“I just got tired of being put in the wrong box”

Jóhannes Þór Skúlason, managing director of the Icelandic Travel Industry Association and former advisor to a Prime Minister, on coming out as bisexual.

Over a cup of coffee Jóhannes begins to tell me about his background and participating in a Samtökin ‘78 panel (The National queer organization of Iceland) of bisexual men. On the panel, the subject of labels and representation came up. Jóhannes mentions that although a lot of people would like to live in a world without labels, the labels themselves can be vital. “Isn’t the point to be moving toward a society where no one has to have these labels? Well no, sometimes you have to bring out the color. A lot of these identities tend to fall between the cracks, so to speak. Visibility is low.”

“For some people, it’s a journey. From my personal perspective, it took me a long time to realize exactly where I was on the spectrum.”

At the event, he says “there were three of us doing an hour chat about the realities of being a bisexual male in Iceland.” Participating in the panel was eye-opening for him. “It was a bit weird that none of us had been in a room with two other bisexual men before, that we knew of. Afterward, I realized that there were at least five in that same room in Norræna Húsið (The Nordic House).”

Jóhannes has only been out for about three years. He hopes his story will bring more visibility and pave the way for other bisexual men to be open and proud. “We know bisexual men are out there. There’s a lot of them. But they seem to kind of not, whether they choose to or not, move into the limelight,” he says.

Though he agrees that all bisexuals don’t have it easier, Jóhannes thinks it’s easier for society to accept bisexual women. “I think its different for bisexual men than bisexual women in some ways. I think it’s easier for straight guys to accept bisexuality in women; perhaps it’s got to do a little bit with projecting a mirror image on your friends of the same sex. Straight guys can see the attraction with bisexual women because they’re attracted to women. But they can’t see attraction toward men because they’re not attracted to other guys. Maybe it’s just that simple, I don’t know. It’s kind of become part of the background of the society we live in I guess,” says Jóhannes.

Though they may not be as visible, Jóhannes thinks this is also changing. He also says for him, it wasn’t a typical coming-out story. “For some people, it’s a journey. From my personal perspective, it took me a long time to realize exactly where I was on the spectrum. I was never a brooding teenager needing to come out of the closet. I never had that angst story. It just kind of gradually dawned on me,” he says. “From when I was about 19 or 20 years old, through university and on… it took nearly 10 years to realize, just understand what bisexuality was. Am I a straight guy who just likes guys too, or? What does bisexuality mean? Is it either-or?” he clarifies.

“We know bisexual men are out there. There’s a lot of them. But they seem to kind of not, whether they choose to or not, move into the limelight.”

Like many others, Jóhannes says he was first open about his sexuality in certain groups, but not all. “In many ways, it didn’t make it harder or easier [to come out] it just made it different. As time moved on I kind of realized where on the spectrum I was. I got very comfortable with that. To the point that at the advanced age of 46 I had been out in certain circles, maybe groups of friends who knew.” He also says it’s something that he wasn’t hiding, but that he didn’t really bring it up either. “It was never any secret. If someone asked then yeah, sure. I never really took the step of sitting down with my parents and discussing a ‘coming out’,” he says.

What really changed Jóhannes’ mind was being labeled as the straight guy in a group. “So the thing that broke it or kind of pushed me over the edge to take that step was being invited onto a radio show Vikulokinn (End of the Week) on Rás 1. It was a week before Pride. It’s a show that kind of discusses the news of the week, what’s been happening and what’s going on next week. An easy-going talk show about the news. So I was there talking about something that was happening in tourism and then two other guests were Hanna Katrín Friðriksdóttir and Þóra Krístin Ásgeirsdóttir. Both are outspoken activists for queer rights. As the discussion moved toward Pride it became very obvious who I represented in the group. I was marked as this cisgender heterosexual guy with the two lesbians. And that kinda did me in, I just got tired of being put in the wrong box. It had been irking me for some time but that pushed me over,” he says.

From there, he decided to be a lot more open about his bisexuality than he had been before. “On pride the following Saturday I called my mom, called my sister, and put it out on Facebook and I got tremendously positive feedback.”

Most reactions were good, but Jóhannes says there were some typical overreactions. Some of his friends thought that he’d be separating from his wife. “It’s funny that when you [come out] you get all kinds of reactions. There was a group of friends that were at a different party than we were and I heard that when they saw it on Facebook it was like “gasps!” All the people started worrying about if my wife and I were going to get a divorce. Things like that. My mom was mostly worried about if it would affect my job in some way. It was kind of stuff like that where I could see the things that a lot of people, perhaps most people, have to face when they come out as queer. In different magnitudes of course. I was very lucky, it was very small.”

“We’ve come a long way [in Iceland] but there are still pockets of people who just do not understand these things. I kind of expected to hit some walls along the way but I’ve had a very positive story,” says Jóhannes.

When asked if coming out has changed his view on politics or the public persona he has, Jóhannes says “no I don’t really think so. I haven’t felt any change from the outside. I don’t think that coming out has affected my public persona in any way. I don’t think it harms or comes between what I’m trying to do at work.”

For him, coming out has allowed him to do and say things he wouldn’t have before. “It’s little things like posting on Facebook about bisexual Superman, small things like that that fill in who you are as a person. It’s not like I didn’t do a lot of those things before I came out. Like when I was in politics I was never afraid that this would harm my work or not fit into the parties I was working for,” he says.

After all, he was working for one of the more “old-fashioned” political parties in Iceland. “There’s always a lot of tolerance and openness in all of the political parties in Iceland. I think most political parties in Iceland are most open and tolerant. Even the one that I was working in last, Miðflokkurinn, is looked at like a very un-open party but when you really get to know the people it’s just a person here a person there just like in every other political party,” he says.

GayIceland chatted with Jóhannes Þór, head of Iceland’s Tourism Board, about bisexual visibility, queer representation, Schitt’s Creek, and more.

More so than the party’s positions, Jóhannes says it was his job that held him back from maybe saying whatever he wanted. “There are lots of people on the queer spectrum working with parties and there’s never a problem within that. At the time [I was in politics] it was more the position I was working in. Working directly with the Prime Minister, a party chairman, everything I said no matter what it was, got interpreted as the official position of the person I was working for. So because of that, I self-censored a lot of the stuff that were my personal opinions publicly. I had a certain job and that had to take precedence,” he says.

“There was a lot of other stuff I didn’t voice my opinion on because of that position. It was about a lot of other things, not just being bisexual. Having come out, people know why you were saying these things. They connect what you say with who you are. Which I think is important for everyone,” says Jóhannes.

For Jóhannes being in the closet as a bisexual man was quite easy. Or he says it was at least easy to not bring the topic up. “I understand completely why a lot of bisexual men choose to not come out when they’re in that position. It’s a very easy place to be. It’s a comfortable, warm closet to be in. When you’re in a heterosexual relationship and it looks like you’re straight and you just fit into the norm of society it makes a lot of things easier for you rather than if you choose to voice that you’re not actually part of the “norm” of society.”

He also contemplates if bi people in heterosexual relationships have, in a way, an easier time than other members of the LGBTQ+ community. “For bisexual people, it can be comfortable, it’s a choice you can make. Perhaps easier than most other people in the queer community actually have. That’s part of why I’d like to see more bisexual people out there because there’s a huge difference in the ratio of bisexual people in the community and the small ratio of the ones you can actually see. One part of it is that you can just not tell anyone, keep it private and just go through your life,” says Jóhannes. “For us in that position the choice to not be out can be easier than for those with other queer people who do (or even have to for safety reasons) choose to not come out of the closet.”

“When I was asked to be on that panel I thought well I’m not important in any way now but the position I’m in kind of pushes me into the cameras, into the news cycle. I actually have a voice in certain things even though a lot of people don’t always like what I’m saying (laughs). That just comes with the job. It just got me thinking. It’s a little bit hypocritical saying “there is no representation out there” and then actually being in a position where you can BE the representation in the news,” he says.

Becoming this representation is what Jóhannes wants to do to pave the way for other bisexual men. “That’s kind of part of why I’ve let myself be a bit more visual (on social media, doing things like this interview). Maybe there’s somebody out there who will think “well that guy can have a job with a big organization like that and his sexual orientation doesn’t fit into it or doesn’t harm it.”

Jóhannes also says that maybe bisexuality isn’t exactly what he is, but it’s the identity that fits him best. “When I was first trying to figure this out, what is bisexuality, where do I fall within the spectrum… this idea of pansexuality started to rise a bit, and that there was a difference. The discussion of trans rights and trans recognition comes into it. The thing is for me they’re exactly the same thing. Bisexual is my word for it. It kind of describes me. I generally don’t like the idea that you can only be attracted to these two sexes, one or the other or both. It’s like putting everything in black and white. Life is gray. It’s not either-or,” he says.

“I generally don’t like the idea that you can only be attracted to these two sexes, one or the other or both. It’s like putting everything in black and white. Life is gray. It’s not either-or.”

“What hit it perfectly for me was David Rose’s speech from Shitt’s Creek for liking the wine, not the label. That’s exactly how I feel I was like “yeah, that! That, that, that!” Sometimes people say this is being attracted to the person, not their gender. You know when I was working through all of this bisexual is the word that was used. If I was maybe 20 years younger perhaps I’d identify as pansexual, I don’t know. For me, the word bisexuality describes myself, not the people I’m attracted to if that makes sense,” he continues.

When it comes to representation, Jóhannes says he hopes more bisexual characters are portrayed in media, without being cartoons or aliens. “Talking on the panel we were trying to figure out why this was and going into the reasons and the effects. I mean you don’t see a lot of bisexual men in media, you don’t have a lot of role models. When I thought about it, you often have to go to science fiction or fantasy to see it, it’s like Loki. It’s a lot in science fiction because you can imagine whatever you want. But if you look at stories that are based on today, realistic stories, there’s a lot less. You can count them on one hand. Like Rosa in Brooklyn Nine-Nine.”

With his coming out Jóhannes hopes to change the little representation he sees. In stepping forward and opening up about his bisexuality he’s changing the conversation in Iceland for the better and increasing the visibility the community here needs.

Á. Óskarsson
Á. Óskarsson

Á. Óskarsson offers a variety of products and services to sports centers, swimming pools, schools, kindergartens, and the general public. The company specializes in sport-related products, activity-focused games, and a wide range of solutions for sports facilities.

Á. Óskarsson has been involved in numerous big projects related to building sports facilities and has made it their benchmark to offer good quality products and equipment since the company was founded.

See links to social media in the upper left-hand corner

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Á. Óskarsson selur fjölbreytt vöruúrval fyrir íþróttahús, sundlaugar, skóla og leikskóla og einnig ýmsar vörur til einkaafnota. Fyrirtækið selur vörur til íþróttaiðkunnar og leikja ásamt því að bjóða upp á ýmsar lausnir fyrir íþróttamannvirki.

Á. Óskarsson hefur komið að fjölda stórra verkefna við byggingu íþróttamannvirkja og hefur frá stofnun kappkostað að bjóða vandaðar og endingargóðar vörur.

Tenglar á samfélagsmiðla eru í efra horninu vinstra megin.

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Blush

    Blush was founded in 2011 when it started selling high quality sex products. The goal from the beginning was to change the market and take the discussion about sex products to a higher level. Today Blush provides professional services in a pleasant environment that fulfills different needs, both for individuals and couples. Blush respects diversity and wants to set a good example in all of its messaging to target audiences. Sexual health and equality in sex is important and Blush wants to focus on those issues through education and open discussion. Blush works in a socially responsible manner for society, their customers and the environment.

    Check out Blush’s website: https://blush.is/

    Omnom Chocolate
    - award-winning chocolate maker

      Omnom Chocolate is an Icelandic craft chocolate company based in Reykjavík. We produce handcrafted chocolate from organic cacao beans sourced ethically and sustainably. We’ve developed direct relationships to create premium chocolate with fine flavor cacao beans.

      Our creative flavors are carefully crafted by meticulous chocolate makers. The cacao beans are roasted, winnowed, ground, and refined into melty-smooth chocolate.

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      In only a few short years, we’ve grown from our 50 sq. m. petrol station space and become an award-winning chocolate maker. Now, with our headquarters in 101 Reykjavík, our chocolate is sent out around Iceland and all over the world.

      At the end of the day, our goal is to make chocolate.

       

      Nasdaq

         

        Nasdaq (Nasdaq: NDAQ) is a global technology company serving the capital markets and other industries. Our diverse offering of data, analytics, software and services enables clients to optimize and execute their business vision with confidence.

        With over 4,300 employees in 39 offices around the world, at Nasdaq we all contribute to the success of the company and its culture, and each one of us has the ability to make a difference. When it comes to our core mission and values, we embrace the role of Diversity, Inclusion and Belonging (DIB) as a fundamental driver of our corporate growth, workplace culture and market development. We strive to create a culture that embraces the power of different perspectives—a culture where people’s unique backgrounds and different experiences helps us fuel innovation and support our clients around the world.

        Our unique position at the center of the capital markets allows us to see firsthand how these values have redefined corporate culture and success, deepening and accelerating our own commitment to champion inclusive growth and prosperity, as we strive to create more equitable opportunities to help people of all backgrounds reach their full potential. Most notably, we published our diversity statistics for the first time in 2020. These metrics serve as a quantitative assessment of where we are today and help determine what strategies we need to adopt to enhance diversity in the workplace. We recognize that we have much work to do, but we are steadfast in our commitment to creating a diverse and inclusive culture—one that reflects the communities in which we live, allows all employees to be their true, authentic selves and fosters individual growth and achievement.

        As we move forward together, we will continue advancing diverse ideas and perspectives that help fulfill the promise of a more inclusive and prosperous world. We aim to set the pace for rethinking capital markets and economies anywhere and everywhere. To learn more about the company, technology solutions and career opportunities, visit us on LinkedIn, on Twitter @Nasdaq, or at www.nasdaq.com.

        Blue Lagoon
        - One of the 25 Wonders of the World

        Named by National Geographic as one of the 25 Wonders of the World, the Blue Lagoon is a shimmering expanse of warmth, relaxation, and rejuvenation. Its unique geothermal seawater
        comes from 2.000 meters within the earth where seawater and freshwater converge in a tectonic realm of porous lava and searing heat. Propelled by extreme pressure, the water ascends to the earth’s surface, emerging enriched with silica, algae, and minerals—the elements that endow Blue Lagoon geothermal seawater with its radiant, healing properties.

        From its humble beginnings in the shadows of a geothermal power plant, Blue Lagoon has evolved into a world of wonder, now encompassing two hotels, three restaurants, three
        geothermal lagoons, a subterranean spa, a renowned line of skin care, a thriving research center, and a wealth of spa and refreshment facilities.

        Achieving harmony with the volcanic landscape, the lagoon and its surrounding architecture embody the unification of the man-made and the natural, and adhere to the highest principles of sustainability.

        The Blue Lagoon. A wonder of the world. A world of wonder.

        Landsbankinn
        - leading financial institution
        Landsbankinn

        Landsbankinn is a leading Icelandic financial institution. It offers a full range of financial services and is the market leader in the Icelandic financial service sector with the largest branch network.

        The present bank was established on 7 October 2008 but the history of its predecessor dates back to 1886. The bank is owned by the National Treasury of Iceland, which holds 98.2% of its share capital, and other shareholders who own 1.8%.

        Landsbankinn’s strategy is to provide comprehensive financial services that meet customer’s needs. It emphasizes providing exemplary service to customers, developing e-banking for their convenience, increasing the efficiency of support functions, modernizing its technology and ensuring effective utilization of its balance sheet.

        The bank’s vision is to be exemplary and its role is to be a trusted financial partner.

        Special emphasis is placed on promoting a performance-oriented culture in the bank. To follow up on the implementation of this strategy, the bank has defined key goals which are measured regularly to determine progress. These goals include, for example, customer satisfaction and loyalty, profitability, cost efficiency and the correlation between risk appetite and employee satisfaction.

        Landsbankinn wishes to lead the development of a sustainable society in Iceland by integrating economic, social and environmental concerns in its operations. The Bank aims to ensure that both its owners and society at large benefit from its activities.

        It intends to achieve this aim by building solid infrastructure and a strong team of 1.100 employees, by listening to its customers and by respecting and encouraging its employees to actively participate in their community. Landsbankinn was a founding member of Festa, a Centre for Corporate Social Responsibility, and is a member of the UN Global Compact.

        Landsbankinn has been a proud sponsor of the Reykjavik Pride since it was first celebrated in Iceland.

        Dohop
        - get inspired
        Dohop

        Dohop allows people to find the cheapest flights available with just one click. Founded in Reykjavik in 2004, it is the only Icelandic company of its kind and quickly became the go-to tool for finding cheap flights among the locals. Dohop finds the best deals among hundreds of different airlines and online travel agencies, to make sure that the user is getting the cheapest price. Dohop also offers hotel and car rental search engines, so users can make all of their travel bookings from a single website.

        Dohop‘s specialty is finding so-called “self-connect” flight options, which can save travelers money by booking a ticket through two or more different airlines. The ability to look for these self-connect option is what sets Dohop apart from its competition, as it can save people hundreds of dollars on certain routes.

        More recently, Dohop has developed a unique product called Dohop Go!, which allows users to check for the cheapest available flights from their home airport. This tool is perfect for those who are looking for travel inspiration but are not willing to overpay for their flight ticket. Dohop Go! is now available in the Dohop Flights App, both for Android and iOS, along with its traditional flight, hotel, and car search engines. “

        VSÓ Ráðgjöf

           

          VSÓ Ráðgjöf er alhliða ráðgjafar- og verkfræðifyrirtæki sem leggur áherslu á trausta og faglega þjónustu sem tryggir viðskiptavinum hagkvæmustu lausnir hverju sinni, skilar raunverulegum árangri og stuðlar að samkeppnisforskoti.  Á skrifstofum VSÓ í Reykjavík og í Noregi starfar yfir 80 manna samhentur hópur verkfræðinga og annarra tæknimenntaðra starfsmanna.

          Macland
          - for all your Apple needs
          Macland

          From starting out as a proper startup with only a good idea and the need to change things, to becoming an established company with 6 employees. Starting from scratch and expanding organically has allowed us to love our expansion and take our customers on the ride with us.

          Macland is located at Laugavegur 23 (101, Downtown Reykjavik)
          For all your Apple needs. We are here.

          Ísey skyr
          - once tasted never forgotten

          Our Story
          Once upon a time, 1,100 years ago in fact, Nordic settlers began arriving in Iceland. They brought with them the skills and knowledge for producing skyr. As time passed, the know-how and recipe for this nutritious food slowly faded out elsewhere in the Nordic region. Luckily, the Icelandic skyr-making tradition continued.

          For centuries, Icelandic skyr formed a cornerstone of the national diet, helping to keep people strong in living conditions that were often harsh. On family farms countrywide, it was the women who nurtured this dairy and passing on both the recipe and the original Icelandic skyr cultures from mother to daughter.

          Ísey skyr builds on this remarkable legacy. It was some of those very same women, the recipients of their mothers’ expertise, who, around 90 years ago, taught Icelandic dairy scientists the art of skyr-making. The production process is more high-tech these days, and the quality standards more rigorous. However, the basic recipe and the use of original cultures to ferment the skimmed milk remain the same. Protein rich, fat-free, creamy and delicious – Ísey skyr is as relevant to consumers now as it was all those centuries ago.
          This is our secret and you are in on it

          You can read more about Ísey skyr on our website.

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