The biggest small Pride in the World

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“With Pride we are thanking the Icelandic nation for its support but also reminding the audience of why we celebrate and march.”

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[dropcap4]R[/dropcap4]eykjavík Pride is all about coming together, celebrating and making a stance against discrimination. Eva María Þórarinsdóttir Lange, chairman at Reykjavik Pride, believes that there will always be need for Pride despite the fact that Iceland is becoming a model for other countries regarding LGBTQI rights. “We will always have to safeguard our rights because they can be taken from us,” says Eva María, who took time from planning one of this years biggest events and sat down with us to speak about diversity, culture and human rights, and what Reykjavik Pride personally means to her.

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Congratulations with the new Reykjavík Gay Pride Program Guide that just came out! We really like the colorful and family oriented cover. What’s the whole idea or concept behind it?
It actually comes from one of our organizers Davíð Terrazas, who wanted to try to embrace how he has come to experience Reykjavík Pride. Family, friends, color, joy and lots of energy! No longer about provoking, instead more about coming together.

The program is very diverse, ranging from LGBTQI literature panels to crazy dance parties and everything between. What would you say are the highlights this year?
I would say that the highlight is in the variety itself as the theme we went for this year is human rights, diversity and culture. We wanted to emphasis on how diverse our group is and I’m quite confident that everyone should find something of their interest. From August 6th to 11th Reykjavik Pride’s guests will experience documentaries, photo exhibitions, concerts, literature, parties, events for rainbow families and so much more. Personally I’m really happy with the Youth Group’s Party as for the first time a special party will be thrown for the under 20’s. I also think it’s cool to have a LGBT exhibition at the National History Museum that has been known for being a conservative establishment.

Will there be any Off Venue events?
Yes we’ll have numerous Off Venue events, we’re still receiving requests. This Off Venue idea is new and it’s a great way to let different venues and groups participate in the festivities. We already have on our list a classic concert, a hip hop night, the Icelandic Drag competition, pride brunch, super happy hours and more.

As usual there are a number of artists performing at the Pride. How did you guys manage to attract so many great talents?
Sometimes Reykjavik Pride has been called “the biggest small pride in the world” and it attracts guests from all over. This year we got so many requests from performers but unfortunately we only could invite a few of them. Reykjavik Pride is entirely run on voluntary work and sometimes it’s a challenge to organize this huge event only with the good work and warm hearts of our volunteers. This year we mostly have local artists but we’re getting one very numerous group from the UK, called the Pink Singers. The Pink Singers Choir visits a new Pride every year, and this time it’s Reykjavik Pride.

How many floats are expected to participate in the Parade? Is there still time to sign up?
We expect around 40-45 groups in the parade, some of them will be on floats and others marching. The deadline for the parade application is August 1st and usually we get the majority of the application the last days 🙂

What about lending a helping hand to the organizers?

Volunteers play a huge role in the Pride’s success as it is run entirely by the efforts of those willing to help out, so we’re continuously looking for people who want to support the festivities and have fun with us. If you want to help, look up!volunteer/c1odt


Most people agree that Iceland has come far in LGBT legal and social rights the past thirty years. Some even say that because of that Reykjavík Gay Pride is becoming a somewhat dated event. Do you think there will ever be a time when we won’t need a Pride?
It’s my personal belief that there will always be need for Pride. We will always have to safeguard our rights because they can be taken from us. Even in Iceland which is a very gay friendly destination we still have a long way to go in certain aspects. Even in a country where you have all the legal rights it doesn’t always mean that the society is totally embracing. We often hear people talk about being tolerant, well that just isn’t good enough. we don’t want to be tolerated, we want to be accepted. As we’re continuously looking out for our rights we are not necessarily trying to be like the majority, I sometimes say “I don’t necessarily want to be like you, I just want to have the same human rights as you”. This is one of the reasons for Pride is important, for the visibility, for the diversity and because it highlights our culture.

The LGBT rights campaign in Iceland has a history of little more than thirty years, a chronicle of struggle and victory almost unique in the world. From being an invisible group of an oppressed minority, LGBT people in Iceland have now gained social and legal rights comparable to the best of its kind in the world. This is clearly reflected in our festivities – a true manifestation of our pride and ambition. This year we also emphasize that LGBT solidarity should be realized universally. We are grateful to those who have come before us and we hope to make those who follow us proud.

Gays and lesbians from all around the world have been tying the knot in Iceland, since gay marriage became legal here. Do you think we’re becoming a symbol of equality for other countries?
Yes I think Iceland is certainly a model for other countries regarding LGBTQI rights, specially gay and lesbian rights. Same sex marriages have been in focus in many countries lately and we’ve seen negative reactions in many places. In Iceland when the law was passed all the present members of the parliament voted in favor and the majority of the society is supportive. Couples that come to Iceland to get married notice this positive hospitality and most of them mention this as one of the most important factors of their choice for their wedding destination.

Finally, what does Reykjavík Gay Pride mean for you?
Reykjavik Pride for me is an important stance against discrimination to reinforce our rights and a forum for our visibility and pride. With Pride we are thanking the Icelandic nation for its support but also reminding the audience of why we celebrate and march.


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Á. Óskarsson
Á. Óskarsson

Á. Óskarsson offers a variety of products and services to sports centers, swimming pools, schools, kindergartens, and the general public. The company specializes in sport-related products, activity-focused games, and a wide range of solutions for sports facilities.

Á. Óskarsson has been involved in numerous big projects related to building sports facilities and has made it their benchmark to offer good quality products and equipment since the company was founded.

See links to social media in the upper left-hand corner


Á. Óskarsson selur fjölbreytt vöruúrval fyrir íþróttahús, sundlaugar, skóla og leikskóla og einnig ýmsar vörur til einkaafnota. Fyrirtækið selur vörur til íþróttaiðkunnar og leikja ásamt því að bjóða upp á ýmsar lausnir fyrir íþróttamannvirki.

Á. Óskarsson hefur komið að fjölda stórra verkefna við byggingu íþróttamannvirkja og hefur frá stofnun kappkostað að bjóða vandaðar og endingargóðar vörur.

Tenglar á samfélagsmiðla eru í efra horninu vinstra megin.



    Blush was founded in 2011 when it started selling high quality sex products. The goal from the beginning was to change the market and take the discussion about sex products to a higher level. Today Blush provides professional services in a pleasant environment that fulfills different needs, both for individuals and couples. Blush respects diversity and wants to set a good example in all of its messaging to target audiences. Sexual health and equality in sex is important and Blush wants to focus on those issues through education and open discussion. Blush works in a socially responsible manner for society, their customers and the environment.

    Check out Blush’s website:

    Omnom Chocolate
    - award-winning chocolate maker

      Omnom Chocolate is an Icelandic craft chocolate company based in Reykjavík. We produce handcrafted chocolate from organic cacao beans sourced ethically and sustainably. We’ve developed direct relationships to create premium chocolate with fine flavor cacao beans.

      Our creative flavors are carefully crafted by meticulous chocolate makers. The cacao beans are roasted, winnowed, ground, and refined into melty-smooth chocolate.

      Omnom’s process is one of constant exploration, invention, and experimentation. If it doesn’t please us, if something isn’t absolutely delicious, there’s no reason to be doing it. So, we always start with our taste buds and follow our instincts. Our team searches for the finest ingredients in the world and new ways to improve chocolate. This obsession with knowing where our ingredients come from has led us around the corner to dairy farms in the Icelandic countryside and all the way to rainforest cacao farms of Nicaragua.

      In only a few short years, we’ve grown from our 50 sq. m. petrol station space and become an award-winning chocolate maker. Now, with our headquarters in 101 Reykjavík, our chocolate is sent out around Iceland and all over the world.

      At the end of the day, our goal is to make chocolate.




        Nasdaq (Nasdaq: NDAQ) is a global technology company serving the capital markets and other industries. Our diverse offering of data, analytics, software and services enables clients to optimize and execute their business vision with confidence.

        With over 4,300 employees in 39 offices around the world, at Nasdaq we all contribute to the success of the company and its culture, and each one of us has the ability to make a difference. When it comes to our core mission and values, we embrace the role of Diversity, Inclusion and Belonging (DIB) as a fundamental driver of our corporate growth, workplace culture and market development. We strive to create a culture that embraces the power of different perspectives—a culture where people’s unique backgrounds and different experiences helps us fuel innovation and support our clients around the world.

        Our unique position at the center of the capital markets allows us to see firsthand how these values have redefined corporate culture and success, deepening and accelerating our own commitment to champion inclusive growth and prosperity, as we strive to create more equitable opportunities to help people of all backgrounds reach their full potential. Most notably, we published our diversity statistics for the first time in 2020. These metrics serve as a quantitative assessment of where we are today and help determine what strategies we need to adopt to enhance diversity in the workplace. We recognize that we have much work to do, but we are steadfast in our commitment to creating a diverse and inclusive culture—one that reflects the communities in which we live, allows all employees to be their true, authentic selves and fosters individual growth and achievement.

        As we move forward together, we will continue advancing diverse ideas and perspectives that help fulfill the promise of a more inclusive and prosperous world. We aim to set the pace for rethinking capital markets and economies anywhere and everywhere. To learn more about the company, technology solutions and career opportunities, visit us on LinkedIn, on Twitter @Nasdaq, or at

        Blue Lagoon
        - One of the 25 Wonders of the World

        Named by National Geographic as one of the 25 Wonders of the World, the Blue Lagoon is a shimmering expanse of warmth, relaxation, and rejuvenation. Its unique geothermal seawater
        comes from 2.000 meters within the earth where seawater and freshwater converge in a tectonic realm of porous lava and searing heat. Propelled by extreme pressure, the water ascends to the earth’s surface, emerging enriched with silica, algae, and minerals—the elements that endow Blue Lagoon geothermal seawater with its radiant, healing properties.

        From its humble beginnings in the shadows of a geothermal power plant, Blue Lagoon has evolved into a world of wonder, now encompassing two hotels, three restaurants, three
        geothermal lagoons, a subterranean spa, a renowned line of skin care, a thriving research center, and a wealth of spa and refreshment facilities.

        Achieving harmony with the volcanic landscape, the lagoon and its surrounding architecture embody the unification of the man-made and the natural, and adhere to the highest principles of sustainability.

        The Blue Lagoon. A wonder of the world. A world of wonder.

        - leading financial institution

        Landsbankinn is a leading Icelandic financial institution. It offers a full range of financial services and is the market leader in the Icelandic financial service sector with the largest branch network.

        The present bank was established on 7 October 2008 but the history of its predecessor dates back to 1886. The bank is owned by the National Treasury of Iceland, which holds 98.2% of its share capital, and other shareholders who own 1.8%.

        Landsbankinn’s strategy is to provide comprehensive financial services that meet customer’s needs. It emphasizes providing exemplary service to customers, developing e-banking for their convenience, increasing the efficiency of support functions, modernizing its technology and ensuring effective utilization of its balance sheet.

        The bank’s vision is to be exemplary and its role is to be a trusted financial partner.

        Special emphasis is placed on promoting a performance-oriented culture in the bank. To follow up on the implementation of this strategy, the bank has defined key goals which are measured regularly to determine progress. These goals include, for example, customer satisfaction and loyalty, profitability, cost efficiency and the correlation between risk appetite and employee satisfaction.

        Landsbankinn wishes to lead the development of a sustainable society in Iceland by integrating economic, social and environmental concerns in its operations. The Bank aims to ensure that both its owners and society at large benefit from its activities.

        It intends to achieve this aim by building solid infrastructure and a strong team of 1.100 employees, by listening to its customers and by respecting and encouraging its employees to actively participate in their community. Landsbankinn was a founding member of Festa, a Centre for Corporate Social Responsibility, and is a member of the UN Global Compact.

        Landsbankinn has been a proud sponsor of the Reykjavik Pride since it was first celebrated in Iceland.

        - get inspired

        Dohop allows people to find the cheapest flights available with just one click. Founded in Reykjavik in 2004, it is the only Icelandic company of its kind and quickly became the go-to tool for finding cheap flights among the locals. Dohop finds the best deals among hundreds of different airlines and online travel agencies, to make sure that the user is getting the cheapest price. Dohop also offers hotel and car rental search engines, so users can make all of their travel bookings from a single website.

        Dohop‘s specialty is finding so-called “self-connect” flight options, which can save travelers money by booking a ticket through two or more different airlines. The ability to look for these self-connect option is what sets Dohop apart from its competition, as it can save people hundreds of dollars on certain routes.

        More recently, Dohop has developed a unique product called Dohop Go!, which allows users to check for the cheapest available flights from their home airport. This tool is perfect for those who are looking for travel inspiration but are not willing to overpay for their flight ticket. Dohop Go! is now available in the Dohop Flights App, both for Android and iOS, along with its traditional flight, hotel, and car search engines. “

        VSÓ Ráðgjöf


          VSÓ Ráðgjöf er alhliða ráðgjafar- og verkfræðifyrirtæki sem leggur áherslu á trausta og faglega þjónustu sem tryggir viðskiptavinum hagkvæmustu lausnir hverju sinni, skilar raunverulegum árangri og stuðlar að samkeppnisforskoti.  Á skrifstofum VSÓ í Reykjavík og í Noregi starfar yfir 80 manna samhentur hópur verkfræðinga og annarra tæknimenntaðra starfsmanna.

          - for all your Apple needs

          From starting out as a proper startup with only a good idea and the need to change things, to becoming an established company with 6 employees. Starting from scratch and expanding organically has allowed us to love our expansion and take our customers on the ride with us.

          Macland is located at Laugavegur 23 (101, Downtown Reykjavik)
          For all your Apple needs. We are here.

          Ísey skyr
          - once tasted never forgotten

          Our Story
          Once upon a time, 1,100 years ago in fact, Nordic settlers began arriving in Iceland. They brought with them the skills and knowledge for producing skyr. As time passed, the know-how and recipe for this nutritious food slowly faded out elsewhere in the Nordic region. Luckily, the Icelandic skyr-making tradition continued.

          For centuries, Icelandic skyr formed a cornerstone of the national diet, helping to keep people strong in living conditions that were often harsh. On family farms countrywide, it was the women who nurtured this dairy and passing on both the recipe and the original Icelandic skyr cultures from mother to daughter.

          Ísey skyr builds on this remarkable legacy. It was some of those very same women, the recipients of their mothers’ expertise, who, around 90 years ago, taught Icelandic dairy scientists the art of skyr-making. The production process is more high-tech these days, and the quality standards more rigorous. However, the basic recipe and the use of original cultures to ferment the skimmed milk remain the same. Protein rich, fat-free, creamy and delicious – Ísey skyr is as relevant to consumers now as it was all those centuries ago.
          This is our secret and you are in on it

          You can read more about Ísey skyr on our website.

          Contact Us

          Thank You. We will contact you as soon as possible.