Nike has launched the Be True Pride Pack, footwear and tees inspired by the LGBT community. The Pride Pack is a parts of Nike’s 2012 Be True campaign.
Three different kind of shoes were released on this special occasion at Nike’s main stores in three different cities in the U.S., that is San Francisco, New York and Portland. The cities were chosen in the campaign due to their achievements as “progressive leaders of LGBT life”.
The original Be True campaign was introduced by Nike back in 1985.