“Do what you fucking want to do!”

The airplanes are packed, the Keflavík airport gets busier, the streets in Reykjavik become brighter and people are generally happier. Of course, the Icelandic summer draws a huge number of tourists but for one special week, these numbers triple in size: it’s Reykjavik Pride!

The festivities are endless: mesmerizing drag shows, live music, sexy dance parties and did we mention a Pride Parade celebration that draws more than one-third of the nation. We’ve been counting down the days until the start of this glamorous week and for most of us, it’s a time to celebrate love and freedom. But for Bjartmar Þórðarson, the voice behind this year’s new pride theme song “We can unite” (“Við getum sameinast”), it’s an opportunity to showcase his diversity as a multi-talented creator.

“I never like to anchor myself too heavily to one thing. I’ve always been a multi-tasking type, so I really enjoy jumping between different crafts,” he tells me, from his living room in Reykjavik over Skype. His British accent throws me off guard, almost making me question if he is in fact Icelandic. “I trained in the UK as an actor. I lived there for a few years, did my undergrad and post-grad there, which explains where it comes from!” Bjartmar exudes confidence when he speaks. Being an actor, director, writer, singer, producer and performer from Iceland, he has a warm openness that one would need to hone these skills.

Having recently collaborated with the band September on the official 2016 pride theme song “We can unite” (“Við getum sameinast”), I ask him how he feels about the new track. “I really enjoy it and I think it came out really well. The September guys are really clever and they managed to get a very professional sound. It was a nice experience, they had a very strong vision of what they wanted to achieve, while they were equally open to my own suggestions. It was a very easy-going, give and take kind of collaboration.”

One might wonder how an opportunity like this comes about. “I just got a phone call,” he laughs, “it was pretty much like that. My friend said they were looking for a singer and that I would be the right fit for the job. I figured, why not? Let’s see what we can get out of it. We did it really quickly and managed to get the sound out very fast.”

While some are afraid to step outside their comfort zone, Bjartmar seems to thrive outside the box. While growing up, he didn’t start out as the singer you’d think. “Growing up, I started off as a dancer. I was training from a young age and when I was 15, I decided to audition for the musical “The Rocky Horror Show”. The minimum age requirement was 16 so of course, I lied about my age. After getting chosen,

Photo/Móa Hjartar
Photo/Móa Hjartar

I told the producers that I was only 15 which wasn’t a problem. Through that experience, I realized that I might have the ability to sing. It was born from that, taking my dance background into a musical theater background.”

Was it hard to start a singing career as a teen? “No, I’ve always been a multi-tasker and I still am, so I really enjoy trying new things. I love the unpredictability of it all. There was never one main focus for me, I was just experimenting with what I enjoyed. I knew that I enjoyed being on the stage and the theater world really opened that door within myself. This was the genre of performing that I wanted to be in. The word “theater” is broad: you can be a dancer in the theater, you can be a singer in the theater, you don’t have to pick and choose. The stage is a plethora of options.”

Acting is certainly versatile and one of Bjartmar’s biggest passions lies in the craft of improv: creating without preparation. Having toured internationally with Improv Iceland, he talks about the link between doing improv and making music. “I think that improv has helped me musically, in the way that you never know what’s coming next. It helps you to be organic, to listen to your inner voice and ultimately to become less rigid in your performance.” It makes sense that maybe Bjartmar’s interest in improv

“If I could talk to my 18-year-old self, I would tell myself that the most poisonous thing to keep above your shoulders is to be afraid of other’s opinions … Stay true to your vision and do what you fucking want to do.”

was influenced by his “go with the flow” mentality in life. “Good point. One of the main reasons I started doing improv to begin with was because i felt that I wasn’t spontaneous enough. I was scared of not being in control in every situation, so why not jump in the deep end and learn to be in the moment.”

Having spent many years in front of a live audience, it’s also not a surprise that Bjartmar has dipped into the role of director. “It has changed me in the way that I could finally see it from the other end. You are quite focused on the whole, whereas as an actor, you’re sometime more focused on your role inside the whole. Both crafts are difficult in their own way but after having directed, as an actor you can mold into what the director wants much quicker.”

He wrote a play called “Gripahúsið”, and had the chance to direct it. “It was interesting to direct something you wrote yourself because it gives you better insight into the material but is equally dangerous as you can lose perspective as well. You lose that fresh, outside-eye that you’d have for something you didn’t write.”

I ask him if the end result was what he expected. “It never is. You have to be ready to go in and expect everything. What I’ve learned in the business of creating is that you never end up with what you expected.” Perhaps that’s what keeps it exciting. “Definitely. You need to be able to let go of a certain control, as you’ll miss out on some things that could happen organically along the way.”

Photo/GTKarason
Photo/GTKarason

Being more than a triple threat, Bjartmar’s taste in music is equally as broad as his skill set. “I listen to all types of music, although electronica has always been a favourite of mine. I’m really into retro 80s music, the drama, it’s great. I really love Kraftwerk, I love film scores, dark synths, etc. In today’s music, Rihanna barely ever releases a bad track. I tend to go for singles, I tend to follow tracks more than artists.”

His diverse musical palette explains his drive to be multi-dimensional as an artist. For most people, it would become overwhelming to hone this many skills. “Sometimes it’s hard to keep track. Every single day. It’s sometimes it’s difficult to be interested in so many artistic forms, as you can’t focus on one thing particularly. It’s a great advantage to be able to do a lot of things, but it makes it harder for people to define who you are. Sometimes that can lead to you not getting gigs and in return, makes you fall through the cracks.”

“I learnt in Iceland … that everything is possible … In the UK, I felt like people often focused on what couldn’t be done instead of focusing on what could be done.”

Like any professional, Bjartmar doesn’t focus on the critics. “I’ve come to an arrangement with myself: I just do whatever I want and what feels right. Isn’t life just a tasting menu? I’ve chosen to live down this route.”

Bjartmar’s passion for creation is inspiring. A true risk taker, he’s full of life and full of insight. “If I could talk to my 18-year-old self, I would tell myself that the most poisonous thing to keep above your shoulders is to be afraid of other’s opinions. You have to be yourself and allow your personality to come through. Stay true to your vision and do what you fucking want to do.”

I ask if he thinks the life of an artist is hard. “I think it can be. I think that a lot of artists are filled with self-doubt and only feel as good as their latest success or failure. It’s probably the worst disease of the art world, when people have fragile egos.”

Photo/Eyjólfur Karl
Photo/Eyjólfur Karl

Iceland is known to be a hub for creative types. It’s a wonder where the quality of the art comes from, considering there are less than 400,000 Icelanders. “What I learnt working in Iceland is the attitude that everything is possible. I think that we are more likely to think in solutions instead of problems. In the UK, I felt like people often focused on what couldn’t be done instead of focusing on what could be done. With that said, as a result living close to the arctic circle, it’s bound to drive you a bit insane. It creates extreme emotions, extreme ideas and extreme creations.”

This week is a big one for Bjartmar. Not only will he be performing the pride theme song at the Reykjavík Pride opening event and after the Pride parade but his improv group will be performing tonight at Iðnó Theater. “I’m still working things out with the vocal performance and I’m very excited about it. As well, my improv group will be performing tonight in the theatre and I think people can expect anything to happen. This is a special celebratory performance but as it is improv, anything can happen. Audience suggestions, participation will be encouraged. There will probably be queer themes, which will add to the excitement. We never know what will happen at an improv show, so you’ll have to come to find out!

I ask him about some of his goals for the next few years. “I want to release a few tracks, that’s a definite. Aside from that, I’ll use the improv philosophy and go with what comes my way, which I think is a great way to live my life. I’ll see what opportunities come my way, perhaps I’ll end up back in the UK someday. For now, it looks like I’ll be part-time in Denmark this coming year to further my skills in singing.” He smiles playfully, the same kind of smile you’d feel before taking on a big adventure.

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Á. Óskarsson selur fjölbreytt vöruúrval fyrir íþróttahús, sundlaugar, skóla og leikskóla og einnig ýmsar vörur til einkaafnota. Fyrirtækið selur vörur til íþróttaiðkunnar og leikja ásamt því að bjóða upp á ýmsar lausnir fyrir íþróttamannvirki.

Á. Óskarsson hefur komið að fjölda stórra verkefna við byggingu íþróttamannvirkja og hefur frá stofnun kappkostað að bjóða vandaðar og endingargóðar vörur.

Tenglar á samfélagsmiðla eru í efra horninu vinstra megin.

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    Blush was founded in 2011 when it started selling high quality sex products. The goal from the beginning was to change the market and take the discussion about sex products to a higher level. Today Blush provides professional services in a pleasant environment that fulfills different needs, both for individuals and couples. Blush respects diversity and wants to set a good example in all of its messaging to target audiences. Sexual health and equality in sex is important and Blush wants to focus on those issues through education and open discussion. Blush works in a socially responsible manner for society, their customers and the environment.

    Check out Blush’s website: https://blush.is/

      Omnom Chocolate is an Icelandic craft chocolate company based in Reykjavík. We produce handcrafted chocolate from organic cacao beans sourced ethically and sustainably. We’ve developed direct relationships to create premium chocolate with fine flavor cacao beans.

      Our creative flavors are carefully crafted by meticulous chocolate makers. The cacao beans are roasted, winnowed, ground, and refined into melty-smooth chocolate.

      Omnom’s process is one of constant exploration, invention, and experimentation. If it doesn’t please us, if something isn’t absolutely delicious, there’s no reason to be doing it. So, we always start with our taste buds and follow our instincts. Our team searches for the finest ingredients in the world and new ways to improve chocolate. This obsession with knowing where our ingredients come from has led us around the corner to dairy farms in the Icelandic countryside and all the way to rainforest cacao farms of Nicaragua.

      In only a few short years, we’ve grown from our 50 sq. m. petrol station space and become an award-winning chocolate maker. Now, with our headquarters in 101 Reykjavík, our chocolate is sent out around Iceland and all over the world.

      At the end of the day, our goal is to make chocolate.

       

         

        Nasdaq (Nasdaq: NDAQ) is a global technology company serving the capital markets and other industries. Our diverse offering of data, analytics, software and services enables clients to optimize and execute their business vision with confidence.

        With over 4,300 employees in 39 offices around the world, at Nasdaq we all contribute to the success of the company and its culture, and each one of us has the ability to make a difference. When it comes to our core mission and values, we embrace the role of Diversity, Inclusion and Belonging (DIB) as a fundamental driver of our corporate growth, workplace culture and market development. We strive to create a culture that embraces the power of different perspectives—a culture where people’s unique backgrounds and different experiences helps us fuel innovation and support our clients around the world.

        Our unique position at the center of the capital markets allows us to see firsthand how these values have redefined corporate culture and success, deepening and accelerating our own commitment to champion inclusive growth and prosperity, as we strive to create more equitable opportunities to help people of all backgrounds reach their full potential. Most notably, we published our diversity statistics for the first time in 2020. These metrics serve as a quantitative assessment of where we are today and help determine what strategies we need to adopt to enhance diversity in the workplace. We recognize that we have much work to do, but we are steadfast in our commitment to creating a diverse and inclusive culture—one that reflects the communities in which we live, allows all employees to be their true, authentic selves and fosters individual growth and achievement.

        As we move forward together, we will continue advancing diverse ideas and perspectives that help fulfill the promise of a more inclusive and prosperous world. We aim to set the pace for rethinking capital markets and economies anywhere and everywhere. To learn more about the company, technology solutions and career opportunities, visit us on LinkedIn, on Twitter @Nasdaq, or at www.nasdaq.com.

        Named by National Geographic as one of the 25 Wonders of the World, the Blue Lagoon is a shimmering expanse of warmth, relaxation, and rejuvenation. Its unique Blue Lagoon Water comes from 2.000 meters within the earth where seawater and freshwater converge in a tectonic realm of porous lava and searing heat. Propelled by extreme pressure, the water ascends to the earth’s surface, emerging enriched with silica, algae, and minerals—the elements that endow Blue Lagoon Water with its radiant, healing properties.

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        The Blue Lagoon. A wonder of the world. A world of wonder.

        Landsbankinn is a leading Icelandic financial institution. It offers a full range of financial services and is the market leader in the Icelandic financial service sector with the largest branch network.

        The present bank was established on 7 October 2008 but the history of its predecessor dates back to 1886. The bank is owned by the National Treasury of Iceland, which holds 98.2% of its share capital, and other shareholders who own 1.8%.

        Landsbankinn’s strategy is to provide comprehensive financial services that meet customer’s needs. It emphasizes providing exemplary service to customers, developing e-banking for their convenience, increasing the efficiency of support functions, modernizing its technology and ensuring effective utilization of its balance sheet.

        The bank’s vision is to be exemplary and its role is to be a trusted financial partner.

        Special emphasis is placed on promoting a performance-oriented culture in the bank. To follow up on the implementation of this strategy, the bank has defined key goals which are measured regularly to determine progress. These goals include, for example, customer satisfaction and loyalty, profitability, cost efficiency and the correlation between risk appetite and employee satisfaction.

        Landsbankinn wishes to lead the development of a sustainable society in Iceland by integrating economic, social and environmental concerns in its operations. The Bank aims to ensure that both its owners and society at large benefit from its activities.

        It intends to achieve this aim by building solid infrastructure and a strong team of 1.100 employees, by listening to its customers and by respecting and encouraging its employees to actively participate in their community. Landsbankinn was a founding member of Festa, a Centre for Corporate Social Responsibility, and is a member of the UN Global Compact.

        Landsbankinn has been a proud sponsor of the Reykjavik Pride since it was first celebrated in Iceland.

        Dohop allows people to find the cheapest flights available with just one click. Founded in Reykjavik in 2004, it is the only Icelandic company of its kind and quickly became the go-to tool for finding cheap flights among the locals. Dohop finds the best deals among hundreds of different airlines and online travel agencies, to make sure that the user is getting the cheapest price. Dohop also offers hotel and car rental search engines, so users can make all of their travel bookings from a single website.

        Dohop‘s specialty is finding so-called “self-connect” flight options, which can save travelers money by booking a ticket through two or more different airlines. The ability to look for these self-connect option is what sets Dohop apart from its competition, as it can save people hundreds of dollars on certain routes.

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          VSÓ Ráðgjöf er alhliða ráðgjafar- og verkfræðifyrirtæki sem leggur áherslu á trausta og faglega þjónustu sem tryggir viðskiptavinum hagkvæmustu lausnir hverju sinni, skilar raunverulegum árangri og stuðlar að samkeppnisforskoti.  Á skrifstofum VSÓ í Reykjavík og í Noregi starfar yfir 80 manna samhentur hópur verkfræðinga og annarra tæknimenntaðra starfsmanna.

          From starting out as a proper startup with only a good idea and the need to change things, to becoming an established company with 6 employees. Starting from scratch and expanding organically has allowed us to love our expansion and take our customers on the ride with us.

          Macland is located at Laugavegur 23 (101, Downtown Reykjavik)
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          Our Story
          Once upon a time, 1,100 years ago in fact, Nordic settlers began arriving in Iceland. They brought with them the skills and knowledge for producing skyr. As time passed, the know-how and recipe for this nutritious food slowly faded out elsewhere in the Nordic region. Luckily, the Icelandic skyr-making tradition continued.

          For centuries, Icelandic skyr formed a cornerstone of the national diet, helping to keep people strong in living conditions that were often harsh. On family farms countrywide, it was the women who nurtured this dairy and passing on both the recipe and the original Icelandic skyr cultures from mother to daughter.

          Ísey skyr builds on this remarkable legacy. It was some of those very same women, the recipients of their mothers’ expertise, who, around 90 years ago, taught Icelandic dairy scientists the art of skyr-making. The production process is more high-tech these days, and the quality standards more rigorous. However, the basic recipe and the use of original cultures to ferment the skimmed milk remain the same. Protein rich, fat-free, creamy and delicious – Ísey skyr is as relevant to consumers now as it was all those centuries ago.
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          You can read more about Ísey skyr on our website.

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