjónsdóttir, Icelandic Photo

For Lola, her start in drag came from a friendly push by a local drag king.
“I started doing drag in 2017 after I was given a friendly push from a drag king, BoyToy Tony, who had just started the show Drag LAB. I started because I wanted to combine multiple talents like makeup, costume design, stage performance and of course it was a new form of self expression.
It was supposed to be a one time thing but quickly turned into much more, and I haven’t looked back since.”

The Haus of Heart is unique, mostly a non cis male drag group with a drag king, queens and a self professed “pansexual rockstar gender queer/ambiguous glamour queen” in their matriarch Lola. Lola, was one of the first AFAB (assigned female at birth) queens to take up space in the drag scene. Before that women had mostly taken part as kings. Due to heightened visibility of cis white gay men within international drag and film and television, you could be forgiven for thinking the majority of queens are men.

Lola explains: “Our group consists of three women and one boy but drag isn’t really related to the gender you were born as, drag transcends gender and we reject the ideas of the binary and like to colour outside the lines.”

House of heart, from the left: Milo de Mix (Sólveig Johnsen), Úlla la Delish (Magnús Dagur Gottskálksson), Lola Von Heart (Oddný Svava Steinarsdóttir) and Chardonnay Bublée (Glóey Þóra Eyjólfsdóttir). Photo / Lovísa Sigurjónsdóttir, Icelandic photo

Chardonnay: “Women and non-binary people are a majority in the heart of the drag and cabaret scene. However, it seems that for larger events and corporate gigs the mic is often passed to the cis, gay men who are drag queens. This is no fault of these queens, but simply due to the fact that the general public has not been exposed to the possibility of other options.

The sad fact is that although many people claim to be huge drag fans, they have only ever seen it on RuPaul’s Drag Race and aren’t even aware of their vibrant local scene.”

Photo / Laimonas Dom Baranauskas, Sunday and White studio

The Haus of Heart live and breathe drag, Lola and Chardonnay attribute their fascination with drag as an art form with freedom, self expression and the ability to take control of queer narratives.

Lola: “Drag is a completely open art form where all kinds of expression is allowed and encouraged. It makes you take on a new identity and character that you can play with to your own rules and desires.”

“It’s never the same show twice. We aim to bring our audiences something fresh, new, and stupid each time.”

Chardonnay: “I think it’s so important to have a medium that can show queer joy because popular media tends to only create stories about the tragic parts of queerness.
I think what makes people love drag is also what makes other people fear it, drag performers are unapologetically expressing gender and experiences in a way that challenges our views on stereotypes and norms.”

Photo / Laimonas Dom Baranauskas, Sunday and White studio

Haus of Heart runs a monthly show, Heart Attack, at Kiki in Reykjavík. Their next shows are on 11 February and 11 March.

Chardonnay: “It’s never the same show twice. We aim to bring our audiences something fresh, new, and stupid each time.

We bring in guests to our shows and we especially want to uplift drag kings, because we love them so much and they deserve more attention!”

For more details check out the groups next upcoming event here.


Á. Óskarsson
Á. Óskarsson

Á. Óskarsson offers a variety of products and services to sports centers, swimming pools, schools, kindergartens, and the general public. The company specializes in sport-related products, activity-focused games, and a wide range of solutions for sports facilities.

Á. Óskarsson has been involved in numerous big projects related to building sports facilities and has made it their benchmark to offer good quality products and equipment since the company was founded.

See links to social media in the upper left-hand corner


Á. Óskarsson selur fjölbreytt vöruúrval fyrir íþróttahús, sundlaugar, skóla og leikskóla og einnig ýmsar vörur til einkaafnota. Fyrirtækið selur vörur til íþróttaiðkunnar og leikja ásamt því að bjóða upp á ýmsar lausnir fyrir íþróttamannvirki.

Á. Óskarsson hefur komið að fjölda stórra verkefna við byggingu íþróttamannvirkja og hefur frá stofnun kappkostað að bjóða vandaðar og endingargóðar vörur.

Tenglar á samfélagsmiðla eru í efra horninu vinstra megin.



    Blush was founded in 2011 when it started selling high quality sex products. The goal from the beginning was to change the market and take the discussion about sex products to a higher level. Today Blush provides professional services in a pleasant environment that fulfills different needs, both for individuals and couples. Blush respects diversity and wants to set a good example in all of its messaging to target audiences. Sexual health and equality in sex is important and Blush wants to focus on those issues through education and open discussion. Blush works in a socially responsible manner for society, their customers and the environment.

    Check out Blush’s website:

    Omnom Chocolate
    - award-winning chocolate maker

      Omnom Chocolate is an Icelandic craft chocolate company based in Reykjavík. We produce handcrafted chocolate from organic cacao beans sourced ethically and sustainably. We’ve developed direct relationships to create premium chocolate with fine flavor cacao beans.

      Our creative flavors are carefully crafted by meticulous chocolate makers. The cacao beans are roasted, winnowed, ground, and refined into melty-smooth chocolate.

      Omnom’s process is one of constant exploration, invention, and experimentation. If it doesn’t please us, if something isn’t absolutely delicious, there’s no reason to be doing it. So, we always start with our taste buds and follow our instincts. Our team searches for the finest ingredients in the world and new ways to improve chocolate. This obsession with knowing where our ingredients come from has led us around the corner to dairy farms in the Icelandic countryside and all the way to rainforest cacao farms of Nicaragua.

      In only a few short years, we’ve grown from our 50 sq. m. petrol station space and become an award-winning chocolate maker. Now, with our headquarters in 101 Reykjavík, our chocolate is sent out around Iceland and all over the world.

      At the end of the day, our goal is to make chocolate.




        Nasdaq (Nasdaq: NDAQ) is a global technology company serving the capital markets and other industries. Our diverse offering of data, analytics, software and services enables clients to optimize and execute their business vision with confidence.

        With over 4,300 employees in 39 offices around the world, at Nasdaq we all contribute to the success of the company and its culture, and each one of us has the ability to make a difference. When it comes to our core mission and values, we embrace the role of Diversity, Inclusion and Belonging (DIB) as a fundamental driver of our corporate growth, workplace culture and market development. We strive to create a culture that embraces the power of different perspectives—a culture where people’s unique backgrounds and different experiences helps us fuel innovation and support our clients around the world.

        Our unique position at the center of the capital markets allows us to see firsthand how these values have redefined corporate culture and success, deepening and accelerating our own commitment to champion inclusive growth and prosperity, as we strive to create more equitable opportunities to help people of all backgrounds reach their full potential. Most notably, we published our diversity statistics for the first time in 2020. These metrics serve as a quantitative assessment of where we are today and help determine what strategies we need to adopt to enhance diversity in the workplace. We recognize that we have much work to do, but we are steadfast in our commitment to creating a diverse and inclusive culture—one that reflects the communities in which we live, allows all employees to be their true, authentic selves and fosters individual growth and achievement.

        As we move forward together, we will continue advancing diverse ideas and perspectives that help fulfill the promise of a more inclusive and prosperous world. We aim to set the pace for rethinking capital markets and economies anywhere and everywhere. To learn more about the company, technology solutions and career opportunities, visit us on LinkedIn, on Twitter @Nasdaq, or at

        Blue Lagoon
        - One of the 25 Wonders of the World

        Named by National Geographic as one of the 25 Wonders of the World, the Blue Lagoon is a shimmering expanse of warmth, relaxation, and rejuvenation. Its unique geothermal seawater
        comes from 2.000 meters within the earth where seawater and freshwater converge in a tectonic realm of porous lava and searing heat. Propelled by extreme pressure, the water ascends to the earth’s surface, emerging enriched with silica, algae, and minerals—the elements that endow Blue Lagoon geothermal seawater with its radiant, healing properties.

        From its humble beginnings in the shadows of a geothermal power plant, Blue Lagoon has evolved into a world of wonder, now encompassing two hotels, three restaurants, three
        geothermal lagoons, a subterranean spa, a renowned line of skin care, a thriving research center, and a wealth of spa and refreshment facilities.

        Achieving harmony with the volcanic landscape, the lagoon and its surrounding architecture embody the unification of the man-made and the natural, and adhere to the highest principles of sustainability.

        The Blue Lagoon. A wonder of the world. A world of wonder.

        - leading financial institution

        Landsbankinn is a leading Icelandic financial institution. It offers a full range of financial services and is the market leader in the Icelandic financial service sector with the largest branch network.

        The present bank was established on 7 October 2008 but the history of its predecessor dates back to 1886. The bank is owned by the National Treasury of Iceland, which holds 98.2% of its share capital, and other shareholders who own 1.8%.

        Landsbankinn’s strategy is to provide comprehensive financial services that meet customer’s needs. It emphasizes providing exemplary service to customers, developing e-banking for their convenience, increasing the efficiency of support functions, modernizing its technology and ensuring effective utilization of its balance sheet.

        The bank’s vision is to be exemplary and its role is to be a trusted financial partner.

        Special emphasis is placed on promoting a performance-oriented culture in the bank. To follow up on the implementation of this strategy, the bank has defined key goals which are measured regularly to determine progress. These goals include, for example, customer satisfaction and loyalty, profitability, cost efficiency and the correlation between risk appetite and employee satisfaction.

        Landsbankinn wishes to lead the development of a sustainable society in Iceland by integrating economic, social and environmental concerns in its operations. The Bank aims to ensure that both its owners and society at large benefit from its activities.

        It intends to achieve this aim by building solid infrastructure and a strong team of 1.100 employees, by listening to its customers and by respecting and encouraging its employees to actively participate in their community. Landsbankinn was a founding member of Festa, a Centre for Corporate Social Responsibility, and is a member of the UN Global Compact.

        Landsbankinn has been a proud sponsor of the Reykjavik Pride since it was first celebrated in Iceland.

        - get inspired

        Dohop allows people to find the cheapest flights available with just one click. Founded in Reykjavik in 2004, it is the only Icelandic company of its kind and quickly became the go-to tool for finding cheap flights among the locals. Dohop finds the best deals among hundreds of different airlines and online travel agencies, to make sure that the user is getting the cheapest price. Dohop also offers hotel and car rental search engines, so users can make all of their travel bookings from a single website.

        Dohop‘s specialty is finding so-called “self-connect” flight options, which can save travelers money by booking a ticket through two or more different airlines. The ability to look for these self-connect option is what sets Dohop apart from its competition, as it can save people hundreds of dollars on certain routes.

        More recently, Dohop has developed a unique product called Dohop Go!, which allows users to check for the cheapest available flights from their home airport. This tool is perfect for those who are looking for travel inspiration but are not willing to overpay for their flight ticket. Dohop Go! is now available in the Dohop Flights App, both for Android and iOS, along with its traditional flight, hotel, and car search engines. “

        VSÓ Ráðgjöf


          VSÓ Ráðgjöf er alhliða ráðgjafar- og verkfræðifyrirtæki sem leggur áherslu á trausta og faglega þjónustu sem tryggir viðskiptavinum hagkvæmustu lausnir hverju sinni, skilar raunverulegum árangri og stuðlar að samkeppnisforskoti.  Á skrifstofum VSÓ í Reykjavík og í Noregi starfar yfir 80 manna samhentur hópur verkfræðinga og annarra tæknimenntaðra starfsmanna.

          - for all your Apple needs

          From starting out as a proper startup with only a good idea and the need to change things, to becoming an established company with 6 employees. Starting from scratch and expanding organically has allowed us to love our expansion and take our customers on the ride with us.

          Macland is located at Laugavegur 23 (101, Downtown Reykjavik)
          For all your Apple needs. We are here.

          Ísey skyr
          - once tasted never forgotten

          Our Story
          Once upon a time, 1,100 years ago in fact, Nordic settlers began arriving in Iceland. They brought with them the skills and knowledge for producing skyr. As time passed, the know-how and recipe for this nutritious food slowly faded out elsewhere in the Nordic region. Luckily, the Icelandic skyr-making tradition continued.

          For centuries, Icelandic skyr formed a cornerstone of the national diet, helping to keep people strong in living conditions that were often harsh. On family farms countrywide, it was the women who nurtured this dairy and passing on both the recipe and the original Icelandic skyr cultures from mother to daughter.

          Ísey skyr builds on this remarkable legacy. It was some of those very same women, the recipients of their mothers’ expertise, who, around 90 years ago, taught Icelandic dairy scientists the art of skyr-making. The production process is more high-tech these days, and the quality standards more rigorous. However, the basic recipe and the use of original cultures to ferment the skimmed milk remain the same. Protein rich, fat-free, creamy and delicious – Ísey skyr is as relevant to consumers now as it was all those centuries ago.
          This is our secret and you are in on it

          You can read more about Ísey skyr on our website.

          Contact Us

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