The official song of Reykjavík Pride this year, “Colors of the Rainbow” (Litir regnbogans) is composed by Örlygur Smári, of Eurovision fame, as well as Michael James Down and Primoz Poglajen but the lyrics are by a complete novice, Hólmar Hólm, who admits that he has never written lyrics to a song before, even though he has written poetry for years.

To top it off Hólmar’s partner, Daníel Arnarsson, the newly appointed executive director for Samtökin ’78, sings the song, so in a way you could say that the lyrics are an expression of personal love as well as a celebration of the endurance of love above all things.
GayIceland asked Hólmar about his involvement in the project. Our first question was: How did you come to be a part of the team behind the song?

Hólmar Hólm wrote the lyrics to the new Reykjavík Pride song. He is currently learning classical studies and sought inspiration from the Greek myths for the lyrics.

“For a long time, Daníel has been interested in tackling this project and has often spoken of his interest in working with Örlygur Smári. Ultimately, he got in touch with Örlygur and they started on their plans for the song. A little later, Daníel asked me if I might be interested in giving the lyrics a try. Being very flattered by the offer, I could hardly say no, even if I was a bit hesitant at first – that is, unsure that I would rise to the challenge.”

Have you written lyrics before?
“No, actually this is the first time I have written lyrics for a pop song, or any piece of music for that matter. However, I have written a bit for my own enjoyment, both poems and prose, as well as writing and translating somewhat, as a part of my studies or other projects. Indeed, what I enjoy most is writing, playing with words and meaning, symbols and stories, and I drew mostly on that experience for this project, which I approached in pretty much the same way I write poetry.”

Did you find writing the lyrics to a song by a renowned songwriter intimidating?
“You could surely say that it was a bit intimidating, not to mention the task of writing lyrics for such an auspicious occasion – an event which is near and dear to my heart – but mostly I enjoyed the process and getting to try something different. Moreover, I am very honored to have gotten the chance to take part in this – with a songwriter I have admired for years, to top it all, as a longtime fan of the Eurovision Song Contest!”

What is the message or meaning behind the song?
“Love has and will always prevail, even in the darkest abyss – chaos itself. In that way, the ancient philosopher Parmenides mentioned Eros, that is Love, as the first of all things to come into being, but he also said that nothing came from nothing, meaning that everything that is, has always been, to keep it short. Here I choose to twist his metaphysical wonderings into an account of the eternal nature of love, employing a bit of poetic license in the process.

“I am very honored to have gotten the chance to take part in this – with a songwriter I have admired for years, to top it all, as a longtime fan of the Eurovision Song Contest!”

The poet Hesiod also mentioned Eros as one of the primordial gods in his Theogony, an account of the creation of the world. Later Eros became the very god whom we know best as Amor, but there were usually many different accounts of the origins of the gods in existence, allowing me to take advantage of the ambiguity of the sources.

Aphrodite and Iris, the goddesses of love and the rainbow respectively, join the party as well. Iris was also the messenger of the gods. As such, she connected the worlds of gods and men, heaven and earth, and the rainbow became a symbol of the bridge between these two worlds (a motif which we recognize in Norse mythology). On the edge of the worlds of gods and men there were also many supernatural and magical creatures, often the offspring of gods and men, who somehow clashed with the norm. One might say these creatures were different or queer! That is why I praise the power of love and diversity, both of which know no boundaries.”

Hólmar and his partner Daníel Arnarsson, who performs this year’s official Reykjavík Pride Song.

Your partner sings the song. Did you keep him in mind when writing the lyrics or did he influence you in other ways?
“Well, I wrote the lyrics for him to sing, so I guess you could say that the song is dedicated to him in a way, but above all the song is dedicated to the whole spectrum of queer people. Daníel has certainly often had to endure listening to me talk about all kinds of things connected to classical studies before, but I discussed the lyrics with him during different stages of the process, from the first concept till the end, as a way of helping me put my thoughts into words. Without that, the end result would not have been the same.”

Other than that, what were your main influences or inspiration?
“I have been enchanted by the Greek myths ever since I was a child and growing up I have dedicated much of my time to classical studies. Because of this, I tend to view things through that lens and often look there for inspiration. To be sure, the tradition, which I rely on now, of dedicating songs and poems to the gods is many thousands of years old and still breathing life, even through a pop song like this. This time in particular, I looked to ancient poets and philosophers like Hesiod, Homer, Parmenides, Catullus, as well as Icelandic poets and translators, like Sveinbjörn Egilsson and Helgi Hálfdánarson.

“Well, I wrote the lyrics for him to sing, so I guess you could say that the song is dedicated to him in a way, but above all the song is dedicated to the whole spectrum of queer people.”

More current influences might be Eurovision contestants, like Francesco Gabbani, who competed for Italy this year, and Amir, who participated for France last year, popstars, like Páll Óskar, Lady Gaga and Madonna and even Disney animated features, like Hercules and Pocahontas. My fellow performers in Drag-Súgur, kings and queens, who possess immeasurable beauty, courage and grace, are also a constant source of inspiration to me. In some way, these different things all had some influence on the final outcome, however big or small it might be.”

Can we expect to see you, Daníel and Örlygur team up again in the future?
“This project was entirely unexpected, but an unexpected pleasure at that, to say the least. I would absolutely be willing to give something like this another try in the future, as nothing is set in stone. I am just going to enjoy this for now and take it from there. In any case, I will say that Reykjavík Pride is an excellent start, from my point of view – and even if it ends there. What could be gayer or more fun, than that!”

A video for the new Pride Song (made by Hólmar Hólm):

The Hamburger Factory
- gourmet burgers

Ok. You’re in Iceland. Most likely for the first time.

You will probably bathe in the Blue Lagoon and take a road trip to Gullfoss and
Geysir. That’s all well and good. But neither Geysir’s nor waterfalls are
something you eat. That’s why we have 15 brilliant and creative hamburgers at
The Hamburger Factory. And they are all perfectly square. Don’t miss out on
Iceland’s most beloved hamburgers.

The Hamburger Factory is Iceland’s most innovative gourmet burger chain.
Packed with burger-craving customers since it’s opening in 2010, among the
regulars is Iceland’s best known fisherman, Eric Clapton. In our restaurants we
welcome tourists with our newspaper like menu and smiley service. They are
packed with fun items and memorable connections to Icelandic pop culture.


Omnom Chocolate
- award-winning chocolate maker

    Omnom Chocolate is an Icelandic craft chocolate company based in Reykjavík. We produce handcrafted chocolate from organic cacao beans sourced ethically and sustainably. We’ve developed direct relationships to create premium chocolate with fine flavor cacao beans.

    Our creative flavors are carefully crafted by meticulous chocolate makers. The cacao beans are roasted, winnowed, ground, and refined into melty-smooth chocolate.

    Omnom’s process is one of constant exploration, invention, and experimentation. If it doesn’t please us, if something isn’t absolutely delicious, there’s no reason to be doing it. So, we always start with our taste buds and follow our instincts. Our team searches for the finest ingredients in the world and new ways to improve chocolate. This obsession with knowing where our ingredients come from has led us around the corner to dairy farms in the Icelandic countryside and all the way to rainforest cacao farms of Nicaragua.

    In only a few short years, we’ve grown from our 50 sq. m. petrol station space and become an award-winning chocolate maker. Now, with our headquarters in 101 Reykjavík, our chocolate is sent out around Iceland and all over the world.

    At the end of the day, our goal is to make chocolate.


    Alfred’s Apartments
    - gay owned an operated

      Alfred’s Apartments and Alfred’s Studios is a gay operated and owned accommodation in the heart of Reykjavik.

      Alfred’s Apartments offers spacious apartments at a good price located just around the corner from Laugavegur shopping street. You can choose the apartment starting from a Small Studio for 2 persons to a large One-bedroom Apartment with balcony for 5 persons.

      Their staff will ensure your comfort during the stay and provide the most updated information about the city, gay and night life in Reykjavik.

      Each apartment has a private bathroom with a shower, fully equipped kitchen and free Wi-Fi. Guests can buy groceries at the local grocery store 50 meters from the apartments. Because of their very central location, numerous shops, restaurants and cafés are available in the surrounding area. The Church of Hallgrimur is located 350 m from the apartments, a tourist agency is just 50 m away and the nearest gay bar is less than 5 minutes walking distance.

      Laekur hostel
      In the hostel we have dorms for 4-8 persons with shared kitchen and bathroom facilities. The rooms are furnished with free internet, lockers, and a USB charger by each bed. The beds have linen provided and you can rent a towel in the cafe on the ground floor for 5 EUR.

      All the dorms are mixed with both genders. You can also book a whole room with 4-8 bunker beds.

      Blue Lagoon
      - a world of wonder

      Named by National Geographic as one of the 25 Wonders of the World, the Blue Lagoon is a shimmering expanse of warmth, relaxation, and rejuvenation. Its unique geothermal seawater comes from 2000 meters within the earth where sea and fresh water converge in a tectonic frontier of porous lava and searing heat. Propelled by extreme pressure, the water ascends to the earth’s surface, emerging enriched with silica, algae, and minerals: the elements that endow Blue Lagoon geothermal seawater with its radiant, healing properties.

      From its humble beginnings in the shadows of a geothermal power plant, Blue Lagoon has evolved into a world of wonder, now encompassing a hotel, a restaurant, a luxury lounge, a renowned line of skin care, a research center, in-water massage, and a wealth of spa and refreshment facilities.

      Achieving harmony with the volcanic landscape of Iceland’s Reykjanes lava plain, the lagoon and its surrounding architecture embody the unification of the man-made and the natural, and adhere to the highest principles of sustainability.

      Blue Lagoon. A wonder of the world. A world of wonder.

      Whales of Iceland
      - larger than life

      Whales of Iceland is the largest whale exhibition in Europe (and perhaps even the world), where guests can learn about the giants of the sea in a calm and modern environment. The permanent exhibition features whales like guests have never seen them before. It is truly a giant experience.

      - leading financial institution

      Landsbankinn is a leading Icelandic financial institution. It offers a full range of financial services and is the market leader in the Icelandic financial service sector with the largest branch network.

      The present bank was established on 7 October 2008 but the history of its predecessor dates back to 1886. The bank is owned by the National Treasury of Iceland, which holds 98.2% of its share capital, and other shareholders who own 1.8%.

      Landsbankinn’s strategy is to provide comprehensive financial services that meet customer’s needs. It emphasizes providing exemplary service to customers, developing e-banking for their convenience, increasing the efficiency of support functions, modernizing its technology and ensuring effective utilization of its balance sheet.

      The bank’s vision is to be exemplary and its role is to be a trusted financial partner.

      Special emphasis is placed on promoting a performance-oriented culture in the bank. To follow up on the implementation of this strategy, the bank has defined key goals which are measured regularly to determine progress. These goals include, for example, customer satisfaction and loyalty, profitability, cost efficiency and the correlation between risk appetite and employee satisfaction.

      Landsbankinn wishes to lead the development of a sustainable society in Iceland by integrating economic, social and environmental concerns in its operations. The Bank aims to ensure that both its owners and society at large benefit from its activities.

      It intends to achieve this aim by building solid infrastructure and a strong team of 1.100 employees, by listening to its customers and by respecting and encouraging its employees to actively participate in their community. Landsbankinn was a founding member of Festa, a Centre for Corporate Social Responsibility, and is a member of the UN Global Compact.

      Landsbankinn has been a proud sponsor of the Reykjavik Pride since it was first celebrated in Iceland.

      - get inspired

      Dohop allows people to find the cheapest flights available with just one click. Founded in Reykjavik in 2004, it is the only Icelandic company of its kind and quickly became the go-to tool for finding cheap flights among the locals. Dohop finds the best deals among hundreds of different airlines and online travel agencies, to make sure that the user is getting the cheapest price. Dohop also offers hotel and car rental search engines, so users can make all of their travel bookings from a single website.

      Dohop‘s specialty is finding so-called “self-connect” flight options, which can save travelers money by booking a ticket through two or more different airlines. The ability to look for these self-connect option is what sets Dohop apart from its competition, as it can save people hundreds of dollars on certain routes.

      More recently, Dohop has developed a unique product called Dohop Go!, which allows users to check for the cheapest available flights from their home airport. This tool is perfect for those who are looking for travel inspiration but are not willing to overpay for their flight ticket. Dohop Go! is now available in the Dohop Flights App, both for Android and iOS, along with its traditional flight, hotel, and car search engines. “

      - for all your Apple needs

      From starting out as a proper startup with only a good idea and the need to change things, to becoming an established company with 6 employees. Starting from scratch and expanding organically has allowed us to love our expansion and take our customers on the ride with us.

      Macland is located at Laugavegur 23 (101, Downtown Reykjavik)
      For all your Apple needs. We are here.

      Aurora Reykjavik
      - northern lights center

        Aurora Reykjavik is a Northern Lights Center situated in downtown Reykjavík at the Old Harbor next to Icelandair Hotel Marina and Vikin Maritime Museum.

        Aurora Reykjavík is Iceland’s first educational and recreational Northern Lights Center where multimedia is used to explain when, why and how the Northern Lights work, with the highlights being large HD projection of the Aurora’s. We also share myths and legends about what our ancestor thought about those mystical lights.

        The Northern Lights Center is for all ages. Children are our favorite guests and we created the exhibition in a way that children can have a look freely and parents don’t have to worry about things being broken.

        Aurora Reykjavik offers a great selection of souvenirs that are designed and made by Icelanders along with nice little coffee corner, where you can enjoy free coffee and tea while browsing through the souvenirs or just planning your next step.

        Contact Aurora

        Your Name (required)

        Your Email (required)


        Your Message

        Ísey skyr
        - once tasted never forgotten

        Our Story
        Once upon a time, 1,100 years ago in fact, Nordic settlers began arriving in Iceland. They brought with them the skills and knowledge for producing skyr. As time passed, the know-how and recipe for this nutritious food slowly faded out elsewhere in the Nordic region. Luckily, the Icelandic skyr-making tradition continued.

        For centuries, Icelandic skyr formed a cornerstone of the national diet, helping to keep people strong in living conditions that were often harsh. On family farms countrywide, it was the women who nurtured this dairy and passing on both the recipe and the original Icelandic skyr cultures from mother to daughter.

        Ísey skyr builds on this remarkable legacy. It was some of those very same women, the recipients of their mothers’ expertise, who, around 90 years ago, taught Icelandic dairy scientists the art of skyr-making. The production process is more high-tech these days, and the quality standards more rigorous. However, the basic recipe and the use of original cultures to ferment the skimmed milk remain the same. Protein rich, fat-free, creamy and delicious – Ísey skyr is as relevant to consumers now as it was all those centuries ago.
        This is our secret and you are in on it

        You can read more about Ísey skyr on our website.

        - noodle bar

        Núðluskálin is a small gay owned and operated fusion noodle bar.

        All of our courses are individually made from fresh ingredients and therefore highly customisable.
        We offer fully Vegan versions of all courses.
        Though originally a take-away we now seat over 30 people.

        Núðluskálin is located right in the heart of Reykjavík on Skólavörðustígur 8 (street leading up to the big Church) near the junction with Laugavegur (main street).

        - adventure cruise

        Ferry Baldur – the gate to the West fjords
        and VikingSushi Adventure – Bird & Nature watching Tour for everyone all year around

        The “VikingSushi Adventure” is the right boat tour for travelers who are adventurous and want to experience something new – close up to the nature seafood simply doesn’t come fresher than this! The archipelago area of the Breidafjordur Bay always surprises her visitors during winter or summer with spectacular sights. Where else you get to try delicious fresh scallops and sea urchin roe straight from the ocean served with soy sauce, wasabi and ginger.


        This old volcanic area, characterized by the typical basalt formations of the islands, is the home of countless birds. Here you will also find the strongest currents in Iceland. The VikingSushi Tour takes roughly two hours and our captain is also the tour guide.


        The VikingSushi Tour is a true adventure through incredible nature which should not be missed by any traveler to West Iceland.

        Birds, possible to spot:
        -puffins (from the middle of April until the middle of August)
        -eider ducks
        -white-tailed eagle

        The car ferry Baldur is the bridge to the West fjords via the island Flatey
        Ferry Baldur crosses Breidafjordur Bay daily from Stykkisholmur on the Snæfellsnes peninsula to Brjanslaekur in the north. A ferry ride considerably shortens the route between the south and mid-west of the country and the West Fjords region. It also gives you the opportunity to experience a floating restaurant.

        Take a stopover at the charming island Flatey when you are crossing the bay or go to a day tour to Flatey and back to Stykkishólmur. At Flatey are no cars allowed and between the houses of the 18th century you get the feeling of a journey back in time.

        Contact Us

        Thank You. We will contact you as soon as possible.