A new safe sex campaign showing fans of rival countries from the Euro 2016 Championships has just been launched. Among the countries featured in the ads are Belgium and Iceland.
The campaign is based on a series of risque photos showing models painted in the traditional colors of their respective countries, along with their rivals. The body paint is smudged to show where the couples have had intercourse. Some are opposite-sex while others, like the Icelandic and Belgian one, are same-sex couples.
Titled ‘Make Love Not War’ the group behind the campaign hope to bring peace to football fans, as well as urging people to practice safe sex.
“Some people continue to confuse sports competition and nationalism; this campaign is the best way to respond to that,” says Aurélien Beaucamp, the president of AIDES, a Paris baised HIV and AIDS awareness group which is behind the campaign, alongside advertisement agency TBWA/Paris. “A bit of love and lightness in a climate where reactionary temptations are raging can only do everyone some good.”
“A bit of love and lightness in a climate where reactionary temptations are raging can only do everyone some good.”
It’s safe to say that the Icelandic men’s national football team has been quite successful in their Euro Championships debut. So far the team has never lost a game, having already won England and Austria, and making a draw with Portugal and Hungary. Bookies have been quite surprised by the country’s success as they predicted that it’s team wouldn’t fair well. Despite it’s success they still think Iceland is least likely to win, according to Iceland Monitor.
Today the Icelandic team will play against the French team in Paris. So far Iceland has never beaten France. Since 1957 the teams have met eleven times, and out of those eleven matches France has won eight times and there have been three draws.
Photos: Screenshots of the risque photo series by Aides and TWBA/Paris.