The annual Reykjavik Pride starts today and will take place until August 13th . The theme this year is art and artists and GayIceland asked the chair of the Reykjavik Pride committee, Eva María Þórarinsdóttir Lange, what that meant and if this years Pride would be in any way different from the Prides of former years.

Eva María says that the contribution of queer artists has been monumental in changing minds and changing hearts towards LGBTQI people in Iceland. Which is one of the reason for this year’s Pride theme.

The first question was simply what the theme “art and artists” entails.
“Yes the theme of Reykjavik Pride for 2017 is LGBTQIA+ art and artists celebrating the rich culture of Icelandic LGBTQIA+ artists who have sometimes been known for their boldness and creativity. Furthermore they’ve been known for using their art as a platform to ask uncomfortable questions about their life and identity. Their contribution has been monumental in changing minds and changing hearts towards LGBTQIA+ people in the Icelandic society. This year’s schedule includes a wide variety of events, such as film screenings, concerts, photo exhibitions and literature events that will hopefully give a small taste of what Icelandic LGBTQIA+ culture has to offer, along with a wide variety of educational events. Art can be performed and perceived in so many ways that we think it fits our festival really well to create a platform for all kind of arts in all the colors of the rainbow.”

Does that mean the program will be different from former years?
“Well nothing is really traditional when it comes to Pride festivities, however there are events that have been well received throughout the years and therefore have become “traditional pride events” such as the Queer Cruise, the Opening Ceremony, the Family Festival and the Pride Parade of course. This past year a few iconic queer artists passed away and one of them was George Micheal. So on August 8th the talented singer Friðrik Ómar will set on stage a George Michael Tribute with the help of some amazing singers and musicians and I must say that I’m really looking forward to this event since George Michael has always been a favourite of mine.

We Icelanders love our hot water and our hot pools, in all kinds of weather and we certainly love ice cream (yes also in all kinds of weather) and we think that these two things go really well together. So on Sunday August 13th we’ll meet up for some pool chilling and ice cream. What’s not to love about that?! To know more, show up in your swim wear.”

“… the theme of Reykjavik Pride for 2017 is LGBTQIA+ art and artists celebrating the rich culture of Icelandic LGBTQIA+ artists who have sometimes been known for their boldness and creativity.”

Which artists will perform?
“Many of our beloved artists will perform such as Bergþór Pálsson, Friðrik Ómar, Kristjana Stefáns and Lay Low. Others will shake things up a little such as the amazingly cool women in the performing band Reykjavíkurdætur and the fabulous queens and kings of Drag-Súgur. This year we also have a new official Pride song called The Colors of the Rainbow sung by the wonderful Daníel Arnarsson. A feast for all of your senses.”

This is Eva María’s last year as the chair of Reykjavík Pride committee and she says that the experience has been quite educational.

Are the guests in for some surprises?
“If I tell, it won’t be a surprise. With that said, Pride and Pride’s performers are full of surprises and who knows what will happen! For those who don’t want to miss a thing and take fully part in the queerness I recommend the Pride Pass. By the way, the Pride Pass is exceptionally generous this year.”

Any stars among the performers?
“We’ll be enjoying some divas, as always. This year we’re going mainly for local talent as we have so much talent over here and with the theme being LGBTQI art and artists we are excited to offer a colorful, camp and charismatic programme.”

This is your last year as chair of the Pride committee, has it been an educational experience?
“Oh yes, that would even be an understatement.”

Why are you quitting?
“Each individual can not have the same role in the board more than six years in a row and not sit on the board more than ten years. This is my sixth year as a chair of the board, so I’ve done my time. I will by no means disappear though. I will be on the sideline for some years to come.
I’m running my own company and it has been very difficult to combine that which so much volunteering. Even though I’m a workaholic I’m slowly realising that I can’t be everywhere at all times – I have to take care of myself too.”

But the Reykjavik Pride has been like your baby for six years, will it not be hard to let go of it?

The Reykjavík Pride board, upper row from the left: Gunnlaugur Bragi Björnsson, Eva María with Strumpur the dog and Karen Ósk Magnúsdóttir. Lower row: Jón Kjartan Ágústsson and Vilhjálmur Vilhjálmsson.

“Of course it will be hard to “let go”, but also good for me and my nearest and dearest. I think the people around me, especially my fiancé, Birna, will be very happy that I get a bit more leisure time. To be chair in an association like Reykjavik Pride can take it’s toll. It’s all volunteering work and often it puts a lot of strain on your life.”

“This is my sixth year as a chair of the board, so I’ve done my time. I will by no means disappear though. I will be on the sideline for some years to come.”

Have you had to put up with a lot of criticism in this job?
“In a job like this you learn quickly to armour yourself against criticism which can often be hurtful. It’s hard to try to please everybody. The queer society is very diverse and it can be difficult to find the middle road. To do that one needs a lot of patience and to be ready to listen to all the different voices.
But you learn it all step by step as time goes on and the most important thing is to make decisions carefully and base them on facts, not just your own preferences.
Having said that let me emphasize that everything you do for the Reykjavik Pride comes straight from the heart and as long as that is so you still have the passion and endurance.”

Has it been decided who will take your place as the chair?
“No, there will be a vote next year in March when we will have our annual meeting. Exciting!”

The Hamburger Factory
- gourmet burgers

Ok. You’re in Iceland. Most likely for the first time.

You will probably bathe in the Blue Lagoon and take a road trip to Gullfoss and
Geysir. That’s all well and good. But neither Geysir’s nor waterfalls are
something you eat. That’s why we have 15 brilliant and creative hamburgers at
The Hamburger Factory. And they are all perfectly square. Don’t miss out on
Iceland’s most beloved hamburgers.

The Hamburger Factory is Iceland’s most innovative gourmet burger chain.
Packed with burger-craving customers since it’s opening in 2010, among the
regulars is Iceland’s best known fisherman, Eric Clapton. In our restaurants we
welcome tourists with our newspaper like menu and smiley service. They are
packed with fun items and memorable connections to Icelandic pop culture.


Omnom Chocolate
- award-winning chocolate maker

    Omnom Chocolate is an Icelandic craft chocolate company based in Reykjavík. We produce handcrafted chocolate from organic cacao beans sourced ethically and sustainably. We’ve developed direct relationships to create premium chocolate with fine flavor cacao beans.

    Our creative flavors are carefully crafted by meticulous chocolate makers. The cacao beans are roasted, winnowed, ground, and refined into melty-smooth chocolate.

    Omnom’s process is one of constant exploration, invention, and experimentation. If it doesn’t please us, if something isn’t absolutely delicious, there’s no reason to be doing it. So, we always start with our taste buds and follow our instincts. Our team searches for the finest ingredients in the world and new ways to improve chocolate. This obsession with knowing where our ingredients come from has led us around the corner to dairy farms in the Icelandic countryside and all the way to rainforest cacao farms of Nicaragua.

    In only a few short years, we’ve grown from our 50 sq. m. petrol station space and become an award-winning chocolate maker. Now, with our headquarters in 101 Reykjavík, our chocolate is sent out around Iceland and all over the world.

    At the end of the day, our goal is to make chocolate.


    Alfred’s Apartments
    - gay owned an operated

      Alfred’s Apartments and Alfred’s Studios is a gay operated and owned accommodation in the heart of Reykjavik.

      Alfred’s Apartments offers spacious apartments at a good price located just around the corner from Laugavegur shopping street. You can choose the apartment starting from a Small Studio for 2 persons to a large One-bedroom Apartment with balcony for 5 persons.

      Their staff will ensure your comfort during the stay and provide the most updated information about the city, gay and night life in Reykjavik.

      Each apartment has a private bathroom with a shower, fully equipped kitchen and free Wi-Fi. Guests can buy groceries at the local grocery store 50 meters from the apartments. Because of their very central location, numerous shops, restaurants and cafés are available in the surrounding area. The Church of Hallgrimur is located 350 m from the apartments, a tourist agency is just 50 m away and the nearest gay bar is less than 5 minutes walking distance.

      Laekur hostel
      In the hostel we have dorms for 4-8 persons with shared kitchen and bathroom facilities. The rooms are furnished with free internet, lockers, and a USB charger by each bed. The beds have linen provided and you can rent a towel in the cafe on the ground floor for 5 EUR.

      All the dorms are mixed with both genders. You can also book a whole room with 4-8 bunker beds.

      Blue Lagoon
      - a world of wonder

      Named by National Geographic as one of the 25 Wonders of the World, the Blue Lagoon is a shimmering expanse of warmth, relaxation, and rejuvenation. Its unique geothermal seawater comes from 2000 meters within the earth where sea and fresh water converge in a tectonic frontier of porous lava and searing heat. Propelled by extreme pressure, the water ascends to the earth’s surface, emerging enriched with silica, algae, and minerals: the elements that endow Blue Lagoon geothermal seawater with its radiant, healing properties.

      From its humble beginnings in the shadows of a geothermal power plant, Blue Lagoon has evolved into a world of wonder, now encompassing a hotel, a restaurant, a luxury lounge, a renowned line of skin care, a research center, in-water massage, and a wealth of spa and refreshment facilities.

      Achieving harmony with the volcanic landscape of Iceland’s Reykjanes lava plain, the lagoon and its surrounding architecture embody the unification of the man-made and the natural, and adhere to the highest principles of sustainability.

      Blue Lagoon. A wonder of the world. A world of wonder.

      Whales of Iceland
      - larger than life

      Whales of Iceland is the largest whale exhibition in Europe (and perhaps even the world), where guests can learn about the giants of the sea in a calm and modern environment. The permanent exhibition features whales like guests have never seen them before. It is truly a giant experience.

      - leading financial institution

      Landsbankinn is a leading Icelandic financial institution. It offers a full range of financial services and is the market leader in the Icelandic financial service sector with the largest branch network.

      The present bank was established on 7 October 2008 but the history of its predecessor dates back to 1886. The bank is owned by the National Treasury of Iceland, which holds 98.2% of its share capital, and other shareholders who own 1.8%.

      Landsbankinn’s strategy is to provide comprehensive financial services that meet customer’s needs. It emphasizes providing exemplary service to customers, developing e-banking for their convenience, increasing the efficiency of support functions, modernizing its technology and ensuring effective utilization of its balance sheet.

      The bank’s vision is to be exemplary and its role is to be a trusted financial partner.

      Special emphasis is placed on promoting a performance-oriented culture in the bank. To follow up on the implementation of this strategy, the bank has defined key goals which are measured regularly to determine progress. These goals include, for example, customer satisfaction and loyalty, profitability, cost efficiency and the correlation between risk appetite and employee satisfaction.

      Landsbankinn wishes to lead the development of a sustainable society in Iceland by integrating economic, social and environmental concerns in its operations. The Bank aims to ensure that both its owners and society at large benefit from its activities.

      It intends to achieve this aim by building solid infrastructure and a strong team of 1.100 employees, by listening to its customers and by respecting and encouraging its employees to actively participate in their community. Landsbankinn was a founding member of Festa, a Centre for Corporate Social Responsibility, and is a member of the UN Global Compact.

      Landsbankinn has been a proud sponsor of the Reykjavik Pride since it was first celebrated in Iceland.

      - get inspired

      Dohop allows people to find the cheapest flights available with just one click. Founded in Reykjavik in 2004, it is the only Icelandic company of its kind and quickly became the go-to tool for finding cheap flights among the locals. Dohop finds the best deals among hundreds of different airlines and online travel agencies, to make sure that the user is getting the cheapest price. Dohop also offers hotel and car rental search engines, so users can make all of their travel bookings from a single website.

      Dohop‘s specialty is finding so-called “self-connect” flight options, which can save travelers money by booking a ticket through two or more different airlines. The ability to look for these self-connect option is what sets Dohop apart from its competition, as it can save people hundreds of dollars on certain routes.

      More recently, Dohop has developed a unique product called Dohop Go!, which allows users to check for the cheapest available flights from their home airport. This tool is perfect for those who are looking for travel inspiration but are not willing to overpay for their flight ticket. Dohop Go! is now available in the Dohop Flights App, both for Android and iOS, along with its traditional flight, hotel, and car search engines. “

      - for all your Apple needs

      From starting out as a proper startup with only a good idea and the need to change things, to becoming an established company with 6 employees. Starting from scratch and expanding organically has allowed us to love our expansion and take our customers on the ride with us.

      Macland is located at Laugavegur 23 (101, Downtown Reykjavik)
      For all your Apple needs. We are here.

      Aurora Reykjavik
      - northern lights center

        Aurora Reykjavik is a Northern Lights Center situated in downtown Reykjavík at the Old Harbor next to Icelandair Hotel Marina and Vikin Maritime Museum.

        Aurora Reykjavík is Iceland’s first educational and recreational Northern Lights Center where multimedia is used to explain when, why and how the Northern Lights work, with the highlights being large HD projection of the Aurora’s. We also share myths and legends about what our ancestor thought about those mystical lights.

        The Northern Lights Center is for all ages. Children are our favorite guests and we created the exhibition in a way that children can have a look freely and parents don’t have to worry about things being broken.

        Aurora Reykjavik offers a great selection of souvenirs that are designed and made by Icelanders along with nice little coffee corner, where you can enjoy free coffee and tea while browsing through the souvenirs or just planning your next step.

        Contact Aurora

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        Ísey skyr
        - once tasted never forgotten

        Our Story
        Once upon a time, 1,100 years ago in fact, Nordic settlers began arriving in Iceland. They brought with them the skills and knowledge for producing skyr. As time passed, the know-how and recipe for this nutritious food slowly faded out elsewhere in the Nordic region. Luckily, the Icelandic skyr-making tradition continued.

        For centuries, Icelandic skyr formed a cornerstone of the national diet, helping to keep people strong in living conditions that were often harsh. On family farms countrywide, it was the women who nurtured this dairy and passing on both the recipe and the original Icelandic skyr cultures from mother to daughter.

        Ísey skyr builds on this remarkable legacy. It was some of those very same women, the recipients of their mothers’ expertise, who, around 90 years ago, taught Icelandic dairy scientists the art of skyr-making. The production process is more high-tech these days, and the quality standards more rigorous. However, the basic recipe and the use of original cultures to ferment the skimmed milk remain the same. Protein rich, fat-free, creamy and delicious – Ísey skyr is as relevant to consumers now as it was all those centuries ago.
        This is our secret and you are in on it

        You can read more about Ísey skyr on our website.

        - noodle bar

        Núðluskálin is a small gay owned and operated fusion noodle bar.

        All of our courses are individually made from fresh ingredients and therefore highly customisable.
        We offer fully Vegan versions of all courses.
        Though originally a take-away we now seat over 30 people.

        Núðluskálin is located right in the heart of Reykjavík on Skólavörðustígur 8 (street leading up to the big Church) near the junction with Laugavegur (main street).

        - adventure cruise

        Ferry Baldur – the gate to the West fjords
        and VikingSushi Adventure – Bird & Nature watching Tour for everyone all year around

        The “VikingSushi Adventure” is the right boat tour for travelers who are adventurous and want to experience something new – close up to the nature seafood simply doesn’t come fresher than this! The archipelago area of the Breidafjordur Bay always surprises her visitors during winter or summer with spectacular sights. Where else you get to try delicious fresh scallops and sea urchin roe straight from the ocean served with soy sauce, wasabi and ginger.


        This old volcanic area, characterized by the typical basalt formations of the islands, is the home of countless birds. Here you will also find the strongest currents in Iceland. The VikingSushi Tour takes roughly two hours and our captain is also the tour guide.


        The VikingSushi Tour is a true adventure through incredible nature which should not be missed by any traveler to West Iceland.

        Birds, possible to spot:
        -puffins (from the middle of April until the middle of August)
        -eider ducks
        -white-tailed eagle

        The car ferry Baldur is the bridge to the West fjords via the island Flatey
        Ferry Baldur crosses Breidafjordur Bay daily from Stykkisholmur on the Snæfellsnes peninsula to Brjanslaekur in the north. A ferry ride considerably shortens the route between the south and mid-west of the country and the West Fjords region. It also gives you the opportunity to experience a floating restaurant.

        Take a stopover at the charming island Flatey when you are crossing the bay or go to a day tour to Flatey and back to Stykkishólmur. At Flatey are no cars allowed and between the houses of the 18th century you get the feeling of a journey back in time.

        Contact Us

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